The State of Play in New Zealand

October 24, 2011 -

New research looking into the gaming habits of New Zealanders found that nine out of ten households in the country own a game playing device of some sort and nearly four in five parents with children ages 18 and under play games. In households that use video games, 38 percent said they used a mobile phone and 9 percent said they used a tablet device to play games. Around 51 percent of gaming households said that they owned a traditional game console.

The report, Digital New Zealand 2012, is based on a survey conducted by Bond University using a random sample of over 800 New Zealand households.

The report also revealed that 47 percent of the gaming population is female, the average adult gamers has been playing for 12 years, 58 percent of gamers said they play daily or every other day, 92 percent of parents who play computer games use them to help educate their children, one in four said they would sign up for faster broadband if it were tied to games and game download services, and action games are the most popular among those surveyed. Finally, 37 percent of gamers buy games from a local retailer while 24 percent buy games new online from a digital distribution service, and 14 percent buy games from an online store.

Dr. Jeff Brand, Associate Professor at Bond University and the author of the report, says the biggest difference between the 2012 and 2011 reports is the explosion in mobile gaming.

"Over the last year, we’ve seen a growing pattern of 'snack gaming' with more Kiwis using their smartphones and tablet computers to play video games," he said. "When people are traveling to work or trying to fill in that little bit of time between appointments they’re turning on their mobile devices to ‘snack’ on a video game."

"Research shows video games are no longer the domain of teenage boys as the average Kiwi gamer is 33 years old and one in five gamers playing social network games. Game playing habits are also moderate with the majority of people playing for up to an hour at a time daily or every other day," said Brand.

"Kiwi gamers are growing up and they’re parents and even grandparents," added Mark Goodacre, Director of Interactive Games & Entertainment Australia (iGEA). "Research shows that 41 percent of people aged over 50 now play video games and a quarter of gamers have been playing for more than two decades. Video games are definitely on for young and old!”

The NZ games industry is forecast to reach $192 million by 2015, a compound annual growth rate of 6.9 percent according to the PricewaterhouseCoopers report, New Zealand Entertainment & Media Outlook, 2011 – 2015.

Source: iGEA


 
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james_fudgePlease use the comments section for bitching about specific articles :) We do read them, after all.07/23/2014 - 10:52am
Andrew EisenThat's unfair but thank you for the tip on the Reddit thread containing the Kickstarter message to backers. The article has been updated.07/23/2014 - 10:50am
SleakerHere's the message Areal backers recieved from Kickstarter: http://www.reddit.com/r/Games/comments/2beqlc/areal_kickstarter_suspended/07/23/2014 - 8:52am
Sleaker@MW - I still think Cogent/Level3 hookups were lacking prior to the comcast switch, but I do think verizon is being dumb here.07/23/2014 - 12:06am
Andrew EisenOf course it's a question. It's got a question mark and everything!07/22/2014 - 6:43pm
Matthew WilsonHate to say it, but that poll is not even a question. there is too much evidence that points to Verizon. http://www.extremetech.com/computing/186576-verizon-caught-throttling-netflix-traffic-even-after-its-pays-for-more-bandwidth07/22/2014 - 6:23pm
Andrew EisenHuh. The new Battlefield has been delayed to early next year. Are you feeling okay, EA? http://blogs.battlefield.com/2014/07/bfh-will-launch-2015/07/22/2014 - 6:11pm
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IanCDynasty Warriors 8 for the PS4 finally has the option to turn off the OTT depth of field that made the game look like a blurry mess. Only a few months behind the JP version patch...07/22/2014 - 10:17am
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ZippyDSMleehttp://www.afterdawn.com/news/article.cfm/2014/07/19/ruling_aereo_is_not_a_cable_company07/22/2014 - 8:13am
ZippyDSMleelul what?07/22/2014 - 7:53am
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MaskedPixelantehttp://www.joystiq.com/2014/07/22/wii-u-update-adds-system-to-system-transfers/ The latest Wii U update allows you to do the system transfer between two Wii Us. Still not true accounts, but getting there.07/22/2014 - 7:39am
Papa MidnightSpeculation from PC Gamer. Don't hold your breath. http://www.pcgamer.com/2014/07/21/microsoft-job-listing-says-nice-things-about-pc-gaming-isnt-clear-if-it-means-them/07/21/2014 - 5:58pm
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Andrew EisenMP - Makes you wonder what the intention behind the removal was. Stop the RickRolls? Yeah, like removing that one video is going to make a difference.07/21/2014 - 3:27pm
MaskedPixelantehttp://www.billboard.com/articles/business/digital-and-mobile/6165313/youtube-blocks-original-rickroll-video Moment of silence, the original Rickroll video has been blocked in many regions.07/20/2014 - 3:53pm
 

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