Facebook Gaming Not Popular Worldwide

October 11, 2011 -

While it might seem that Facebook is the number one destination in the world for social games, a new report indicates that the social network's dominance may simply be isolated to the North American market.

A new white paper by Viximo indicates that non-Facebook social gaming will represent the majority of worldwide revenue generated in the social gaming market space, expanding from $3.2 billion to $5.6 billion in 2014. The white paper is based on a study by SuperData Research, which also reveals that Asia has the largest social games market in the world, and that non-Facebook platforms in the West will be responsible for 25 percent of worldwide social gaming revenue within the next three years.

"The social web beyond Facebook is often overlooked when it comes to games and applications," said Dale Strang, CEO of Viximo. "As it turns out, social networks beyond Facebook represent a non-trivial – in fact, significant – and fertile ground for games and apps. What we uncovered with this study was just how quickly non-Facebook social gaming is exploding around the world, giving game-makers a terrific opportunity to reach new audiences and generate new revenue."

The white paper notes that Facebook only represents about a third of traffic for social networks worldwide, despite the site's popularity in North America. In markets such as Brazil, Germany, Russia and Turkey a rapid increase in traffic and revenue is underway already for non-Facebook social gaming traffic. Naturally there are important region-specific social networks like Hyves in the Netherlands and Tuenti in Spain that offer a mass-market, localized experience to their audiences. In addition to regional social networks, the white paper highlights that competition from Google+ will give social game developers broader distribution and increased potential for monetization.

Source: IndustryGamers

Image provided by Shutterstock © 2011 joana3d. All rights reserved.


Comments

Re: Facebook Gaming Not Popular Worldwide

It seems like my Hong Kong friends play every Facebook game there is.  You'd think they were all unemployed!

 
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MaskedPixelantehttp://www.joystiq.com/2014/04/18/playstation-99-cent-sale-discounts-tokyo-jungle-super-stardust/ Weekend long PSN flash sale. So much stuff is 99 cents for the rest of the weekend.04/18/2014 - 5:59pm
Adam802http://www.polygon.com/2014/4/18/5627928/newtown-video-game-addiction-forum04/18/2014 - 4:14pm
Matthew Wilsonit is a video talking about why certain games/products/consoles do well, and others do not. he back it up with solid research.04/18/2014 - 3:56pm
Andrew EisenI'm not keen on blind links. What is it?04/18/2014 - 3:45pm
Matthew Wilsonthis is worth a whatch https://www.youtube.com/watch?v=MyXcr6sDRtw&list=PL35FE5C4B157509C904/18/2014 - 3:43pm
MaskedPixelanteNumber 3: Night Dive was brought to the attention of the public by a massive game recovery, and yet most of their released catalogue consists of games that other people did the hard work of getting re-released.04/17/2014 - 8:46pm
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MaskedPixelanteNumber 1: When Night Dive spent the better part of a year teasing the return of true classics, having their big content dump be edutainment is kind of a kick in the stomach.04/17/2014 - 8:44pm
Matthew Wilsonhttp://www.giantbomb.com/articles/jeff-gerstmann-heads-to-new-york-takes-questions/1100-4900/ He talks about the future games press and the games industry. It is worth your time even though it is a bit long, and stay for the QA. There are some good QA04/17/2014 - 5:28pm
IanCErm so they shouldn't sell edutainment at all? Why?04/17/2014 - 4:42pm
MaskedPixelanteNot that linkable, go onto Steam and there's stuff like Pajama Sam on the front-page, courtesy of Night Dive.04/17/2014 - 4:13pm
Andrew EisenOkay, again, please, please, PLEASE get in a habit of linking to whatever you're talking about.04/17/2014 - 4:05pm
MaskedPixelanteAnother round of Night Dive teasing and promising turns out to be stupid edutainment games. Thanks for wasting all our time, guys. See you never.04/17/2014 - 3:44pm
Matthew WilsonAgain the consequences were not only foreseeable, but very likely. anyone who understood supply demand curvs knew that was going to happen. SF has been a econ/trade hub for the last hundred years.04/17/2014 - 2:45pm
Andrew EisenMixedPixelante - Would you like to expand on that?04/17/2014 - 2:43pm
MaskedPixelanteWell, I am officially done with Night Dive Studios. Unless they can bring something worthwhile back, I'm never buying another game from them.04/17/2014 - 2:29pm
PHX Corphttp://www.msnbc.com/ronan-farrow/watch/video-games-continue-to-break-the-mold-229561923638 Ronan Farrow Daily on Video games breaking the mold04/17/2014 - 2:13pm
NeenekoAh yes, because by building something nice they were just asking for people to come push them out. Consequences are protested all the time when other people are implementing them.04/17/2014 - 2:06pm
Matthew Wilsonok than they should not protest when the consequences of that choice occur.04/17/2014 - 1:06pm
NeenekoIf people want tall buildings, plenty of other cities with them. Part of freedom and markets is communities deciding what they do and do not want built in their collective space.04/17/2014 - 12:55pm
 

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