Facebook Changes Monthly and Daily Active User Measurements for Apps

October 18, 2011 -

Facebook has made some changes this week to the way it measures monthly and daily active users who use apps on the world’s largest social network. The company announced that it will no longer count users who land on an app without logging in. This changes - in some instances - more than halves the reported figures for some major games. While these changes don't change the actual traffic to Facebook apps, they do reflect active users more accurately.

Some games have been hit hard by the changes; Zynga's Adventure World's MAU plummeted by 58 percent from 39.4 million to 16.4 million. Despite the changes, Zynga still holds four of the top five games by MAU (according to data gathered by AppData.com) with Cityville in the top spot, followed by EA's Sims Social, then Zynga's other three games - Texas Hold 'em Poker, Farmville and Empires and Allies.

Prior to the changes, Cityville was reporting DAU of 13.5 million. That figure has dropped to 12 million. MAU numbers also dropped from around 76 million to just over 55 million. The Sims Social dropped from around 65 million MAU to about 42 million and from 9.5 million to just over 8.5 million DAU.

Zynga probably doesn't appreciate the change right now, given that the company is preparing for a major IPO for the NASDAQ stock exchange potentially worth billions of dollars.

Source: GI.biz

Posted in

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
benohawkI hope the new ghostbusters is good regardless, but I also expect it to have to surpass the orignal for people to acknowledge that.08/03/2015 - 1:37am
benohawkMecha, those changes are also some of the bigger complaints I've heard about the Abrams Star Trek movie.08/03/2015 - 1:35am
MechaTama31https://www.youtube.com/watch?v=vU_D96AdK0M <-- Letterman interview with Bill Murray, he seems to have a similar opinion to mine about the pink-slime movie.08/02/2015 - 11:27pm
MechaTama31I don't think it's as big a deal as you think, matts. After all, JJ Abrams' Star Trek removed the original cast (mostly) and changed the formula significantly. If the movie is enjoyable, people will enjoy it.08/02/2015 - 11:23pm
MattsworknameDoc: Hope he recovers soon.08/02/2015 - 7:49pm
Matthew Wilsonhttp://www.pcgamer.com/what-directx-12-means-for-gamers-and-developers/#page-1 by Peter Thoman, and better known by the name Durante. he talks about dx12 in detail08/02/2015 - 7:45pm
DocMelonheadIGF's Chairman resigns due to cancer: http://igf.com/2015/07/letter_from_the_chairman_so_lo.html08/02/2015 - 6:46pm
Matthew Wilsonit wont let me update it, so the title is Tifa's Breasts Too Big for the FF7 Remake?08/02/2015 - 6:14pm
Andrew EisenRemember, when linking videos, please tell us what it is (title usually words) in addition to who it's from.08/02/2015 - 6:05pm
Matthew Wilsonhttps://www.youtube.com/watch?v=HxVv7pbqXvY a interesting video video by Gaijin Goombah08/02/2015 - 4:54pm
MattsworknameInfo: Well thats something at least08/02/2015 - 3:04pm
Infophile@Matt: Apparently Dan Aykroyd actually is involved. We don't know how yet, though, but he's apparently going to be in the movie in some way.08/02/2015 - 4:17am
MattsworknameI still hold that not having the origonal cast invovled in any way hurts this movie, and unless the 4 actresses in the lead roles can some how measure up to the comic timing of the origonal cast, i just don't see it being a success08/02/2015 - 12:46am
MattsworknameMecha: regardless of what you think of it, GB 2 was a finanical success and for it time did well with audiances ,even if it wasnt as popular as the first08/02/2015 - 12:45am
MechaTama31I think they're better off trying to do something different, than trying to be exactly the same and having every little difference held up as a shortcoming. Uncanny valley.08/01/2015 - 11:57pm
MechaTama31Having the original cast didn't do much for... that pink-slimed atrocity which we must never speak of.08/01/2015 - 11:56pm
MattsworknameAndrew: If the new ghostbusters bombs, I cant help but feel it'll be cause it removed the origonal cast and changed the formula to much08/01/2015 - 8:31pm
Andrew EisenNot the best look but that appears to be a PKE meter hanging from McCarthy's belt.08/01/2015 - 7:34pm
Matthew Wilsonwhy, let me guess it runes like crap?08/01/2015 - 7:29pm
Andrew EisenInteresting. These throwers are different than the ones we saw in the earlier Ghostbusters prop pics. https://twitter.com/feigfans/status/62754147689817702508/01/2015 - 7:28pm
 

Be Heard - Contact Your Politician