The Shifting Demographics of Australian Gamers

October 11, 2011 -

The Interactive Games & Entertainment Association has released a new report this morning that provides some interesting demographics on just who is playing video games in Australia. The Digital Australia 2012 report found that nine out of ten Australian households own some sort of device for playing games, and nearly one in five gamers play social network games. In households that play computer or video games, 43 percent said that they use a mobile phone and 13 percent use a tablet computer device to play games. Another 13 percent play video games on a handheld device.

Dr. Jeff Brand, Associate Professor at Bond University and author of the report, noted that the growing use of mobile devices such as smartphones or tablet computers to play games has created a pattern of "snack gaming" in Australia. No, he's not talking about video games causing gamers to eat more:

"The average Australian gamer is 32 years old and we’ve moved well away from the traditional teenage boy stereotype of a gamer," he said. "Australian gamers are parents and grandparents ‘snacking’ on games when they’re commuting to work on the bus or train, or while they’re filling in that little bit of time between meetings."

"Research shows people who play video games on a mobile or tablet computer are trying to pass time and the majority play games between 30 minutes to an hour at a time every other day, instead of playing long periods of time every day," Brand added.

The research also found that 43 percent of Australians buy games traditionally from a local retailer while 22 percent buy games new from a download store (such as PlayStation Network or Xbox Live) and 14 percent buy games from an online store. Around 47 percent of gamers are females - a steady increase since 2005, the average adult gamer has been playing games an average of 12 years, 75 percent of gamers are 18 years or older, 44 percent of households that play computer and video games also own a portable music device compared to only 3 percent of households that don't.

But the most interesting tidbit to come out of the study is how many older gamers there are in Australia.

"Four in five parents are playing video games with their children and most believe it’s a great way to educate and spend time with their children," says Ron Curry, CEO of Interactive Games & Entertainment Australia. "Australian gamers are growing up and 43 percent of people aged over 50 now play video games."

Image provided by Shutterstock © Goodluz 2011. All rights reserved.


 
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Andrew Eisen"Let me sink my claws into your flesh to prove my love!"02/01/2015 - 5:49pm
Goth_SkunkAs for her hindclaws, I'm incredibly blessed: She trims those herself. It's amazing!02/01/2015 - 5:47pm
Goth_SkunkThankfully she's not scratching anywhere she isn't supposed to, but when she climbs up into my lap and kneads at my stomach or arm, I prefer dull claws to the pinpricks she had today.02/01/2015 - 5:47pm
Andrew EisenSure, sure. If she's scratching things she's not supposed to, trimming is a better solution than declawing. Hard for them to groom with no claws.02/01/2015 - 5:41pm
Goth_SkunkShe does, but those items don't do a thing to keep claws dull. In fact, they help sharpen them. Cats are going to scratch. It's instinctive. Even if they've been declawed, they'll still execute the behaviour on a surface pleasant to them.02/01/2015 - 5:36pm
Andrew EisenAn indoor cat I'm guessing. Does she not like to use scratching posts or things of that sort?02/01/2015 - 5:28pm
Goth_SkunkOff-Topic Sunday: I hate trimming my cats front claws. Not because she makes it more trouble by fidgeting, she's actually well behaved. I'm just anxious as hell that I'll trim too deep and cut into the quik. :(02/01/2015 - 5:27pm
WonderkarpMonte : Its kind of hard to ignore that commentary when companies you patron invite the commentators into their halls to "Better Themselves".02/01/2015 - 4:33pm
CultofZoidbergWhen are they going to release Brigandine Legend of Forsena on Steam, i don't trust Torrent, and a used copy is about 80 dollars02/01/2015 - 3:23pm
prh99MechaTama: I don't know his motive for asking, he could be just trying to cause trouble. If not he waited too long and in either case should just give up.02/01/2015 - 1:39pm
MonteIf you don't like someone's commentary; simply ignore them. Do not give them ANY kind of attention; even negative attention gives them traffic. If they're wrong and their opinions cant stand on their own merits, they will simply fade away into obscurity.02/01/2015 - 1:17pm
IanCBut of course no one on the GG side has been harassed. Nope. None at all. BS. Both sides are acting like children. No, I take that back, CHILDREN are better behaved.02/01/2015 - 12:25pm
MechaTama31Of course, that advice is only really useful if you are one of the harassers...02/01/2015 - 11:50am
prh99Maybe it's time to rethink your strategy if your enemy doesn't have to make stuff up.02/01/2015 - 5:01am
prh99Also if you don't like someone, harassment and scandals will only get them more attention. Zoe Quinn would probably not be as well known if not for various harassers.02/01/2015 - 5:00am
prh99Personally, I just clicked the three vertical dots the first YouTube recommended one, haven't seen one since. Too bad I can't get rid of Pewdiepie video recommendations that easily.02/01/2015 - 3:19am
prh99Just don't watch the videos, who cares what she does or doesn't do. If her audience likes it so be, if they think she's doing something she shouldn't they'll stop watching.02/01/2015 - 3:14am
WonderkarpAndrew Yoon Died http://www.gamerevolution.com/news/rip-andrew-yoon-3096901/31/2015 - 10:26pm
Matthew Wilson@ea so much happened this week its not funny. fcc broadband, Nintendo, sega, and sevral other big stories. was not a slow week lol01/31/2015 - 8:50pm
Andrew EisenWasn't on the list but we can certainly talk about it.01/31/2015 - 8:45pm
 

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