Ireland Plans Incentives to Lure Game Development to the Region

October 11, 2011 -

Ireland Prime Minister Enda Kenny announced this week a comprehensive plan to attract more game development companies to the country by means of flexible incentive packages. Newly formed trade organization Games Ireland supports the move and hopes it will change the culture of games development in the country. "All the biggest brands in the world are almost here now," Games Ireland's communications director Paul Hayes told GamesIndustry.biz. "We just need to change the narrative and the types of projects they're doing. A lot of them are here in a support function."

A government report published yesterday by Forfas highlighted areas that the government is willing to look at when it comes to incentives such as tax breaks, and project grants. Hayes says that the proposed packages would be fluid, and heavily dependent on the needs of each company seeking to obtain them.

"The industry is evolving so fast that we kind of have to stay flexible in terms of the package of incentives that might work, and almost individually tailor them," he said. "We'll take the best that we can from the Korean or the French or the Canadian experience, and just try and add what we can. I think as a country we've been pretty good at that and this is the first time that we've really focused on games with a bit of a laser beam."

GI.biz notes that that many large game companies were in attendance at a Dublin launch event, including SCEE, Microsoft, Nintendo, Activision Blizzard and EA. Hayes said their input will be vital to the government's plans.

"The video game industry is the most dynamic player in today's entertainment industry. Its unique mixture of creativity, technology, interactivity and fun gives it a head start on the competition," added Games Ireland CEO David Sweeney in an official statement. "Ireland's rich reservoir of talent, technique and tenacity mean that it is now perfectly placed to play a leading role in Europe's video game industry. The Forfas report is a clear signpost for the kind of Games Incentive Package that Ireland will develop and offer to the fast changing industry to become the best place to develop games by 2016."

The Forfas report identifies six key opportunities for Ireland including developing an "international cluster," enhancing skills and experience by addressing short term needs, attracting and developing a talent pool, building international visibility for the country, incentivizing research and development efforts with Irish based firms, and delivering next generation broadband.

"Games can also be a catalyst for growth in a host of other related activities in the digital economy including social networks, search engines, animation, film and video and e-learning," says Martin Shanahan, chief executive of Forfas. "Success for Ireland in the games sector, however, is not a given and will require a step-change in policy and decisive action. The digital economy, of which the games sector is a pioneering force, is different: the sheer pace of change within it, the confluence of creativity, technology and commercial acumen, the revolutionised business models and novel monetisation strategies, the integral role that the customer plays in innovation, and the shifting dynamics through partnerships, mergers and acquisitions."

It demands a more anticipatory, agile and responsive approach to meet its future needs. Effective implementation of the actions outlined in our report will provide companies with the right environment not just for the games sector but in the wider digital economy," he added.

Source: GI.biz

Image provided by Shutterstock © matthi 2011. All rights reserved.


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Re: Ireland Plans Incentives to Lure Game Development to the ...

You want incentives?

Two words: FREE BEER

 

 
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Montewell thanks for the info Eisen; try that the next time i need something off the eshop09/23/2014 - 3:54pm
james_fudgere: MP, i've sent tech support a note - thank you :)09/23/2014 - 3:14pm
IanCNah that wasnt directed at you Andrew :)09/23/2014 - 3:00pm
Papa MidnightRe: SIEGE 2014 Keynote: oh dear...09/23/2014 - 2:44pm
MaskedPixelanteDear GP, something called "doubleverify" is causing some nasty browser issues on my end. Probably one of your ads.09/23/2014 - 2:36pm
Andrew EisenOh hell no. No, it took Nintendo a dog's age just to get to the point its competitors have been at for a while! (And it's still not there yet, in a lot of respects.)09/23/2014 - 2:26pm
IanCSame as PSN handles it, fi you are trying to say only nintendo do that.09/23/2014 - 2:23pm
Andrew EisenYou have to try to purchase something first. Pick a game, hit purchase and if your wallet doesn't have enough to cover it, you'll be given an option to "add exact funds" or something like that.09/23/2014 - 2:05pm
MonteI have seen no option for that on my 3DS; anytime i want to add funds it only gives me the option to add in denominations of $10, 20, 50 or 10009/23/2014 - 2:03pm
IanCWhat Andrew Wilson said. PSN is the same when you make a purchase over a certain price (£5 in the UK)09/23/2014 - 2:02pm
Andrew EisenNeither eShop charges sales tax either. At least in California.09/23/2014 - 2:00pm
Andrew EisenBoth Wii U and 3DS eShops allow you to add funds in the exact amount of whatever's in your shopping cart. If your game is $39.99, you can add exactly $39.99.09/23/2014 - 1:57pm
Infophile@Matthew Wilson: As I understand it, any regulations to force tax online would also set up an easy database for these stores to use, minimizing overhead.09/23/2014 - 1:30pm
MonteReally, the eshop just does next to nothing to make buying digitally advantagous for the customer. Its nice to have the game on my 3DS, but i can get more for less buying a physical copy at retail. And that's not even counting buying used09/23/2014 - 1:18pm
MonteIanC, The Eshop wallet system only lets you add funds in set denominations and the tax makes sure you no longer have round numbers so you ALWAYS loose money. A $39.99 game for instance requires you to add $50 instead of just $4009/23/2014 - 1:13pm
Matthew Wilsonbut thats just it those sites, even the small ones, sell all over the country.09/23/2014 - 11:12am
Neenekoeither that or it would follow the car model of today. big ticket items are taxed according to your residence, not where you buy them.09/23/2014 - 11:07am
NeenekoI doubt it would be the retailer that handles the tax in the first place. If it goes through it would probably be folded in as a service on the processor end or via 'turbotax' style applications.09/23/2014 - 11:05am
Matthew Wilsonsimple there are over 10k tax areas in the us for sales tax. it would be impossible for small online retailers to handle that.09/23/2014 - 10:55am
IanCWhats wrong with charging tax in an online shop?09/23/2014 - 10:47am
 

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