IGN Closes What They Play

October 21, 2011 -

Website What They Play, the parent-focused gaming web site operated by IGN has suddenly been shut down, with the URL of the site being redirected to IGN's front page. The staff at the site that enjoyed four years of operation claim that they were not informed of IGN's intentions to close the site. Still, it's not hard to understand why IGN decided to pull the plug - it has not been updated since February of this year.

What They Play was founded in 2007, and was acquired two years later by IGN parent company News Corp. All told the site had information on around 16,000 games, and was recommended by major retailers as a great resource for parents by retailers such as Wal-Mart and Best Buy.

A message on the site's official Facebook page offers a message from head of marketing Tom Byron:

"Hi all,

It appears that What They Play is no more. IGN has quietly taken it down and replaced it with...IGN. As a member of the team that launched the site on November 12, 2007 and helped build it over the next two years, What They Play's passing hurts, but the great memories live on. Thanks to all our supporters for making an awesome site and time even more awesome.

Regards,

Tom Byron, former head of marketing for What They Play"

Source: Game, Set, Watch


Comments

Re: IGN Closes What They Play

IGN?  Who even watches that page? As far as I'm concerned they might as well close down the entire IGN site. It's about as useful as Fox News... most of the reviews there are just paid advertisement by the publishers anyway. Of course they would shut down any service where people could write anything resembling truth.

Re: IGN Closes What They Play

Basically, What They Play wasn't making IGN any money so they canned it. Sounds about right. Forget the fact that WTP was never a money making property and never had the market to make money. It was more a non-profit style site in its content.

Looks like it is time for another property to step up and fill the void.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Andrew EisenHuh?04/01/2015 - 2:42am
Matthew Wilson@AE I think the first dragon age did it the best. the person you played was treated differently based class,race, and gender. if the npc are going to act like 2015, you should just set the game in 2015 and add magic and dragons.04/01/2015 - 1:23am
E. Zachary KnightYeah, the PS3. My son paid for the Steampunk Texture Pack and it would not work at all. No matter what I did, it wouldn't allow us to save.03/31/2015 - 10:56pm
Sora-ChanConsole version?03/31/2015 - 10:40pm
E. Zachary KnightSo, Mojang has been selling a broken texture pack for Minecraft since at least Dec. 2014 and it hasn't been fixed yet.03/31/2015 - 10:30pm
Andrew EisenI think TT Games gets away with multiple LEGO games a year because they're all based on different franchises. If there were two or three LEGO Star Wars games every year, I think people would feel the same fatigue as they do with Assassin's Creed.03/31/2015 - 6:40pm
Andrew EisenIn other words, a hero is male because that's the default. A hero is female because of a gender-related reason. So, male heroes are for everyone. Female heroes are for women.03/31/2015 - 5:32pm
Andrew EisenHer point is that "When archetypal fantasy heroes in games are overwhelmingly portrayed as men, it reinforces the idea that... women should be able to empathize with male characters but that men needn’t be able to identify with women’s stories."03/31/2015 - 5:30pm
Andrew EisenDaniel - She doesn't say that in any of the TvW videos and I doubt she's said elsewhere that all games with male protagonists are male power fantasies. Anyway, you seem to be conflating two different ideas.03/31/2015 - 5:30pm
MaskedPixelantehttps://twitter.com/Yuriofwind/status/583028257890635776 Oh snap!03/31/2015 - 5:14pm
WymorenceFor me it just boils down to the fact that, even at a giant company, when a game comes out annually it just gives it a vibe of being rushed out the door. And god knows Unity sucked some major lemur with all its bugs...03/31/2015 - 4:22pm
PHX CorpI launched my spotify account today, and I kinda went a little overboard with adding music03/31/2015 - 3:59pm
Sora-ChanCon't. Games like AC are a pain to someone like me who likes to play games in order. So when a game gets too many releases too quickly, it puts me off. Only exceptions are games that have no interconnected underlying stories like the FF games.03/31/2015 - 2:53pm
Sora-ChanWikipedia has rarely let me down on matters like this. But yeah... AC needs a break.. like two.. or three... or eight years.03/31/2015 - 2:51pm
ConsterThere's 9 already?! I think I played 1, 2, and the ones inbetween 2 and 3.03/31/2015 - 2:23pm
Sora-ChanCon't There are now Nine... of just the main entries into the series. There are 13 more in the "other games" department.03/31/2015 - 2:15pm
Sora-ChanI tried to get into AC. Was having a decent time with the first one, at which point they had already released three titles. Then a fourth came out... then a fifth... the wall kept growing before I could finish the first.03/31/2015 - 2:14pm
Daniel LewisI think ubisoft should give AC a break before it's milked to death,and i'm a big fan of the games03/31/2015 - 1:15pm
PHX Corphttp://www.polygon.com/2015/3/31/8320017/assassins-creed-chronicles-china-india-russia Assassin's Creed Chronicles is now a trilogy, goes to China, India and Russia03/31/2015 - 1:11pm
Daniel LewisThe only thing said i disagree with is the final quote on Men's experiences are seen to be universal but women are gendered,though doesn't anita say that games with male protagonists are male power fantasies,so in turn both are gendered03/31/2015 - 1:08pm
 

Be Heard - Contact Your Politician