The State of Play in New Zealand

October 24, 2011 -

New research looking into the gaming habits of New Zealanders found that nine out of ten households in the country own a game playing device of some sort and nearly four in five parents with children ages 18 and under play games. In households that use video games, 38 percent said they used a mobile phone and 9 percent said they used a tablet device to play games. Around 51 percent of gaming households said that they owned a traditional game console.

The report, Digital New Zealand 2012, is based on a survey conducted by Bond University using a random sample of over 800 New Zealand households.

The report also revealed that 47 percent of the gaming population is female, the average adult gamers has been playing for 12 years, 58 percent of gamers said they play daily or every other day, 92 percent of parents who play computer games use them to help educate their children, one in four said they would sign up for faster broadband if it were tied to games and game download services, and action games are the most popular among those surveyed. Finally, 37 percent of gamers buy games from a local retailer while 24 percent buy games new online from a digital distribution service, and 14 percent buy games from an online store.

Dr. Jeff Brand, Associate Professor at Bond University and the author of the report, says the biggest difference between the 2012 and 2011 reports is the explosion in mobile gaming.

"Over the last year, we’ve seen a growing pattern of 'snack gaming' with more Kiwis using their smartphones and tablet computers to play video games," he said. "When people are traveling to work or trying to fill in that little bit of time between appointments they’re turning on their mobile devices to ‘snack’ on a video game."

"Research shows video games are no longer the domain of teenage boys as the average Kiwi gamer is 33 years old and one in five gamers playing social network games. Game playing habits are also moderate with the majority of people playing for up to an hour at a time daily or every other day," said Brand.

"Kiwi gamers are growing up and they’re parents and even grandparents," added Mark Goodacre, Director of Interactive Games & Entertainment Australia (iGEA). "Research shows that 41 percent of people aged over 50 now play video games and a quarter of gamers have been playing for more than two decades. Video games are definitely on for young and old!”

The NZ games industry is forecast to reach $192 million by 2015, a compound annual growth rate of 6.9 percent according to the PricewaterhouseCoopers report, New Zealand Entertainment & Media Outlook, 2011 – 2015.

Source: iGEA


 
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Goth_SkunkAnd at long last, I think I'm finally done.06/30/2015 - 3:08am
Goth_SkunkAnd if those progressive games fail to make any headway in the market, don't blame gamer culture for not being cultured enough to appreciate the product. Own up to the fact that the game either sucks, is not interesting, or both.06/30/2015 - 3:06am
Goth_Skunknor suggest that the games industry and culture is rife with toxicity because of it and needs to change for the good of the medium. There is room in the market for progressive games to co-exist with games like Hatred, not replace them outright.06/30/2015 - 3:04am
Goth_SkunkAnd if the overly violent content of most AAA games or the perceived mistreatment of women in such games bothers one, by all means criticize it, but do not under any circumstances suggest that it such content shouldn't exist or be promoted,06/30/2015 - 3:02am
Goth_SkunkGames, for the most part, let you do this! You can be the man or woman you're not. You can escape reality and immerse yourself in the experience. And that's wonderful! I play as female characters all the time in games I play, when the option is available.06/30/2015 - 2:59am
Goth_SkunkA choice that nature denied transgender people at birth! People don't undergo gender reassignment because they want to be transgender; they undergo gender reassignment because they want to be the gender they identify with!06/30/2015 - 2:52am
Goth_SkunkBut I think it gets silly when people start asking for the ability to play as a transgender protagonist. I mean, why would one do that? One usually has the option to create a character that's either a man or a woman, gay or straight. You have the choice!06/30/2015 - 2:50am
Goth_Skunkfirst two games, a move which was ultimately corrected in the 3rd game. By extension, Dragon Age has always had the option, and good on it!06/30/2015 - 2:45am
Goth_SkunkBut it certainly is good to see developers entertain the allowance of allowing the player to develop their protagonist to be homosexual if they want. The Mass Effect series was criticized rightly for not allowing a male homosexual romance plot in the06/30/2015 - 2:44am
Goth_Skunkand only just by the slimmest of margins. Homosexuality is sadly still a hot button controversy in the USA, which makes developing a noteworthy game with a hardcoded homosexual lead or theme a dangerous risk to take.06/30/2015 - 2:37am
Goth_SkunkThe United States is the largest single customer base for video games in the world, and it only just mandated by rule of its Supreme Court that marriage ought to be just as much an inalienable right for homosexuals as it is for heterosexuals,06/30/2015 - 2:35am
Goth_SkunkFor example, it would be difficult for a developer to produce a AAA quality game where the protagonist is hardcoded to be MtF transgender, and convince enough people to buy it in order to make it worth its production costs.06/30/2015 - 2:31am
Goth_SkunkNo Mecha, not woe unto those who ask for representation. By all means, ask and be represented. I don't have an issue with it, nor would I say anyone in GamerGate does either. But be reasonable about asking too.06/30/2015 - 2:27am
Goth_Skunkthat would've made Benedict Arnold raise a glass in toast.06/30/2015 - 2:25am
MechaCrashGamers are more than straight white men, but woe unto those who actually ask for representation!06/30/2015 - 2:24am
Goth_SkunkBut Games Journalism, who in the past has stood up for gamers and developers, when their hobby was under attack by idealogues and governments for being overly violent, suddenly switched sides in a move06/30/2015 - 2:24am
Goth_SkunkYet the media continues to push that narrative, and they will continue to do so until their medium dies out from obscelesence or when the old guard retires and is replaced by people who were raised by gamers, people who know the score.06/30/2015 - 2:20am
Goth_SkunkGamerGate, by my view, is far more diverse and inclusive that the purveying culture surrounding games journalism right now. The stereotypical gamer is a straight white male, but GamerGate has shown, time and time again, that this is not really the case.06/30/2015 - 2:18am
Goth_SkunkAfter all, you did just call it a "problem."06/30/2015 - 2:15am
Goth_SkunkAs opposed to setting the bar high, creating a culture clique that promotes exclusivity rather than inclusivity. Cronyism rather than diversity. Do you feel that inclusivity and diversity are just buzzwords to be used whenever convenient?06/30/2015 - 2:12am
 

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