iOS Publishers Are Buying Their Way Up the Charts, Says Future Games

October 7, 2011 -

Hungry Shark developer Future Games of London says that smaller iOS developers are being pushed out of the Apple App Store charts by larger publishers who are buying their way to the top of the list. Future Games MD Ian Harper claims that media companies are using a method called "Cost Per Install" to quickly drive downloads, improve rankings and increase visibility by hitting the top of the charts.

"Any developer who hasn't already had a hit on the app store faces that challenge, 'can I get anybody to play it in the first place?'," said MD Ian Harper, speaking to GamesIndustry.biz. "I think if you can get people to see you're in with a fighting chance, but the issue nowadays is lots of big social media games companies are coming into iPhone and buying huge numbers of CPI [cost-per-install] installs and advertising, essentially buying their way up the charts, which really kind of crowds out the space for other people quite a lot.

Harper also said that his company is willing to share its own technology, the Future Games Network, with other developers. The Future Games Network is an in-app promotional tool that prompts consumers to try out other titles on the network.

"We'd done this anyway just to promote our own software, and then we were 'oh, y'know, actually other people might be interested in using it.' We're independent developers, we like the idea of general moral helpfulness - we've done quite well on the App Store and we'd like to see other independent developers doing quite well too, so we'd like to help them. It's really an alternative to going cap in hand to Chillingo or one of the other big publishers and doing some terrible deal with them where you end up with quite a restrictive contract, potentially having to give up your IP or something like that. So this is just to give people an alternative."

Harper adds that his company cherry picks only the best games for its networks, because there's no point in promoting crappy apps.

"We don't guarantee to publish anything that anybody sends us - we're very much cherry-picking what we want to promote and that's really because we don't want to promote apps from within our own games that we don't think are that good. There's not much too point in doing that."

Source: GI.biz

Image provided by Shutterstock.com, created by ChromaCo. All rights reserved.


 
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Neo_DrKefkaWhat GamerGate is essentially doing whether people like it or not its going to change the gamingmedia but inturn its also going to replace some outlets & practice the same wrongs they claim they fought against. Its happening already look at TheRalphRetort10/23/2014 - 12:18pm
Neo_DrKefkaIf a company claims it supports the Klan or another offensive organization than the advertiser needs to make sure they're brand is not tainted so they pull they're ads. One side does not determine the right to determine what is universally offensive.10/23/2014 - 12:14pm
Neo_DrKefkaActions have consequences however. If you do a Bioware and insult EA's customers would you be suprised if they lost advertisers and customers? Advertisers are not giving money to charity to they putting ads to make money.10/23/2014 - 12:13pm
Matthew Wilsonwhile I disagree with people pushing pressure on advertisers, consumers do not have many other options to show there disagreements with a article or writer. if people are going to do it, it should be for somthing much worse then that guy did.10/23/2014 - 12:10pm
Neo_DrKefkaNow they are about KingofPol & InternetAristocrat making streams that are bait and switch Streams that claims they are about GG but are about them getting drunk and them making fun of Autistic people10/23/2014 - 12:09pm
Neo_DrKefkahttp://tinyurl.com/nhlbgq8 These people some of them are using GamerGate to prop there careers up. GamerGate streams used to be about ideas of change and solutions to problems.10/23/2014 - 12:09pm
Neo_DrKefkaI believe the message of #GamerGate but I do not believe in the Cult of Personality that has formed. Where sites like TechRaptor gained exposure and they are a great site. Sites like TheRalphReport are using this movement for there own personal gain.10/23/2014 - 12:05pm
ZippyDSMleeSo has the whole GG thing become toxic to the point its time to move on yet?10/23/2014 - 11:54am
prh99As for GG, I am surprised they haven't pulled out every 4chan spawned mob and script kiddie's favorite tool, LOIC to DDoS their foes. Or maybe they did and I missed it.10/23/2014 - 11:38am
BillIn his article Max says "I've been told that we've lost thousands of dollars already, and could potentially lose thousands more, if not millions."10/23/2014 - 11:25am
BillJames, do you think new advertisers won't bring this up when negotiating Ad rates? From a business standpoint, if I were to advertise on Gawker I would point to this and be pretty firm on lower rates.10/23/2014 - 11:21am
prh99Had my say, what they do after that is their business. Though calling your current advertisers "craven idiots" and "pusillanimous morons" probably isn't all that smart if you are going to complain about lost revenue from pulled ads.10/23/2014 - 11:18am
james_fudgeand when they do they will innoculate themselves from this stuff before the deal is even signed10/23/2014 - 11:02am
james_fudgewhen you do that much traffic you can always replace advertisers, guys10/23/2014 - 11:02am
prh99I helped him out and emailed Gawkers advertisers with the message "This is how Gawker covers you when they disagree with you". Not necessarily as support for GG but he is just down right insulting. 10/23/2014 - 10:48am
BillI think he got rolled twice. They made him mad enough to insult a possible advertiser. Other advertisers are going to notice this. It may be cathartic for him, but it's not good business.10/23/2014 - 9:17am
Billhttp://gawker.com/how-we-got-rolled-by-the-dishonest-fascists-of-gamergat-164949657910/23/2014 - 9:14am
Andrew EisenMarvel also shows it understands that once it leaks, it's out there and went ahead and officially released the trailer. https://www.youtube.com/watch?v=tmeOjFno6Do10/22/2014 - 9:36pm
E. Zachary KnightMarvel's response is the best.10/22/2014 - 9:31pm
Andrew EisenI'll be streaming some games tonight at 8p PST in preparation for Saturday's marathon. twitch.tv/andreweisen10/22/2014 - 9:30pm
 

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