EA Sues Energy Armor over 'EA' Logo

October 5, 2011 -

If imitation is the sincerest form of flattery, why isn't Electronic Arts blushing at the compliments inadvertently (or on purpose) bestowed upon them by Energy Armor? Because lawsuits take care of these sorts of things in corporate America, of course. Electronic Arts has sued Energy Armor, who do business using the same initials and because their logo looks suspiciously like EA's.

The Florida-based fitness company is being accused by EA of "intentionally deceiving consumers" by using the same initials and a logo with a trapezoidal shape similar to the one used by Electronic Arts. The company filed its complaint California. The company also takes issue with Energy Armor using celebrities and sports teams associations to sell its products, because it is "similar to how Electronic Arts advertises and markets its EA Sports products," the complaint reads.

"Energy Armor's use of the Energy Armor EA Mark is likely to cause confusion, or to cause mistake, or to deceive consumers as to an affiliation, connection, or association between Energy Armor and Electronic Arts," the company wrote it its complaint. "Indeed, consumers are likely to believe that Electronic Arts is the source of Energy Armor's EA-branded products or has authorized or licensed Energy Armor."

Electronic Arts also says that it has asked Energy Armor to stop using the logo formally but those requests have gone unanswered. Now it is asking a Californian court to stop Energy Armor from using its EA mark immediately, that all material bearing the mark be "delivered and destroyed," and that the United States Patent and Trademark Office should refuse the company's pending registration for its mark.

Naturally EA is seeking undisclosed damages related to lost profits, profits generated by Energy Armor merchandise bearing the logo in dispute, damages for "corrective advertising," and attorneys' fees.

Source: Gamasutra

Thanks to Andrew Eisen for the tip.


Comments

Re: EA Sues Energy Armor over 'EA' Logo

The first time I saw an Energy Armour kiosk in my local mall I noticed that logo, did a double take thinking there was an Electronics Arts kiosk (which would be very weird).  I figured they'd get sued sooner or later.

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Chris Kimberley

Re: EA Sues Energy Armor over 'EA' Logo

I must admit, that's pretty darn close.

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Papa Midnight

 
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MattsworknameOff topic, but, who heres playing Bloodborne, and if so, is it mercillesly murdering you every chance it gets?04/25/2015 - 7:35am
Matthew WilsonI think its a good article, and devs can take some lessons from life is strange.04/24/2015 - 10:24pm
Andrew EisenI tinyURL'd it. The world is safe!04/24/2015 - 10:23pm
Matthew Wilson@AE my bad there is nothing I can do about that.04/24/2015 - 10:21pm
Andrew EisenLooks like the spoiler is right there in the URL.04/24/2015 - 10:20pm
Matthew Wilsonhttp://tinyurl.com/ok9pf6b a interesting opinion piece on the life is strange episode 2, and a dark event that happens in it. full warning major spoilers.04/24/2015 - 10:11pm
Matthew Wilson@mech no just she, nor her co workers have not. she never said it is not real.04/24/2015 - 8:58pm
MechaCrashWas she saying "I haven't experienced it," or "I haven't experienced it therefore it does not exist"?04/24/2015 - 8:31pm
ZippyDSMleeoy the skyrim paid mod thing is going over well. My 2 lints, I would not mind if Skyrim had a full SDK and not a crappy lil editor....04/24/2015 - 6:46pm
Andrew EisenWell, that is indeed crappy and nonsensical.04/24/2015 - 3:45pm
Matthew Wilsonshe got attacked for saying that she personaly has not experienced the harassment some other female devs have, and she got acused of defending GG and ignoring harassment. she ended up getting dog piled because of it.04/24/2015 - 3:43pm
Andrew EisenFine but do you recall ANY details at all?04/24/2015 - 3:38pm
Matthew Wilsonit was several weeks ago now, and I will admit to not saving it.04/24/2015 - 3:36pm
Andrew EisenAttacked HOW and by WHOM for not writing off WHO as evil? Do you have a link or anything?04/24/2015 - 3:31pm
Matthew Wilsonthat is the whole point she was not attacked for saying anything. she was attacked for being willing to debate in the first place, and not just write them off as evil.04/24/2015 - 3:28pm
Andrew EisenI know there's not a lot of room in the Shout box but goodness you're being vague.04/24/2015 - 3:26pm
Andrew EisenGreat, but that STILL doesn't tell me what she said, why she was attacked (or what the attack was) or what "standard line" she's following. Details, man. Details!04/24/2015 - 3:25pm
Andrew EisenOr what the heck Nina White (someone else I've never heard of) is actually referring to.04/24/2015 - 3:24pm
Matthew Wilson@AE she is a game dev. she used to do stuff with hormanix and now works with https://outact.net/#!/?page_id=2 she will often engage and debate both side.04/24/2015 - 3:23pm
Andrew Eisen...following.04/24/2015 - 3:23pm
 

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