Mojang Lawyer: Little Chance of Brand Confusion between 'Scrolls' and 'Elder Scrolls'

I love playing Minecraft, but it seems some people are just missing the issue with this case based on what one party is saying.  The lawyers for Mojang are making the claim that it would not be confused in stores (which seeing people shop in the past, they very well could), but the issue with Bethesda (and their parent company Zenimax) is that if Mojang wins this case they run the risk of losing the ability to continue the "Elder Scrolls" series under its own name because the request pur forth is incredibly broad and covers everything from movies, TV, games, music, etc.

There is a good article that goes into this over at Kotaku (http://kotaku.com/5846111/mojang-v-bethesda-or-i-hate-it-when-mommy-and-daddy-fight-[update])

​Here are two parts that show how broad they have made this claim:

Entertainment services in the form of electronic, computer and video games provided by means of the Internet and other remote communications device; internet games (non downloadable); organising of games; games (not downloadable) played via a global computer network; education and entertainment services in the form of cinematographic, televisual, digital and motion picture films, radio and television programs and shows; preparation, editing and production of cinematographic, televisual, digital and motion picture films, radio and television programs; entertainment services in the form of electronic, computer and video games provided by means of the Internet, mobile telephone and other remote communications device.

​And here is the section in regards to videogames:

Computer games; video games; computer software; computer and video games software; computer software downloaded or downloadable; computer software publications downloaded; interactive entertainment software; data recorded electronically from the Internet; data recorded in machine readable form from the Internet; discs, tapes, cartridges, CD-ROMs and other magnetic, electronic or optical media, all bearing computer games software or video games; electronic amusement apparatus for use with television receivers; electronic games apparatus; home video game machines.

​If Bethesda did nothing about this and somehow it passed, it could be very damaging to a very long running series that they have put a great deal of time into over the years.

And in regards to the comment that it should be allowed because everyone calls the games by their partial name (Oblivion, Skyrim, etc.) that is a moot point because while people shorten the name for reference does not change the fact that the full name is "The Elder Scrolls: .....".  There are many different forms of media that use this and people shorten the names.  "Star Trek: ....", "The Lord of the Rings:....", etc.  

So while everyone thinks this is just a bully fight, we need to step back and see what all is going on here.