The State of Play in New Zealand

October 24, 2011 -

New research looking into the gaming habits of New Zealanders found that nine out of ten households in the country own a game playing device of some sort and nearly four in five parents with children ages 18 and under play games. In households that use video games, 38 percent said they used a mobile phone and 9 percent said they used a tablet device to play games. Around 51 percent of gaming households said that they owned a traditional game console.

The report, Digital New Zealand 2012, is based on a survey conducted by Bond University using a random sample of over 800 New Zealand households.

The report also revealed that 47 percent of the gaming population is female, the average adult gamers has been playing for 12 years, 58 percent of gamers said they play daily or every other day, 92 percent of parents who play computer games use them to help educate their children, one in four said they would sign up for faster broadband if it were tied to games and game download services, and action games are the most popular among those surveyed. Finally, 37 percent of gamers buy games from a local retailer while 24 percent buy games new online from a digital distribution service, and 14 percent buy games from an online store.

Dr. Jeff Brand, Associate Professor at Bond University and the author of the report, says the biggest difference between the 2012 and 2011 reports is the explosion in mobile gaming.

"Over the last year, we’ve seen a growing pattern of 'snack gaming' with more Kiwis using their smartphones and tablet computers to play video games," he said. "When people are traveling to work or trying to fill in that little bit of time between appointments they’re turning on their mobile devices to ‘snack’ on a video game."

"Research shows video games are no longer the domain of teenage boys as the average Kiwi gamer is 33 years old and one in five gamers playing social network games. Game playing habits are also moderate with the majority of people playing for up to an hour at a time daily or every other day," said Brand.

"Kiwi gamers are growing up and they’re parents and even grandparents," added Mark Goodacre, Director of Interactive Games & Entertainment Australia (iGEA). "Research shows that 41 percent of people aged over 50 now play video games and a quarter of gamers have been playing for more than two decades. Video games are definitely on for young and old!”

The NZ games industry is forecast to reach $192 million by 2015, a compound annual growth rate of 6.9 percent according to the PricewaterhouseCoopers report, New Zealand Entertainment & Media Outlook, 2011 – 2015.

Source: iGEA


 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Mattsworknamealso, in MGR, on higher levels, button mashing will get you reckt, you have to master parry to even have a prayer05/24/2015 - 8:52pm
MattsworknameI kinda would like a bit more variety in the combat, as it feels a bit to stiff and slow for me. Especailly after other games ive played05/24/2015 - 8:39pm
Goth_SkunkThere's... no button mashing in DA:I. However, neither is DA:I's combat perfect. I, for one, detest the active talent max limit of 8.05/24/2015 - 8:21pm
MattsworknameDa I combat is fun, a bit stiff but fun, but I still say the best pure combat engine in any game was Metal gear rising.05/24/2015 - 7:15pm
ZippyDSMleeWhen DA gets a control system like DA:O I'll brother to want to paly it, I frown on button mashing RPGs not made by bethseda...05/24/2015 - 5:59pm
Matthew Wilsonhttp://arstechnica.com/science/2015/05/new-neural-implant-reads-a-persons-intentions-to-control-robotic-arm/ our first steps tos a dues ex future lol.05/24/2015 - 1:51pm
Goth_SkunkThe game is 75% sidequests, 25% story. And most of those sidequests are only vaguely related to the main story at all, having very little consequence to the plot at large.05/24/2015 - 1:12pm
Goth_SkunkI'm such a huge BioWare fan that I played through my first playthrough of DA:I without complaint, but on my second time through I certainly took notice of just how much side-quest material there was. It's probably my greatest criticism of the game.05/24/2015 - 1:10pm
ZippyDSMleeI need one of my 70 games to play....mmmmmmmm05/24/2015 - 9:57am
MattsworknameSpent all night playing blood borne, now trapped in the Nightmare frontier and trying to reach the boss so I can maybe warp out again05/24/2015 - 9:21am
MattsworknameYeah, i got started and then made it through t the first few misions anthen blood borne05/23/2015 - 10:13pm
Goth_SkunkWhich one, Dragon Age?05/23/2015 - 8:20pm
Wonderkarpalso waiting patiently for Batman.05/23/2015 - 7:36pm
MattsworknameIn still trying ot beat that game the first time. Freaking game has so much side questing05/23/2015 - 7:34pm
Goth_SkunkPlaying a third and probably final playthrough of Dragon Age: Inquisition. Once that's done, I'll move on to AC: Unity, most likely, then get caught up on A-list games I have yet to play, like Murdered: Soul Suspect and Shadows of Mordor.05/23/2015 - 6:33pm
MattsworknameIf you own a vita and like monster hunter, but dont like the bs filler that goes with it. Try tokiden kiwmai05/23/2015 - 6:11pm
Matthew Wilsonaparently their servers got crushed, but I dont see the game selling well. Nintendo fans tend not to be fans of competitive fps05/23/2015 - 5:48pm
MattsworknameSPlatton looks intersting, Love the are style, gonna give the game a try with the upcoming test fire05/23/2015 - 4:39pm
PHX Corp@Technogeek, I'm returning for one more Run with the Global testfire05/23/2015 - 3:41pm
WonderkarpI'm bouncing all over the place but right now I'd say I'm playing Super Mario 64 trying to max out the stars. 2 worlds and 2 secret stars to go05/23/2015 - 1:12pm
 

Be Heard - Contact Your Politician