iPad 97 Percent of U.S. Tablet Traffic Online

October 11, 2011 -

According to a new report called "Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing US Digital Media Consumption Habits," Apple's iPad held 97.2 percent of all tablet internet traffic in the US in August 2011.

The iPad has even surpassed the iPhone in terms of internet traffic on iOS devices: 46.8 percent versus the iPhone's 42.6 percent. iOS devices account for the largest share of mobile internet traffic overall, measured in browser-based page views. iOS devices accounted for 58.5 percent of US non-computer traffic in August, followed by Android with 31.9 percent.

In terms of devices in use, Android is the most popular OS, with 43.7 percent of the smartphone market in August; iOS had 43.1 percent.

"The popularisation of smartphones and the introduction of tablets and other web-enabled devices...have contributed to an explosion in digital media consumption," said comScore's senior vice president of mobile Mark Donovan. "As these devices gain adoption, we have also seen the rise of the 'digital omnivores' - consumers who access content through several touchpoints during the course of their daily digital lives."

"In order to meet the needs of these consumers, advertisers and publishers must learn to navigate this new landscape so they develop cross-platform strategies to effectively engage their audiences," he added.

On a slightly related note, new data released by mobile analyst firm Xyologic says that Android app downloads will eclipse iOS downloads by May 2013. The firm notes that, at present growth rates, Android will pass iOS in worldwide monthly downloads in June 2012, when both platforms will generate 3.2 billion downloads. Android will exceed total lifetime downloads on iOS in May 2013. Android will also pass iOS in terms of total apps in August 2012, when both the App Store and the Android Market will boast 680,000 apps. If Google didn't delete apps, Xyologic estimates Android would be the market leader by the end of this year.

Source: GI.biz, GI.biz


 
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InfophileWow, I just got an e-mailed ad from Nintendo: "FREE AC Adapter with New Nintendo 3DS XL" - So... pretending this didn't used to be normal, are we?08/04/2015 - 3:34am
MattsworknameNight man, take care08/04/2015 - 2:59am
Andrew EisenOff to bed. Play nice.08/04/2015 - 2:53am
Andrew EisenNo worries. Yeah, it's the pits. It's like "How many times do I have to tell you I'm not interested in this producer's work before you stop recommending his videos to me?!"08/04/2015 - 2:53am
MattsworknameAndrew: Sorry man, youtubes recomendations system is really crappy08/04/2015 - 2:49am
MattsworknameIp: they cite 4 chan. Enough said08/04/2015 - 2:47am
IronPatriotWhat I don't get is why anyone wants to be part of the private online army for a stalker.08/04/2015 - 2:32am
IronPatriotYes, it's pretty sad that even after GG has been exposed as a fraud designed to harass Sarkeesian, they still want to attack her. Do facts even matter anymore?08/04/2015 - 2:30am
Andrew EisenDammit. For context's sake, I watched that one Chris Ray Gun video Matt linked to and now my recommends are chockful of anti-Sarkeesian crap from the usual suspects. ARGH!08/04/2015 - 2:27am
Andrew EisenIP - Now you just essentially asked Matt the same question twice in a row. Seriously, once is enough.08/04/2015 - 2:11am
IronPatriotMattsworkname, do you have any actual evidence for your "complete bollocks" claim? Or are you making up more "facts08/04/2015 - 2:11am
IronPatriotMattswork, prove your claim that the article is "based on complete bollocks"08/04/2015 - 2:08am
Andrew EisenIP - Stop asking me the same question over and over and over and over and over and over and over and over again. It's super annoying. Especially when I've already addressed it.08/04/2015 - 2:07am
Andrew EisenMatt - How? Set aside half an hour. It's not hard if you know your history. It's just time consuming.08/04/2015 - 2:06am
IronPatriotAndrew, so you agree about the lying fraudulent nature of gamergate's origins? So supporting gamergate when it is clearly a fraud deserves to be called what it is, right?08/04/2015 - 2:06am
Andrew EisenFrom an ethics standpoint, there's nothing wrong with that article or posting news on subjects that are of interest.08/04/2015 - 2:05am
MattsworknameAndrew: the toughest thing about Gamergate is that it lacked any form of directed leadership or oganizaotion, How do you really explain something so amourphous that it leterally took months and moths to gain any real shape?08/04/2015 - 2:05am
Andrew EisenIP - A metric crap ton of history and context. GamerGate isn't hard to explain, it just takes a while.08/04/2015 - 2:01am
MattsworknameAnd ip wonders why gamergate went after sites like ARS and kotaku08/04/2015 - 2:00am
MattsworknameWow, its like ARS posted an intentially controversial article based on complete bollocks to get clicks, Imagine that?08/04/2015 - 1:58am
 

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