iPad 97 Percent of U.S. Tablet Traffic Online

October 11, 2011 -

According to a new report called "Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing US Digital Media Consumption Habits," Apple's iPad held 97.2 percent of all tablet internet traffic in the US in August 2011.

The iPad has even surpassed the iPhone in terms of internet traffic on iOS devices: 46.8 percent versus the iPhone's 42.6 percent. iOS devices account for the largest share of mobile internet traffic overall, measured in browser-based page views. iOS devices accounted for 58.5 percent of US non-computer traffic in August, followed by Android with 31.9 percent.

In terms of devices in use, Android is the most popular OS, with 43.7 percent of the smartphone market in August; iOS had 43.1 percent.

"The popularisation of smartphones and the introduction of tablets and other web-enabled devices...have contributed to an explosion in digital media consumption," said comScore's senior vice president of mobile Mark Donovan. "As these devices gain adoption, we have also seen the rise of the 'digital omnivores' - consumers who access content through several touchpoints during the course of their daily digital lives."

"In order to meet the needs of these consumers, advertisers and publishers must learn to navigate this new landscape so they develop cross-platform strategies to effectively engage their audiences," he added.

On a slightly related note, new data released by mobile analyst firm Xyologic says that Android app downloads will eclipse iOS downloads by May 2013. The firm notes that, at present growth rates, Android will pass iOS in worldwide monthly downloads in June 2012, when both platforms will generate 3.2 billion downloads. Android will exceed total lifetime downloads on iOS in May 2013. Android will also pass iOS in terms of total apps in August 2012, when both the App Store and the Android Market will boast 680,000 apps. If Google didn't delete apps, Xyologic estimates Android would be the market leader by the end of this year.

Source: GI.biz, GI.biz


 
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Goth_SkunkFair point.07/06/2015 - 7:56pm
Andrew EisenNo argument there.07/06/2015 - 7:46pm
Matthew Wilsonwell it would benefit Reddit to fix that asap. when of of the work on the site is done for free, there is no reason not to give them 1 of the few things they are asking for (better communications).07/06/2015 - 7:45pm
Andrew EisenRight and THAT'S what she appears to be apologizing for.07/06/2015 - 7:39pm
Matthew Wilson@AE the thing is it wasnt the firing in of it self that people got upset about, its the lack of communication. this would not be a issue if admins would just communicate more with mods.07/06/2015 - 7:39pm
Andrew EisenI don't get the sense she's apologizing for firing one of their employees. For all we know, they could have a very good reason for letting her go. But yeah, hopefully Reddit's subsequent actions speak louder than Pao's words.07/06/2015 - 7:34pm
Goth_SkunkIf Pao is directly responsible for the termination of Reddit's AMA co-ordinator, then good for her for owning up to her mistake. If she wasn't, smart business sense to take the fall. It will all be in vain though if she can't earn back the trust she lost.07/06/2015 - 7:23pm
Matthew Wilsonhttp://money.cnn.com/2015/07/06/technology/reddit-back-online-ellen-pao/index.html she kinda had no choice given what happened Friday.07/06/2015 - 6:48pm
Matthew Wilson@matt dont get me wrong, I think steam is a better platform, but it does need to improve in some areas07/06/2015 - 6:48pm
MattsworknameYes, but thats only cause its actual software systems are far worse thn steam07/06/2015 - 5:56pm
Matthew Wilson@matt well it got refunds before steam, and has better customer service07/06/2015 - 5:50pm
MattsworknameOrigin is getting better, but its still miles out from being on Steams level.07/06/2015 - 5:27pm
PHX Corphttp://www.reddit.com/r/gaming/comments/3bvzy7/as_a_former_developer_theres_a_lot_of_things_i/ Reddit Games: As a former developer, there's a lot of things I wish gamers knew. Here are some of those things...07/06/2015 - 10:52am
james_fudgeI play all of my games there!07/06/2015 - 10:36am
Andrew EisenHey, have you heard of Origin? It's pretty sweet!07/06/2015 - 10:26am
MattsworknameNot sure if your being sarcastic, or if you joined up with EA's marketing department07/06/2015 - 4:01am
Andrew EisenI don't know, maybe a heaping, helping of DRM is the panacea for all that ails Konami.07/06/2015 - 1:24am
MattsworknameThe only thing thats gonna save them andrew , is walking back all the stupid they have been doing lately. At this point , ithink they did to much damage to there brand to survive07/06/2015 - 12:42am
PHX Corphad there been a sonic 4 episode 3, I would Buy it on Steam, Xbox 360 and PS3 right away07/05/2015 - 10:10pm
Andrew EisenWell, what if Konami released MGS 5 with a mandatory $60 plastic peripheral? Do you think that would help?07/05/2015 - 8:09pm
 

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