RockYou Survey Grills Social Gamers on Gaming Habits

September 28, 2011 -

Social game maker RockYou announced the results of its Social Gamer Thought Leadership study, conducted by Interpret. The study surveyed 2,000 social gamers in the US age 18 and older, 60 percent female and 40 percent male, who play at least one hour a week.

The survey found that social gamers spent 13 hours per week on social networks and an average of 9.5 hours per week on social games. They also had an average of 218 social connections, 16.5 real-life friends who play the same social games, and have made 20 new friends through social gaming.

The survey also found that 50 percent of the social gaming population owns at least one console; 25 percent prefer games with missions or quests; 22 percent say that online friends being able to see their scores drives them to play more.

Other results from RockYou's survey: 42 percent of social gamers say they would be more motivated to play a social game that offered real world rewards; 55 percent said they would rather earn virtual currency than purchase it with real money; and 24 percent of players said they have clicked on an ad in a social game and made an online purchase.

"RockYou is investing in the development of the social gaming landscape and its growth as a powerful advertising medium," RockYou's Julie Shumaker said. "This study enables us to better understand social gamers and their motivations and provide advertisers, agencies, and social game developers with actionable information they can leverage in a rapidly evolving social economy."


Comments

Re: RockYou Survey Grills Social Gamers on Gaming Habits

Yeah, social gamers are being more and more day by day.

Best Regards

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Mattsworknamealso, in MGR, on higher levels, button mashing will get you reckt, you have to master parry to even have a prayer05/24/2015 - 8:52pm
MattsworknameI kinda would like a bit more variety in the combat, as it feels a bit to stiff and slow for me. Especailly after other games ive played05/24/2015 - 8:39pm
Goth_SkunkThere's... no button mashing in DA:I. However, neither is DA:I's combat perfect. I, for one, detest the active talent max limit of 8.05/24/2015 - 8:21pm
MattsworknameDa I combat is fun, a bit stiff but fun, but I still say the best pure combat engine in any game was Metal gear rising.05/24/2015 - 7:15pm
ZippyDSMleeWhen DA gets a control system like DA:O I'll brother to want to paly it, I frown on button mashing RPGs not made by bethseda...05/24/2015 - 5:59pm
Matthew Wilsonhttp://arstechnica.com/science/2015/05/new-neural-implant-reads-a-persons-intentions-to-control-robotic-arm/ our first steps tos a dues ex future lol.05/24/2015 - 1:51pm
Goth_SkunkThe game is 75% sidequests, 25% story. And most of those sidequests are only vaguely related to the main story at all, having very little consequence to the plot at large.05/24/2015 - 1:12pm
Goth_SkunkI'm such a huge BioWare fan that I played through my first playthrough of DA:I without complaint, but on my second time through I certainly took notice of just how much side-quest material there was. It's probably my greatest criticism of the game.05/24/2015 - 1:10pm
ZippyDSMleeI need one of my 70 games to play....mmmmmmmm05/24/2015 - 9:57am
MattsworknameSpent all night playing blood borne, now trapped in the Nightmare frontier and trying to reach the boss so I can maybe warp out again05/24/2015 - 9:21am
MattsworknameYeah, i got started and then made it through t the first few misions anthen blood borne05/23/2015 - 10:13pm
Goth_SkunkWhich one, Dragon Age?05/23/2015 - 8:20pm
Wonderkarpalso waiting patiently for Batman.05/23/2015 - 7:36pm
MattsworknameIn still trying ot beat that game the first time. Freaking game has so much side questing05/23/2015 - 7:34pm
Goth_SkunkPlaying a third and probably final playthrough of Dragon Age: Inquisition. Once that's done, I'll move on to AC: Unity, most likely, then get caught up on A-list games I have yet to play, like Murdered: Soul Suspect and Shadows of Mordor.05/23/2015 - 6:33pm
MattsworknameIf you own a vita and like monster hunter, but dont like the bs filler that goes with it. Try tokiden kiwmai05/23/2015 - 6:11pm
Matthew Wilsonaparently their servers got crushed, but I dont see the game selling well. Nintendo fans tend not to be fans of competitive fps05/23/2015 - 5:48pm
MattsworknameSPlatton looks intersting, Love the are style, gonna give the game a try with the upcoming test fire05/23/2015 - 4:39pm
PHX Corp@Technogeek, I'm returning for one more Run with the Global testfire05/23/2015 - 3:41pm
WonderkarpI'm bouncing all over the place but right now I'd say I'm playing Super Mario 64 trying to max out the stars. 2 worlds and 2 secret stars to go05/23/2015 - 1:12pm
 

Be Heard - Contact Your Politician