Activision Pays Community College $35k for a Web Domain

October 3, 2011 -

A letter hand-delivered to Sussex County Community College President Paul Mazur on February 14 has managed to net the school $35,000 dollars for a web domain. The story begins on that date when the new president of the community college received a letter offer of $7,500 for the domain name the school paid $5 to reserve: Skylanders.com. Skylanders happens to be the name of SCCC's athletic teams, the only college or high school with that team nickname in the country, in fact. It is also the name of an upcoming game from Activision.

"It didn't take us too long to find out who was behind it," said Kathleen Scott, director of marketing and public relations for the school, "and why."

Mazur told the college's Board of Trustees on Tuesday that he was new and didn't know who was behind the offer at the time.

"I was new. I didn't know who was behind it at the time. It came from an attorney, but if the offer was $7,500, I felt we needed to look into it more."

After a bit of back-and-forth between the school and lawyers for Activision, the publisher cut the school a check for $35,000.

Scott says that the school is also looking at creating "a working relationship" between Activision and the college.

"We are, after all, the only school with the name Skylanders," she said. "There's team sponsorships, naming rights to be considered here."

The school also owns Skylander.org.

Source: New Jersey Harald


Comments

Re: Activision Pays Community College $35k for a Web Domain

It's good to see Activision supporting higher education

-----------------------------------------

Managing Editor at TheBestGameSiteEver.com

 
Forgot your password?
Username :
Password :

Poll

Will limiting Steam services to accounts that have spent at least $5 eliminate spammers?:

Shout box

You're not permitted to post shouts.
prh99It's not unusual for community guidelines to conflict with content served to said community. Of course the idea is to try and keep user from using those words as weapons against each other.04/21/2015 - 5:36pm
IronPatriotGTA to players: Do as we say, not as we do. Wait... don't do as we say, either.04/21/2015 - 4:32pm
Daniel LewisBy the big 3 i mean the three console developers,sony,microsoft and nintendo04/21/2015 - 4:30pm
InfophileThe filter also misses a lot of slang from non-American dialects of English. I'd go on to list a bunch here that I've learned since living in Scotland, but... well, let's just say "dogging" has a much different meaning over here.04/21/2015 - 4:11pm
ConsterI know about gash's meaning (I googled it prior to my comment, I just meant I can't really see myself ever using it like that). What do you mean with 'the big three', though?04/21/2015 - 3:52pm
Daniel LewisAnd Gash can be used as slang for the female genitalia04/21/2015 - 3:46pm
Daniel LewisActually all the big three are in that list,pretty common place for games to add a filter for words no matter what is used in the game04/21/2015 - 3:44pm
Consterand do people pretend to be software developers a lot or something?04/21/2015 - 3:29pm
Consterapparently 'gash' is also slang nowadays? I just know it as an injury type. Also, how come 'bisexual' is on the list but 'lesbian' (when properly spelled) isn't?04/21/2015 - 3:28pm
E. Zachary Knighthttp://kotaku.com/nintendo-and-other-banned-words-i-cant-use-in-grand-th-169924759704/21/2015 - 2:59pm
E. Zachary KnightGTA 5, a game that uses a vast array of swears, racist and sexist language in the dialog of the game, bans people from using those sames words along with a vast number of others, including 'Nintendo'. 04/21/2015 - 2:58pm
ZippyDSMleehttp://www.wired.com/2015/04/dmca-ownership-john-deere/04/21/2015 - 1:58pm
ZippyDSMleeMatthew Wilson: Classic shell ^_~04/21/2015 - 1:56pm
Matthew Wilson@zipp I dont like the star menu taking up the whole dam screen, so just getting the start menu back will be worth it.04/21/2015 - 11:19am
ZippyDSMleeI got a extra HDD I will take win 10 for a spin. see if tis worthwhile heck if I do not have to move colums over in Skyrims creation kit its a keeper!04/21/2015 - 10:53am
ZippyDSMleeMatthew Wilson: Been on win 8.1 a few months the only thing I do not like is compatibility issues with older programs. 10 won't fix that sadly...04/21/2015 - 10:51am
E. Zachary KnightThe US Supreme Court has ruled that the 4th Amendment does offer US citizens some protections. This is a change of pace from other 4th Amendment rulings. http://reason.com/blog/2015/04/21/supreme-court-says-police-violated-4th-a04/21/2015 - 10:35am
E. Zachary KnightNot sure on that specific. But It is slightly annoying, but it can help to clairfy on occasion.04/21/2015 - 10:13am
IvresseCan I just ask out of curiousity why people repeat the title in their shout when it clearly states it in the URL?04/21/2015 - 9:07am
E. Zachary KnightI would say that is true. It drives me nuts when games are patched. The closer the patch is to launch, the worse it is.04/21/2015 - 9:06am
 

Be Heard - Contact Your Politician