Epic: Console Makers Need to Let Developers Handle Game Pricing

October 26, 2011 -

In an interview with Develop Epic Games President Michael Capps says that console makers need to loosen the stranglehold they have on developers when it comes to pricing. Capps says they need to do this because game revenues have shifted to service and micro-transaction model. Currently developers can't decide what the price of their games on consoles should be because those prices are already set by the console makers.

"Right now we’re not even allowed to change the prices of virtual content," said Capps. "We’re not even allowed to set the prices. I just don’t think this protectionist approach is going to be successful in a world where the price of virtual items changes on a day-today basis."

Capps adds that mobile platforms allow developers to set their own pricing schemes and purchasing virtual goods within an app is much easier too. Finally, he notes that the only way for AA games to make a comeback is if manufacturers forget about a specific price point like $60. If they don't, he says, more developers will simply turn to the PC market - Steam, for example.

"The console manufacturers need to let this happen,” he said. "The best way of driving developers to PC is telling them they have no freedom in what prices they can set for virtual items. It would be great to have the level of freedom that, say, Steam gives you."

Source: Develop


Comments

Re: Epic: Console Makers Need to Let Developers Handle Game ...

Why wasn't this done sooner. Games tend to either be $15 or less and the $60. Why isn't there somewhere in the middle for games that fit in that category. I would go with Catherine, since I had to rent it because I heard it ws great, but not worth the full sticker price. Which I agreed with.

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Managing Editor at TheBestGameSiteEver.com

Re: Epic: Console Makers Need to Let Developers Handle Game ...

I thought game pricing was the publisher's call, not the console manufacturer's (unless they're the publisher).

 

Andrew Eisen

Re: Epic: Console Makers Need to Let Developers Handle Game ...

I can certainly get behind this call for better pricing. There are a number of games that I would never buy at over $40. But if they were to drop to $20-30, I would certainly consider them. This especially helps with smaller developers which don't have name recognition already built up.

Re: Epic: Console Makers Need to Let Developers Handle Game ...

If I could figure out how to applaud over the internet I would

Re: Epic: Console Makers Need to Let Developers Handle Game ...

Oh yeah, the last thing we would want is for a developer to make something for PC.  That would be terrible!  Jesus, what happened to you, Epic?  Makers of Jill of the Jungle, Jazz Jackrabbit, and frickin' Unreal (Tournament!!!)!  What happened?

Re: Epic: Console Makers Need to Let Developers Handle Game ...

I've been waiting nearly 5 years for Heavy Weapon on XBLA to drop from $10. This is getting ridiculous.

http://marketplace.xbox.com/en-US/Product/Heavy-Weapon/66acd000-77fe-100...

(Btw, the pc version on Steam is awful.)

 
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MaskedPixelanteI suspect Howard will show up in Guardians of the Galaxy 2 as a bartender on Knowhere or something.11/22/2014 - 9:52am
Michael ChandraWonderkarp, try games where you don't get interactive cutscenes and only the main character really talks to people. Or games with a silent protagonist. I think the Bechdel test is a nice indicator (though flawed) for movies and such, but not games.11/22/2014 - 7:56am
ZippyDSMleeWymorence: HTD was a fun and very messed up film I love it. A new one would be nothing like it sadly.11/22/2014 - 1:57am
Andrew EisenOnly if we lived in a world where a bad movie meant every subsequent attempt would suck. Seriously though, after the last few years, I'll give Marvel the benefit of the doubt that it could make a great Howard the Duck movie.11/22/2014 - 1:29am
Wymorenceisn't that a GOOD thing there isn't a movie after the abomination that was the first?11/22/2014 - 12:27am
Andrew EisenNo movie in sight but Howard the Duck is returning to comics! https://games.yahoo.com/news/howard-duck-series-announced-184400635.html11/21/2014 - 10:48pm
MechaCrashThe point of the Bechdel Test isn't "is this film sexist," it's to illustrate "this is an incredibly low bar and most movies STILL can't pass it."11/21/2014 - 10:11pm
mthielNew report on Adam Lanza http://tinyurl.com/pnj9os611/21/2014 - 8:07pm
Andrew EisenIf you missed the HuffPost segment I guested on, the replay is now embedded in the story.11/21/2014 - 6:05pm
Wonderkarphttps://pbs.twimg.com/media/B2__4yZCcAA9Ytp.jpg these look amazing. Peach is the only one I'm tempted to open cause her packaging is bent. get another nonbent one....man. toycollector me and gamecollector me is fighting11/21/2014 - 5:51pm
WonderkarpJust finalized my Smash Bros free Sound Track Order. Also got 4 amiibos and they look fantastic. I'm afraid to open them. they look spectacular!11/21/2014 - 5:45pm
james_fudgeCan we all agree that Andrew cleans up nicely and can go on any program?11/21/2014 - 5:01pm
Wonderkarpthank you for that line, Andrew. alot of great films fail the bechdel test. Gravity fails it and it has a female lead.11/21/2014 - 4:48pm
Andrew EisenAw, thanks James! Well, now I have to drive back to work!11/21/2014 - 4:45pm
Andrew EisenDidn't have a chance to say this on the HuffPost segment but while the Bechdel test is useful as a broad examination of gender representation in media, it's not at all appropriate as a judgment of quality.11/21/2014 - 4:45pm
james_fudgeAndrew you killed it!11/21/2014 - 4:44pm
WonderkarpMadeline Bergman. second female, they never speak of men, just a computer program. it passes the test11/21/2014 - 4:34pm
E. Zachary KnightDoes Other M have more than one woman in it?11/21/2014 - 4:31pm
Wonderkarpyet Metroid Other M, a game where people cried sexist due to the commanding officers restricting Samus, passes the test....11/21/2014 - 4:21pm
Wonderkarpwait...they are using the bechdel test to determine which games are sexist?.....how does that work with a game like Super Mario Bros when there is no Dialogue? test itself is BS. Alien doesn't pass it11/21/2014 - 4:20pm
 

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