NPD: 91 Percent of Children are Gamers

October 11, 2011 -

Children in the United States between the ages of 2 and 17 are playing video games, according to a new study released by research firm NPD Group. According to the NPD's new study around 91 percent of kids between the ages of 2 and 17 (that's roughly 64 million people) are playing video games. That number represents a nine percent increase compared to data collected for 2009. NPD says that growth has been across the entire market, but the biggest gains come from children between the ages  2 and 5, up 17 percentage points since 2009. Females and teens between 15 and 17 are also helping to drive more growth in gaming.

"Year-to-date through August 2011, kids comprised 44 percent of new physical software dollar sales, representing a vitally important consumer segment for the games industry," Frazier said. "Knowing how kids are spending their gaming time and dollars in both traditional and non-traditional outlets is key to staying relevant to this highly engaged audience."

NPD also found that much of this gaming is happening on mobile devices. The research firm noted that 8 percent of children played games on mobile platforms in 2009; that figure has jumped to 38 percent in its latest survey. Usage of portable gaming devices like the PSP or DS, has also grown from 38 percent to 45 percent.

The latest batch of data from NPD Group was collected in August from surveys it conducted of 4,136 children between the ages of 2 and 17. How a two-year old takes a survey is beyond me, but clearly this was not a web-based survey. We'd love to hear more about the methodology on this one. Naturally, with young children playing more games, this means more scrutiny from groups that supposedly have the best interests of families and children at heart.

Source: C|Net

Image provided by Shutterstock © DenisNata 2011. All rights reserved.


Comments

Re: NPD: 91 Percent of Children are Gamers

So, where's the influx of mass murdering sharpshooters everyone keeps worrying about?

Re: NPD: 91 Percent of Children are Gamers

gamers, or have played games?

no seriously, do they ever clarify that?

what is a "gamer" to these people? someone who plays games in general, or someone who plays them more as a hobby?

i've always wondered this.

 
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MaskedPixelantehttp://www.joystiq.com/2014/07/28/gaymerx-in-dire-straits-after-nis-america-allegedly-backs-out-of/ NISA backs out of GaymerX support, but it seems like the only people crying foul are GaymerX.07/29/2014 - 6:30am
Papa MidnightIt's not bad so far, but I am honestly not sure what to make of it (or where it's going for that matter)07/28/2014 - 9:44pm
Matthew Wilsonis it any good?07/28/2014 - 9:36pm
Papa Midnight"Love Child" on HBO -- anyone else watching this?07/28/2014 - 9:27pm
MaskedPixelanteNah, I'm fine purple monkey dishwasher.07/28/2014 - 4:05pm
Sleaker@MP - I hope you didn't suffer a loss of your mental faculties attempting that.07/28/2014 - 3:48pm
MaskedPixelanteOK, so my brief research looking at GameFAQs forums (protip, don't do that if you wish to keep your sanity intact.), the 3DS doesn't have the power to run anything more powerful than the NES/GBC/GG AND run the 3DS system in the background.07/28/2014 - 11:01am
ZenMatthew, the 3DS already has GBA games in the form of the ambassador tittles. And I an just as curious about them not releasing them on there like they did the NES ones. I do like them on the Wii U as well, but seems weird. And where are the N64 games?07/28/2014 - 10:40am
james_fudgeNo. They already cut the price. Unless they release a new version that has a higher price point.07/28/2014 - 10:19am
E. Zachary KnightMatthew, It most likely is. The question is whether Nintendo wants to do it.07/28/2014 - 10:12am
Matthew WilsonI am sure the 3ds im more then powerful enough to emulate a GBA game.07/28/2014 - 9:54am
Sleaker@IanC - while the processor is effectively the same or very similar, the issue is how they setup the peripheral hardware. It would probably require creating some kind of emulation for the 3DS to handle interfacing with the audio and input methods for GBA07/28/2014 - 9:30am
Sleaker@EZK - hmmm, that makes sense. I could have sworn I had played GB/GBC games on it too though (emud of course)07/28/2014 - 9:23am
E. Zachary KnightSleaker, the DS has a built in GBA chipset in the system. That is why it played GBA games. The GBA had a seperate chipset for GB and GBColor games. The DS did not have that GB/GBC chipset and that is why the DS could not play GB and GBC games.07/28/2014 - 7:25am
IanCI dont think Nintendo ever gave reason why GBA games a reason why GBA games aren't on the 3DS eshop. The 3DS uses chips that are backwards compatable with the GBA ob GBA processor, after all.07/28/2014 - 6:46am
Sleakerhmmm that's odd I could play GBA games natively in my original DS.07/28/2014 - 1:39am
Matthew Wilsonbasically "we do not want to put these games on a system more then 10 people own" just joking07/27/2014 - 8:13pm
MaskedPixelanteSomething, something, the 3DS can't properly emulate GBA games and it was a massive struggle to get the ambassador games running properly.07/27/2014 - 8:06pm
Andrew EisenIdeally, you'd be able to play such games on either platform but until that time, I think Nintendo's using the exclusivity in an attempt to further drive Wii U sales.07/27/2014 - 7:21pm
Matthew WilsonI am kind of surprised games like battle network are not out on the 3ds.07/27/2014 - 7:01pm
 

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