IGN Closes What They Play

October 21, 2011 -

Website What They Play, the parent-focused gaming web site operated by IGN has suddenly been shut down, with the URL of the site being redirected to IGN's front page. The staff at the site that enjoyed four years of operation claim that they were not informed of IGN's intentions to close the site. Still, it's not hard to understand why IGN decided to pull the plug - it has not been updated since February of this year.

What They Play was founded in 2007, and was acquired two years later by IGN parent company News Corp. All told the site had information on around 16,000 games, and was recommended by major retailers as a great resource for parents by retailers such as Wal-Mart and Best Buy.

A message on the site's official Facebook page offers a message from head of marketing Tom Byron:

"Hi all,

It appears that What They Play is no more. IGN has quietly taken it down and replaced it with...IGN. As a member of the team that launched the site on November 12, 2007 and helped build it over the next two years, What They Play's passing hurts, but the great memories live on. Thanks to all our supporters for making an awesome site and time even more awesome.

Regards,

Tom Byron, former head of marketing for What They Play"

Source: Game, Set, Watch


Comments

Re: IGN Closes What They Play

IGN?  Who even watches that page? As far as I'm concerned they might as well close down the entire IGN site. It's about as useful as Fox News... most of the reviews there are just paid advertisement by the publishers anyway. Of course they would shut down any service where people could write anything resembling truth.

Re: IGN Closes What They Play

Basically, What They Play wasn't making IGN any money so they canned it. Sounds about right. Forget the fact that WTP was never a money making property and never had the market to make money. It was more a non-profit style site in its content.

Looks like it is time for another property to step up and fill the void.

 
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Will we ever get Half-Life 3?:

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Papa MidnightOh, no problem! Just wanted to let you know that it's what we're discussing. By all means, join in!10/02/2014 - 11:36am
E. Zachary KnightNeeneko, No problem. In juicy conversations, key points of discussion get pushed off quickly.10/02/2014 - 11:36am
NeenekoA rather scary censorship. I have known too many people and small companies destroyed by such pressure, so this unnerves me at a pretty personal level.10/02/2014 - 11:36am
NeenekoMy bad, I always have trouble working out what is going on in shoutbox10/02/2014 - 11:34am
Papa MidnightTo a point stated earlier, it very much is a form of indirect censorship. Rather than engage in rhetoric and debate, one side has instead chosen to cut-off opposing viewpoints at the knees and silence them via destroying their means of income.10/02/2014 - 11:28am
Papa MidnightNeeneko: the topic of Intel's dropping of Gamasutra is indeed part of this very ongoing conversation.10/02/2014 - 11:26am
NeenekoThis can't be good... http://games.slashdot.org/story/14/10/02/1558213/intel-drops-gamasutra-sponsorship-over-controversial-editorials10/02/2014 - 11:25am
Andrew EisenAnd there's also the consideration that the fact that a former IGN editor was one of the people who worked on the game's localization may be unknown (although in this specific case, probably not. Drakes been very visible at events IGN covers).10/02/2014 - 11:24am
Papa MidnightAlso, let's face it: people seem to believe that a conflict of interest can yield only positive coverage. Who is to say that Audrey Drake did not leave on bad terms with IGN (with several bridges burned in their wake)? That could yield negative coverage.10/02/2014 - 11:23am
Papa MidnightThat's a fair question, and it's where things get difficult. While Jose Otero may not have any cause to show favor, Jose's editor may, as may the senior editor (and anyone else involved in the process before it reaches publication).10/02/2014 - 11:21am
Andrew EisenWould such disclosure still be required if Fantasy Life were reviewed by Jose Otero, who wasn't hired by IGN until sometime after Drake left?10/02/2014 - 11:19am
Papa MidnightIn that case, a disclosure might be in order. The problem, of course, is applying it on a case-by-case basis; As EZK said, what's the cut-off?10/02/2014 - 11:19am
E. Zachary KnightAndrew, a disclosure would probably be in order as she likely still has a strong relationship with IGN staff. My follow up question would be "What is the statute of limitations on such a requirement?"10/02/2014 - 11:09am
E. Zachary KnightSleaker, my hyperbole was intended to illustrate the difference and similarity between direct censorship and indirect censorship.10/02/2014 - 11:07am
Andrew EisenOpen Question: Former IGN Nintendo editor Audrey Drake now works in the Nintendo Treehouse. Do you think it's important for IGN to disclose this fact in the review of Fantasy Life, a game she worked on? Should IGN recuse itself from reviewing the game?10/02/2014 - 11:07am
E. Zachary KnightSleaker, My thoughts on disclosure: http://gamepolitics.com/2014/09/25/what-your-gamergate-wish-list#comment-29598710/02/2014 - 11:02am
Sleaker@EZK - using hyperbole is a bit silly. I'm asking a serious question. Where's the line on disclosure as relates to journalistic involvement in the culture they report on?10/02/2014 - 10:59am
E. Zachary KnightSo a journalist reporting on general gaming news mentions a specific developer and their game involved in said news, and it is suddenly some nefarious conspiracy to hide a conflict of interest. I think someone is reaching for validation.10/02/2014 - 10:53am
Andrew EisenYes, imagine anyone insisting that two utterences of the phrase "Depression Quest creator Zoe Quinn" wasn't influenced by something happening in the future!10/02/2014 - 10:52am
Sleaker@Pap Midnight - So wouldn't it be any journalist writing about general gaming culture would need to disclose any and all links/ties to said general gaming culture to be ethical? Also @EZK to use you're own methodology, I'm still curious on the question10/02/2014 - 10:49am
 

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