iOS Publishers Are Buying Their Way Up the Charts, Says Future Games

October 7, 2011 -

Hungry Shark developer Future Games of London says that smaller iOS developers are being pushed out of the Apple App Store charts by larger publishers who are buying their way to the top of the list. Future Games MD Ian Harper claims that media companies are using a method called "Cost Per Install" to quickly drive downloads, improve rankings and increase visibility by hitting the top of the charts.

"Any developer who hasn't already had a hit on the app store faces that challenge, 'can I get anybody to play it in the first place?'," said MD Ian Harper, speaking to GamesIndustry.biz. "I think if you can get people to see you're in with a fighting chance, but the issue nowadays is lots of big social media games companies are coming into iPhone and buying huge numbers of CPI [cost-per-install] installs and advertising, essentially buying their way up the charts, which really kind of crowds out the space for other people quite a lot.

Harper also said that his company is willing to share its own technology, the Future Games Network, with other developers. The Future Games Network is an in-app promotional tool that prompts consumers to try out other titles on the network.

"We'd done this anyway just to promote our own software, and then we were 'oh, y'know, actually other people might be interested in using it.' We're independent developers, we like the idea of general moral helpfulness - we've done quite well on the App Store and we'd like to see other independent developers doing quite well too, so we'd like to help them. It's really an alternative to going cap in hand to Chillingo or one of the other big publishers and doing some terrible deal with them where you end up with quite a restrictive contract, potentially having to give up your IP or something like that. So this is just to give people an alternative."

Harper adds that his company cherry picks only the best games for its networks, because there's no point in promoting crappy apps.

"We don't guarantee to publish anything that anybody sends us - we're very much cherry-picking what we want to promote and that's really because we don't want to promote apps from within our own games that we don't think are that good. There's not much too point in doing that."

Source: GI.biz

Image provided by Shutterstock.com, created by ChromaCo. All rights reserved.


 
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InfophileWhich is to say, GG isn't people writing articles about GG; it's the swarm of people lashing out. That's still going on, even if not as many articles are being written about it05/03/2015 - 7:32am
InfophileIt's not about the articles, but about the people receiving threats. Found an article from just last week which says Zoe Quinn is still receiving daily threats: http://www.bostonmagazine.com/news/article/2015/04/28/gamergate/05/03/2015 - 7:31am
Mattsworknameup hating the game industry on a more general level .05/03/2015 - 7:25am
MattsworknameIts funny, you know what i just realized, I love video games, and I hate the industry that has been forged around them. I hate the big name publishers, the press, all that jazz. But I still love gaming. that kinda sucks that I love games and still wind05/03/2015 - 7:25am
MattsworknameIt's like teh whole thing just went quiet.05/03/2015 - 6:28am
MattsworknameInfophile, I haven't really seen much activity either way, other then a few minor articles here or there, its like GG just sorta went dormant. I dont deny that I have some concerns with gaming press and industry, but I followed GG the last few months05/03/2015 - 6:28am
Infophile@Mattsworkname: It's more of a case that many media outlets have lost interest in their usual actions. "GamerGate still viciously harassing Zoe Quinn" isn't exactly news. Even if they are. *puts on sea lion hunting gear* Come at me, GG! I dare ya!05/03/2015 - 4:40am
MattsworknameAs much a I have some of the same concerns GG supposibly crusades against, i was really under the impression GG had sorta gone into dormantcy , it had been kinda quiet the last feww months05/02/2015 - 7:42pm
Matthew Wilsonhttps://www.youtube.com/watch?v=3bxcc3SM_KA if you guys haven't seen it, john oliver goes after patent trolls.05/02/2015 - 6:50pm
Matthew Wilsonwhile I dont like the guests, who ever did this is stupid. I can understand not liking GG, but come on.05/02/2015 - 6:17pm
Wonderkarpwell how about that shi.....poop05/02/2015 - 6:07pm
Andrew EisenKotaku caught it. Ran the story an hour ago. http://kotaku.com/gamergate-meetup-evacuated-after-apparent-threat-170176164505/02/2015 - 5:36pm
Wonderkarpevent was treading pretty hardcore on twitter last night. course thats just twitter. I'll agree with you if it does get reported05/02/2015 - 5:25pm
Andrew EisenAwkward wording on my part but "event" was referring to the bomb threat. It's silly to chastise mainstream press for not covering something that happened a mere 12 hours earlier, well after close of business on Friday, at a gathering very few knew about.05/02/2015 - 5:14pm
Wonderkarpthey arent "uppity" over the event not being covered. they are uppity over the harassment/bombthreats not being reported.05/02/2015 - 5:09pm
Andrew EisenWe've known that for quite a while now but I agree, completely cutting the feature is not a good move.05/02/2015 - 3:49pm
Matthew Wilsonhttp://www.vg247.com/2015/05/02/splatoon-multiplayer-online-shooter-wii-u/ excuse my language, but I call bullcrap. enough with this crap Nintendo its stupid.05/02/2015 - 3:27pm
Andrew EisenKarp - Thanks for the heads up. Passed it on to James. I love how the article is all uppity about the mainstream press not covering an event that no one knew about that happened late Friday night after we all went home for the weekend.05/02/2015 - 2:06pm
ZippyDSMleeSo far FOTNS:Kens rage 2 is okay, I really like the retelling of stuff in KR 1 need to get more scrools to see how bad the new scroll equip system is.I think the other system(where you equipped skills and spent karma on leveling) might have been deeper.05/02/2015 - 12:20pm
WonderkarpI know I said I wasnt going to come here anymore. But this needs to be reported on. Peacefull GamerGate in DC Meetup Recieves False Bomb Threats. http://nichegamer.com/2015/05/peaceful-gamergate-in-d-c-meetup-receives-false-bomb-threats/05/02/2015 - 12:10pm
 

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