OnLive CEO Steve Perlman says that publishers see the cloud-based gaming service second only to Steam as an option to distribute their products in the digital space. More companies are getting onboard the service and are happy to tailor their content to its users demands, he claims.
"Publishers have bought into it, they get it, they know that it works, and the cheques at the end of the month help," he told GamesIndustry.biz. "The publishers are telling us we're number two in terms of digital distribution behind Steam.
"We're getting exclusive demos. Doing a demo is something that's hard to develop. For example on Red Faction: Armageddon there was an Xbox demo but not a PlayStation 3 or PC version - they put it on OnLive instead. This is the first time a platform has been released that doesn't present itself as a direct competitor to the other platforms."
Steve Perlman also said that running OnLive in the U.S. was a beta test for the UK, which is currently facing a challenge with some customers complaining about pricing.
"The US has been the UK's beta test. We've had 15 months of live experience there, not just on the technology side but with what users want, how to package features and build up the game library," he offered.
"Try it out, show your friends, give us feedback, we can change things. That's why we took it to the Eurogamer Expo to begin with, these guys are hardcore gamers and they will be vocal. This is a new animal, there's going to be things we have to learn. The whole Play Pack deal, the fact it even existed, is a result of feedback. This isn't movie streaming, you have to think about it differently," he added.