Facebook Changes Monthly and Daily Active User Measurements for Apps

October 18, 2011 -

Facebook has made some changes this week to the way it measures monthly and daily active users who use apps on the world’s largest social network. The company announced that it will no longer count users who land on an app without logging in. This changes - in some instances - more than halves the reported figures for some major games. While these changes don't change the actual traffic to Facebook apps, they do reflect active users more accurately.

Some games have been hit hard by the changes; Zynga's Adventure World's MAU plummeted by 58 percent from 39.4 million to 16.4 million. Despite the changes, Zynga still holds four of the top five games by MAU (according to data gathered by AppData.com) with Cityville in the top spot, followed by EA's Sims Social, then Zynga's other three games - Texas Hold 'em Poker, Farmville and Empires and Allies.

Prior to the changes, Cityville was reporting DAU of 13.5 million. That figure has dropped to 12 million. MAU numbers also dropped from around 76 million to just over 55 million. The Sims Social dropped from around 65 million MAU to about 42 million and from 9.5 million to just over 8.5 million DAU.

Zynga probably doesn't appreciate the change right now, given that the company is preparing for a major IPO for the NASDAQ stock exchange potentially worth billions of dollars.

Source: GI.biz

Posted in

 
Forgot your password?
Username :
Password :

Poll

Poll: Is it censorship when a private retailer decides not to sell a particular video game?:

Shout box

You're not permitted to post shouts.
Goth_SkunkIt is not conducive to a welcoming, open-minded environment that this site is supposed to be.05/30/2015 - 2:33am
Goth_SkunkIt's highly annoying. It adds nothing of note to any topic and is of no benefit to anyone. And the fact that it has not been stopped up until now is giving me the impression that site administration condones it.05/30/2015 - 2:32am
Goth_SkunkIron Patriot goes out of their way to attack, mischaracterize, dehumanize, and otherwise derail any topic where an individual is even remotely considering siding with GamerGate.05/30/2015 - 2:31am
Goth_SkunkI believe there is sufficient evidence to accuse Iron Patriot of harassment. I would like something done about it.05/30/2015 - 2:20am
Andrew EisenFirst I hear of the Frag Dolls in many years and they're disbanding. http://fragdolls.com/frag-dolls-farewell-2/05/29/2015 - 7:59pm
WonderkarpI'd love a real Conker. the Project Spark thing I am looking at. If they provide atleast 25 hours of original conker crazyness that I dont have to build.....05/29/2015 - 7:55pm
Matthew WilsonI think he was talking about wanting a real one.05/29/2015 - 7:19pm
Andrew EisenKarp - A real Conker game or are you content with that Project Spark thing?05/29/2015 - 7:18pm
Matthew Wilson if they are smart, they hire Hideo Kojima, give him his own studio, and rebew the partnership with Guillermo del Toro.05/29/2015 - 7:04pm
MattsworknameReally hope silent hills gets made, it really deserves to be released, and konami is being stupid riht now so if MS wants to take it, more power to them.05/29/2015 - 6:32pm
Wonderkarp80% complete? Well. If there was ever a reason to make me buy a Xbone, that would be it. That and Conker05/29/2015 - 5:24pm
Matthew Wilsonif true, a very smart move.05/29/2015 - 5:24pm
Adam802Huge if true: http://www.ign.com/articles/2015/05/29/silent-hills-reportedly-an-xbox-one-exclusive?abthid=5568e08e738dff6a4f00002305/29/2015 - 5:19pm
WonderkarpRegion locking annoys me. I cant tell you how many Japanese games I want to to play but need to own another console and learn japanese to play them!05/29/2015 - 5:13pm
MattsworknameThis kinda thing is why I have a very negitive view on things like region locking and games not being released universially. it creates problems like this where the game gets reduced as a result .05/29/2015 - 4:41pm
Andrew EisenNeither will the 3DS. Wait, WHAT?! http://www.siliconera.com/2015/05/28/samurai-warriors-chronicles-3-does-not-include-nintendo-costumes-in-the-west/05/29/2015 - 4:33pm
Andrew EisenSamurai Warriors Chronicles 3 will not include the Nintendo-themed costumes when it hits the Vita in NA and EU next month.05/29/2015 - 4:32pm
Wonderkarpthe brilliance of the Wii U is they could offer 2 games in 1 package. Tablet/pro controller controls, and then a flipped game with WiiMote. Add a master quest too it too05/29/2015 - 4:18pm
Andrew EisenTwilight Princess would be my favorite if it didn't have a few notable design issues. But yeah, those few things aside, it absolutely trumps Ocarina in most every way.05/29/2015 - 4:11pm
WonderkarpTwilight Princess is my favorite Zelda. Its a legit sequal to Ocarina, enhancing everything Ocarina had, and I hope there's a HD Remaster with gamecube controls. Make it Nintendur!05/29/2015 - 4:08pm
 

Be Heard - Contact Your Politician