Epic: Console Makers Need to Let Developers Handle Game Pricing

October 26, 2011 -

In an interview with Develop Epic Games President Michael Capps says that console makers need to loosen the stranglehold they have on developers when it comes to pricing. Capps says they need to do this because game revenues have shifted to service and micro-transaction model. Currently developers can't decide what the price of their games on consoles should be because those prices are already set by the console makers.

"Right now we’re not even allowed to change the prices of virtual content," said Capps. "We’re not even allowed to set the prices. I just don’t think this protectionist approach is going to be successful in a world where the price of virtual items changes on a day-today basis."

Capps adds that mobile platforms allow developers to set their own pricing schemes and purchasing virtual goods within an app is much easier too. Finally, he notes that the only way for AA games to make a comeback is if manufacturers forget about a specific price point like $60. If they don't, he says, more developers will simply turn to the PC market - Steam, for example.

"The console manufacturers need to let this happen,” he said. "The best way of driving developers to PC is telling them they have no freedom in what prices they can set for virtual items. It would be great to have the level of freedom that, say, Steam gives you."

Source: Develop


Comments

Re: Epic: Console Makers Need to Let Developers Handle Game ...

Why wasn't this done sooner. Games tend to either be $15 or less and the $60. Why isn't there somewhere in the middle for games that fit in that category. I would go with Catherine, since I had to rent it because I heard it ws great, but not worth the full sticker price. Which I agreed with.

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Managing Editor at TheBestGameSiteEver.com

Re: Epic: Console Makers Need to Let Developers Handle Game ...

I thought game pricing was the publisher's call, not the console manufacturer's (unless they're the publisher).

 

Andrew Eisen

Re: Epic: Console Makers Need to Let Developers Handle Game ...

I can certainly get behind this call for better pricing. There are a number of games that I would never buy at over $40. But if they were to drop to $20-30, I would certainly consider them. This especially helps with smaller developers which don't have name recognition already built up.

Re: Epic: Console Makers Need to Let Developers Handle Game ...

If I could figure out how to applaud over the internet I would

Re: Epic: Console Makers Need to Let Developers Handle Game ...

Oh yeah, the last thing we would want is for a developer to make something for PC.  That would be terrible!  Jesus, what happened to you, Epic?  Makers of Jill of the Jungle, Jazz Jackrabbit, and frickin' Unreal (Tournament!!!)!  What happened?

Re: Epic: Console Makers Need to Let Developers Handle Game ...

I've been waiting nearly 5 years for Heavy Weapon on XBLA to drop from $10. This is getting ridiculous.

http://marketplace.xbox.com/en-US/Product/Heavy-Weapon/66acd000-77fe-100...

(Btw, the pc version on Steam is awful.)

 
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MonteThough from a business side, i would agree with the article. While it would be smarter for developers to slow down, you can't expect EA, Activision or ubisoft to do something like that. Nintnedo's gotta get the third party back.02/28/2015 - 4:36pm
MonteThough it does also help that nintendo's more colorful style is a lot less reliant on graphics than more realistic games. Wind Waker is over 10 years old and still looks good for its age.02/28/2015 - 4:33pm
MonteWith the Wii, nintnedo had the right idea. Hold back on shiny graphics and focus on the gameplay experience. Unfortunatly everyone else keeps pushing for newer graphics and it matters less and less each generation. I can barely notice the difference02/28/2015 - 4:29pm
MonteON third party developers; i kinda think they should slow down to nintendo's pace. They bemoan the rising costs of AAA gaming, but then constantly push for the best graphics which is makes up a lot of those costs. Be easier to afford if they held back02/28/2015 - 4:27pm
Matthew Wilsonhttp://www.forbes.com/sites/insertcoin/2015/02/28/the-world-is-nintendos-if-only-theyd-take-it/ I think this is a interesting op-ed, but yeah it kind of is stating the obvious.02/28/2015 - 2:52pm
 

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