Rovio Delighted With Illegal Angry Birds Products in China

October 31, 2011 -

While some companies might be upset that its games being pirated on a major scale in one region of the world (or their brand being copied blatantly for merchandising), Rovio is not one of those companies. Responding to evidence that its Angry Birds brand was being stolen in various ways, Rovio CEO Peter Vesterbacka took the stage at the recent Disrupt conference in Beijing, gleefully showing off illegal Angry Birds balloons that he purchased on the street.

"There are a lot of Angry Birds products out there, but most of them aren't officially licensed," he said. "Angry Birds is now the most copied brand in China, and we get a lot of inspiration from local producers."

His point in displaying these unlicensed knock-off products on stage was to show that its brand is very popular, and despite rampant illegal copying of its games and its physical products, Rovio will be able to make money in the region.  The company claims that it uses these illegal products as inspiration for its official lines, and the demand has influenced its retail strategy.

"Right now, we've proven that there's demand, and we're going for 100 million downloads this year for Angry Birds, and again the same demand for the physical products," said Vesterbacka. "The way we look at it is, of course we want to sell the officially licensed, good quality products, but at the same time we have to be happy about the fact that the brand is so loved that it is the most copied brand in China."

China is the second biggest market for Angry Birds products behind the US, but it is growing far more quickly, and Rovio is determined to recognize that consumer demand in its future strategy.

"It's great for us to see the demand, and that's why we're building our own stores here. And actually we're building our first stores here, and not in Helsinki... We hope to have quite a few over the next 12 months," he continued. "We actually expect to do a lot of services, a lot of products, here first. It's a different approach to some of our competitors. We want to be more Chinese than the Chinese companies."

Angry Birds has enjoyed 50 million downloads in China, and Vesterbacka expects to hit 100 million by the end of the year. With global downloads now approaching 500 million, China is playing a key role in making Angry Birds "the fastest growing brand ever" - "much faster than Google, Facebook, YouTube, Skype, and so on," Vesterbacka added.

Source: GI.biz

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Re: Rovio Delighted With Illegal Angry Birds Products in China

Frickin' sell-out...

Re: Rovio Delighted With Illegal Angry Birds Products in China

China is the reason I laugh when companies whine and doomsay and push ridiculous laws to target individual filesharers.  China is the elephant in the copyright infringement room.

 
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MechaCrashHey Neo, that bit with "he instigated it"? That is called victim blaming. Stop it.10/25/2014 - 11:05pm
KronoAnd a rebuttal to that article: https://medium.com/@cainejw/an-actual-statistical-analysis-of-gamergate-dfd809858f6810/25/2014 - 9:42pm
Technogeekhttp://www.newsweek.com/gamergate-about-media-ethics-or-harassing-women-harassment-data-show-27973610/25/2014 - 8:54pm
TechnogeekAnd speaking of harassment and Gamergate, Newsweek had a social media analytics company analyze the hashtag in the interest of finding out what the movement was really about. The results should surprise absolutely nobody at this point.10/25/2014 - 8:54pm
Neo_DrKefkaI was called a traitor for speaking out on harassment and I was put on a list for people on twitter to mass report me. Only GamerGate site that has come out of this that has been reputable would be TechRaptor. 2/210/25/2014 - 7:09pm
Neo_DrKefka@Neeneko The reason why I ended my support of #GamerGate was the fact KingofPol (The guy who was sent the knife) ended up saying crap about those with autism. At this point I confronted the community and some big wig writers on the #GamerGate side. 1/210/25/2014 - 7:08pm
NeenekoIt would also mean they have to confront that the sites already mostly cater to them and wiping that small percentage of otherness just does not justify new sites.10/25/2014 - 6:55pm
Neeneko@ quiknkold - problem is it has never been about freedom, it is about dominance, ownership, and priviliage. women and minorities should be the ones leaving and creating their own spaces, not them!10/25/2014 - 6:54pm
Neo_DrKefka@Mecha I hear you about KingofPol this is a guy who is using GamerGate to boost his career. Most of his streams are crap about him talking about him being drunk. What happened to him was wrong but it doesn't change the fact he has instigated much of this10/25/2014 - 5:40pm
Craig R.And I'll be perfectly happy in never seeing the phrase 'false flag' ever again, as it is one of the worst notions to ever come out of the camp of the tinfoil brigade that is already completely overused.10/25/2014 - 3:50pm
Craig R.Gone for a week and come back to find GG didn't go away at all. Dammit.10/25/2014 - 3:48pm
Matthew Wilsonif they were serious, they would go to youtube. most youtube game reviewers tend to revew games as product, and tend leave social issues out of it.10/25/2014 - 1:42pm
quiknkoldif the gamergaters were serious, they'd realize that Kotaku and Polygon arent the only games in town, and that with the freedom of the internet, they could create their own websites and achieve the goals they are trying to achieve without arguement.10/25/2014 - 1:35pm
james_fudgehe should have called the police.10/25/2014 - 1:20pm
TechnogeekAt least my statement still holds if it does turn out to be a false flag.10/25/2014 - 1:03pm
NeenekoThough I admit, since doxxing and false flag where heavily used tactics of the GG supporters, while they are not historical tactics used by detractors, I am skeptical how much it is really 'both sides' doing it in any real volume.10/25/2014 - 1:01pm
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MechaCrashThe guy who got the knife is the one who advocated doxxing, by the way, and was getting court documents about Zoe Quinn so he could publicly post them. It doesn't make what happened to him right, but he deserves no sympathy.10/25/2014 - 12:42pm
TechnogeekNo, that's a pretty shitty thing to do and I fully support the responsible parties getting a visit from the relevant legal authorities.10/25/2014 - 12:17pm
Neo_DrKefkaSomeone anyone tell me how two wrongs somehow make a right? This is becoming exhausting and both sides are out of there minds!10/25/2014 - 11:40am
 

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