NPD: 91 Percent of Children are Gamers

October 11, 2011 -

Children in the United States between the ages of 2 and 17 are playing video games, according to a new study released by research firm NPD Group. According to the NPD's new study around 91 percent of kids between the ages of 2 and 17 (that's roughly 64 million people) are playing video games. That number represents a nine percent increase compared to data collected for 2009. NPD says that growth has been across the entire market, but the biggest gains come from children between the ages  2 and 5, up 17 percentage points since 2009. Females and teens between 15 and 17 are also helping to drive more growth in gaming.

"Year-to-date through August 2011, kids comprised 44 percent of new physical software dollar sales, representing a vitally important consumer segment for the games industry," Frazier said. "Knowing how kids are spending their gaming time and dollars in both traditional and non-traditional outlets is key to staying relevant to this highly engaged audience."

NPD also found that much of this gaming is happening on mobile devices. The research firm noted that 8 percent of children played games on mobile platforms in 2009; that figure has jumped to 38 percent in its latest survey. Usage of portable gaming devices like the PSP or DS, has also grown from 38 percent to 45 percent.

The latest batch of data from NPD Group was collected in August from surveys it conducted of 4,136 children between the ages of 2 and 17. How a two-year old takes a survey is beyond me, but clearly this was not a web-based survey. We'd love to hear more about the methodology on this one. Naturally, with young children playing more games, this means more scrutiny from groups that supposedly have the best interests of families and children at heart.

Source: C|Net

Image provided by Shutterstock © DenisNata 2011. All rights reserved.


Comments

Re: NPD: 91 Percent of Children are Gamers

So, where's the influx of mass murdering sharpshooters everyone keeps worrying about?

Re: NPD: 91 Percent of Children are Gamers

gamers, or have played games?

no seriously, do they ever clarify that?

what is a "gamer" to these people? someone who plays games in general, or someone who plays them more as a hobby?

i've always wondered this.

 
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NeenekoMakes sense to me, and sounds kinda cool. One cool thing about Minecraft is the meta game, you can implement other game types within its mechanics. There are servers out there with plots, an episodic single player one sound kinda cool12/18/2014 - 11:07am
MaskedPixelantehttps://mojang.com/announcing-minecraft-story-mode/ Umm... what?12/18/2014 - 10:24am
NeenekoThat would make sense. Theaters probably can not afford the liability worry or a drop in ticket sales from worried people. Sony on the other hand can take a massive writeoff, and might even be able to bypass distribution contracts for greater profit.12/18/2014 - 10:03am
ConsterNeeneko: I thought they cancelled it because the major cinema franchises were too scared of terrorist attacks to show the film?12/18/2014 - 9:55am
Neeneko@Wonderkarp - there is still a lot of debate regarding if the movie was a motive or not. Unnamed officials say yes, the timeline says no.12/18/2014 - 9:10am
NeenekoSomething does not smell right though, Sony is no stranger to being hacked, so why cancel this film? For that matter, they are still not giving in to hacker's original demands as far as I know.12/18/2014 - 9:06am
PHX Corp@prh99 Not to mention the Dangerous Precedent that sony's hacking scandal just set http://mashable.com/2014/12/17/sony-hackers-precedent/12/18/2014 - 8:25am
Matthew WilsonI hope its released to netflix or amazon12/18/2014 - 12:11am
prh99Basically they've given every tin pot dictator and repressive regime a blue print how to conduct censorship abroad. The hecklers veto wins again. At least when it comes to Sony and the four major theater chains.12/17/2014 - 11:55pm
MaskedPixelante"It's not OUR fault that our game doesn't work, it's YOUR fault for having so many friends."12/17/2014 - 9:48pm
Matthew Wilsonapparently tetris did not work because he has a full friends list12/17/2014 - 9:21pm
WonderkarpSo Sony cancelled the release of the Interview. was it ever confirmed that the Sony hacking was done because of that specific movie?12/17/2014 - 8:54pm
MaskedPixelanteWow, Ubisoft went four for four, I didn't think it was actually possible.12/17/2014 - 8:37pm
MechaTama31Oh, ok, I was mixing up "on Greenlight" and "Greenlit".12/17/2014 - 8:23pm
Matthew Wilson@phx you beat me to it. how do you screw up tetris?! my ubisoft this is just stupid. no one should ever preorder a ubisoft game again! ps people should never preorder any game regardles of dev.12/17/2014 - 6:28pm
PHX Corphttp://www.ign.com/videos/2014/12/17/what-the-heck-is-wrong-with-tetris-ps4 I give up on ubisoft12/17/2014 - 6:01pm
MaskedPixelantehttp://comicbook.com/blog/2014/08/16/exclusive-original-unaltered-cut-of-star-wars-trilogy-to-be-rele/ Yeah, this'll never happen.12/17/2014 - 5:03pm
NeenekoThey have and exercise control over which games are allowed on their privately controlled 'open forum'. Their endorsement is fairly minimal since it is only 'we do not reject this', but it is still an endorsement of sorts.12/17/2014 - 3:58pm
NeenekoHistorically there have been issues with libraries allowing some groups but not others. Perhaps 'endorsement' is too strong a word, but their editorial control IS a preapproval process, even if the standards are pretty minimal.12/17/2014 - 3:56pm
E. Zachary KnightLet's put this a different way. My local library allows any group to reserve and use multipurpose rooms. That does not mean that the Library endorses all events that take place in those rooms.12/17/2014 - 12:54pm
 

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