GameStop: We Have an Advantage over OnLive, Gaikai

September 28, 2011 -

In a quick-and-dirty interview with IndustryGamers, GameStop President Tony Bartel confidently proclaims that the world's largest games retailer has a huge advantage over streaming game services such as OnLive and Gaikai. When asked the question "How do you see cloud gaming evolving as a business model?," Bartel responds by saying that their advantage is knowledge of what customers are buying in advance:

"I think you’re going to see a lot of models being tested. I think you’re going to see people trying to sell full games for streaming in the cloud. I think you’re going to see people having monthly subscription models to pay for gaming in the cloud. I think you’re going to have people put together a micro-rental model where you have 'X' dollars per hour to play these games. But at this point the only one of those that has truly been tested is the DLC model.

We have an advantage over our competition because we know who has reserved a game for the big launches."

Bartel goes on to say that one of the highest growth categories - according to his company's research and knowledge in the space - is downloadable content for games:

"Based on market research that we’ve done, we believe one of the highest growth categories in all of digital is the sale of DLC. You still have a $50 billion console industry out there, and now you have this great DLC market where you have downloaded content directly to the console. And these gamers are used to paying for games. Rather than look to conjecture about the future, I would start with let’s talk about what’s working today, and that definitely is working. We see that growing from a $3 billion global category today to a $6.4 billion category by 2014. That’s a 24% per annum growth rate."

You can read the entire thing here - assuming that you are interested in what the future of cloud-based gaming might look like from GameStop's perspective.


Comments

Re: GameStop: We Have an Advantage over OnLive, Gaikai

Am I missing something in Gamestops claims here? Their advantage is "knowledge of what customers are buying in advance"? OK this is an important bit of info in a brick and mortar direct retail business where you must purchase and control inventory. I get that. But how exactly does that equate to an advantage in a digital streaming or direct download environment? It's not like On Live has to worry about how many boxes to buy ahead of time. They upload the game and then meter how many people choose to play or purchase it. y/n? It's not like there is any reason or advantage to preorders in streaming.

Re: GameStop: We Have an Advantage over OnLive, Gaikai

i still don't see the point in buying a lot of that DLC.

especially map packs, they seperate the community and often can't even be used in normal games, but rather a whole new playlist need be added just to play them. Or the player ends up with merely half the possible games to play in due to having the DLC as opposed to not.

unless its something merely cosmetic (such as GoW3's stupid gun skins people are openly wasting money on) or for Single player/co op content, the purchase of DLC is pretty meaningless IMO for the above reasons. Making it harder to find a host, or being booted from a game for missing a map is not fun, but neither is buying the DLC and finding it nearly useless (i've seen maybe 2 of the DLC maps from MW2 after i grabbed them on sale from steam... yay, and at that i've seen them maybe 3 times in nearly a year)

no more DLC for me thank you.

as for cloud stuff... the way STEAM does it, saves only, works fine for me. but cloud running the ENTIRE game... i'll pass. Onlive's weak system, bad resolutions, and low quality in general was enough of a turn off. I really can't believe people pay full price for a game on that service and only have access to it in part, if at all, and only in such horrid quality.

 
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DocMelonheadPlus the constant Ad Hominem and Loaded Questions IP keeps on posting.05/30/2015 - 4:06pm
MattsworknameTo be honest, I think everyone gets worked up about there own personal causes, Ive done it to be sure. Ip just tends to do it all day everyday.05/30/2015 - 4:01pm
Andrew EisenNo problem. It's rarely an issue so it's not brought up much.05/30/2015 - 3:12pm
DocMelonheadsorry about that, it's just that it seems that IP wanted to make sure everyone knows that Gamergate were nothing but insecure harassers.05/30/2015 - 3:05pm
Andrew EisenFor instance, if everyone finds your comments annoying, try saying the same thing but in a different way. Who knows? Maybe a slight tweak in your approach to communicating will be all it takes to foster awesome and interesting discussions.05/30/2015 - 2:58pm
Andrew EisenDoc - I had to slightly edit a few of your comments. Please keep the heavier profanities out of the Shout box. And everyone, discussions are fine and dandy but do endeavor to keep things pleasant, okay?05/30/2015 - 2:51pm
DocMelonheadWhich is why I find him/her to be annoying as hell.05/30/2015 - 12:34pm
ConsterIP raises valid points sometimes, but they're drowned out by his "REPENT, SINNER!" attitude.05/30/2015 - 12:32pm
DocMelonheadOne of them were friend of those who got harassed by GameGate; another feel that GamerGate made it worst for people like her.05/30/2015 - 12:19pm
DocMelonheadI met several people at Boing Boing who have their own personal grude against them;05/30/2015 - 12:16pm
DocMelonheadSo, the question is this Iron Patriot, WHAT'S YOUR BEEF AGAINST GAMERGATE?05/30/2015 - 12:15pm
DocMelonheadThat's why many Anti-GG here see you as a JERK.05/30/2015 - 12:09pm
DocMelonheadSo in other words, You failed to keep a decent disscusion and proceed to talk down on those who argues against you.05/30/2015 - 12:08pm
DocMelonheadBut that's the thing, all you said that GamerGate is NOTHING BUT HARASSMENT AND VICTIM BLAMING05/30/2015 - 12:07pm
DocMelonheadAlso, IP you're no better than GamerGate; and yes, it ENABLE death threats, but not encourage them.05/30/2015 - 12:06pm
DocMelonheadSo who agree that the report buttion should be put back up.05/30/2015 - 12:05pm
DocMelonheadalso We all agree that you're annoy as heck IP05/30/2015 - 12:05pm
DocMelonheadGoth Skunk never gone victim blaming05/30/2015 - 12:04pm
DocMelonheadHarassment=Bullying.05/30/2015 - 12:01pm
IronPatriotBecause gamergate death threats, rape threats and doxxing are SO SIMILAR to pointing out the facts and logical failings of gamergate.05/30/2015 - 11:29am
 

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