"As much as [reviewers] claim they want innovation, they don't," Ubisoft’s North American executive director Laurent Detoc said, responding to the lukewarm reception Rocksmith received from critics.
Rocksmith's claim to fame is that it could teach users how to play a real musical instrument and allowed consumers to connect a real guitar to their console or PC to further facilitate that goal. But judging by its 78 percent Metacritic average on Xbox 360, Ubisoft thinks reviewers lack enthusiasm for innovation – despite claiming that they want to play games that try something outside the norm.
"What I see when I read the reviews is a lack of enthusiasm for something that is new," he told Gamasutra. "We, as human beings, tend to like what we know. But more importantly, we call ourselves gamers. Are we gamers – or players? I think the 'gamer' label has actually been hurting the industry. As our industry evolves, we need to be more mature and find a way to look at content and judge it as if we were real consumers instead of as gamers."