Rovio Delighted With Illegal Angry Birds Products in China

October 31, 2011 -

While some companies might be upset that its games being pirated on a major scale in one region of the world (or their brand being copied blatantly for merchandising), Rovio is not one of those companies. Responding to evidence that its Angry Birds brand was being stolen in various ways, Rovio CEO Peter Vesterbacka took the stage at the recent Disrupt conference in Beijing, gleefully showing off illegal Angry Birds balloons that he purchased on the street.

"There are a lot of Angry Birds products out there, but most of them aren't officially licensed," he said. "Angry Birds is now the most copied brand in China, and we get a lot of inspiration from local producers."

His point in displaying these unlicensed knock-off products on stage was to show that its brand is very popular, and despite rampant illegal copying of its games and its physical products, Rovio will be able to make money in the region.  The company claims that it uses these illegal products as inspiration for its official lines, and the demand has influenced its retail strategy.

"Right now, we've proven that there's demand, and we're going for 100 million downloads this year for Angry Birds, and again the same demand for the physical products," said Vesterbacka. "The way we look at it is, of course we want to sell the officially licensed, good quality products, but at the same time we have to be happy about the fact that the brand is so loved that it is the most copied brand in China."

China is the second biggest market for Angry Birds products behind the US, but it is growing far more quickly, and Rovio is determined to recognize that consumer demand in its future strategy.

"It's great for us to see the demand, and that's why we're building our own stores here. And actually we're building our first stores here, and not in Helsinki... We hope to have quite a few over the next 12 months," he continued. "We actually expect to do a lot of services, a lot of products, here first. It's a different approach to some of our competitors. We want to be more Chinese than the Chinese companies."

Angry Birds has enjoyed 50 million downloads in China, and Vesterbacka expects to hit 100 million by the end of the year. With global downloads now approaching 500 million, China is playing a key role in making Angry Birds "the fastest growing brand ever" - "much faster than Google, Facebook, YouTube, Skype, and so on," Vesterbacka added.

Source: GI.biz

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Comments

Re: Rovio Delighted With Illegal Angry Birds Products in China

Frickin' sell-out...

Re: Rovio Delighted With Illegal Angry Birds Products in China

China is the reason I laugh when companies whine and doomsay and push ridiculous laws to target individual filesharers.  China is the elephant in the copyright infringement room.

 
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Cheater87Look what FINALLY came to Australia uncut! http://www.gamespot.com/articles/left-4-dead-2-gets-reclassified-in-australia/1100-6422038/?utm_source=gamefaqs&utm_medium=partner&utm_content=news_module&utm_campaign=hub_forum09/02/2014 - 6:49am
Andrew EisenHence the "Uh, yeah. Obviously."09/02/2014 - 12:53am
SleakerI think Nintendo has proven over the last 2 years that it doesn't.09/02/2014 - 12:31am
Andrew EisenSleaker - Uh, yeah. Obviously.09/01/2014 - 8:20pm
Sleaker@AE - exclusives do not a console business make.09/01/2014 - 8:03pm
Papa MidnightI find it disappointing that, despite the presence of a snopes article and multiple articles countering it, people are still spreading a fake news story about a "SWATter" being sentenced to X (because the number seems to keep changing) years in prison.09/01/2014 - 5:08pm
Papa MidnightAnd resulting in PC gaming continuing to be held back by developer habits09/01/2014 - 5:07pm
Papa MidnightI find it disappointing that the current gen of consoles is representative of 2009-2010 in PC gaming, and will be the bar by which games are released over the next 8 years - resulting in more years of poor PC ports (if they're ever ported)09/01/2014 - 5:06pm
Andrew EisenMeanwhile, 6 of Wii U's top 12 are exclusive: Mario 3D World, Nintendo Land, Pikmin 3, Mario Kart 8, Wonderful 101, and ZombiU. (Wind Waker HD is on the list too but I didn't count it.)09/01/2014 - 4:36pm
Andrew EisenLikewise, only two of Xbox One's top 12 are exclusive: Dead Rising 3 and Ryse: Son of Rome (if you ignore a PC release later this year).09/01/2014 - 4:34pm
Andrew EisenNot to disrespect the current gen of consoles but I find it telling that of the "12 Best Games For The PS4" (per Kotaku), only two are exclusive to the system: Infamous: Second Son and Resogun.09/01/2014 - 4:30pm
MaskedPixelantehttp://www.joystiq.com/2014/09/01/beyond-two-souls-ps4-trophies-emerge-directors-cut-reported/ MMM MMM, nothing quire like reheated last gen games to make you appreciate the 400 bucks you spent on a new console.09/01/2014 - 4:24pm
Andrew EisenThat's actually a super depressing thought, that a bunch of retweeters are taking that pic as an illustration of the actual issue instead of an example of a complete misunderstanding of it.09/01/2014 - 4:20pm
Andrew EisenObviously, the picture was created by someone who doesn't understand what the issue actually is (or, possibly, someone trying to satire said misunderstanding).09/01/2014 - 4:10pm
Papa MidnightPeople fear and attack what they do not understand.09/01/2014 - 4:04pm
Papa MidnightWell, let's not forget. Someone held their hand in a peace sign a few weeks ago and people started claiming it was a gang sign. Or a police chief displayed the hand signal of their fraternity and was accused of the same.09/01/2014 - 4:04pm
SleakerEither people don't understand that what the picture is saying is true, or the picture was created out of a misunderstanding of what sexism is.09/01/2014 - 3:52pm
Sleaker@AE ok yah that's where the kind of confusion I'm getting. Your tweet can be taken to mean two different things.09/01/2014 - 3:51pm
Andrew EisenSleaker - No. No, not even remotely. The pic attached to my tweet was not made by me; it's not a statement I'm making. It's an illustration of the complete misunderstanding of the issue my tweet is referring to.09/01/2014 - 3:13pm
Papa MidnightIn other news, Netflix states why it paid Comcast: http://money.cnn.com/2014/08/29/technology/netflix-comcast/index.html?hpt=hp_t209/01/2014 - 3:10pm
 

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