Redbox: Wii Games Popular With Customers

September 26, 2011 -

Video rental company Redbox said that game sales are proving lucrative for the company, and that Wii games in particular are popular among its customers. The kiosk-based rental company issued a statement Monday saying that it had seen over 4 million sales for 2011 and that around 5,000 new kiosks have been deployed throughout the country. At the present time, 27,000 machines offer game rentals.

"[The Wii] has the highest install base, and our consumer is a casual gamer, and they've responded very well," says Redbox video game vice president Joel Resnik.

"From an inventory perspective, this is very different from the traditional brick and mortar rental, where a store has about five to 10 copies of a game available to try. 67 percent of America is within a five minute drive of a Redbox kiosk.”

While digital distribution is the soup of the day among many retailers and renters, Redbox still sees physical media as a major asset, noting that “physical media is the lion’s share.”

"Our company feels very comfortable with the life of DVD or Blu-ray and other physical media, and how long we believe physical media will live from a business perspective," he said. "Download is the next most feasible business solution... but consumers look at Redbox as a physical media kiosk rental-driven solution. Until we have that base in place and are able to engage people that way, we're not thinking about engaging them through any other model."

Source: IndustryGamers


 
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Andrew EisenNot sure what GamerGate could do to dissuade people from buying a game they'd otherwise be interested in or why it would even want to but I agree, I think the premise is interesting and look forward to learning more about how it actually plays.01/30/2015 - 2:58pm
Goth_SkunkAnd for what it's worth, I saw Life is Strange advertised today on XBL, and the premise looks very, very intriguing. I'm going to buy it today and give it a shot.01/30/2015 - 2:42pm
Goth_SkunkI'm hearing rumours that the recently released game Life is Strange is not selling very well on Steam, and that GamerGate is being blamed as a result. It's just a rumour though.01/30/2015 - 2:42pm
Matthew Wilsonhttp://smashboards.com/threads/apex-2015-venue-changed-competition-will-restart-tomorrow.388991/ twitch saves apex2015 tournament after original location gets condemned.01/30/2015 - 2:37pm
prh99Probably not unless you can prove they knew and did nothing. ianal01/30/2015 - 12:16pm
InfophileIs it possible to sue advertisers for breach of contract or something if they do that? Or sue the ad providers if they don't take reasonable measures to enforce their rules on advertisers?01/30/2015 - 12:06pm
prh99AdBlock fixes the problem :) Since these ad network do a terrible job at screening. With the recent exploits for Java and Flash, it's just a mess.01/30/2015 - 11:46am
Neo_DrKefkaHad my browser hijacked five times in a row well trying to view this site.01/30/2015 - 11:18am
Wonderkarpafter deep thought, I can live in a world with 2 Ghostbusters Franchises. Though I highly doubt the new film will top the original(And still wish it were a sequal), The new film's cast won me over hardcore.01/30/2015 - 10:43am
PHX Corphttp://www.tssznews.com/2015/01/30/former-sega-of-america-employees-voice-mistreatment-greed-racism/ there is alot of problems with sega but this is new01/30/2015 - 9:33am
Matthew WilsonI cant say anything though I am stupid lucky. I have a 75/75 line01/29/2015 - 11:27pm
Matthew Wilsonthat isnt awful 1.2MBs, but yeah 100bucks a month is over priced to all hell. ps 8mbs=1MBs01/29/2015 - 11:24pm
ZippyDSMleehttp://www.speedtest.net/my-result/410086446201/29/2015 - 9:12pm
ZippyDSMleeMatthew Wilson Dunlap, TN, its the only game in town and they only started in 08 or so.01/29/2015 - 9:12pm
MechaCrashThe explanation for the misanthropy of the character in Hatred comes from "we want to be super edgy and get those controversy dollars."01/29/2015 - 8:34pm
Andrew EisenI'm interested in giving it a try. I think it has some cool ideas but I haven't been "feeling it" when watching continuous gameplay.01/29/2015 - 8:04pm
Matthew Wilsonif you dont know, the code name STEAM demo is out, and it it downloading very slowly. It might be more popular that I thought, or it could just be the eshop.01/29/2015 - 8:02pm
Goth_SkunkPlayer/Playable Character, yes. As opposed to the NPC.01/29/2015 - 7:36pm
Andrew EisenOh, Player Character! Heh, that one took me a few moments!01/29/2015 - 7:29pm
Goth_SkunkIt really bothers me that there is no explanation for the PC's misanthropy. Even the Saw movie series, despite the level of violence in them, had a premise that fascinated me. The only thing about Hatred that fascinates me is the controversy.01/29/2015 - 7:27pm
 

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