GameStop: We Have an Advantage over OnLive, Gaikai

September 28, 2011 -

In a quick-and-dirty interview with IndustryGamers, GameStop President Tony Bartel confidently proclaims that the world's largest games retailer has a huge advantage over streaming game services such as OnLive and Gaikai. When asked the question "How do you see cloud gaming evolving as a business model?," Bartel responds by saying that their advantage is knowledge of what customers are buying in advance:

"I think you’re going to see a lot of models being tested. I think you’re going to see people trying to sell full games for streaming in the cloud. I think you’re going to see people having monthly subscription models to pay for gaming in the cloud. I think you’re going to have people put together a micro-rental model where you have 'X' dollars per hour to play these games. But at this point the only one of those that has truly been tested is the DLC model.

We have an advantage over our competition because we know who has reserved a game for the big launches."

Bartel goes on to say that one of the highest growth categories - according to his company's research and knowledge in the space - is downloadable content for games:

"Based on market research that we’ve done, we believe one of the highest growth categories in all of digital is the sale of DLC. You still have a $50 billion console industry out there, and now you have this great DLC market where you have downloaded content directly to the console. And these gamers are used to paying for games. Rather than look to conjecture about the future, I would start with let’s talk about what’s working today, and that definitely is working. We see that growing from a $3 billion global category today to a $6.4 billion category by 2014. That’s a 24% per annum growth rate."

You can read the entire thing here - assuming that you are interested in what the future of cloud-based gaming might look like from GameStop's perspective.


Comments

Re: GameStop: We Have an Advantage over OnLive, Gaikai

Am I missing something in Gamestops claims here? Their advantage is "knowledge of what customers are buying in advance"? OK this is an important bit of info in a brick and mortar direct retail business where you must purchase and control inventory. I get that. But how exactly does that equate to an advantage in a digital streaming or direct download environment? It's not like On Live has to worry about how many boxes to buy ahead of time. They upload the game and then meter how many people choose to play or purchase it. y/n? It's not like there is any reason or advantage to preorders in streaming.

Re: GameStop: We Have an Advantage over OnLive, Gaikai

i still don't see the point in buying a lot of that DLC.

especially map packs, they seperate the community and often can't even be used in normal games, but rather a whole new playlist need be added just to play them. Or the player ends up with merely half the possible games to play in due to having the DLC as opposed to not.

unless its something merely cosmetic (such as GoW3's stupid gun skins people are openly wasting money on) or for Single player/co op content, the purchase of DLC is pretty meaningless IMO for the above reasons. Making it harder to find a host, or being booted from a game for missing a map is not fun, but neither is buying the DLC and finding it nearly useless (i've seen maybe 2 of the DLC maps from MW2 after i grabbed them on sale from steam... yay, and at that i've seen them maybe 3 times in nearly a year)

no more DLC for me thank you.

as for cloud stuff... the way STEAM does it, saves only, works fine for me. but cloud running the ENTIRE game... i'll pass. Onlive's weak system, bad resolutions, and low quality in general was enough of a turn off. I really can't believe people pay full price for a game on that service and only have access to it in part, if at all, and only in such horrid quality.

 
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E. Zachary Knightquiknkold, I stand corrected on the buttcrack thing. Still, I know of no fabric that actually does that.09/17/2014 - 5:05pm
Andrew EisenSo... it's unethical to discuss the ethics surrounding public interest vs. personal privacy?09/17/2014 - 4:45pm
prh99The source for the game was just released not long ago, it's at https://github.com/keendreams/keen09/17/2014 - 4:43pm
prh99An Indiegogo champagin bought the rights to the early 90's game Keen Dreams to make it open source and release it on GOG etc. https://www.indiegogo.com/projects/let-s-get-keen-dreams-re-released-legally09/17/2014 - 4:42pm
james_fudgeAlso http://www.breitbart.com/Breitbart-London/2014/09/17/Exposed-the-secret-mailing-list-of-the-gaming-journalism-elite09/17/2014 - 4:29pm
Andrew EisenI read the Kotaku story. Nowhere does it say anything close to "Gamers are white bigoted sexist losers." It's commenting specifically on the crap being slung at people discussing gender issues in games. So, what's the problem?09/17/2014 - 4:06pm
Andrew EisenYeah, I can imagine Spiderwoman posed like in your second link.09/17/2014 - 4:00pm
Andrew EisenThat's not the same pose. Spiderman (who is wearing an actual outfit rather than body paint) is crouched low to the ground. Kinda like a spider! Spiderwoman has her butt up in the air like she's waiting to be mounted.09/17/2014 - 3:59pm
quiknkoldAndrew Eisen : Kotaku did a whiole article on it, as did others http://kotaku.com/we-might-be-witnessing-the-death-of-an-identity-162820307909/17/2014 - 3:59pm
CMinerQuiknkold: Do you think that there are no cases where a piece of art (painting, movie, videogame, comic cover, etc) is unambiguously sexist?09/17/2014 - 3:58pm
quiknkoldand can you imagine if Spiderwoman was posed like this? http://goodcomics.comicbookresources.com/wp-content/uploads/2013/02/spider-man1.jpg09/17/2014 - 3:58pm
Andrew EisenWhat games outlet is writing articles saying "Gamers are white bigoted sexist losers"? What examples have you seen of journalists being paid off for favorable reviews? Who's shaming what now? What's the problem with critiquing the Spiderwoman cover?09/17/2014 - 3:57pm
james_fudgeWell there's def "politics" involved in this issue. The movement was hamstrung by bad behavior and illegal activites here. We would have covered it more if not for those unforutnate happenings.09/17/2014 - 3:56pm
quiknkoldhttp://i.imgur.com/v3p8Bwf.jpg Here you go EZacharyKnight. Spidermans Buttcrack.09/17/2014 - 3:56pm
quiknkoldwhile another person doesnt see it09/17/2014 - 3:56pm
quiknkoldJames_fudge : I feel like the people challenging Games are the same people who Challenge Art because Michaelangelo's David shows Wang. The problem is, alot of things with Games are left to the eye of the beholder. One Person see's Sexist Antiwomen views.09/17/2014 - 3:55pm
E. Zachary Knightquiknkold, I don't recall Spider-man's costume conforming to the contour of his buttcrack.09/17/2014 - 3:54pm
quiknkoldIts the same Agenda Fueled Journalism youd find on Fox News or MSNBC. I appreciate Gamepolitics for just stating the facts.09/17/2014 - 3:54pm
james_fudgeQuiknold: you're entitled to your opinion on creatives being left alone. Others are entitled to their opinions that they should be challenged.09/17/2014 - 3:53pm
quiknkoldI can point specifically to the Spiderwoman Milos Manara cover as an example. Not strictly VG Related, its still the same example of journalists attacking Milos's artwork, claiming its sexist, when its the exact same pose Spider-man has done on a cover.09/17/2014 - 3:52pm
 

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