The Shifting Demographics of Australian Gamers

October 11, 2011 -

The Interactive Games & Entertainment Association has released a new report this morning that provides some interesting demographics on just who is playing video games in Australia. The Digital Australia 2012 report found that nine out of ten Australian households own some sort of device for playing games, and nearly one in five gamers play social network games. In households that play computer or video games, 43 percent said that they use a mobile phone and 13 percent use a tablet computer device to play games. Another 13 percent play video games on a handheld device.

Dr. Jeff Brand, Associate Professor at Bond University and author of the report, noted that the growing use of mobile devices such as smartphones or tablet computers to play games has created a pattern of "snack gaming" in Australia. No, he's not talking about video games causing gamers to eat more:

"The average Australian gamer is 32 years old and we’ve moved well away from the traditional teenage boy stereotype of a gamer," he said. "Australian gamers are parents and grandparents ‘snacking’ on games when they’re commuting to work on the bus or train, or while they’re filling in that little bit of time between meetings."

"Research shows people who play video games on a mobile or tablet computer are trying to pass time and the majority play games between 30 minutes to an hour at a time every other day, instead of playing long periods of time every day," Brand added.

The research also found that 43 percent of Australians buy games traditionally from a local retailer while 22 percent buy games new from a download store (such as PlayStation Network or Xbox Live) and 14 percent buy games from an online store. Around 47 percent of gamers are females - a steady increase since 2005, the average adult gamer has been playing games an average of 12 years, 75 percent of gamers are 18 years or older, 44 percent of households that play computer and video games also own a portable music device compared to only 3 percent of households that don't.

But the most interesting tidbit to come out of the study is how many older gamers there are in Australia.

"Four in five parents are playing video games with their children and most believe it’s a great way to educate and spend time with their children," says Ron Curry, CEO of Interactive Games & Entertainment Australia. "Australian gamers are growing up and 43 percent of people aged over 50 now play video games."

Image provided by Shutterstock © Goodluz 2011. All rights reserved.


 
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Andrew EisenThe last one is "don't sexualize enemies you're supposed to beat up or kill" (again, suggestion, not rule) not don't allow violence against women with sexual themes (I'm guessing, as you cite GTA, you mean NPC strippers and prostitutes).02/26/2015 - 8:15pm
Wonderkarpthe fabioesque men? even Kratos? Thats man meat right there to be lusted over02/26/2015 - 8:14pm
WonderkarpWhat I will say is BS is her line that men dont get sexualized, and using their Dicks as an example in Comparison to breasts. There is no Comparison. You cant show a member in 99% of games. Breasts are in full focus and come in many shapes and sizes. But02/26/2015 - 8:13pm
Wonderkarpyeah. its not mandatory. and so long as there's no quota, I'm ok with it. Though I'm disapointed she didnt show World of Warcraft as an example of diverse female body types. sure there's only 1 single body type per race, but you got lots of differences02/26/2015 - 8:12pm
Andrew EisenSometimes you want to flaunt a character's butt. Nothing wrong with that. Remember, these are general guidelines for better female representation, not a list of "don't ever do any of this ever!"02/26/2015 - 8:11pm
WonderkarpI'm citing GTA specifically for that. But its never encouraged. Just one of a billion options presented.02/26/2015 - 8:09pm
Wonderkarpand violence against women with sexual themes? I dont see that being an issue this day and age. The whip weilding biker girls from Double Dragon was the 80s. Now outside of one or two games, Its not a thing.02/26/2015 - 8:08pm
WonderkarpI read her 8 things. I actually dont see any problem with them except for maybe the rear end thing. Catwoman is not the best example because she is freaking Catwoman. Catwoman has the Bootie. But I can see where it could be used in other situations.02/26/2015 - 8:06pm
Andrew EisenYeah, saw that earlier today. Nice write up. Would rather watch the talk itself but haven't found a video of it.02/26/2015 - 7:59pm
E. Zachary Knighthttp://kotaku.com/how-anita-sarkeesian-wants-video-games-to-change-168823172902/26/2015 - 7:53pm
E. Zachary KnightAnita Sarkeesian has outlined 8 *suggestions* for improving representation of women in games. All of them are reasonable requests and easy to implement for those game designers who *choose* to implement them.02/26/2015 - 7:53pm
Craig R.Net Neutrality: let the lawsuits begin! (Which were going to be filed if the FCC moved to even so much as corrected a typo in their previous rulemakings)02/26/2015 - 6:59pm
Matthew WilsonThis is a interesting long form article about xbox live since halo 2. http://www.polygon.com/a/the-second-generation-of-xbox-live/page-102/26/2015 - 6:01pm
ConsterJust take pride in joining the group of net neutrality nations, even if it's only temporarily.02/26/2015 - 1:24pm
Matthew Wilsonfcc passed net neutrality. now lets hope they dont screw up the details. ps I am not holding my breath on that one.02/26/2015 - 1:03pm
ZippyDSMleeIf I could stand blizz I would do what I do in Facebook and use zippy, they can screw off if they do not like it.02/26/2015 - 9:31am
Michael ChandraAh. Now THIS is a good reason to not want to enable RealID: Anyone with your email can try adding you as a friend, leading to complications if they find out you're using it but declining their request.02/26/2015 - 5:15am
Michael Chandra(Also, why the hell would you not announce this?? Now people think they got a bug.)02/26/2015 - 5:11am
Michael ChandraThe only argument against the second that I've read so far is 'I'm afraid I'd accidentally RealID instead of BattleTag someone'. How secure are the RealID databases anyway?02/26/2015 - 5:10am
Michael ChandraIt's a silly argument detracting from the two main issues: Is this safe (so RealID only enabled but not given out through twitter in any way) and is it problematic to force people to 'use' RealID without actually sharing it with others?02/26/2015 - 5:10am
 

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