EA Downplays Old Republic Availability Worries

October 28, 2011 -

Electronic Arts is saying this week that consumers shouldn't be worried about getting their hands on a copy of Star Wars: The Old Republic at launch. The only reason fans that want to play the upcoming MMO are worried is because EA announced earlier this year that it planned to ration sales of the game when it was released in December to keep game servers stable.

“We've taken a very detailed approach to looking at how do we maximize the customer experience when they go online with Star Wars – how to maximize the fun that they're having online, the stability, the quality?” EA Labels boss Frank Gibeau said during a conference call to discuss its latest financial results. "We're using our beta test to inform us of what scale that we can handle. Our pre-order campaign is tailored towards how we're going to do that.

“We're looking at a rollout plan that is fairly ambitious. We don't feel like we're going to be leading too much demand behind at launch but we definitely are going to be very cautious and thoughtful about how many people we bring on and in what order.

“It's a very interesting proposition from that standpoint because you have the Star Wars brand that draws in a lot of people. That is a good thing because we think we can sustain the business over a very long time as we grow. There's going to continually be new customer segments that we can open up and bring into the service.”

Source: MCV


 
Forgot your password?
Username :
Password :

Poll

Should Nintendo have DMCA'd a fan's free Super Mario HD remake?:

Shout box

You're not permitted to post shouts.
Andrew EisenThat's... weird. The Direct made it sound like this was an organic part of a single game.04/01/2015 - 7:08pm
Matthew Wilsonapparently the 2 sides of the story in the new fire emblem game is 2 difrent games in japan, and we are getting both combined. https://twitter.com/RPGSite/status/583415770744393729/photo/104/01/2015 - 7:00pm
MonteAE: there are pizzaria's that also make italian food which you can order in bulk to cater parties. Also, google pizza wedding; cause it is pretty cool04/01/2015 - 6:50pm
ConsterThe vast majority of (if not all) 1-star reviews are angry rants about its policy. 'Jesus said to love thy neighbor, assholes' (paraphrased) seems very common.04/01/2015 - 6:49pm
Matthew WilsonI did not check it out personaly. I only read a arctlice about it, but it does seem to be in a lets just say a very mean way.04/01/2015 - 6:41pm
Andrew EisenTrashed in a fair way or are people lying about cockroach infestations and stuff?04/01/2015 - 6:24pm
Matthew Wilsonwell they also are getting trashed on yelp too. given the number of people that use it, I suspect they will lose allot of business even if they change their mind.04/01/2015 - 6:19pm
Andrew EisenIt's a pizza joint. It caters weddings? Really? I mean, that's cool. Really cool, even. But seriously?04/01/2015 - 6:02pm
Consterhttp://www.huffingtonpost.com/2015/04/01/indiana-pizza-gay-couples_n_6985208.html04/01/2015 - 5:57pm
Andrew EisenConster - Link?04/01/2015 - 5:55pm
Conster-annnd they are 'temporarily closed' after phone threats. Way to take the moral high ground against bigotry, people. -,-04/01/2015 - 5:51pm
ConsterThe first business to use SB101 to deny service to gay weddings has arisen - let's see if EZK's theory about the free market being sufficient to deal with them holds u-04/01/2015 - 5:50pm
MonteYa i remember when she first started her videos with the comment sections open. There was A LOT of vile harrassment to shift through to get to any REAL debate. Youtube is a TERRIBLE debate forum. Can't blame her for not wanting to deal with harrasment.04/01/2015 - 5:49pm
ConsterWho's this "Anitia Skeeter" person you speak of?04/01/2015 - 5:31pm
Matthew Wilsonfatal frame coming to the US04/01/2015 - 5:25pm
ZippyDSMleeIanC: Not really but if that keeps you warm at night then well...its not me dealing with all that hatred daily :P04/01/2015 - 4:57pm
ZippyDSMleehttp://arstechnica.com/gaming/2015/03/it-felt-like-robbery-tomb-raider-and-the-fall-of-core-design/04/01/2015 - 4:55pm
james_fudgeIanC: or she doesn't like to be called every name in the book.04/01/2015 - 4:51pm
Matthew Wilson@IanC I may not like her work, but I recagnize that people were harassing her in the comets, so no I do not blame her for clossing them.04/01/2015 - 4:49pm
IanCAnitia Skeeter won't allow comments because she doesn't like debate.04/01/2015 - 4:46pm
 

Be Heard - Contact Your Politician