NPD: 91 Percent of Children are Gamers

October 11, 2011 -

Children in the United States between the ages of 2 and 17 are playing video games, according to a new study released by research firm NPD Group. According to the NPD's new study around 91 percent of kids between the ages of 2 and 17 (that's roughly 64 million people) are playing video games. That number represents a nine percent increase compared to data collected for 2009. NPD says that growth has been across the entire market, but the biggest gains come from children between the ages  2 and 5, up 17 percentage points since 2009. Females and teens between 15 and 17 are also helping to drive more growth in gaming.

"Year-to-date through August 2011, kids comprised 44 percent of new physical software dollar sales, representing a vitally important consumer segment for the games industry," Frazier said. "Knowing how kids are spending their gaming time and dollars in both traditional and non-traditional outlets is key to staying relevant to this highly engaged audience."

NPD also found that much of this gaming is happening on mobile devices. The research firm noted that 8 percent of children played games on mobile platforms in 2009; that figure has jumped to 38 percent in its latest survey. Usage of portable gaming devices like the PSP or DS, has also grown from 38 percent to 45 percent.

The latest batch of data from NPD Group was collected in August from surveys it conducted of 4,136 children between the ages of 2 and 17. How a two-year old takes a survey is beyond me, but clearly this was not a web-based survey. We'd love to hear more about the methodology on this one. Naturally, with young children playing more games, this means more scrutiny from groups that supposedly have the best interests of families and children at heart.

Source: C|Net

Image provided by Shutterstock © DenisNata 2011. All rights reserved.


Comments

Re: NPD: 91 Percent of Children are Gamers

So, where's the influx of mass murdering sharpshooters everyone keeps worrying about?

Re: NPD: 91 Percent of Children are Gamers

gamers, or have played games?

no seriously, do they ever clarify that?

what is a "gamer" to these people? someone who plays games in general, or someone who plays them more as a hobby?

i've always wondered this.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
SuperKeegYeah, the proton pack is different in design, but similar in spirit. Its a little dirty, not pretty, but functional.06/30/2015 - 11:08am
IvresseI'm guessing it's specifically designed to be smaller. The original packs were pretty bulky looking...06/30/2015 - 11:07am
E. Zachary KnightThe proton pack is a very different design. Here is the original: http://www.gbfans.com/wiki/Proton_Pack_Part_Names06/30/2015 - 10:50am
black mantaProton pack looks essentially the same to me. Have no problem with either, BTW. :)06/30/2015 - 10:32am
Andrew EisenNot much change to the uniforms so I was surprised to see such a redesign for the proton pack. I like it though!06/30/2015 - 10:22am
Andrew EisenGhostbuster proton pack: https://twitter.com/paulfeig/status/61586646983075840006/30/2015 - 10:19am
Andrew EisenGhostbuster uniforms: https://twitter.com/paulfeig/status/61565492324668211206/30/2015 - 10:18am
Mattsworknamegamergate or any part of that movment. My biggest issues have always been more about my views on the idustry on a personal level rather then any affilication with GG.06/30/2015 - 9:50am
MattsworknameI only really every had any interest in the GG stuff when they were going in about the media and stuff and the whole "Gamers are Dead" junk. As a general rule, whatever issues I had with various groups was more my own issues, not anything specific with06/30/2015 - 9:49am
Andrew EisenI'm still trying to figure out where anyone is getting the idea violent content or lousy representation of women and minorities in video games shouldn't exist or be promoted.06/30/2015 - 9:25am
james_fudgeWell, members of GP first, members of GG second, I always say.06/30/2015 - 9:06am
black mantaConsidering it's only you and Mattsworkname that have been carrying the banner for it here, that pretty much testifies to how little influence they have. Most everyone else here couldn't care less.06/30/2015 - 8:54am
black mantaAgain GG is more like Occupy Wall Street than the Tea Party movement. They had their moment, but they fizzled out. And now exist more as a nebulous thing spouting ideas. They haven't achieved anything meaningful.06/30/2015 - 8:52am
black mantaAs sincere as your beliefs may be, the movement is still rife with bigots and misogynists.06/30/2015 - 8:51am
black mantaI'm sure you're heart's in the right place, Goth. But it doesn't excuse the behavior of GG's members towards the people they don't like.06/30/2015 - 8:50am
MattsworknameWow goth, write a novel why dont cha. Seriously I know you have a passion for this stuff, but wow, thats kinda overkill.06/30/2015 - 8:46am
james_fudgeI hereby dub this space the Mainifesto Box (tm)06/30/2015 - 8:34am
Infophile13 shouts in total by Goth in a row. I think I'm to blame here. If I'd read the Breitbart link when he'd posted it, maybe he wouldn't have felt the need to say everything here.06/30/2015 - 8:27am
E. Zachary KnightI go away for one night and Goth writes his Gamergate manifesto in the shoutbox.06/30/2015 - 8:15am
james_fudgeI blame Andrew for this.06/30/2015 - 8:10am
 

Be Heard - Contact Your Politician