iPad 97 Percent of U.S. Tablet Traffic Online

October 11, 2011 -

According to a new report called "Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing US Digital Media Consumption Habits," Apple's iPad held 97.2 percent of all tablet internet traffic in the US in August 2011.

The iPad has even surpassed the iPhone in terms of internet traffic on iOS devices: 46.8 percent versus the iPhone's 42.6 percent. iOS devices account for the largest share of mobile internet traffic overall, measured in browser-based page views. iOS devices accounted for 58.5 percent of US non-computer traffic in August, followed by Android with 31.9 percent.

In terms of devices in use, Android is the most popular OS, with 43.7 percent of the smartphone market in August; iOS had 43.1 percent.

"The popularisation of smartphones and the introduction of tablets and other web-enabled devices...have contributed to an explosion in digital media consumption," said comScore's senior vice president of mobile Mark Donovan. "As these devices gain adoption, we have also seen the rise of the 'digital omnivores' - consumers who access content through several touchpoints during the course of their daily digital lives."

"In order to meet the needs of these consumers, advertisers and publishers must learn to navigate this new landscape so they develop cross-platform strategies to effectively engage their audiences," he added.

On a slightly related note, new data released by mobile analyst firm Xyologic says that Android app downloads will eclipse iOS downloads by May 2013. The firm notes that, at present growth rates, Android will pass iOS in worldwide monthly downloads in June 2012, when both platforms will generate 3.2 billion downloads. Android will exceed total lifetime downloads on iOS in May 2013. Android will also pass iOS in terms of total apps in August 2012, when both the App Store and the Android Market will boast 680,000 apps. If Google didn't delete apps, Xyologic estimates Android would be the market leader by the end of this year.

Source: GI.biz, GI.biz


 
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Matthew WilsonThat is why I said "every market". for example totalbescuit has TWC, and the best he can get atm is 10/10.01/29/2015 - 1:58pm
Andrew EisenTWC offers speeds that high, at least in my area. (Standard is 15Mpbs)01/29/2015 - 1:54pm
Matthew Wilson@prh I still have my doubts. if anything the big winner is Comcast. they are the only isp in the us that can provide that speed in every market they serve. att, verizon, and twc cant or at least dont.01/29/2015 - 1:50pm
Andrew EisenTrailer for Ted 2 and it looks like it won't simply be a rehash of the first. That's encouraging! https://www.youtube.com/watch?v=S3AVcCggRnU01/29/2015 - 1:49pm
prh99It's nice to see an FCC chair who isn't just there to facilitate monopoly building for cable and telecom. Basically not a dingo.01/29/2015 - 1:46pm
Wonderkarpmine was grandia 201/29/2015 - 1:39pm
Matthew Wilsonoh btw only about 5.6 percent of the us has broadband now.01/29/2015 - 1:21pm
Matthew Wilsonhttp://www.theverge.com/2015/1/29/7932653/fcc-changed-definition-broadband-25mbps did not think the fcc would go through with it.01/29/2015 - 1:16pm
Andrew EisenI know, right? Don't you dare think the fact that I buy all your games makes this sort of behavior okay, TT Games!01/29/2015 - 12:57pm
IanCHow dare thy release games that do well both commercially and critically. How dare they. (refer to the Lego games)01/29/2015 - 12:55pm
Infophile@Wonderkarp: Tales of Innocence. Was in the final dungeon, when I accidentally left my 3DS on an airplane and couldn't get it back. Lost both the game and the system. Got a new system, but not the game (not fun enough to be worth replaying)01/29/2015 - 12:10pm
Andrew EisenOh, thank goodness. There will be at least two console LEGO games this year. For a moment I was worried there! (LEGO Jurassic World, LEGO Marvel's Avengers plus LEGO Ninjago for handheld.)01/29/2015 - 12:08pm
prh99Cminer: It's the only way to monetize Nintendo game videos. Otherwise Nintendo content IDs them and take all the AD revenue. Also it's only covers a small portion of their catalog.01/29/2015 - 12:06pm
ematuskeyWonderkarp: Pretty much every Elder Scrolls game. :p01/29/2015 - 11:53am
CMinerMaybe I missed something; is Nintendo actually going to try and force people to join their program? Or did they just create a program, and people are speculating?01/29/2015 - 10:53am
prh99I wonder if I can craft an AdBlock filter that only blocks ads on Nintendo videos. (not serious)01/29/2015 - 10:46am
WonderkarpI'm still going to do nintendo videos when I start my lets plays. I'm just going to make sure I'm uploading nonnintendo videos more.01/29/2015 - 10:40am
prh99I think all that will come out of that is fewer Nintendo videos, cause it's probably not worth the trouble.01/29/2015 - 10:37am
WonderkarpSo GP, what is the one game you never completed. Like you got real far but never finished it for some reason.01/29/2015 - 10:37am
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