Facebook Changes Monthly and Daily Active User Measurements for Apps

October 18, 2011 -

Facebook has made some changes this week to the way it measures monthly and daily active users who use apps on the world’s largest social network. The company announced that it will no longer count users who land on an app without logging in. This changes - in some instances - more than halves the reported figures for some major games. While these changes don't change the actual traffic to Facebook apps, they do reflect active users more accurately.

Some games have been hit hard by the changes; Zynga's Adventure World's MAU plummeted by 58 percent from 39.4 million to 16.4 million. Despite the changes, Zynga still holds four of the top five games by MAU (according to data gathered by AppData.com) with Cityville in the top spot, followed by EA's Sims Social, then Zynga's other three games - Texas Hold 'em Poker, Farmville and Empires and Allies.

Prior to the changes, Cityville was reporting DAU of 13.5 million. That figure has dropped to 12 million. MAU numbers also dropped from around 76 million to just over 55 million. The Sims Social dropped from around 65 million MAU to about 42 million and from 9.5 million to just over 8.5 million DAU.

Zynga probably doesn't appreciate the change right now, given that the company is preparing for a major IPO for the NASDAQ stock exchange potentially worth billions of dollars.

Source: GI.biz

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Sleakerhmmm that's odd I could play GBA games natively in my original DS.07/28/2014 - 1:39am
Matthew Wilsonbasically "we do not want to put these games on a system more then 10 people own" just joking07/27/2014 - 8:13pm
MaskedPixelanteSomething, something, the 3DS can't properly emulate GBA games and it was a massive struggle to get the ambassador games running properly.07/27/2014 - 8:06pm
Andrew EisenIdeally, you'd be able to play such games on either platform but until that time, I think Nintendo's using the exclusivity in an attempt to further drive Wii U sales.07/27/2014 - 7:21pm
Matthew WilsonI am kind of surprised games like battle network are not out on the 3ds.07/27/2014 - 7:01pm
Andrew EisenWell, Mega Man 1 - 4, X and X2 are already on there and the first Battle Network is due out July 31st.07/27/2014 - 6:16pm
MaskedPixelanteDid Capcom ever give us a timeline for when they planned on putting the Megaman stuff on Wii U?07/27/2014 - 2:23pm
MaskedPixelanteIf by "distance themselves from Google Plus" you mean "forcing Google Plus integration in everything", then yes, they are distancing themselves from Google Plus.07/26/2014 - 12:20pm
MechaTama31I wish they would distance G+ from the Play Store, so I could leave reviews and comments again.07/26/2014 - 11:03am
Matthew Wilson@pm I doubt it. Google seems to be distancing themselves from G+07/25/2014 - 9:31pm
Papa MidnightGoogle+ Integration is coming to Twitch!07/25/2014 - 8:41pm
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Sleaker@james_fudge - hopefully that's the case, but I wont hold my breath for it to happen.07/25/2014 - 1:08pm
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E. Zachary KnightMan Atlas, Why do you not want me to have any money? Why? http://www.atlus.com/tears2/07/25/2014 - 12:06pm
Matthew WilsonI agree with that07/25/2014 - 10:45am
james_fudgeI think Twitch will have more of an impact on how YouTube/Google Plus work than the other way around.07/25/2014 - 10:22am
IanCWelp, twitch is going to suck now. Thanks google.07/25/2014 - 6:30am
Sleaker@MP - Looked up hitbox, thanks.07/24/2014 - 9:40pm
Matthew WilsonI agree, but to me given other known alternatives google seems to the the best option.07/24/2014 - 6:30pm
 

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