Games Media Awards Sullied by Sponsor’s Outrageous Antics

October 27, 2011 -

Games Media Awards organizer Intent Media is embarrassed and ashamed of retailer Grangier Games' conduct during the awards ceremony last night in London and is apologizing publicly today.

"I'd like to take this opportunity to apologise wholeheartedly for this - and to make it very clear that Grainger will not be welcome back in any capacity to the GMAs, or any Intent Media events," Intent Media MD Stuart Dinsey said in a statement today. Grainger approached us a few months ago and explained that their intention, through association with the GMAs, was to get closer to the games media," continued Dinsey's frank apology. "What they have done, in spectacular fashion, is alienate the entire games media in one night. Good work, guys."

The Games Media Awards is an annual event that honors games journalists in the UK. Those honors were apparently sullied by the UK-based retailer, who served as a key event sponsor.

Grainger Games brought girls in bikinis, midgets, a brightly colored Hummer and Grainger-branded condoms to the event. They also heckled the presenter Greg Davies and the award winners. Several attendees at the event witnessed the Grainger Games table flick their branded condoms into other attendee's food, interrupt the host and climb onto the stage to dance in front of the lectern while winners were accepting awards. Some claim that the behavior was even encouraged by Grainger Games MD Stephen Bowyer.

Xbox LIVE editor Daniel Maher, who attended the event, tweeted about his experiences with Grainger Games.

"Grainger Games are an absolute disgrace. Complete disrespect for the industry they're supposedly a part of," he wrote. "Two of them attempted to physically and verbally intimidate me after I'd told them to shut up."

James Gee, a Grainger Games area manager, replied to the controversy by saying "what a joke this is! Massively blown out of proportion! Surely all you humans have better things to talk about?"

Grainger Games issued an apology on its website:

"We wholeheartedly apologise if we offended anyone at last night's GMAs. It was never our intention to upset anybody," read the statement. "We sponsored the awards to show our support for everyone involved in games media and we continue to value and appreciate all their hard work and commitment."

While the distractions and reported rudeness of the sponsor was unsettling for many attendees, several journalists and publications still reveled in the honors bestowed upon them. Eurogamer won the best website award; best blog went to Rock, Paper, Shotgun, The Guardian won for best coverage in a national newspaper, while Dave Cook took the regional games columnist award for his work for The Scotsman.

Best coverage in a mainstream magazine was won by Shortlist, and best print magazine went to Edge. SentUAMessage won best games broadcast/podcast. Finally, Martin Gaston of Videogamer was this year's Rising Star, Keza McDonald of IGN took the specialist writer online title, and the award for specialist print writer went to Christian Donlan. The industry legend award went to Colin Campbell.

Source: GI.biz


Comments

Re: Games Media Awards Sullied by Sponsor’s Outrageous Antics

You'd think they would have learned at least a little bit from Kanye "I'mma let you finish" West - even President Obama called him a jackass.

 

Re: Games Media Awards Sullied by Sponsor’s Outrageous Antics

Hey, I freelance for Colin.  I'll have to email him a hearty congrats.

 

Andrew Eisen

Re: Games Media Awards Sullied by Sponsor’s Outrageous Antics

This reminds me of that time those assholes from GameCock interrupted that games award show a few years back.  

 
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Andrew EisenManhunt 2 and Hatred though? Eh, there's an argument to be made for the higher rating.05/28/2015 - 3:43pm
Andrew EisenRerating San Andreas was a mistake though. That seemed to be the result of kowtowing to public pressure.05/28/2015 - 3:42pm
Andrew EisenThere wasn't one. It's just a dumb rating.05/28/2015 - 3:42pm
WonderkarpI dont see Moral Panic with a racing game though05/28/2015 - 3:40pm
Matthew Wilson@AE when they tend to misrate games its normally because of moral panic surrounding it.05/28/2015 - 3:38pm
E. Zachary KnightReally awesome short film here. Predator: Dark Ages. Very well done. https://www.youtube.com/watch?v=YRD8jAk274I05/28/2015 - 3:36pm
Andrew EisenBut hey, misrating less than five out of thousands of game ain't too bad a track record. No one's perfect.05/28/2015 - 3:32pm
Andrew EisenIt's a racing game. Despite what the ESRB says, there's no gore and it's hard to consider it violent. Yeah, there's supposed to be a driver in the vehicle and they do explode when they crash and there is a slight bloodstain when they do but come on.05/28/2015 - 3:30pm
Wonderkarpnever played it....atleast I dont think. May have rented it once from Blockbuster05/28/2015 - 3:27pm
Andrew EisenAnd I STILL say the ESRB misrated Forsaken 64. There is absolutely no reason that should be rated M.05/28/2015 - 3:23pm
Andrew EisenI just hope there a children and small animals in the game. Like dogs and cats. And elderly people on walkers and in wheelchairs.05/28/2015 - 3:20pm
Andrew EisenOh you meant "would have gotten an M rating 15 years ago" not "an M15 rating years ago." Oops!05/28/2015 - 3:19pm
Wonderkarpbut whatever. its a moot point. I'm curious if the game allows mods. I'd make the blood confetti with rainbows :P Turn the....is he really a protagonist?.... into Nathan Explosion cause seriously. Brendan Smalls gonna sue somebody05/28/2015 - 3:17pm
WonderkarpI know M is 17, but M can get sold in Walmart or Target, but they wont carry AO05/28/2015 - 3:14pm
Andrew EisenM is 17 but whatever. I'm wondering why Hatred still hasn't shown up in the ESRB's database.05/28/2015 - 3:13pm
Wonderkarpsomething like that, yeah. If like what Matthew said. "How did it get a AO rating to start with?" in comparison to games like Postal. If Postal gets an M and Hatred gets an AO, what other games could get AO that would have gotten an M 15 years ago?05/28/2015 - 3:11pm
Matthew Wilson@Wonderkarp the slippery slope is a fallacy. 2 Australian is bound by law, the esrb is not.05/28/2015 - 3:10pm
Andrew EisenKarp - I'm not following. Are you concerned that even more games are going to be rated AO or something?05/28/2015 - 3:08pm
WonderkarpI'm more worried that its a slippary slope to more Australian style ratings strictness.05/28/2015 - 3:06pm
Matthew Wilsontranslation the media overreacted to Hatred , and wrote a bunch of click bait article. I agree with the reviewer. how did it get a AO rating to start with?05/28/2015 - 3:00pm
 

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