Newzoo: 56 Percent of U.S. Gamers Regularly Buy Used

November 3, 2011 -

A new market study conducted by research firm Newzoo indicates that trading games is the most popular game of all. More than half of the 82 million gamers in the U.S. don't spend money on games, and of the 44 percent who make game purchases around 85 percent regularly purchase pre-owned titles. Around 23 percent of the game-buying public spends 23 percent of their gaming budget on pre-owned games says Newzoo.

The report also predicts that the DLC market will be worth $960 million in US sales by year's end. Around 12 percent of money spent on games in the US goes towards DLC, according to Newzoo. The research firm also predicts that U.S. and European consumers will spend $1.7 billion on DLC in 2011.

Publishers and developers often lament about the used games market because they don't make money off anything but the first sale. Obviously they have turned to code-based systems as means of charging a gateway fee to those who buy used and want to play online.

Source: The Escapist

 


Comments

Re: Newzoo: 56 Percent of U.S. Gamers Regularly Buy Used

dumb thought but if they lowred the prices back down to $40-$50 USD range this wouldn't be as big an issue.

most people buy used because the asking price of a new release used game (at most stores anyways) is anywhere from $50 to $55, a whopping 5 to 10 bux off!

not much you say? seems to be enough to get people to go for them.

simple inital exam would say, sell at that price new, and new sales would clearly go back up. people had already voiced their opinion of this $10 hike years ago. i don't disagree and think there shouldn't have been some raise. but given the quality and rehashed content lately, even i'm skeptical of pricing half the time. i Mean when most games are barely an expansion of the previous game (such as each CoD lately having been nothing but minor engine updates and new stories/perks/weapons, most of it sold as DLC AFTER release but on disc) it gets questionable.

especially with SP campagins getting short handed for add on content that clearly was intended to be part of the game, MP getting minimal maps (maybe 5 or so at first) and then companies charging up to $15 USD for THREE maps... half the contents there for twice the price...

Re: Newzoo: 56 Percent of U.S. Gamers Regularly Buy Used

What publishers (and to a lesser extent developers) often seem to forget here is that if you have a lot of used games for sale, you evidently had a lot of new sales.  Used games don't just appear on the shelves by themselves.

Re: Newzoo: 56 Percent of U.S. Gamers Regularly Buy Used

The thing that drives me nuts about this is that it could be fixed by setting it up so used games gave a percent to the publisher like new games do, and it wouldn't be much harder to set up than the new game system is either.

Re: Newzoo: 56 Percent of U.S. Gamers Regularly Buy Used

That's bullshit. Should the people that made your clothes or furniture get a cut if you sell them? How about auto makers? Should they get something when you sell your car? Game publishers aren't entitled to anything in a secondary market. If they want to make money from those people buying used, they should just adjust the price where those people would buy it new instead.

-Greevar

"Paste superficially profound, but utterly meaningless quotation here."

Re: Newzoo: 56 Percent of U.S. Gamers Regularly Buy Used

With the number of closures and mergers and name changes and buy outs etc that happen in the industry, it is far harder than it sounds. Especially when you go back to previous generations of consoles.

Re: Newzoo: 56 Percent of U.S. Gamers Regularly Buy Used

I guess that puts me in the 6.6% trying to send the money where it belongs: to the people who will make more games.

Re: Newzoo: 56 Percent of U.S. Gamers Regularly Buy Used

News Flash: Whether you buy it new or used, your money goes to the same place: The retailer, person, or entity you bought the game from.

In fact, the developers and publishers already got their money the moment the game hits the shelves. So don't fool yourself into thinking you're supporting the developer by buying new.

So unless you buy your game directly from the publisher, you're not doing them any favors one way or the other.

Re: Newzoo: 56 Percent of U.S. Gamers Regularly Buy Used

Cool story, bro.  Whatever helps you sleep at night.

Re: Newzoo: 56 Percent of U.S. Gamers Regularly Buy Used

So basically you have absolutely zero idea on how retail works.

Re: Newzoo: 56 Percent of U.S. Gamers Regularly Buy Used

because every game is always being sold in every store /sarcasm

 
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Matthew Wilsonyes it help a sub section of the poor, but hurt both the middle and upper class. in the end way more people were hurt than helped. also, it hurt most poor people as well.04/16/2014 - 12:13am
SeanBJust goes to show what I have said for years. Your ability to have sex does not qualify you for parenthood.04/15/2014 - 9:21pm
NeenekoSo "worked" vs "failed" really comes down to who you think is more important and deserving04/15/2014 - 7:04pm
NeenekoThough I am also not sure we can say NYC failed. Rent control helped the people it was intended for and is considered a failure by the people it was designed to protect them from.04/15/2014 - 7:04pm
NeenekoIf they change the rules, demand will plummet. Though yeah, rent control probably would not help much in the SF case. I doubt anything will.04/15/2014 - 1:35pm
TheSmokeyOnline gamer accused of murdering son to keep playing - http://cnews.canoe.ca/CNEWS/Crime/2014/04/15/21604921.html04/15/2014 - 11:50am
Matthew Wilsonyup, but curent city rules do not allow for that.04/15/2014 - 11:00am
ZippyDSMleeIf SF dose not start building upwards then they will price people out of the aera.04/15/2014 - 10:59am
Matthew Wilsonthe issue rent control has it reduces supply, and in SF case they already has a supply problem. rent control ofen puts rent below cost, or below profit of selling it. rent control would not fix this issue.04/15/2014 - 10:56am
NeenekoRent control is useful in moderation, NYC took it way to far and tends to be held up as an example of them not working, but in most cases they are more subtle and positive.04/15/2014 - 10:24am
PHX CorpBeating Cancer with Video Games http://mashable.com/2014/04/14/steven-gonzalez-survivor-games/04/15/2014 - 9:21am
Matthew Wilsonwhat are you saying SF should do rent control, that has never worked every time it has been tried. the issue here is a self inflicted supply problem imposed by stupid laws.04/15/2014 - 8:52am
E. Zachary KnightNeeneko, Government created price controls don't work though. They may keep prices down for the current inhabitants, but they are the primary cause of recently vacated residences having astronomical costs. Look at New York City as a prime example.04/15/2014 - 8:50am
NeenekoI think free markets are important, but believe in balance. Too much of any force and things get unstable.04/15/2014 - 7:25am
NeenekoWell, the traditional way of keeping prices down is what they are doing, controls on lease termination and tax code, but it will not be enough in this case.04/15/2014 - 7:24am
Matthew WilsonI said that already04/14/2014 - 4:22pm
E. Zachary KnightMatthew, The could also lower prices by increasing supply. Allow high rise apartment buildings to be built to fulfill demand and prices will drop.04/14/2014 - 3:48pm
Matthew Wilsonthe only way they could keep the price's down, would be to kick out google, apple, amazon, and other tech companies, but that would do a ton of economic damage to SF, but I am a major proponent of free markets04/14/2014 - 2:54pm
NeenekoThe community people are seeking gets destroyed in the process, and the new people are not able to build on themselves. Generally these situations result in local cultural death in a decade or so, and no one wins.04/14/2014 - 2:09pm
NeenekoWell yes, that is the 'free market', but the market is only a small piece of a much larger system. The market does not always do the constructive thing.04/14/2014 - 2:06pm
 

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