While we often take publishers and developers to task for the things they do that are generally anti-consumer, it's always nice to write stories about the good things they do for fans. Gearbox is a company that does go out of its way to treat its gamer base with dignity, respect and fondness. For an example of this, you need only read this wonderful Destructoid story (thanks to Zen for bringing it to our attention in the Shout Box) about what the company did for a young man who died from cancer.
The story begins when a man named Carlos wrote Gearbox to ask them if they would be willing to have the popular Borderlands NPC Claptrap read a eulogy for his late friend Michael John Mamaril, who passed away last month at the young age of 22. Not only did Gearbox do that, the company decided to make Michael John Mamaril an NPC in the upcoming sequel Borderlands 2.
While we often talk about the great charitable works that developers do, this is by far the most inspirational story I’ve written about in a long time. You can listen to the eulogy from Claptrap here.