How Political Forces Want to Use Facebook, Farmville for 2012 Election

September 26, 2011 -

According to a Gamasutra report pointing to an article in The San Francisco Chronicle Blog, a political consultant for Rep. Michele Bachmann's (R-Minn) Presidential campaign wants to use Zynga's popular Facebook game FarmVille to reach out to voters. The idea, conceived by political consultant Michael Hendrix of Dallas, Texas, wants to use FarmVille farms to place political signs on users’ farms so that other players can see them and gives those that support her the ability to go "door-to-door" to campaign. I had a nightmare similar to this once, where Pat Buchanan was the final boss in Quake..

There is also another component that will reportedly allow candidates to target campaign ads to individuals in new ways on Facebook.

"They may not know we're looking for them," said Rebecca Donatelli of social-media consulting firm Campaign Solutions, who works on behalf of Bachmann. "So we have to give them the opportunity to be found."

According to the San Francisco Chronicle, the "ads use information Facebook constantly collects about its users to connect with people."

"In the last 45 days, I've designed over 1,000 ads," said Michael Beach, a GOP consultant working for Romney.

"We'll throw out four or five different messages targeting different demographics," said Michael Hendrix, a consultant in Dallas who works on the Bachmann campaign. "You're trying to figure out which message will drive a higher response."

While being targeted with ads by Facebook is one thing, being targeted inside a game is another.

Hendrix is working on what he calls "the gamification of politics." where he sees a demographic that Republican candidates can target for the 2012 election. Reportedly Hendrix has created software that will allow FarmVille players to get politically active in the game in ways we mentioned earlier.

"The majority of social gamers are stay-at-home moms over 38," said Hendrix. He hopes to use the game "to target soccer moms again."

Zynga has not confirmed that they are cooperating with any political campaigns or if they will allow Hendrix to deploy his special add-on for FarmVille or any other game on Facebook.

Source: Gamasutra, San Francisco Chronicle, Games.com Blog

Image via via.


Comments

Re: How Political Forces Want to Use Facebook, Farmville for ...

This just made me all the happier I'm rarely if ever on Facebook.

Re: How Political Forces Want to Use Facebook, Farmville for ...

FB is a lot less annoying once you block all the crappy apps like Farmville (although then they go and change things).

I generally play games to escape this kind of crap, not to deal with more of it.

Re: How Political Forces Want to Use Facebook, Farmville for ...

Amen to that. I used to play Farmville until I saw how pointless it is.

 
Forgot your password?
Username :
Password :

Poll

Is King right? Should all games adopt the free-to-play model?:

Shout box

You're not permitted to post shouts.
MaskedPixelanteNumber 3: Night Dive was brought to the attention of the public by a massive game recovery, and yet most of their released catalogue consists of games that other people did the hard work of getting re-released.04/17/2014 - 8:46pm
MaskedPixelanteNumber 2: If Humongous Entertainment wanted their stuff on Steam, why didn't they talk to their parent company, which does have a number of games published on Steam?04/17/2014 - 8:45pm
MaskedPixelanteNumber 1: When Night Dive spent the better part of a year teasing the return of true classics, having their big content dump be edutainment is kind of a kick in the stomach.04/17/2014 - 8:44pm
Matthew Wilsonhttp://www.giantbomb.com/articles/jeff-gerstmann-heads-to-new-york-takes-questions/1100-4900/ He talks about the future games press and the games industry. It is worth your time even though it is a bit long, and stay for the QA. There are some good QA04/17/2014 - 5:28pm
IanCErm so they shouldn't sell edutainment at all? Why?04/17/2014 - 4:42pm
MaskedPixelanteNot that linkable, go onto Steam and there's stuff like Pajama Sam on the front-page, courtesy of Night Dive.04/17/2014 - 4:13pm
Andrew EisenOkay, again, please, please, PLEASE get in a habit of linking to whatever you're talking about.04/17/2014 - 4:05pm
MaskedPixelanteAnother round of Night Dive teasing and promising turns out to be stupid edutainment games. Thanks for wasting all our time, guys. See you never.04/17/2014 - 3:44pm
Matthew WilsonAgain the consequences were not only foreseeable, but very likely. anyone who understood supply demand curvs knew that was going to happen. SF has been a econ/trade hub for the last hundred years.04/17/2014 - 2:45pm
Andrew EisenMixedPixelante - Would you like to expand on that?04/17/2014 - 2:43pm
MaskedPixelanteWell, I am officially done with Night Dive Studios. Unless they can bring something worthwhile back, I'm never buying another game from them.04/17/2014 - 2:29pm
PHX Corphttp://www.msnbc.com/ronan-farrow/watch/video-games-continue-to-break-the-mold-229561923638 Ronan Farrow Daily on Video games breaking the mold04/17/2014 - 2:13pm
NeenekoAh yes, because by building something nice they were just asking for people to come push them out. Consequences are protested all the time when other people are implementing them.04/17/2014 - 2:06pm
Matthew Wilsonok than they should not protest when the consequences of that choice occur.04/17/2014 - 1:06pm
NeenekoIf people want tall buildings, plenty of other cities with them. Part of freedom and markets is communities deciding what they do and do not want built in their collective space.04/17/2014 - 12:55pm
Sora-ChanI realize that they have ways getting around it, but one reason might be due to earthquakes.04/17/2014 - 4:42am
Matthew WilsonSF is a tech/ economic/ trade center it should be mostly tail building. this whole problem is because of the lack of tail buildings. How would having tail apartment buildings destroy SF? having tail buildings has not runed other cities around the US/world04/16/2014 - 10:51pm
Matthew WilsonAgain the issue is you can not build upwards anywhere in SF at the moment, and no you would not. You would bring prices to where they should have been before the market distortion. those prices are not economic or socially healthy.04/16/2014 - 10:46pm
ZippyDSMleeYou still wind up pushing people out of the non high rise aeras but tis least damage you can do all things considered.04/16/2014 - 10:26pm
ZippyDSMleeANd by mindlessly building upward you make it like every place else hurting property prices,ect,ect. You'll have to slowly segment the region into aeras where you will never build upward then alow some aeras to build upward.04/16/2014 - 10:25pm
 

Be Heard - Contact Your Politician