GDC Online parent company UBM TechWeb Game Network debuts a browser-based game commissioned by Web Wise Kids (WWK), a non-profit organization that promotes and fosters the discussion of child safety online. The free title is called Passing The Ball and is created by indie game creator Gregory Weir (The Majesty Of Colors). It's an action game that follows a parent and their child as they learn an important lesson about working together.
The game uses generative music, simple graphics, and randomized opponents to deliver its message. The game is currently available on the official GDC Online website – www.gdconline.com/passingtheball – and will be available worldwide on various online game sites in the near future.
Passing The Ball includes a donation link to Web Wise Kids, and marks the first advocacy game commissioned by the UBM TechWeb Game Network. Next March at the Game Developers Conference 2012 in San Francisco this initiative will continue by including a one-day Games For Change Summit, created by the same non-profit team behind the popular New York event of the same name.
In addition to commissioning the game for Web Wise Kids and adding the 'donate' link to the game, the UBM TechWeb Game Network has donated $1,000 directly to WWK.
GDC Online takes places from October 10th to 13th at the Austin Convention Center in Austin, Texas. More information about the conference and expo is available at www.gdconline.com.