iPad 97 Percent of U.S. Tablet Traffic Online

October 11, 2011 -

According to a new report called "Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing US Digital Media Consumption Habits," Apple's iPad held 97.2 percent of all tablet internet traffic in the US in August 2011.

The iPad has even surpassed the iPhone in terms of internet traffic on iOS devices: 46.8 percent versus the iPhone's 42.6 percent. iOS devices account for the largest share of mobile internet traffic overall, measured in browser-based page views. iOS devices accounted for 58.5 percent of US non-computer traffic in August, followed by Android with 31.9 percent.

In terms of devices in use, Android is the most popular OS, with 43.7 percent of the smartphone market in August; iOS had 43.1 percent.

"The popularisation of smartphones and the introduction of tablets and other web-enabled devices...have contributed to an explosion in digital media consumption," said comScore's senior vice president of mobile Mark Donovan. "As these devices gain adoption, we have also seen the rise of the 'digital omnivores' - consumers who access content through several touchpoints during the course of their daily digital lives."

"In order to meet the needs of these consumers, advertisers and publishers must learn to navigate this new landscape so they develop cross-platform strategies to effectively engage their audiences," he added.

On a slightly related note, new data released by mobile analyst firm Xyologic says that Android app downloads will eclipse iOS downloads by May 2013. The firm notes that, at present growth rates, Android will pass iOS in worldwide monthly downloads in June 2012, when both platforms will generate 3.2 billion downloads. Android will exceed total lifetime downloads on iOS in May 2013. Android will also pass iOS in terms of total apps in August 2012, when both the App Store and the Android Market will boast 680,000 apps. If Google didn't delete apps, Xyologic estimates Android would be the market leader by the end of this year.

Source: GI.biz, GI.biz


 
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Papa MidnightThe Verge says the sequel to Flappy Bird is nearly impossible. http://www.theverge.com/2014/8/21/6053297/swing-copters-flappy-bird-sequel08/21/2014 - 12:22pm
SleakerPC-Gamer wrote an article on what's going on with the Minecraft stuff: http://www.pcgamer.com/2014/08/21/minecraft-bukkit-team-lead-tries-to-end-development-but-mojang-steps-in/08/21/2014 - 11:55am
SleakerEVE had a high-profile ban today: http://massively.joystiq.com/2014/08/20/eve-online-lottery-site-somer-blink-shutting-down/#continued08/21/2014 - 10:26am
SleakerBut where have all the Ethics gone?08/21/2014 - 9:08am
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SleakerEZK - it's the largest server mod for MC, in actuality without it minecraft for sure would not have been as popular (#1 game now).08/21/2014 - 8:54am
SleakerTo the point that it seems they have completely lost what it means to be for-community, and having transparency. Along with dumping restrictive EULA's onto people.08/21/2014 - 8:53am
E. Zachary KnightWhat is Bukkit and why should I care?08/21/2014 - 8:53am
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james_fudgeThere aren't many left in America08/21/2014 - 1:50am
MechaTama31I sure have. Dorky's barcade in Tacoma, WA.08/20/2014 - 5:56pm
Matthew WilsonI have not been to a arcade in years. I know arcades are still big in japan.08/20/2014 - 5:38pm
Sleaker@AE - Ah no it's called GroundKontrol - I was just referring to it as a Bar-Arcade.08/20/2014 - 4:39pm
Andrew EisenStill looking for confirmation that High Moon Studios (dev behind the PS3/360 versions) isn't working on it.08/20/2014 - 4:38pm
ZenGotcha.08/20/2014 - 4:37pm
Andrew EisenI already updated the story with it!08/20/2014 - 4:36pm
Zenhttp://www.gonintendo.com/s/235574-treyarch-isn-t-working-call-of-duty-advanced-warfare-for-wii-u-either08/20/2014 - 4:36pm
ZenLet me send the link for the Tweet as well...they state Treyarch is not working on it. Grabbing it now.08/20/2014 - 4:34pm
 

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