The Shifting Demographics of Australian Gamers

October 11, 2011 -

The Interactive Games & Entertainment Association has released a new report this morning that provides some interesting demographics on just who is playing video games in Australia. The Digital Australia 2012 report found that nine out of ten Australian households own some sort of device for playing games, and nearly one in five gamers play social network games. In households that play computer or video games, 43 percent said that they use a mobile phone and 13 percent use a tablet computer device to play games. Another 13 percent play video games on a handheld device.

Dr. Jeff Brand, Associate Professor at Bond University and author of the report, noted that the growing use of mobile devices such as smartphones or tablet computers to play games has created a pattern of "snack gaming" in Australia. No, he's not talking about video games causing gamers to eat more:

"The average Australian gamer is 32 years old and we’ve moved well away from the traditional teenage boy stereotype of a gamer," he said. "Australian gamers are parents and grandparents ‘snacking’ on games when they’re commuting to work on the bus or train, or while they’re filling in that little bit of time between meetings."

"Research shows people who play video games on a mobile or tablet computer are trying to pass time and the majority play games between 30 minutes to an hour at a time every other day, instead of playing long periods of time every day," Brand added.

The research also found that 43 percent of Australians buy games traditionally from a local retailer while 22 percent buy games new from a download store (such as PlayStation Network or Xbox Live) and 14 percent buy games from an online store. Around 47 percent of gamers are females - a steady increase since 2005, the average adult gamer has been playing games an average of 12 years, 75 percent of gamers are 18 years or older, 44 percent of households that play computer and video games also own a portable music device compared to only 3 percent of households that don't.

But the most interesting tidbit to come out of the study is how many older gamers there are in Australia.

"Four in five parents are playing video games with their children and most believe it’s a great way to educate and spend time with their children," says Ron Curry, CEO of Interactive Games & Entertainment Australia. "Australian gamers are growing up and 43 percent of people aged over 50 now play video games."

Image provided by Shutterstock © Goodluz 2011. All rights reserved.


 
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IronPatriotDocMelon, why did you say that "no one is ethical" and then delete it. Do you think that Andrew Eisen is not an ethical journalist?08/03/2015 - 11:22pm
IronPatriotDocMelon, how did I "harass" you?08/03/2015 - 11:21pm
DocMelonheadAre you planning to pull all the bigots out of the wood work so you can label them, to make their lives miserable so that they deserves it? Because they value "video games" more than human lives?08/03/2015 - 11:16pm
Andrew EisenDoc - I've told you this before, no f-words in the Shout box. I edited it out of an earlier post but from now on I'm just going to delete the whole thing.08/03/2015 - 11:14pm
DocMelonheadSo yeah Iron Patroit, I'm calling your behavor harassment; you insist to harass everyone that Gamergate's a harassment campaign. But what will that accomplished?08/03/2015 - 11:14pm
Andrew EisenIP: Let's stop with the name calling. It lacks class.08/03/2015 - 11:13pm
DocMelonheadBut why do that when you can make a fool out of all of the harasser supporters? I even bet that you have some pals at either the Mary Sue, or GamerGhazi, for you to brag on your accomplishment.08/03/2015 - 11:10pm
DocMelonheadAll you need to do is to archive it to prove that Game Politics continued to be hypocrites in regards to harassment and Social justice since they gave a voice to those who against such a thing.08/03/2015 - 11:09pm
DocMelonheadKeep it up, and you'll be able to harass everyone to denounce gamergate as a harassment campaign by bigoted people.08/03/2015 - 11:07pm
DocMelonheadAlso, on the bigotry bit: oh wait, They exist, to fight against gamergate. Well congratulations, you harassed me to reveal that GamerGate's a bigoted movement.08/03/2015 - 11:06pm
DocMelonheadBecause of Backpedaling, that's way. Everyone doing it you Nutpicker.08/03/2015 - 11:04pm
DocMelonheadAlso, if you mean by "if it's eithnics in video games, bigotry should not be tolerated" then guess what, all the sarkeesian haters weren't welcome. In fact, they should fight against bigotry in all form.08/03/2015 - 11:03pm
IronPatriotDoc Melon, your post no longer says "no one is ethical." Why?08/03/2015 - 11:03pm
IronPatriotDocMelon, you said "no one is ethical." Did you just CENSOR your own post?08/03/2015 - 11:02pm
DocMelonheadBut yeah, continue laughing at ALL the supporters of Harassment, because that what Gamergate is to you: Harassment. Because you find people who are in denial of their bigotry hilarious.08/03/2015 - 10:59pm
DocMelonheadIf Total Biscuit's a bigot, then he could've got a divorce by now.08/03/2015 - 10:58pm
DocMelonheadA Game Politic Journalist is interviewing KiA as of right now and have no access on the Other side due to his ban at GamerGhazi08/03/2015 - 10:57pm
DocMelonheadhttps://www.reddit.com/r/AgainstGamerGate/comments/3f69sd/hi_im_the_guy_interviewing_gamergate_right_now/08/03/2015 - 10:56pm
DocMelonheadAlso you keep on replying as if you wanted to prove that Total Biscuit have no input because he harass Sarkeesain through defamation. Also take a look at this:08/03/2015 - 10:55pm
IronPatriotDocMelon, are you saying that Andrew Eisen is NOT an ethical journalist?08/03/2015 - 10:53pm
 

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