SOE Sees 400 Percent Increase in DCUO Registered Users After F2P Change

November 4, 2011 -

DC Universe Online had about 30,000 paid subscribers prior to switching over to a free-to-play model. Apparently that switch has helped the game gain an additional 90,000 registered users. Sony Online Entertainment, which manages the DC Comics-based superhero MMO, said the surge in interest represents a 400 percent increase on previous figures.

The company said - when it announced that DCUO was going free-to-play - that the switch from a subscription-based monthly model to a free-to-play model was not in response to declining registered user numbers. Whatever the reason, the change is showing modest returns.

SOE executive producer Lorin Jameson said that "this is the right business model," in September, adding that the game "ended up costing a lot more" than they thought it would.

DC Universe online was released in January this year, and charged customers around $15 a month to play. It officially went free-to-play November 1. The game is currently available via PlayStation Network and PC.

It will be interesting to see just how much money DCUO makes with this new subscription model. Naturally SOE hopes that players will buy lots of virtual extras in-game.

Source: Develop

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Comments

Re: SOE Sees 400 Percent Increase in DCUO Registered Users ...

Registered users, but how many are paying users?

Honestly, I see this upsurge more as "seeing what the game is like and if it warrants the criticism" than actually attracting more players. You have to consider that their f2p model was largely copied off of Paragon Studio's model for City of Heroes, who was developing their hybrid model before DCUO was even released.

Re: SOE Sees 400 Percent Increase in DCUO Registered Users ...

Should have figured giving how many people I saw playing it. People love free.

Re: SOE Sees 400 Percent Increase in DCUO Registered Users ...

30K + 90K is a 300% increase.  It's how much the value has increased by compared to the original, not how much it has increased to.  If they gained 3K users, that would be a 10% increase, right?  Not 110%.  Or what if they dropped to only having 3K users?  Surely we wouldn't call that a 10% increase...  ;)

Re: SOE Sees 400 Percent Increase in DCUO Registered Users ...

I suspect that most of the people who wind up opening their wallets for DCUO will be on PS3, because the PC version of the game is, by all accounts, ass. And they actually have competition on the PC.

Re: SOE Sees 400 Percent Increase in DCUO Registered Users ...

I'm not surprised by this at all.  The p2p model is slowly but surely going away.

 
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Matthew Wilsonyes it help a sub section of the poor, but hurt both the middle and upper class. in the end way more people were hurt than helped. also, it hurt most poor people as well.04/16/2014 - 12:13am
SeanBJust goes to show what I have said for years. Your ability to have sex does not qualify you for parenthood.04/15/2014 - 9:21pm
NeenekoSo "worked" vs "failed" really comes down to who you think is more important and deserving04/15/2014 - 7:04pm
NeenekoThough I am also not sure we can say NYC failed. Rent control helped the people it was intended for and is considered a failure by the people it was designed to protect them from.04/15/2014 - 7:04pm
NeenekoIf they change the rules, demand will plummet. Though yeah, rent control probably would not help much in the SF case. I doubt anything will.04/15/2014 - 1:35pm
TheSmokeyOnline gamer accused of murdering son to keep playing - http://cnews.canoe.ca/CNEWS/Crime/2014/04/15/21604921.html04/15/2014 - 11:50am
Matthew Wilsonyup, but curent city rules do not allow for that.04/15/2014 - 11:00am
ZippyDSMleeIf SF dose not start building upwards then they will price people out of the aera.04/15/2014 - 10:59am
Matthew Wilsonthe issue rent control has it reduces supply, and in SF case they already has a supply problem. rent control ofen puts rent below cost, or below profit of selling it. rent control would not fix this issue.04/15/2014 - 10:56am
NeenekoRent control is useful in moderation, NYC took it way to far and tends to be held up as an example of them not working, but in most cases they are more subtle and positive.04/15/2014 - 10:24am
PHX CorpBeating Cancer with Video Games http://mashable.com/2014/04/14/steven-gonzalez-survivor-games/04/15/2014 - 9:21am
Matthew Wilsonwhat are you saying SF should do rent control, that has never worked every time it has been tried. the issue here is a self inflicted supply problem imposed by stupid laws.04/15/2014 - 8:52am
E. Zachary KnightNeeneko, Government created price controls don't work though. They may keep prices down for the current inhabitants, but they are the primary cause of recently vacated residences having astronomical costs. Look at New York City as a prime example.04/15/2014 - 8:50am
NeenekoI think free markets are important, but believe in balance. Too much of any force and things get unstable.04/15/2014 - 7:25am
NeenekoWell, the traditional way of keeping prices down is what they are doing, controls on lease termination and tax code, but it will not be enough in this case.04/15/2014 - 7:24am
Matthew WilsonI said that already04/14/2014 - 4:22pm
E. Zachary KnightMatthew, The could also lower prices by increasing supply. Allow high rise apartment buildings to be built to fulfill demand and prices will drop.04/14/2014 - 3:48pm
Matthew Wilsonthe only way they could keep the price's down, would be to kick out google, apple, amazon, and other tech companies, but that would do a ton of economic damage to SF, but I am a major proponent of free markets04/14/2014 - 2:54pm
NeenekoThe community people are seeking gets destroyed in the process, and the new people are not able to build on themselves. Generally these situations result in local cultural death in a decade or so, and no one wins.04/14/2014 - 2:09pm
NeenekoWell yes, that is the 'free market', but the market is only a small piece of a much larger system. The market does not always do the constructive thing.04/14/2014 - 2:06pm
 

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