Xsolla and Valve Bring Russian Cash to Steam Wallets

October 24, 2011 -

Steam is doing all that it can to tap into the lucrative Russian game market - including making it easier for customers to put rubles in their Steam wallets.

Valve recently included the currency in its system so Russians could purchase games via Steam. The big problem following support for the currency, was finding a way for consumers who likely didn't have access to a credit card or a bank account to get actual money into the Steam ecosystem. That's because most Russian consumers use cash. The solution was easy enough: find a partner to make transferring cash easy as pie.

This week Valve announced that that solution is Xsolla, a game-monetization company. Using Xsolla, consumers now have more than 450,000 cash kiosks in Russia where they can add cash directly to their Steam Wallets.

Now that everything is in place it will be interesting to see just how much money Valve can make off of Russian consumers and Russian consumers have an easier way to gain access to games they wouldn't normally have access to.

Source: Steam

 


 
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E. Zachary KnightAE: some devs here in Oklahoma got accepted to make WiiU games. They are college kids who haven't graduated and are making games out of their dorms. They deserve it too.10/24/2014 - 6:25pm
MechaTama31CMiner: Raising such a concern now would get you branded as a GGer regardless of whether you're actually waving the flag or not.10/24/2014 - 6:19pm
Andrew EisenMore on how Nintendo runs the eShop today (no parity clause, no concept approval, devs can run sales when they want, indies don't need an office): http://www.develop-online.net/news/nintendo-eshop-has-no-parity-clause/019921110/24/2014 - 6:13pm
Papa MidnightAndrew Eisen: https://www.reddit.com/r/eyebleach (Seriously. If you ever need pictures of kittens, and the like).10/24/2014 - 3:58pm
Andrew EisenDammit, now I'm all depressed. I must find pictures of kittens.10/24/2014 - 2:38pm
MaskedPixelantehttp://www.businessinsider.com/shooting-at-pilchuck-high-school-in-marysville-washington-2014-1010/24/2014 - 2:15pm
Andrew EisenIn case anyone was wondering, Nintendo's eShop no longer does that "you don't make money until you've sold x units" thing. http://www.develop-online.net/news/nintendo-no-minimum-sales-needed-for-eshop-revenues/019921010/24/2014 - 1:52pm
MaskedPixelanteGOG needs better web developers. Someone dug into their countdown timer, found numbers using fonts from Indiana Jones, Star Wars and Monkey Island, and pretty much confirmed that LucasArts is coming on Tuesday.10/24/2014 - 1:43pm
Papa MidnightI've seen glowing reviews for Bayonetta 2 so far.10/24/2014 - 1:17pm
Andrew EisenI'm not picking up Bayonetta. Today. Tomorrow's not looking good either. I'll get it eventually though!10/24/2014 - 12:23pm
Infophile@MP: No it doesn't. You're a terrible human being for completely unrelated reasons. (/snark)10/24/2014 - 12:15pm
MaskedPixelantePicked up Bayonetta 2, which according to Polygon means I am now a terrible human being.10/24/2014 - 11:58am
Matthew Wilsonofcourse not he did a video on the new civ game just yesterday.10/24/2014 - 10:32am
Papa MidnightYou think a bit of cancer surgery would keep The Cynical Brit from railing about bad PC ports? Not a chance! :)10/24/2014 - 10:15am
Matthew Wilsonmight be a bit soon only becouse he got out of cancer surgery last week, but ask his email is public.10/24/2014 - 9:56am
Papa MidnightHell, set up a Google Hangout or Skype call, and I'll be happy to join in.10/24/2014 - 9:34am
Papa MidnightBring Totalbiscuit on SuperPAC for Saturday!10/24/2014 - 9:32am
CMinerThere is no journalism/ethics concern that you've raised that would be made weaker by not raising it under the umbrella of GamerGate.10/24/2014 - 9:32am
CMinerNeo: You want to start some healing? Stop using the GamerGate hashtag. Even if you don't believe that it originated with harassers, you have to see that it's been irrevocably tainted by their actions.10/24/2014 - 9:31am
MaskedPixelanteGOG has a four day countdown to their next publisher. All hints suggest Disney, but no guarantee it'll be LucasArts.10/24/2014 - 6:58am
 

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