Redbox: Wii Games Popular With Customers

September 26, 2011 -

Video rental company Redbox said that game sales are proving lucrative for the company, and that Wii games in particular are popular among its customers. The kiosk-based rental company issued a statement Monday saying that it had seen over 4 million sales for 2011 and that around 5,000 new kiosks have been deployed throughout the country. At the present time, 27,000 machines offer game rentals.

"[The Wii] has the highest install base, and our consumer is a casual gamer, and they've responded very well," says Redbox video game vice president Joel Resnik.

"From an inventory perspective, this is very different from the traditional brick and mortar rental, where a store has about five to 10 copies of a game available to try. 67 percent of America is within a five minute drive of a Redbox kiosk.”

While digital distribution is the soup of the day among many retailers and renters, Redbox still sees physical media as a major asset, noting that “physical media is the lion’s share.”

"Our company feels very comfortable with the life of DVD or Blu-ray and other physical media, and how long we believe physical media will live from a business perspective," he said. "Download is the next most feasible business solution... but consumers look at Redbox as a physical media kiosk rental-driven solution. Until we have that base in place and are able to engage people that way, we're not thinking about engaging them through any other model."

Source: IndustryGamers


 
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Andrew EisenTrue, but I liked the fact that rather than do a crappy looking version of the PS3/360 version, it went with an art style more suited to the Wii's strengths.11/23/2014 - 12:26am
Wonderkarpif I had the money, I'd buy one of those expensive proton pack replicas11/22/2014 - 11:25pm
Wonderkarpthats the wii version though. the PS3/360 version is far superior.11/22/2014 - 11:19pm
Andrew EisenOdd that there was no hose connecting the thrower to the backpack. Was there just no more horsepower left in the Wii to animate it? And did seriously no one on the dev or QA team notice the Ghostbusters patch on the player's sleeve was backwards?11/22/2014 - 11:17pm
Andrew EisenI played it one the Wii and rather liked it.11/22/2014 - 11:15pm
Neo_DrKefkaGhostbusters on the PS3 and Xbox is Ghostbusters III for me. It was a short but wonderful experience.11/22/2014 - 11:13pm
Andrew EisenGhostbusters is my number one but the other films in my top 5 are Blues Brothers, Nightmare Before Christmas, Little Shop of Horrors (the Frank Oz one) and Jaws.11/22/2014 - 11:05pm
Wonderkarpso interesting info about that blocklist I'm on https://pbs.twimg.com/media/B3GOLniCUAAnHbP.png11/22/2014 - 10:54pm
Wonderkarpspeaking of game swag, went to a GTAV midnight release at a gamestop. I was getting WWE2k15. First in line so I got 2 free posters and a free Los Santos Sherrif hat that doesnt fit my head. Still sits proudly on a shelf11/22/2014 - 10:34pm
Wonderkarpno pics though cause I'm going to be moving soon hopefully so I'm not too keen on working on it, other than buying some stuff.11/22/2014 - 10:33pm
WonderkarpGhostbusters, Alien, and Aliens make up my top 3 favorite films. Its not a Coincidence that Sigourney Weaver is my favorite Actress11/22/2014 - 10:31pm
Andrew EisenIf you do build a game room you're proud of, do post pics.11/22/2014 - 10:31pm
Andrew EisenGhostbusters! My favorite movie.11/22/2014 - 10:21pm
Wonderkarpthough not strictly games. I have Lightsabers mounted on the wall, and on a shelf you'll see the Infinity Gauntlet, the Ocarina of Time, a Sith Holocron, and some of my Ghostbusters Props11/22/2014 - 8:57pm
Wonderkarpswag of all kinds, Andrew. I'm trying to build a game room as impressive as AVGNs nerd room. I'm also trying to build a coffee table/storage space shaped like a NES Controller11/22/2014 - 8:55pm
E. Zachary KnightI need new controllers for my Gamecube. Its not everyday you can get brand new 1st party controllers.11/22/2014 - 8:51pm
Andrew EisenPredominately figurines or swag of all kinds?11/22/2014 - 8:37pm
WonderkarpI would like a new gamecube controller....but I also just like gaming swag....11/22/2014 - 8:32pm
Andrew EisenI'm just waiting to buy a new Gamecube controller for my Gamecube.11/22/2014 - 7:15pm
Wonderkarphttp://kotaku.com/smash-bros-gamecube-adapters-sold-out-online-prices-g-1662162871 Smash Bros Gamecube adapter sold out, online prices go nuts11/22/2014 - 6:50pm
 

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