How Political Forces Want to Use Facebook, Farmville for 2012 Election

September 26, 2011 -

According to a Gamasutra report pointing to an article in The San Francisco Chronicle Blog, a political consultant for Rep. Michele Bachmann's (R-Minn) Presidential campaign wants to use Zynga's popular Facebook game FarmVille to reach out to voters. The idea, conceived by political consultant Michael Hendrix of Dallas, Texas, wants to use FarmVille farms to place political signs on users’ farms so that other players can see them and gives those that support her the ability to go "door-to-door" to campaign. I had a nightmare similar to this once, where Pat Buchanan was the final boss in Quake..

There is also another component that will reportedly allow candidates to target campaign ads to individuals in new ways on Facebook.

"They may not know we're looking for them," said Rebecca Donatelli of social-media consulting firm Campaign Solutions, who works on behalf of Bachmann. "So we have to give them the opportunity to be found."

According to the San Francisco Chronicle, the "ads use information Facebook constantly collects about its users to connect with people."

"In the last 45 days, I've designed over 1,000 ads," said Michael Beach, a GOP consultant working for Romney.

"We'll throw out four or five different messages targeting different demographics," said Michael Hendrix, a consultant in Dallas who works on the Bachmann campaign. "You're trying to figure out which message will drive a higher response."

While being targeted with ads by Facebook is one thing, being targeted inside a game is another.

Hendrix is working on what he calls "the gamification of politics." where he sees a demographic that Republican candidates can target for the 2012 election. Reportedly Hendrix has created software that will allow FarmVille players to get politically active in the game in ways we mentioned earlier.

"The majority of social gamers are stay-at-home moms over 38," said Hendrix. He hopes to use the game "to target soccer moms again."

Zynga has not confirmed that they are cooperating with any political campaigns or if they will allow Hendrix to deploy his special add-on for FarmVille or any other game on Facebook.

Source: Gamasutra, San Francisco Chronicle, Games.com Blog

Image via via.


Comments

Re: How Political Forces Want to Use Facebook, Farmville for ...

This just made me all the happier I'm rarely if ever on Facebook.

Re: How Political Forces Want to Use Facebook, Farmville for ...

FB is a lot less annoying once you block all the crappy apps like Farmville (although then they go and change things).

I generally play games to escape this kind of crap, not to deal with more of it.

Re: How Political Forces Want to Use Facebook, Farmville for ...

Amen to that. I used to play Farmville until I saw how pointless it is.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
MechaTama31I mean, of the groups being bullied here, which of the two would you refer to collectively as "nerds"?10/19/2014 - 11:30pm
MechaTama31But that's the thing, it doesn't sound to me like he is advocating bullying, it sounds like he is accusing the SJWs of bullying the "nerds", who I can only assume refers to the GGers.10/19/2014 - 11:21pm
Andrew EisenInteresting read. Unfortunately, too vague to form an opinion on but at least now I know what faefrost was talking about in James' editorial.10/19/2014 - 10:39pm
Neo_DrKefkaBreaking GameJournoPros organized a blacklist of former Destructoid writer Allistar Pinsof for investigating fraud in IndieGoGo campaign http://blogjob.com/oneangrygamer/2014/10/gamergate-destructoid-corruption-and-ruined-careers/10/19/2014 - 8:57pm
Neo_DrKefkaOnly good thing I seen come out of the Biddle incident was the fact a professional fighter offered to give 10k to an anti bullying charity for a round in the ring with Biddle.10/19/2014 - 7:49pm
Neo_DrKefkaEven after all the interviews she is still on twitter making fun of people with disabilities (Autism) yet she is a part of the crowd that is on the so called right side of history...10/19/2014 - 7:48pm
Neo_DrKefkaWhich #GameGate supports are constantly being harassed and bullied. Brianna Wu who I told everyone she was trolling GamerGate weeks ago with her passive aggressive threats was looking for that crazy person in the crowd.10/19/2014 - 7:47pm
Neo_DrKefkaI believe the problem #GamerGate has with Sam Biddle is he is apart of this blogging group that in a way hates or detests its readers. Also being apart of the crowd that claims its on the right side of history isn't helping when he is advocating bullying10/19/2014 - 7:45pm
MechaTama31Of course, I'm looking at these tweets in isolation, I don't know a thing about the guy.10/19/2014 - 7:06pm
MechaTama31If anything, the sarcastic implication seems to be that the SJW crowd is bringing back the bullying of nerds. But it's the GGers who are out for his blood? I'm lost...10/19/2014 - 7:01pm
MechaTama31I don't really get this Sam Biddle thing. The reaction to his tweets seems to be taking them at face value, but... they're tongue in cheek. Right?10/19/2014 - 7:00pm
Andrew EisenI have it. The problem, so far as I can tell, is neither of them allow me to overlay my webcam feed or text links to my Extra-Life fundraising page.10/19/2014 - 4:08pm
quiknkoldand yes, its free10/19/2014 - 4:05pm
quiknkoldshould grab Hauppauge capture. has mic support and can upload directly to youtube10/19/2014 - 4:05pm
Andrew EisenThe former.10/19/2014 - 4:00pm
quiknkoldwas it StreamEez, or the StreamEez feature in Hauppauge Capture? cause I know Capture has alot more support from the devs.10/19/2014 - 3:54pm
Andrew EisenI actually tried StreamEez last week. Flat out didn't work.10/19/2014 - 3:53pm
quiknkoldI use the Hauppauge Capture software's StreamEez. Arcsoft showbiz for recording. I just streamed a few hours of Persona 4 Golden with zero problem using the program. Xsplit is finniky when it comes to Hauppauge10/19/2014 - 3:40pm
Andrew EisenTrying to capture console games and broadcast with Open Broadcaster System because I've had technical difficulties using XSplit 3 weeks in a row.10/19/2014 - 3:37pm
quiknkoldand what are you trying to capture?10/19/2014 - 3:31pm
 

Be Heard - Contact Your Politician