New Publisher Targets Middle-Eastern Market

Persian Gulf-based Red Stallion Interactive officially announced its existence this week and detailed its plan to target Middle-Eastern markets with game content for mobile platforms and PC. The company's plan is to create original content and games based on original IP's that is tailored to the Arab culture.

"[Red Stallion] will hopefully fulfill a growing demand for interactive content that speaks to the cultural and entertainment habits of different international territories," said Dr. Mohamed Juman, the representative shareholder for Red Stallion holdings company Trans Technologies. The company is funding the venture.

"We will look to bridge the gap by focusing distribution of relevant and appropriately localized games and media," he continued. "As the face of interactive gaming evolves, Red Stallion will be at the forefront, leading the charge toward joining these forces and markets together."

While the Middle East is a rapidly growing environment for gaming, traditional Western publishers are leery of entering the market because of the region's strict culture and strong religious beliefs. Obviously the key is to create content that doesn't offend the sensibilities or traditions of the culture.

Source: Gamasutra

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