EA Sues Energy Armor over 'EA' Logo

October 5, 2011 -

If imitation is the sincerest form of flattery, why isn't Electronic Arts blushing at the compliments inadvertently (or on purpose) bestowed upon them by Energy Armor? Because lawsuits take care of these sorts of things in corporate America, of course. Electronic Arts has sued Energy Armor, who do business using the same initials and because their logo looks suspiciously like EA's.

The Florida-based fitness company is being accused by EA of "intentionally deceiving consumers" by using the same initials and a logo with a trapezoidal shape similar to the one used by Electronic Arts. The company filed its complaint California. The company also takes issue with Energy Armor using celebrities and sports teams associations to sell its products, because it is "similar to how Electronic Arts advertises and markets its EA Sports products," the complaint reads.

"Energy Armor's use of the Energy Armor EA Mark is likely to cause confusion, or to cause mistake, or to deceive consumers as to an affiliation, connection, or association between Energy Armor and Electronic Arts," the company wrote it its complaint. "Indeed, consumers are likely to believe that Electronic Arts is the source of Energy Armor's EA-branded products or has authorized or licensed Energy Armor."

Electronic Arts also says that it has asked Energy Armor to stop using the logo formally but those requests have gone unanswered. Now it is asking a Californian court to stop Energy Armor from using its EA mark immediately, that all material bearing the mark be "delivered and destroyed," and that the United States Patent and Trademark Office should refuse the company's pending registration for its mark.

Naturally EA is seeking undisclosed damages related to lost profits, profits generated by Energy Armor merchandise bearing the logo in dispute, damages for "corrective advertising," and attorneys' fees.

Source: Gamasutra

Thanks to Andrew Eisen for the tip.


Comments

Re: EA Sues Energy Armor over 'EA' Logo

The first time I saw an Energy Armour kiosk in my local mall I noticed that logo, did a double take thinking there was an Electronics Arts kiosk (which would be very weird).  I figured they'd get sued sooner or later.

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Chris Kimberley

Re: EA Sues Energy Armor over 'EA' Logo

I must admit, that's pretty darn close.

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Papa Midnight

 
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ConsterSleaker: if you think there's only been "a handful of" incidents, you have your head stuck *somewhere* - I'm assuming it's sand.09/20/2014 - 5:38am
prh99Most of it's agitprop clickbait anyway.09/20/2014 - 5:27am
prh99A good reason to stop reading reguardless of view pointhttp://www.theguardian.com/media/2013/apr/12/news-is-bad-rolf-dobelli.09/20/2014 - 5:22am
Andrew EisenWell this is unique! A musical critique of the Factual Feminist's "Are Video Games Sexist?" video. https://www.youtube.com/watch?v=-K4s7cV4Us409/20/2014 - 2:41am
Andrew EisenSome locked threads. Some let them be. So, no, I'm not seeing a problem here. No corruption. No collusion. No ethical problem with privately discussing ethics.09/20/2014 - 12:48am
Andrew EisenAnd still, in the end, Tito made up his own mind on how to handle his site. All 150 or so members went off to handle their own sites in their own ways. Some talked about it. Some didn't. Some changed disclosure policies. Some didn't.09/20/2014 - 12:40am
Andrew EisenThere were two comments other than Kochera and Tito's. One pointed out the Escapist Code of Conduct, another comment was in support of Tito.09/20/2014 - 12:40am
Andrew EisenKochera privately expressed his disagreement on how Tito decided to do something. No, I don't consider that crossing a line nor do I consider the exchange an example of the group pressuring him.09/20/2014 - 12:36am
Kronotechnical reasons. Anyways, I need to get to sleep as well.09/20/2014 - 12:29am
KronoAnd he wasn't the only one pushing Tito to censor the thread. If Tito had bowed to peer pressure, we likely wouldn't have gotten this http://goo.gl/vKiYtR which grew out of that thread. Said thread also lasted until a new one needed to be made for09/20/2014 - 12:28am
Krono@Andrew So it's an example of Kuchera crossing the line from reporter to advocate. And an example of the group pressuring for censorship.09/20/2014 - 12:21am
E. Zachary KnightAnyway, I am off to bed. I will probably wake up to all of this being knocked off the shout box.09/20/2014 - 12:20am
E. Zachary KnightKrono, that is the type of reading too much into things that bugs me. Ben did no such thing. Greg had the last word in that part of the exchange. The rest was about how to approach the story and Quinn.09/20/2014 - 12:19am
Andrew EisenSo?09/20/2014 - 12:13am
KronoExcept that the forum thread wasn't harassment, and Kuchera continued to push for the thread's removal after Tito made it clear he didn't consider it harassment.09/20/2014 - 12:12am
Andrew EisenPersonally, I see nothing wrong with someone offering their opinion or the other person making up their own mind on how to run their site.09/20/2014 - 12:06am
E. Zachary KnightKrono, I read nothing of the sort in that email chain. I read Ben giving advice on what to do when a forum thread is used to harass someone and spread falshoods about them and others.09/20/2014 - 12:05am
KronoThat's exactly what Ben Kuchera was doing to Greg Tito.09/19/2014 - 11:58pm
Krono@EZK So you see nothing wrong with one journalist pressuring a journalist from a different organization to not only not run a story, but to censor a civil discussion already taking place?09/19/2014 - 11:56pm
E. Zachary KnightI write for a number of blogs and talk to people who write similar blogs all the time for tips and advice. I see nothing wrong with that.09/19/2014 - 11:50pm
 

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