Dr. Hoyer Goes to Redwood Shores

October 20, 2011 -

EA's official news blog chronicles a recent visit by German Deputy Foreign Secretary Dr. Werner Hoyer to the company’s Redwood Shores, California campus. Hoyer, a member of the German parliament stopped by to discuss a variety of topics related to the German games market and EA studio in Cologne, Germany.

Speaking specifically on that market, EA CEO John Riccitiello said that many policy makers in the region hold an outdated view of the industry that focuses on developing content for children. This perspective, says Riccitiello, does not take into account that both the industry and those who consume its products have grown up. While the industry still needs to provide parents with tools they need to protect their children, policy makers must also recognize that video games are very much a part of today’s mainstream culture, and that the majority of modern players are adults, says Riccitiello.

Hoyer acknowledged that some policy makers need to be educated in regards to this shift in demographics, but pointed out that there are also many younger people in government that grew up playing games and who already understand the situation. "All this is changing quickly," said Hoyer.

The two also discussed the relatively small number of development studios in Germany.

"Germany was, at one point, more substantially involved in game development," Riccitiello stated, "Now most of the development is concentrated in Scandinavia and the UK. I think it’s possible to see more of the industry come back to Germany. The country’s gaming sector is surprisingly underdeveloped and it doesn’t necessarily have to be."

The two also discussed game rating systems, most notably Germany’s position as the only EU country that has not adopted the pan-European PEGI system. EA believes that competitive systems are confusing to consumers and inconvenient for developers and publishers who have to make content decisions for each market.

Games that would normally receive an M-rating in the US, or a 17+ in the rest of Europe, face the threat of “indexing” a system that makes it difficult to purchase and play the game. EA believes that indexing forces adults in Germany to purchase games online from other markets, such as Austria and Switzerland, instead of making their purchases locally.

Hoyer said that "negative attitudes about violence will persist in Germany" but said that he believes in the gaming industry. He added that "It's disturbing to have market inequities within the EU” and expressed his intent to probe the ratings issue upon his return.

Overall, EA and Hoyer seemed satisfied with the how the meeting went and hopefully Hoyer can push the issue of Germany’s ratings system among his colleagues.

Source: EA


 
Forgot your password?
Username :
Password :

Poll

Will an M rating hurt Batman: Arkham Knight's sales?:

Shout box

You're not permitted to post shouts.
Andrew EisenAccounts are already linked. Have been for quite a while. Also, Mario vs. Donkey Kong was announced as a cross-buy title during last January's Nintendo Direct.02/27/2015 - 9:25pm
Matthew Wilsonhttp://www.vg247.com/20…/…/27/olli-olli-3ds-wii-u-cross-buy/ I wounder if this is a sign that Nintendo may finally link accounts across the 3ds/wiiu in the near future.02/27/2015 - 9:18pm
prh99http://www.romanoriginals.co.uk/invt/70931?colour=Blue The dress does comes in white and blue but both have black lace and a sheer back top, I don't see gold or brown. 02/27/2015 - 8:54pm
ZippyDSMleeDungeons was a so bad so good game to me so I been keeping up with its sequel which will more of a Dungeon Keeper clone. As for pre order out of 7 preorders I was not burnt by 2... Add my contempt of most of modern game design.Ya I have all kinds of hurt.02/27/2015 - 8:40pm
MechaTama31I don't even want to know...02/27/2015 - 8:22pm
ZippyDSMleeFun? I can do fun…. I think LOL. Dungeons 2 is on preorder but not via steam... >> Hell I am breaking all kinds of personal butthurt rules to even THINK about pre order...02/27/2015 - 8:12pm
E. Zachary KnightHad some fun discussions about that dumb dress on Facebook. I opened the original picture in GIMP and sampled the colors and determined them to be Blue and Gold. People still say I am wrong.02/27/2015 - 7:41pm
ConsterTime for something completely different: #teamwhiteandgoldllama!02/27/2015 - 7:27pm
ZippyDSMleeAndrew Eisen: I'll try. ^^02/27/2015 - 5:40pm
ZippyDSMlee james_fudge: That’s what I been doing damnit!! *bites your leg*. LOL All but a couple posts have been written in word 2010. This has had my full attention so I’ve been able to keep some consistency up today which is nice a shame it’s still gibberish ><02/27/2015 - 5:38pm
Andrew EisenLike I said, if you want to have a discussion or get a question answered, I'm more than happy to oblige. All I ask in return is you have enough respect for everyone else to take the time to compose a readable post.02/27/2015 - 5:35pm
ZippyDSMleeI suppose it would be poor of me to say this but thank you for taking the time to reply to my questions, it does help me every now and then to discuss things and update or refine my opinion on stuff.. I do miss the forums here….02/27/2015 - 5:31pm
james_fudgeYou could run it through Word :) It's not that hard.02/27/2015 - 5:30pm
ZippyDSMleeSomething’s I can be clearer on more simple constructs making me better understood. Stack my weaknesses with complex constructs and my bad sense of humor and ya it’s a mess.. Consistent clarity is a pain in the butt for me.02/27/2015 - 5:22pm
ZippyDSMleeHave I ever held a covnersion this long that dose not have issues?02/27/2015 - 5:18pm
ZippyDSMleeBetween being learning disabled and having “quirks” from 5th grade I communicate in streaming conscious, I derive information from written words out of order giving me issues revolving around context.02/27/2015 - 5:17pm
Andrew EisenYou're bullshitting. You can communicate clearly. I've seen you do it. If you want to have a discussion, fine. I'm more than happy to oblige but I'm not going to waste any more of my time if you insist on hiding behind the Zippy character.02/27/2015 - 5:15pm
ZippyDSMleeThose that walk the harsh path of grammar are blind to those that nibble upon it. Of course it helps incoherence is my friend…. LOL02/27/2015 - 5:14pm
Andrew EisenAgain, your comments make no damn sense.02/27/2015 - 5:10pm
ZippyDSMleeMabye if I put my brains in a blender I would think better...I dunno... LOL02/27/2015 - 5:09pm
 

Be Heard - Contact Your Politician