Facebook Gaming Not Popular Worldwide

October 11, 2011 -

While it might seem that Facebook is the number one destination in the world for social games, a new report indicates that the social network's dominance may simply be isolated to the North American market.

A new white paper by Viximo indicates that non-Facebook social gaming will represent the majority of worldwide revenue generated in the social gaming market space, expanding from $3.2 billion to $5.6 billion in 2014. The white paper is based on a study by SuperData Research, which also reveals that Asia has the largest social games market in the world, and that non-Facebook platforms in the West will be responsible for 25 percent of worldwide social gaming revenue within the next three years.

"The social web beyond Facebook is often overlooked when it comes to games and applications," said Dale Strang, CEO of Viximo. "As it turns out, social networks beyond Facebook represent a non-trivial – in fact, significant – and fertile ground for games and apps. What we uncovered with this study was just how quickly non-Facebook social gaming is exploding around the world, giving game-makers a terrific opportunity to reach new audiences and generate new revenue."

The white paper notes that Facebook only represents about a third of traffic for social networks worldwide, despite the site's popularity in North America. In markets such as Brazil, Germany, Russia and Turkey a rapid increase in traffic and revenue is underway already for non-Facebook social gaming traffic. Naturally there are important region-specific social networks like Hyves in the Netherlands and Tuenti in Spain that offer a mass-market, localized experience to their audiences. In addition to regional social networks, the white paper highlights that competition from Google+ will give social game developers broader distribution and increased potential for monetization.

Source: IndustryGamers

Image provided by Shutterstock © 2011 joana3d. All rights reserved.


Comments

Re: Facebook Gaming Not Popular Worldwide

It seems like my Hong Kong friends play every Facebook game there is.  You'd think they were all unemployed!

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
MattsworknameBIG: how does that make sense?08/05/2015 - 12:18am
Big PermLenny Kravitz penis has been trending all day08/04/2015 - 11:45pm
MattsworknameSo far, Win 8 gave me nothing but problems08/04/2015 - 11:18pm
MattsworknameI;ll see what I can come up with tomarow08/04/2015 - 11:16pm
ZippyDSMleethose is the issue.08/04/2015 - 10:47pm
ZippyDSMleeOdd, even with admin? I have UAC turned off so I do not have to fuss with it too much, also in order to run FO3/NV you need DX,VC++ 010, mmm might try and download VC++ distro pack both 32 and 64bit from 8 to 2012 or so and isntall them see if one of thos08/04/2015 - 10:46pm
MattsworknameTried that 2 zippy, it still wouldn't work08/04/2015 - 10:43pm
ZippyDSMleeI have had to run NV in compatibility mode before. I have both FO3 and NV running fine with a bunch of mods on win8.108/04/2015 - 10:24pm
MattsworknameI did the direct x 9 fix, issue remains08/04/2015 - 10:13pm
MattsworknameI've had issues with it since the start really, as soon as I tried to run it on Win 8.1, vegas woudl crash as soon as i launched it, even when using the base game08/04/2015 - 10:12pm
MattsworknameManta: I run into issues the moment I try to use any mods. and some times even no mods08/04/2015 - 10:09pm
MattsworknameChris ray gun on the gawker media scandel from a few weeks back https://www.youtube.com/watch?v=apGv0KTV9IM08/04/2015 - 10:08pm
black mantaFunny, Matt. I've been able to run it from Steam no problem.08/04/2015 - 10:02pm
Big PermDo you need Directx 9.0c still? Should be a manual download for win 7/808/04/2015 - 9:55pm
MattsworknameBlack manta; I've been trying to get vegas and 3 to work on windows 8 for months and no method I tries fixed it manta08/04/2015 - 9:53pm
Big PermOh wow, yeah cleared my entire history and now suggestions are subs instead08/04/2015 - 9:15pm
Big PermI think you can mecha. Unless it's just removing it from your UI and still tracking it behind the scenes08/04/2015 - 9:11pm
MechaTama31It would be nice if Youtube just let you delete a video from your history, like Netflix does.08/04/2015 - 9:09pm
black mantaF3 and NV have long been since fixed. They run great on Windows 8 and 8.1. And there's also the Unofficial Patch for F3 and the Mission Mojave patch for NV in case they don't.08/04/2015 - 9:05pm
MattsworknameYeah Big, but for those who had the game for long times, it is to late for that08/04/2015 - 8:43pm
 

Be Heard - Contact Your Politician