Ireland Plans Incentives to Lure Game Development to the Region

October 11, 2011 -

Ireland Prime Minister Enda Kenny announced this week a comprehensive plan to attract more game development companies to the country by means of flexible incentive packages. Newly formed trade organization Games Ireland supports the move and hopes it will change the culture of games development in the country. "All the biggest brands in the world are almost here now," Games Ireland's communications director Paul Hayes told GamesIndustry.biz. "We just need to change the narrative and the types of projects they're doing. A lot of them are here in a support function."

A government report published yesterday by Forfas highlighted areas that the government is willing to look at when it comes to incentives such as tax breaks, and project grants. Hayes says that the proposed packages would be fluid, and heavily dependent on the needs of each company seeking to obtain them.

"The industry is evolving so fast that we kind of have to stay flexible in terms of the package of incentives that might work, and almost individually tailor them," he said. "We'll take the best that we can from the Korean or the French or the Canadian experience, and just try and add what we can. I think as a country we've been pretty good at that and this is the first time that we've really focused on games with a bit of a laser beam."

GI.biz notes that that many large game companies were in attendance at a Dublin launch event, including SCEE, Microsoft, Nintendo, Activision Blizzard and EA. Hayes said their input will be vital to the government's plans.

"The video game industry is the most dynamic player in today's entertainment industry. Its unique mixture of creativity, technology, interactivity and fun gives it a head start on the competition," added Games Ireland CEO David Sweeney in an official statement. "Ireland's rich reservoir of talent, technique and tenacity mean that it is now perfectly placed to play a leading role in Europe's video game industry. The Forfas report is a clear signpost for the kind of Games Incentive Package that Ireland will develop and offer to the fast changing industry to become the best place to develop games by 2016."

The Forfas report identifies six key opportunities for Ireland including developing an "international cluster," enhancing skills and experience by addressing short term needs, attracting and developing a talent pool, building international visibility for the country, incentivizing research and development efforts with Irish based firms, and delivering next generation broadband.

"Games can also be a catalyst for growth in a host of other related activities in the digital economy including social networks, search engines, animation, film and video and e-learning," says Martin Shanahan, chief executive of Forfas. "Success for Ireland in the games sector, however, is not a given and will require a step-change in policy and decisive action. The digital economy, of which the games sector is a pioneering force, is different: the sheer pace of change within it, the confluence of creativity, technology and commercial acumen, the revolutionised business models and novel monetisation strategies, the integral role that the customer plays in innovation, and the shifting dynamics through partnerships, mergers and acquisitions."

It demands a more anticipatory, agile and responsive approach to meet its future needs. Effective implementation of the actions outlined in our report will provide companies with the right environment not just for the games sector but in the wider digital economy," he added.

Source: GI.biz

Image provided by Shutterstock © matthi 2011. All rights reserved.


Comments

Re: Ireland Plans Incentives to Lure Game Development to the ...

You want incentives?

Two words: FREE BEER

 

 
Forgot your password?
Username :
Password :

Poll

Which Feminist Frequency video are you looking forward to most?:

Shout box

You're not permitted to post shouts.
WonderkarpI found this neat. Shows the different ways different websites tell the same story. Not VG Related, but its neat https://i.imgur.com/3m6xOfE.jpg01/29/2015 - 2:12pm
Matthew Wilsonnp I am still suprised that the fcc did it, but I still do not trust the chairman yet.01/29/2015 - 2:11pm
Andrew EisenYeah, what I mean is I'm fortunate enough to live in an area where I have the option of up to 50Mbps if I want to pay for it. Meant that as an anecdote; didn't mean it to come across as a "you're wrong!" Sorry 'bout that!01/29/2015 - 2:06pm
Matthew WilsonThat is why I said "every market". for example totalbescuit has TWC, and the best he can get atm is 10/10.01/29/2015 - 1:58pm
Andrew EisenTWC offers speeds that high, at least in my area. (Standard is 15Mpbs)01/29/2015 - 1:54pm
Matthew Wilson@prh I still have my doubts. if anything the big winner is Comcast. they are the only isp in the us that can provide that speed in every market they serve. att, verizon, and twc cant or at least dont.01/29/2015 - 1:50pm
Andrew EisenTrailer for Ted 2 and it looks like it won't simply be a rehash of the first. That's encouraging! https://www.youtube.com/watch?v=S3AVcCggRnU01/29/2015 - 1:49pm
prh99It's nice to see an FCC chair who isn't just there to facilitate monopoly building for cable and telecom. Basically not a dingo.01/29/2015 - 1:46pm
Wonderkarpmine was grandia 201/29/2015 - 1:39pm
Matthew Wilsonoh btw only about 5.6 percent of the us has broadband now.01/29/2015 - 1:21pm
Matthew Wilsonhttp://www.theverge.com/2015/1/29/7932653/fcc-changed-definition-broadband-25mbps did not think the fcc would go through with it.01/29/2015 - 1:16pm
Andrew EisenI know, right? Don't you dare think the fact that I buy all your games makes this sort of behavior okay, TT Games!01/29/2015 - 12:57pm
IanCHow dare thy release games that do well both commercially and critically. How dare they. (refer to the Lego games)01/29/2015 - 12:55pm
Infophile@Wonderkarp: Tales of Innocence. Was in the final dungeon, when I accidentally left my 3DS on an airplane and couldn't get it back. Lost both the game and the system. Got a new system, but not the game (not fun enough to be worth replaying)01/29/2015 - 12:10pm
Andrew EisenOh, thank goodness. There will be at least two console LEGO games this year. For a moment I was worried there! (LEGO Jurassic World, LEGO Marvel's Avengers plus LEGO Ninjago for handheld.)01/29/2015 - 12:08pm
prh99Cminer: It's the only way to monetize Nintendo game videos. Otherwise Nintendo content IDs them and take all the AD revenue. Also it's only covers a small portion of their catalog.01/29/2015 - 12:06pm
ematuskeyWonderkarp: Pretty much every Elder Scrolls game. :p01/29/2015 - 11:53am
CMinerMaybe I missed something; is Nintendo actually going to try and force people to join their program? Or did they just create a program, and people are speculating?01/29/2015 - 10:53am
prh99I wonder if I can craft an AdBlock filter that only blocks ads on Nintendo videos. (not serious)01/29/2015 - 10:46am
WonderkarpI'm still going to do nintendo videos when I start my lets plays. I'm just going to make sure I'm uploading nonnintendo videos more.01/29/2015 - 10:40am
 

Be Heard - Contact Your Politician