Strategy Analytics: Amazon to Sell 15 Million Kindle Fires by 2013

September 30, 2011 -

According to a new report from research firm Strategy Analytics' Tablet and Touchscreen Strategies service, Amazon will sell 15 million Kindle Fire tablet devices by 2013. The forecast was published this week in "Amazon's Fire Reignites Entry-Level Tablet Market," and comes to this conclusion under assumption that Amazon will add two additional Fire models between now and 2013. It also assumes that Amazon will make the device available to Western Europe, Japan and other developed markets during 2012.

"Our first impression of the Amazon Kindle Fire is very positive," says Peter King, Director, Tablet and Touchscreen Strategies. "Amazon has avoided what most of the earlier iPad competitors failed to avoid; a direct comparison on size, features, price and user experience. One company that will welcome the Fire is Google,” King continues. “Amazon will likely sell such high volumes of the Fire that Google's Android OS will benefit from the increased scale of Apps developed with Android in mind in general, and Amazon specifically."

You can learn more about the research firm at www.strategyanalytics.com.


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