Richard Garriott: Blizzard Will Have to Contend with the 'Zyngas of the World'

November 2, 2011 -

Richard Garriott, the man behind Ultima Online and the Ultima series, says that Blizzard Entertainment (and other big publishers like EA) face new challenges from the "Zyngas of the world."

Garriott is saying these kinds of things because he considers his new company Portalarium to fit within that category. IndustryGamers recently asked him if that means he considers himself "a new challenger to Blizzard," he responded by saying, "I hope that's exactly right." While Portalarium has worked on casual casino style games, Garriott tells IndustryGamers that one of his upcoming projects will target the core gaming audience, and will provide an experience "much more like Ultima Online than people might expect."

"Right now, where those worlds seem very distinct, and very separate, and very noncompetitive, they’re targeting completely different users - I think within a few years, you’ll see that’s not really the case. I think you’ll see that the quality level that comes up through the casual games will rival the quality of traditional massively multiplayer games and then, because it’s not something you have to subscribe to, because it’s something that virally spreads, and especially because, as people churn out of a big MMO they’ve got to go somewhere. And if you’re a company that does only one big MMO, odds are they’re churning out for somebody else," Garriott asserted.

According to Garriott's view of the industry, it is going through what he calls a major upheaval right now, similar to how single player RPGs evolved and companies formed to populate the MMORPG space.

"The only reason I left EA is because EA didn’t want to make MMOs. I started again with a company called Destination Games, and we sold it to NCsoft. The only reason I left NCsoft - or, more complexly, the only reason a whole group of us left NCsoft- was because we started a casual gaming portal called PlayNC. We had built a whole suite of products for it and NCsoft said, 'You know. We’re making so much money on MMOs, we don’t really believe in this casual stuff.' So we all split off to form Portalarium. That’s the only reason that I’ve switched, and more importantly, the people who are at the big companies of a previous era very commonly miss these shifts. The only reason NCSoft exists is because the big solo player gaming companies failed to fill the gap once MMOs were discovered. None of them had the faith enough to continue it and allow new players to step in."

Garriott goes on to say that the only reason Zynga exists is because the big companies failed to step in and fill the space.

"The only reason Zynga exists is because people like EA, people like Blizzard, failed to step in. And so each of these major upheavals allows new, major corporations to come in and fill that space, which I think is to the great detriment, and then leaves the big companies of the previous iteration actually trying to catch up. And so I think that the challenge for Blizzard, when you are that good, when you’re making that much money, when you’re that much on top of your game, in the current era, it’s actually fairly difficult to spend money towards things that seem to not be as profitable, that people don’t understand as well and that you don’t imagine could possibly beat how well you’re doing at the top of your game in the current era. And so that I think is a risk for anyone, including Blizzard, that they will elect not to tackle that one, because they don’t see that it’s important and relevant."

Source: IndustryGamers


Comments

Re: Richard Garriott: Blizzard Will Have to Contend with the ...

Well, the difference is Blizzard is an actually game Developer, and we aren't forced to make fake friends to play it.

Re: Richard Garriott: Blizzard Will Have to Contend with the ...

He is entirely correct. @lomdr: Zygna has always been a hack company ripping off other people's work, in my opinion at least. There are other guys out there in the same market putting out much better games that will keep the users Zynga is losing.

Re: Richard Garriott: Blizzard Will Have to Contend with the ...

Thing is though, Lord British, Zynga is hemorraging users now.  Just wanted to say

 
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Papa MidnightIt's not bad so far, but I am honestly not sure what to make of it (or where it's going for that matter)07/28/2014 - 9:44pm
Matthew Wilsonis it any good?07/28/2014 - 9:36pm
Papa Midnight"Love Child" on HBO -- anyone else watching this?07/28/2014 - 9:27pm
MaskedPixelanteNah, I'm fine purple monkey dishwasher.07/28/2014 - 4:05pm
Sleaker@MP - I hope you didn't suffer a loss of your mental faculties attempting that.07/28/2014 - 3:48pm
MaskedPixelanteOK, so my brief research looking at GameFAQs forums (protip, don't do that if you wish to keep your sanity intact.), the 3DS doesn't have the power to run anything more powerful than the NES/GBC/GG AND run the 3DS system in the background.07/28/2014 - 11:01am
ZenMatthew, the 3DS already has GBA games in the form of the ambassador tittles. And I an just as curious about them not releasing them on there like they did the NES ones. I do like them on the Wii U as well, but seems weird. And where are the N64 games?07/28/2014 - 10:40am
james_fudgeNo. They already cut the price. Unless they release a new version that has a higher price point.07/28/2014 - 10:19am
E. Zachary KnightMatthew, It most likely is. The question is whether Nintendo wants to do it.07/28/2014 - 10:12am
Matthew WilsonI am sure the 3ds im more then powerful enough to emulate a GBA game.07/28/2014 - 9:54am
Sleaker@IanC - while the processor is effectively the same or very similar, the issue is how they setup the peripheral hardware. It would probably require creating some kind of emulation for the 3DS to handle interfacing with the audio and input methods for GBA07/28/2014 - 9:30am
Sleaker@EZK - hmmm, that makes sense. I could have sworn I had played GB/GBC games on it too though (emud of course)07/28/2014 - 9:23am
E. Zachary KnightSleaker, the DS has a built in GBA chipset in the system. That is why it played GBA games. The GBA had a seperate chipset for GB and GBColor games. The DS did not have that GB/GBC chipset and that is why the DS could not play GB and GBC games.07/28/2014 - 7:25am
IanCI dont think Nintendo ever gave reason why GBA games a reason why GBA games aren't on the 3DS eshop. The 3DS uses chips that are backwards compatable with the GBA ob GBA processor, after all.07/28/2014 - 6:46am
Sleakerhmmm that's odd I could play GBA games natively in my original DS.07/28/2014 - 1:39am
Matthew Wilsonbasically "we do not want to put these games on a system more then 10 people own" just joking07/27/2014 - 8:13pm
MaskedPixelanteSomething, something, the 3DS can't properly emulate GBA games and it was a massive struggle to get the ambassador games running properly.07/27/2014 - 8:06pm
Andrew EisenIdeally, you'd be able to play such games on either platform but until that time, I think Nintendo's using the exclusivity in an attempt to further drive Wii U sales.07/27/2014 - 7:21pm
Matthew WilsonI am kind of surprised games like battle network are not out on the 3ds.07/27/2014 - 7:01pm
Andrew EisenWell, Mega Man 1 - 4, X and X2 are already on there and the first Battle Network is due out July 31st.07/27/2014 - 6:16pm
 

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