The Shifting Demographics of Australian Gamers

October 11, 2011 -

The Interactive Games & Entertainment Association has released a new report this morning that provides some interesting demographics on just who is playing video games in Australia. The Digital Australia 2012 report found that nine out of ten Australian households own some sort of device for playing games, and nearly one in five gamers play social network games. In households that play computer or video games, 43 percent said that they use a mobile phone and 13 percent use a tablet computer device to play games. Another 13 percent play video games on a handheld device.

Dr. Jeff Brand, Associate Professor at Bond University and author of the report, noted that the growing use of mobile devices such as smartphones or tablet computers to play games has created a pattern of "snack gaming" in Australia. No, he's not talking about video games causing gamers to eat more:

"The average Australian gamer is 32 years old and we’ve moved well away from the traditional teenage boy stereotype of a gamer," he said. "Australian gamers are parents and grandparents ‘snacking’ on games when they’re commuting to work on the bus or train, or while they’re filling in that little bit of time between meetings."

"Research shows people who play video games on a mobile or tablet computer are trying to pass time and the majority play games between 30 minutes to an hour at a time every other day, instead of playing long periods of time every day," Brand added.

The research also found that 43 percent of Australians buy games traditionally from a local retailer while 22 percent buy games new from a download store (such as PlayStation Network or Xbox Live) and 14 percent buy games from an online store. Around 47 percent of gamers are females - a steady increase since 2005, the average adult gamer has been playing games an average of 12 years, 75 percent of gamers are 18 years or older, 44 percent of households that play computer and video games also own a portable music device compared to only 3 percent of households that don't.

But the most interesting tidbit to come out of the study is how many older gamers there are in Australia.

"Four in five parents are playing video games with their children and most believe it’s a great way to educate and spend time with their children," says Ron Curry, CEO of Interactive Games & Entertainment Australia. "Australian gamers are growing up and 43 percent of people aged over 50 now play video games."

Image provided by Shutterstock © Goodluz 2011. All rights reserved.


 
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quiknkoldhey James, Boycotts are not Censorship. Supreme Court NAACP v. Claiborne Hardware Co. (1982)10/02/2014 - 7:37am
Michael ChandraWhat's in a name? That which we call a rose by any other name would smell as sweet. That said, the name says it all.10/02/2014 - 7:34am
E. Zachary KnightYes.10/02/2014 - 7:29am
ConsterQuestion: is Kefka on drugs, or is he secretly a conspiracy theorist character from a TV show?10/02/2014 - 7:21am
james_fudgeEnjoy my comedy stylings.10/02/2014 - 7:10am
james_fudgehttp://www.breitbart.com/Breitbart-London/2014/10/02/It-s-been-real-GameJournoPros-prepares-to-close-its-doors10/02/2014 - 7:09am
InfophileAnd the headlines-only part is particularly depressing, as in most sites, they're not even written by the author of the article. So the author has to field tons of complaints about what the editor decided to title their article.10/02/2014 - 6:25am
InfophileAE: Most people don't. This has been tested - I remember an article slipped in a request in the second-to-last paragraph to use the word "banana" in your comment if you read that. It took over 50 posts for a banana.10/02/2014 - 6:24am
james_fudgeprh99: Whether you agree with the article or not, fighting alleged censorship with censorship is hella lame10/02/2014 - 4:27am
james_fudgewhoever made that decision at Intel will regret it later on down the road. Boycotts are tricky business.10/02/2014 - 4:26am
prh99The unflattering characterization "They don’t know how to dress or behave." & "‘Games culture’ is a petri dish of people who know so little about how human social interaction..." probably didn't help.10/02/2014 - 1:52am
prh99Probably not many as it was purely a vindictive move. The headline alone was plenty of ammo, but for those that did read and complain..10/02/2014 - 1:42am
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prh99http://intel.ly/1tjh1AH http://bit.ly/1rGPHOY http://intel.ly/Zu6go9 it isn't surprising "Gamers are over" didn't go over very well.10/02/2014 - 1:34am
Papa MidnightCan you parlay that to #WriteAGawkerArticle? The cesspool of horrid crap over there extends far beyond Kotaku.10/02/2014 - 12:34am
Andrew EisenWow! Intel dropped Gamasutra due to GameJournoPros? Over Matt Matthews? The only Gamasutra guy in the group? Who hasn't written a single thing about #GamerGate at the site? Where did you read that?10/02/2014 - 12:32am
Neo_DrKefka#WriteAKotakuArticle "#GamerGate is responsible for breaking millions of Intel powered macbooks after angry SWJ hipsters slam them shut" or "How Toxic Processors from Intel causes sexism. "10/02/2014 - 12:15am
Neo_DrKefkaSo Intel has dropped Gamesutra due to there support of your Gaming News Cabal Fudge. Anti GamerGate article soon? Or like your e-mails are you hoping this narrative dies down soon?10/02/2014 - 12:14am
Andrew EisenWell, time to eat some dinner and work on the Hyrule Warriors guide until bedtime!10/02/2014 - 12:11am
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