IGN Closes What They Play

October 21, 2011 -

Website What They Play, the parent-focused gaming web site operated by IGN has suddenly been shut down, with the URL of the site being redirected to IGN's front page. The staff at the site that enjoyed four years of operation claim that they were not informed of IGN's intentions to close the site. Still, it's not hard to understand why IGN decided to pull the plug - it has not been updated since February of this year.

What They Play was founded in 2007, and was acquired two years later by IGN parent company News Corp. All told the site had information on around 16,000 games, and was recommended by major retailers as a great resource for parents by retailers such as Wal-Mart and Best Buy.

A message on the site's official Facebook page offers a message from head of marketing Tom Byron:

"Hi all,

It appears that What They Play is no more. IGN has quietly taken it down and replaced it with...IGN. As a member of the team that launched the site on November 12, 2007 and helped build it over the next two years, What They Play's passing hurts, but the great memories live on. Thanks to all our supporters for making an awesome site and time even more awesome.

Regards,

Tom Byron, former head of marketing for What They Play"

Source: Game, Set, Watch


Comments

Re: IGN Closes What They Play

IGN?  Who even watches that page? As far as I'm concerned they might as well close down the entire IGN site. It's about as useful as Fox News... most of the reviews there are just paid advertisement by the publishers anyway. Of course they would shut down any service where people could write anything resembling truth.

Re: IGN Closes What They Play

Basically, What They Play wasn't making IGN any money so they canned it. Sounds about right. Forget the fact that WTP was never a money making property and never had the market to make money. It was more a non-profit style site in its content.

Looks like it is time for another property to step up and fill the void.

 
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