An article in Forbes calls a new promotion from Pepsi and Activision "nothing short of unholy." The promotion, "Rank Up XP," gives Call of Duty: Modern Warfare 3 players extra time in-game to earn double experience by purchasing Pepsi products (Doritos and Mountain Dew) and redeeming codes from the packaging. The experience comes in various allotments of time; a 20 oz Mountain Dew will earn players 15 minutes, for example. Here is why the author thinks it is wrong:
"Why is this a problem? Because XP is everything in these games, and whoever has more of it first is at a distinct advantage in the game. More XP, especially when the game is new, means more weapons, more perks, more attachments, more killstreaks, and subsequently, usually more wins. Offering Double XP to someone who purchases Pepsi products is selling out about as much as you can, and for a franchise that’s already been accused of pushing the limits with “Elite” monthly membership and overpriced map packs, it goes to show that Activision will exploit its fans in any way they can."
He goes on to say that this particular campaign is "a new low for an industry that wants to keep digging."
He makes a valid point in saying that giving players advantages for buying Pepsi products at launch is wrong simply because it imbalances the game. Maybe Activision has a way for balancing out the probable affects this massive influx of Double XP will likely have, but I can't imagine what that might be.
You can read the entire article here.