GameStop: We Have an Advantage over OnLive, Gaikai

September 28, 2011 -

In a quick-and-dirty interview with IndustryGamers, GameStop President Tony Bartel confidently proclaims that the world's largest games retailer has a huge advantage over streaming game services such as OnLive and Gaikai. When asked the question "How do you see cloud gaming evolving as a business model?," Bartel responds by saying that their advantage is knowledge of what customers are buying in advance:

"I think you’re going to see a lot of models being tested. I think you’re going to see people trying to sell full games for streaming in the cloud. I think you’re going to see people having monthly subscription models to pay for gaming in the cloud. I think you’re going to have people put together a micro-rental model where you have 'X' dollars per hour to play these games. But at this point the only one of those that has truly been tested is the DLC model.

We have an advantage over our competition because we know who has reserved a game for the big launches."

Bartel goes on to say that one of the highest growth categories - according to his company's research and knowledge in the space - is downloadable content for games:

"Based on market research that we’ve done, we believe one of the highest growth categories in all of digital is the sale of DLC. You still have a $50 billion console industry out there, and now you have this great DLC market where you have downloaded content directly to the console. And these gamers are used to paying for games. Rather than look to conjecture about the future, I would start with let’s talk about what’s working today, and that definitely is working. We see that growing from a $3 billion global category today to a $6.4 billion category by 2014. That’s a 24% per annum growth rate."

You can read the entire thing here - assuming that you are interested in what the future of cloud-based gaming might look like from GameStop's perspective.


Comments

Re: GameStop: We Have an Advantage over OnLive, Gaikai

Am I missing something in Gamestops claims here? Their advantage is "knowledge of what customers are buying in advance"? OK this is an important bit of info in a brick and mortar direct retail business where you must purchase and control inventory. I get that. But how exactly does that equate to an advantage in a digital streaming or direct download environment? It's not like On Live has to worry about how many boxes to buy ahead of time. They upload the game and then meter how many people choose to play or purchase it. y/n? It's not like there is any reason or advantage to preorders in streaming.

Re: GameStop: We Have an Advantage over OnLive, Gaikai

i still don't see the point in buying a lot of that DLC.

especially map packs, they seperate the community and often can't even be used in normal games, but rather a whole new playlist need be added just to play them. Or the player ends up with merely half the possible games to play in due to having the DLC as opposed to not.

unless its something merely cosmetic (such as GoW3's stupid gun skins people are openly wasting money on) or for Single player/co op content, the purchase of DLC is pretty meaningless IMO for the above reasons. Making it harder to find a host, or being booted from a game for missing a map is not fun, but neither is buying the DLC and finding it nearly useless (i've seen maybe 2 of the DLC maps from MW2 after i grabbed them on sale from steam... yay, and at that i've seen them maybe 3 times in nearly a year)

no more DLC for me thank you.

as for cloud stuff... the way STEAM does it, saves only, works fine for me. but cloud running the ENTIRE game... i'll pass. Onlive's weak system, bad resolutions, and low quality in general was enough of a turn off. I really can't believe people pay full price for a game on that service and only have access to it in part, if at all, and only in such horrid quality.

 
Forgot your password?
Username :
Password :

Poll

Will Code Avarice's Paranautical Activity make its way back onto Steam?:

Shout box

You're not permitted to post shouts.
quiknkoldMarvel just made my nips hard10/22/2014 - 9:50pm
Andrew EisenMarvel also shows it understands that once it leaks, it's out there and went ahead and officially released the trailer. https://www.youtube.com/watch?v=tmeOjFno6Do10/22/2014 - 9:36pm
E. Zachary KnightMarvel's response is the best.10/22/2014 - 9:31pm
Andrew EisenI'll be streaming some games tonight at 8p PST in preparation for Saturday's marathon. twitch.tv/andreweisen10/22/2014 - 9:30pm
Adam802http://www.cbsnews.com/news/3d-video-games-surprising-concern/10/22/2014 - 9:16pm
MaskedPixelanteI'm not sure how to feel about Ultron's mouth. I'm sure he has one in the comics, but this is getting dangerously close to Transformers "Optimus has a defined mouth and it looks super weird" territory for me.10/22/2014 - 8:49pm
Andrew EisenMarvel on the leaked Avengers 2 trailer: https://twitter.com/Marvel/status/52507165630662656010/22/2014 - 8:09pm
E. Zachary KnightI squeed like a little girl when I watched the leaked Avengers Age of Ultron trailer. So much awesome.10/22/2014 - 6:47pm
quiknkoldI have a problem with games that use a digit for sequals when clearly they can be called something else. Five Nights at Freddy's 2? Nonono. Its "Another Five Nights at Freddy's" or "Five Nights Week 2"10/22/2014 - 5:30pm
E. Zachary KnightExtra Credits has come out against GamerGate. https://www.facebook.com/ExtraCredits/posts/86104175727438610/22/2014 - 5:28pm
E. Zachary Knightis it really that hard to answer a question, that to me seems fairly straight forward? I ask, because I have asked a specific question now 3 times without an actual answer in the wastebook thread.10/22/2014 - 5:20pm
Andrew EisenFive Nights at Freddy's 2! Yay! https://www.youtube.com/watch?v=lVPONdZBh6s10/22/2014 - 5:07pm
Matthew Wilsonyou guys know he doesnt work for ea anymore?10/22/2014 - 5:02pm
WymorenceYou forgot having to open Unity through Origin too. :p10/22/2014 - 4:37pm
MaskedPixelanteUnity will now be licensed out half finished, with remaining tools to be sold back to you for 10-15 dollars a piece.10/22/2014 - 3:23pm
E. Zachary KnightNot a big fan of this news, but Unity3D's CEO is stepping down and John Riccitiello steps up. http://gamasutra.com/view/news/228384/Helgason_steps_down_as_Unity_CEO_and_John_Riccitiello_steps_up.php10/22/2014 - 3:06pm
MaskedPixelanteIt's probably extremism.10/22/2014 - 12:07pm
Matthew Wilsonthat being said, they are more likely to blame religious extremists than games.10/22/2014 - 12:01pm
Matthew Wilsonlets just hope they dont try to blame video games.10/22/2014 - 12:00pm
MaskedPixelanteOh joy, Ottawa's on lockdown, this is going to be a fun couple of days...10/22/2014 - 11:56am
 

Be Heard - Contact Your Politician