EA Sues Energy Armor over 'EA' Logo

October 5, 2011 -

If imitation is the sincerest form of flattery, why isn't Electronic Arts blushing at the compliments inadvertently (or on purpose) bestowed upon them by Energy Armor? Because lawsuits take care of these sorts of things in corporate America, of course. Electronic Arts has sued Energy Armor, who do business using the same initials and because their logo looks suspiciously like EA's.

The Florida-based fitness company is being accused by EA of "intentionally deceiving consumers" by using the same initials and a logo with a trapezoidal shape similar to the one used by Electronic Arts. The company filed its complaint California. The company also takes issue with Energy Armor using celebrities and sports teams associations to sell its products, because it is "similar to how Electronic Arts advertises and markets its EA Sports products," the complaint reads.

"Energy Armor's use of the Energy Armor EA Mark is likely to cause confusion, or to cause mistake, or to deceive consumers as to an affiliation, connection, or association between Energy Armor and Electronic Arts," the company wrote it its complaint. "Indeed, consumers are likely to believe that Electronic Arts is the source of Energy Armor's EA-branded products or has authorized or licensed Energy Armor."

Electronic Arts also says that it has asked Energy Armor to stop using the logo formally but those requests have gone unanswered. Now it is asking a Californian court to stop Energy Armor from using its EA mark immediately, that all material bearing the mark be "delivered and destroyed," and that the United States Patent and Trademark Office should refuse the company's pending registration for its mark.

Naturally EA is seeking undisclosed damages related to lost profits, profits generated by Energy Armor merchandise bearing the logo in dispute, damages for "corrective advertising," and attorneys' fees.

Source: Gamasutra

Thanks to Andrew Eisen for the tip.


Comments

Re: EA Sues Energy Armor over 'EA' Logo

The first time I saw an Energy Armour kiosk in my local mall I noticed that logo, did a double take thinking there was an Electronics Arts kiosk (which would be very weird).  I figured they'd get sued sooner or later.

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Chris Kimberley

Re: EA Sues Energy Armor over 'EA' Logo

I must admit, that's pretty darn close.

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Papa Midnight

 
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Andrew EisenPM - Yep, that's the one.03/06/2015 - 12:53am
TechnogeekBest case, it was some marketing douchebag who thought they could pander to both sides at once.03/06/2015 - 12:49am
TechnogeekAlso, this was the mistake tweet: http://i.imgur.com/4eLWNHx.jpg03/06/2015 - 12:48am
TechnogeekBecause nothing says "open, diverse gaming community" like buddying up with Breitbart.03/06/2015 - 12:47am
Papa MidnightAndrew Eisen, I believe this is the picture that you seek: http://i.imgur.com/Gdk60pa.jpg03/06/2015 - 12:30am
Papa MidnightSurely, Goth_Skunk, you say that in jest?03/06/2015 - 12:28am
prh99Craig R. Cause quite a few of them are not, they're bullies with different politics.03/06/2015 - 12:23am
MechaTama31What was the "mistake" tweet?03/06/2015 - 12:18am
MechaCrashWhatever you say, Goth.03/06/2015 - 12:02am
E. Zachary KnightGoth, they could have fooled me.03/05/2015 - 11:16pm
Goth_SkunkI don't understand. GamerGate supports an open, diverse gaming community for all as well. Google's statement is contradictory.03/05/2015 - 10:59pm
TechnogeekAnd as far as the Card thing went, I basically balanced it out personal guilt-wise by donating an amount equal to the Shadow Complex purchase price to the ACLU.03/05/2015 - 9:44pm
TechnogeekWelp, look like the Gerberghazi crowd is going to have to use Bing now. https://twitter.com/googlecloud/status/57365320825126093003/05/2015 - 9:42pm
Goth_SkunkAhh! I misinterpreted your statement about being left with almost every game in existence. I interpreted it as 'If you boycott games he's been involved with, you're boycotting almost all of them.'03/05/2015 - 9:31pm
Andrew EisenGoth - Card has been involved with only a small handful of games so if one were to boycott games for his involvement, they wouldn't be missing out on many games.03/05/2015 - 9:29pm
Goth_Skunk@Craig: Only if you're not interested in seeing it end.03/05/2015 - 9:27pm
Craig R.Instead of calling people the "anti gamergate faction", you could just call them "sane"03/05/2015 - 9:23pm
Goth_SkunkWhat do you mean 'almost every game in existence'? Card is a writer, not a game developer.03/05/2015 - 9:18pm
Andrew EisenBut I too wonder how many people who cry boycott actually follow through. I vaguely remember a few years ago a bunch of people boycotting one of the CoD games and were all found playing it on Steam.03/05/2015 - 7:53pm
Andrew EisenAn interesting quandary but not equivalent as boycotting games that Card was involved with leaves you with... well, almost every game in existence.03/05/2015 - 7:51pm
 

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