Ireland Plans Incentives to Lure Game Development to the Region

October 11, 2011 -

Ireland Prime Minister Enda Kenny announced this week a comprehensive plan to attract more game development companies to the country by means of flexible incentive packages. Newly formed trade organization Games Ireland supports the move and hopes it will change the culture of games development in the country. "All the biggest brands in the world are almost here now," Games Ireland's communications director Paul Hayes told GamesIndustry.biz. "We just need to change the narrative and the types of projects they're doing. A lot of them are here in a support function."

A government report published yesterday by Forfas highlighted areas that the government is willing to look at when it comes to incentives such as tax breaks, and project grants. Hayes says that the proposed packages would be fluid, and heavily dependent on the needs of each company seeking to obtain them.

"The industry is evolving so fast that we kind of have to stay flexible in terms of the package of incentives that might work, and almost individually tailor them," he said. "We'll take the best that we can from the Korean or the French or the Canadian experience, and just try and add what we can. I think as a country we've been pretty good at that and this is the first time that we've really focused on games with a bit of a laser beam."

GI.biz notes that that many large game companies were in attendance at a Dublin launch event, including SCEE, Microsoft, Nintendo, Activision Blizzard and EA. Hayes said their input will be vital to the government's plans.

"The video game industry is the most dynamic player in today's entertainment industry. Its unique mixture of creativity, technology, interactivity and fun gives it a head start on the competition," added Games Ireland CEO David Sweeney in an official statement. "Ireland's rich reservoir of talent, technique and tenacity mean that it is now perfectly placed to play a leading role in Europe's video game industry. The Forfas report is a clear signpost for the kind of Games Incentive Package that Ireland will develop and offer to the fast changing industry to become the best place to develop games by 2016."

The Forfas report identifies six key opportunities for Ireland including developing an "international cluster," enhancing skills and experience by addressing short term needs, attracting and developing a talent pool, building international visibility for the country, incentivizing research and development efforts with Irish based firms, and delivering next generation broadband.

"Games can also be a catalyst for growth in a host of other related activities in the digital economy including social networks, search engines, animation, film and video and e-learning," says Martin Shanahan, chief executive of Forfas. "Success for Ireland in the games sector, however, is not a given and will require a step-change in policy and decisive action. The digital economy, of which the games sector is a pioneering force, is different: the sheer pace of change within it, the confluence of creativity, technology and commercial acumen, the revolutionised business models and novel monetisation strategies, the integral role that the customer plays in innovation, and the shifting dynamics through partnerships, mergers and acquisitions."

It demands a more anticipatory, agile and responsive approach to meet its future needs. Effective implementation of the actions outlined in our report will provide companies with the right environment not just for the games sector but in the wider digital economy," he added.

Source: GI.biz

Image provided by Shutterstock © matthi 2011. All rights reserved.


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Re: Ireland Plans Incentives to Lure Game Development to the ...

You want incentives?

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Matthew Wilsonhttp://www.bloomberg.com/news/videos/2015-07-31/khan-academy-s-sal-khan-studio-1-0-full-show-7-30- not game related, but this is a good interview.07/30/2015 - 8:52pm
Goth_SkunkFinally, I never misspelled Chipman's name. So, feel free to try your luck again, but pick an opponent you can beat.07/30/2015 - 8:32pm
Goth_Skunk@Technogeek: I paid for the experience of the seat, and upon completion of the movie determined that the extra for the seat wasn't worth it. Additionally, your opinion is not law. You thinking the movie is crap does not make it so.07/30/2015 - 8:31pm
Craig R.1st I heard of Pixels was seeing trailer in theater. Was interested until Sandler appeared, then it became an instant 'Nope'.07/30/2015 - 4:52pm
james_fudgesick burns are not always allowed in the shoutbox.07/30/2015 - 4:28pm
MechaCrashIt's especially funny because I said "you'd have to be a moron to enjoy it," and Goth boasted about enjoying it, as if that does anything to change my opinion of the movie or of him.07/30/2015 - 4:19pm
TechnogeekMatthew: Back when that law was first implemented, I kept trying to come up with a scenario where it would be anything other than an unmitigatedd sisaster. Nothing ever came to mind.07/30/2015 - 4:16pm
Matthew Wilsonhttp://arstechnica.com/tech-policy/2015/07/new-study-shows-spains-google-tax-has-been-a-disaster-for-publishers/ no duh Sherlock!07/30/2015 - 4:10pm
TechnogeekI can't even make a joke about that. It's like poking fun at Donald Trump's hair.07/30/2015 - 4:01pm
TechnogeekSo you willingly paid more money than you needed to in order to watch a crappy Adam Sandler movie (but I repeat myself), just to spite a reviewer that you can't even spell the name of properly.07/30/2015 - 4:01pm
Goth_SkunkMy one regret was paying extra for a DVX seat, which jostles and vibrates in relation to the action on screen. What a waste of money.07/30/2015 - 3:55pm
Goth_SkunkYes, I did watch Pixels just to spite Chipman. I was originally going to see Minions, but moved it down the list. AND I ENJOYED IT. So nuts to you, MechaCrash.07/30/2015 - 3:44pm
Matthew Wilson@phx works fine for me, but I did it the long way. I upgraded, made a recovery drive, than did a full install.07/30/2015 - 3:24pm
Andrew EisenReally liking Child of Light so far (I play on console so UPlay isn't a concern). Gorgeous aesthetic with a fun presentation and battle system. So far, so good!07/30/2015 - 1:36pm
PHX CorpWell I'm offically on Windows 10 Laptop Wise(I had to download the Windows 10 Media tool from Microsoft to get it now rather than waiting for the update through windows update)07/30/2015 - 12:16pm
ZippyDSMleeI dunno I'd go to see it, seems liek dumb fun, better than half assed serious stuff that has so many holes large enough to drive mac trucks through(coughinterstellercouch).07/30/2015 - 10:58am
Andrew EisenGoth - Wait, you went to see Pixels just to spite Chipman?07/30/2015 - 10:49am
MechaCrashYou can see Pixels, which requires you to be a moron to enjoy it, or you can actually spend that time and money watching something actually good. Gosh, what a choice.07/30/2015 - 10:49am
benohawkHot damn, I'm sold. Why see something you can enjoy on multiple levels when you can nap through half the film and still get it all?07/30/2015 - 10:17am
james_fudgeSo what people are saying is PIXELS is a great movie to see if your are comatose.07/30/2015 - 9:47am
 

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