Redbox: Wii Games Popular With Customers

September 26, 2011 -

Video rental company Redbox said that game sales are proving lucrative for the company, and that Wii games in particular are popular among its customers. The kiosk-based rental company issued a statement Monday saying that it had seen over 4 million sales for 2011 and that around 5,000 new kiosks have been deployed throughout the country. At the present time, 27,000 machines offer game rentals.

"[The Wii] has the highest install base, and our consumer is a casual gamer, and they've responded very well," says Redbox video game vice president Joel Resnik.

"From an inventory perspective, this is very different from the traditional brick and mortar rental, where a store has about five to 10 copies of a game available to try. 67 percent of America is within a five minute drive of a Redbox kiosk.”

While digital distribution is the soup of the day among many retailers and renters, Redbox still sees physical media as a major asset, noting that “physical media is the lion’s share.”

"Our company feels very comfortable with the life of DVD or Blu-ray and other physical media, and how long we believe physical media will live from a business perspective," he said. "Download is the next most feasible business solution... but consumers look at Redbox as a physical media kiosk rental-driven solution. Until we have that base in place and are able to engage people that way, we're not thinking about engaging them through any other model."

Source: IndustryGamers


 
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E. Zachary KnightThe Daily WTF has a nice run down of some of the impact to software that the US Supreme Court ruling on gay marriage has. http://thedailywtf.com/articles/i-m-not-married-to-the-idea07/02/2015 - 7:45am
MechaCrashGee, how did people ever get the idea Gaters are morons who argue in bad faith? It's such a mystery.07/02/2015 - 7:03am
E. Zachary KnightGoth, again, no one is saying that we shouldn't be writig uncomfortable subject matter. What people are saying is that chances are you are going to write it poorly so it would be better to not have done it at all.07/02/2015 - 7:00am
Goth_Skunkdiscussed or portrayed in an expressive medium. Such an opinion only serves to stifle discussion. And as I said before, the only thing not worth talking about is what shouldn't be talked about.07/02/2015 - 6:50am
Goth_Skunk@Info: The same reason why I would entertain the notion that the Wired article writer could be right: Curiosity. Except in this case, I'm not curious at all. I'm not interested in hearing anyone's opinion on why uncomfortable subject matter shouldn't be07/02/2015 - 6:49am
IvresseI think the problem with the Batmobile is that they made it a core aspect of the game that you have to do continuously. If it was basically a couple of side games that were needed for secret stuff or a couple of times in the main game, it would be fine.07/02/2015 - 5:38am
Infophile@Goth: If you're not willing to entertain the idea you might be wrong, fine. That's your right. But why should anyone else entertain the idea that you might be right? If they go by the same logic, they already know you're wrong, so why listen to you?07/02/2015 - 3:53am
MattsworknameEh, I love the new batmobile personally, it's a blast to mess aroudn with. Plus, the game is set in a situation that mroe or less leaves batman with no choice but to go full force. And even then, it still shows him doing all he can to limit casualties.07/01/2015 - 11:38pm
Andrew EisenAgreed. Luckily, we don't seem to be in danger of that of late. No one's suggesting, for example, that tanks shouldn't be in video games, only that the tank in Arkham Knight is poorly implemented and out of place from a characterization standpoint.07/01/2015 - 11:27pm
MattsworknameConfederate flag, Relgious organizations, etc etc. Andrew isnt[ wrong, just remember not to let that mentality lead to censorship.07/01/2015 - 11:20pm
Mattsworknamefind offensive or disturbing, and that mindset leads to censorship. It's all well and good to say "This would be better IF", just so long as we remember not to let it slide into "This is offensive, REMOVE IT". IE , the current issues surroundign the07/01/2015 - 11:19pm
MattsworknameAndrew and goth both have points, and to that point, I'll say. Saying somethign is improved by changing something isn't a problem, on that I agree with , but at the same time, on of the issues we have in our society is that we want to simply remove things07/01/2015 - 11:18pm
Andrew EisenSee? Suggestions for improvements that involve taking things away do not mean the work is garbage or performing poorly, critically or commercially.07/01/2015 - 9:29pm
Andrew EisenSkyward Sword is spiff-a-rific but it would be an improved experience if the game didn't explain what each item and rupee was every single time you picked them up!07/01/2015 - 9:27pm
Andrew EisenHere's another: De Blob is a ton of fun but it would be improved without motion controls. Incidentally, THQ heard our cries, removed motion controls for the sequel and it was a better game for it!07/01/2015 - 9:24pm
Andrew EisenI'll give you an example: Arkham Knight is a ton of fun but the tank sucks and the game would be even better without it.07/01/2015 - 9:23pm
Goth_SkunkWell clearly we're diametrically opposed about that.07/01/2015 - 9:03pm
Andrew EisenNot even remotely true.07/01/2015 - 8:59pm
Goth_SkunkIt is, if the suggestion involves taking something away from a product in order to make it better.07/01/2015 - 8:49pm
Andrew EisenOffering suggestions for improvement does not mean that the work in question is garbage or not doing fine.07/01/2015 - 8:21pm
 

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