Square Enix: Final Fantasy XIV Damaged the Final Fantasy Brand

At a press conference in Tokyo, Japan yesterday, Square Enix CEO Yoichi Wada said that the entire Final Fantasy brand has been damaged by its latest MMO title. Final Fantasy XIV, which launched in September of 2010 on PC, did not do as well as anticipated due mostly to serious technical issues, connectivity issues, and bugs at launch. This caused the PS3 version of the MMO to be delayed as the development team put its focus on fixing problems and generally improving the game to make customers happy.

"The Final Fantasy brand has been greatly damaged," said Wada. "We'll continue with our reform work, which basically amounts to fully redoing the game, and hope to revive the FFXIV that should have been released."

Last year Producer Naoki Yoshida laid out a list of gameplay changes to be rolled out into the summer. In the early days of the launch Square Enix was forced to let customers play for free while it worked out all of the game's kinks. Obviously this has had an impact on the company financial standing in its most recent quarter. Luckily it has a number of Western franchises to fall back on, like Deus Ex: Human Revolution..

Source: Gamasutra

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