RockYou Slashes 50 Percent of Staff, Dropping Loot Drop Deal

November 3, 2011 -

California-based social game developer RockYou will lay off 100 employees. Around 40 employees will be going with Playdemic, the firm RockYou acquired in January of this year. The company will sell the studio back to its founders. Around 56 employees will be downsized from RockYou’s Redwood City headquarters, leaving around 90 employees at the company. The cuts and staff moves equate to a 50 percent overall reduction of staff.

“We went too far down the creative path and lost our way in terms of being a profitable organization,” RockYou CEO Lisa Marino told TechCrunch. “While today is a tough day, I am incredibly bullish on the business going forward.”

RockYou will also be terminating its deal with John Romero's Loot Drop, according to IndustryGamers. Romero's studio is developing the game Cloudforest Expedition.

“We made a lot of mistakes in the last 12 months,” Marino told InsideSocialGames. “We built up a central studio that looks a lot like EA or Zynga with 45 heads in it when we really only needed 10 or 12. We developed two large-scale sim games — Social Life and Cloudforest Expedition — and Social Life was [canceled] in May and Cloudforest is in the process of being kicked back to Loot Drop. [Playdemic’s] Gourmet Ranch is profitable, but [the developer] is not building the core content that we want.”

“We don’t need 200 people to be a success. We got away from running RockYou as a business and we relied very heavily on the creative side of the house. What we learned this year was that was a bad strategy,” she continued.

“Cloudforest is a perfect example. We spent an awful lot developing that game and ultimately — as a power user — I couldn’t figure out how to spend more than $10 in it. It’s a beautiful frickin’ game, but it doesn’t monetize. If we can’t have a game that’s both really good and profitable, that doesn’t count as a good game to RockYou.”

Marino also believes that the company miss-stepped when it tried to add a new ad platform in its popular Zoo World social game. The company says that it has "repaired the damage," but daily active users for RockYou have declined from a high of 1.6 million in August of this year to right around 640,000.

Source: IndustryGamers

 

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Matthew Wilsonthe 3ds already swaps os's with the original ds. plus I dont think people expect miverse interaction when playing a gba game.07/29/2014 - 6:06pm
MaskedPixelanteBut that's not the issue, the 3DS is perfectly capable of emulating GBA games. The problem is that it doesn't have enough available system resources to run it alongside the 3DS OS, and thus it doesn't have access to stuff like Miiverse and save states.07/29/2014 - 5:45pm
Matthew WilsonI am well aware that it requires more power, but if a GBA emulator could run well on a original psp, than it should work on a 3ds.07/29/2014 - 5:36pm
ZenThe reason the SNES could run Gameboy, or the Gamecube could run GBA was because their adapters included all of the necessary hardware to do it in the respective add-ons. The systems were just conduits for control inputs and video/sound/power.07/29/2014 - 4:51pm
ZenMatthew: Emulation takes more power than people realize to run a game properly. You can make something run on less, but Nintendo...as slow as they are at releasing them..makes them run as close to 100% as possible. Each game has its own emulator for it.07/29/2014 - 4:47pm
Matthew Wilsonkind of hard to believe since the 3ds is atleast as powerful as the gamecube hardware wise.07/29/2014 - 4:27pm
MaskedPixelanteYes, the 3DS has enough power to run 16-bit emulators, but not at the same time it's running the 3DS systems themselves. You could run the games, but you wouldn't get save states or Miiverse.07/29/2014 - 4:04pm
InfophileRunning GBA on 3DS shouldn't be hard. The DS had flashcarts sold for it that added just enough power to emulate GBA and SNES games, so the 3DS should have more than enough natively.07/29/2014 - 3:37pm
MaskedPixelanteIt's a bunch of people whining about boycotting/pirating Trails in the Sky FC because XSEED didn't license the Japanese dub track, which consists of about 10 lines per character.07/29/2014 - 11:27am
Sleaker@MP - devolver Digital issued a twitter statement saying they would replace the NISA pledge.07/29/2014 - 10:57am
E. Zachary KnightIs that a discussion about RIAA member music labels?07/29/2014 - 10:48am
MaskedPixelantehttp://steamcommunity.com/app/251150/discussions/0/43099722329318860/ In this thread: Idiots who don't understand how licensing works.07/29/2014 - 9:20am
MaskedPixelantehttp://www.joystiq.com/2014/07/28/gaymerx-in-dire-straits-after-nis-america-allegedly-backs-out-of/ NISA backs out of GaymerX support, but it seems like the only people crying foul are GaymerX.07/29/2014 - 6:30am
Papa MidnightIt's not bad so far, but I am honestly not sure what to make of it (or where it's going for that matter)07/28/2014 - 9:44pm
Matthew Wilsonis it any good?07/28/2014 - 9:36pm
Papa Midnight"Love Child" on HBO -- anyone else watching this?07/28/2014 - 9:27pm
MaskedPixelanteNah, I'm fine purple monkey dishwasher.07/28/2014 - 4:05pm
Sleaker@MP - I hope you didn't suffer a loss of your mental faculties attempting that.07/28/2014 - 3:48pm
MaskedPixelanteOK, so my brief research looking at GameFAQs forums (protip, don't do that if you wish to keep your sanity intact.), the 3DS doesn't have the power to run anything more powerful than the NES/GBC/GG AND run the 3DS system in the background.07/28/2014 - 11:01am
ZenMatthew, the 3DS already has GBA games in the form of the ambassador tittles. And I an just as curious about them not releasing them on there like they did the NES ones. I do like them on the Wii U as well, but seems weird. And where are the N64 games?07/28/2014 - 10:40am
 

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