EA Downplays Old Republic Availability Worries

October 28, 2011 -

Electronic Arts is saying this week that consumers shouldn't be worried about getting their hands on a copy of Star Wars: The Old Republic at launch. The only reason fans that want to play the upcoming MMO are worried is because EA announced earlier this year that it planned to ration sales of the game when it was released in December to keep game servers stable.

“We've taken a very detailed approach to looking at how do we maximize the customer experience when they go online with Star Wars – how to maximize the fun that they're having online, the stability, the quality?” EA Labels boss Frank Gibeau said during a conference call to discuss its latest financial results. "We're using our beta test to inform us of what scale that we can handle. Our pre-order campaign is tailored towards how we're going to do that.

“We're looking at a rollout plan that is fairly ambitious. We don't feel like we're going to be leading too much demand behind at launch but we definitely are going to be very cautious and thoughtful about how many people we bring on and in what order.

“It's a very interesting proposition from that standpoint because you have the Star Wars brand that draws in a lot of people. That is a good thing because we think we can sustain the business over a very long time as we grow. There's going to continually be new customer segments that we can open up and bring into the service.”

Source: MCV


 
Forgot your password?
Username :
Password :

Poll

Will Code Avarice's Paranautical Activity make its way back onto Steam?:

Shout box

You're not permitted to post shouts.
Neo_DrKefkaThanks James. Means a lot.10/21/2014 - 7:24pm
prh99Nothing that hasn't been said.10/21/2014 - 6:52pm
Andrew EisenHaven't read it yet. I'm sharing this because I love the header image. http://nymag.com/scienceofus/2014/10/gamergate-should-stop-lying-to-itself.html10/21/2014 - 3:39pm
james_fudgeYou are one of us, you're a GPer, not a GGer :)10/21/2014 - 2:27pm
james_fudgeNeo_DrKefka: half of them don't know who that is, so no worries :)10/21/2014 - 2:27pm
Andrew EisenUpdate to the Paranautical Activity story. Dev leaves the studio. http://codeavarice.com/post/100592709238/mike-is-leaving-code-avarice10/21/2014 - 1:52pm
quiknkoldI'm sure you are, Andrew10/21/2014 - 1:44pm
Andrew EisenNintendo announced the Link amiibo is compatible with Hyrule Warriors. No idea how Nintendo expects anyone to give a toss if it don't tell us what it does. Then again, maybe I'm just being curmudgeonly.10/21/2014 - 1:25pm
Neo_DrKefkaSo Gamergate compared me to leftist Saul Alnsky....ME off all the people10/21/2014 - 1:16pm
IanCWell.... quite.10/21/2014 - 1:10pm
Andrew EisenWell of course. Girls don't buy figurines and guys don't buy figurines of girls. And no, the girls that buy figurines and the guys that buy figurines of girls don't count. The money belongs on the table, thank you very much!10/21/2014 - 12:43pm
IanCI have 3 of the Disney Infinity figures even though i don't have the game (Rapunzel from Tangled, and Anna & Elsa from Frozen, purely because its the only way to get figures from those two films)10/21/2014 - 12:23pm
Andrew EisenGlad you said "Pokemon." That's the first time I've seen anyone use that abbreviation.10/21/2014 - 12:14pm
MaskedPixelanteGot my demo key for ORAS, hope I get some awesome Pokemon to bring over.10/21/2014 - 12:08pm
E. Zachary KnightNot owning a WiiU helps too.10/21/2014 - 11:39am
E. Zachary KnightI have avoided Skylanders and Disney Infinity so far, so I don't see how Amiibos will get me in their grasp.10/21/2014 - 11:39am
Andrew EisenYes, GamerGate has a lot of fair-weather friends.10/21/2014 - 11:25am
Neo_DrKefkaI'm disheartened we have a group of people in Gamergate such as The Ralph Retort that is using Gamergate to prop themselves up but they are acting just like those they are fighting against. Only gaming site coming out of gamergate that worthy is TechRaptr10/21/2014 - 11:17am
Andrew EisenNot I. I'm not interested in desktop tchotchkes. Don't know what they do in Captain Toad (a game I'll actually be picking up) but I'm not impressed by what they do in Smash Bros.10/21/2014 - 11:10am
quiknkoldso in a change of subject to something much lighter, who here is getting the Amiibos? I have 4 preordered.10/21/2014 - 7:02am
 

Be Heard - Contact Your Politician