IGN Closes What They Play

October 21, 2011 -

Website What They Play, the parent-focused gaming web site operated by IGN has suddenly been shut down, with the URL of the site being redirected to IGN's front page. The staff at the site that enjoyed four years of operation claim that they were not informed of IGN's intentions to close the site. Still, it's not hard to understand why IGN decided to pull the plug - it has not been updated since February of this year.

What They Play was founded in 2007, and was acquired two years later by IGN parent company News Corp. All told the site had information on around 16,000 games, and was recommended by major retailers as a great resource for parents by retailers such as Wal-Mart and Best Buy.

A message on the site's official Facebook page offers a message from head of marketing Tom Byron:

"Hi all,

It appears that What They Play is no more. IGN has quietly taken it down and replaced it with...IGN. As a member of the team that launched the site on November 12, 2007 and helped build it over the next two years, What They Play's passing hurts, but the great memories live on. Thanks to all our supporters for making an awesome site and time even more awesome.

Regards,

Tom Byron, former head of marketing for What They Play"

Source: Game, Set, Watch


Comments

Re: IGN Closes What They Play

IGN?  Who even watches that page? As far as I'm concerned they might as well close down the entire IGN site. It's about as useful as Fox News... most of the reviews there are just paid advertisement by the publishers anyway. Of course they would shut down any service where people could write anything resembling truth.

Re: IGN Closes What They Play

Basically, What They Play wasn't making IGN any money so they canned it. Sounds about right. Forget the fact that WTP was never a money making property and never had the market to make money. It was more a non-profit style site in its content.

Looks like it is time for another property to step up and fill the void.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Matthew Wilson@IAMC as I understand it they disrupted the panel. if they were kicked out just for being a part of GG I would have a issue, but from what I read that wasnt the case.04/19/2015 - 4:24pm
IanCOh and the "false premises" thing? The article on MarySue that said that went up before they got told to leave. How weird that...04/19/2015 - 4:22pm
IanCOf course the fact that group is mostly women goes against everything the antis say about GG, doesn't it? Also from what I've heard they polity asked a couple of questions at a panel, then got kicked out without even getting to pick up tier coats04/19/2015 - 4:21pm
DocMelonhead@IronPatriot You really hate GamerGate, do you. And MechaCrash already announced it.04/19/2015 - 3:17pm
Matthew Wilsonhttp://www.dualshockers.com/2015/04/17/star-wars-battlefront-gets-new-info-number-of-maps-frame-rate-heroes-customization-and-more/ they are targeting 60fps on consoles. it doesnt efect me since I will be playing it on pc, buyt still 60 fps should be norm04/19/2015 - 2:31pm
IronPatriotThey tried to drag the rotting corpse of gamergate to Calgary, but the convention organizers smelled their deception and booted them out. Politely.04/19/2015 - 2:21pm
ZippyDSMleeRyan Rardin:I already own the game I will wait till the PS4 can paly PSX/ps2 games. Really wish they would make a shrt run of 700$ all in one PSX console.....save me a ton of shelf space!04/18/2015 - 5:45pm
PHX Corphttp://www.extremetech.com/computing/203654-leaked-sony-emails-show-mpaas-opposition-to-fair-use-confirms-users-are-viewed-as-thieves Leaked Sony emails show MPAA’s opposition to fair use, confirms users are viewed as thieves04/18/2015 - 10:49am
prh99I'd happily run DBAN on all their servers and back up with a 7 pass wipe.04/18/2015 - 1:07am
Matthew Wilsonmetaphorically speaking of course04/17/2015 - 9:40pm
Matthew Wilsonhttps://soundcloud.com/totalbiscuit/brevity-is-the-soul-of-twit I agree with TB twiter is not good for anything more their links. twiter is a toxic wasteland, and I wish I can nuke it from orbit.04/17/2015 - 9:38pm
MechaCrashI can understand why Sony wants the Pokemon and Smash movie rights, but it's not hard to see why Nintendo wouldn't want to sell to them. Kinda their competitors in the console arena.04/17/2015 - 8:01pm
PHX Corp@MW We won't know until the nintendo General Shareholders meeting if the leaks(From Sony Pictures) is true or not04/17/2015 - 7:55pm
MechaCrashIn GG news: they got kicked out of Calgary Expo for getting a booth under false pretenses and disrupting panels. http://www.themarysue.com/calgary-expo-gamergate-evicted/ How long before they get thrown under the No True Scotsman bus?04/17/2015 - 7:53pm
MechaTama31EZK: Because what if I want to see that website I was looking at a while ago? Well, just keep scanning through my tabs til I see it! There's an aspect of archaeology to it, too. "Oh yeah, I was looking up how to build my own pizza oven. Good times..."04/17/2015 - 6:52pm
Matthew Wilsondo it in the art style of those trailers, and I am on board.04/17/2015 - 5:24pm
PHX Corphttp://mynintendonews.com/2015/04/17/sony-were-apparently-trying-to-get-the-rights-to-a-pokemon-and-super-smash-bros-movie/ Sony Were Apparently Trying To Get The Rights To A Pokemon And Super Smash Bros Movie04/17/2015 - 4:14pm
E. Zachary KnightCan't wait to see the new digs on Saturday.04/17/2015 - 1:41pm
Andrew EisenBy the by, I moved this week so if I dropped a comment thread or two, my apologies for leaving you hanging.04/17/2015 - 12:22pm
Andrew EisenIf I were going to buy Mortal Kombat X, I'd wait for the inevitable Game of the Year edition that includes all the DLC for an overall cheaper price.04/17/2015 - 12:22pm
 

Be Heard - Contact Your Politician