Layoffs Hit LEGO Universe Team

November 7, 2011 -

On Friday it was revealed that LEGO Universe, the LEGO block-themed massively multiplayer online building game, would be closing in January. Today we learn that 115 employees will lose their job in the aftermath of the game's shutdown.

LEGO Universe launched in 2010, and in February of this year the company hired most of the game's development team and bought the rights to the game from developer NetDevil. Shortly thereafter it began laying off members of the staff. In June the game offered a free-to-play section in hopes of driving more users to play. Ultimately this did not seem to help the title retain users.

"The LEGO Universe team can take pride in having developed and launched a great LEGO experience that many players will miss," said Jesper Vilstrup, VP of LEGO Universe. "Right now, we have almost 2 million players in LEGO Universe, and we get extremely positive feedback from players. Unfortunately, we have not been able to build a satisfactory revenue model in our target group, and therefore, have decided to close the game."

LEGO also said that it would continue to pursue deals with TT Games and Warner Bros for other LEGO-themed properties.

"The development of our digital offerings continues to be a very important element in our strategy," said Mads Nipper, executive VP of the LEGO Group. "We have more than 20 million visitors on LEGO.com every month, and LEGO video games are among the bestselling children's video games with sales of more than 60 million units in the last five years. Through our experience developing and running LEGO Universe, we have gained a lot of valuable insights, and we have a very strong foundation for future development in the digital area."

Source: GameIndustry.biz

Posted in

Comments

Re: Layoffs Hit LEGO Universe Team

"in February of this year the company hired most of the game's development team and bought the rights to the game from developer NetDevil."

Which company does "the company" refer to?

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Infophile@Matt: Apparently Dan Aykroyd actually is involved. We don't know how yet, though, but he's apparently going to be in the movie in some way.08/02/2015 - 4:17am
MattsworknameI still hold that not having the origonal cast invovled in any way hurts this movie, and unless the 4 actresses in the lead roles can some how measure up to the comic timing of the origonal cast, i just don't see it being a success08/02/2015 - 12:46am
MattsworknameMecha: regardless of what you think of it, GB 2 was a finanical success and for it time did well with audiances ,even if it wasnt as popular as the first08/02/2015 - 12:45am
MechaTama31I think they're better off trying to do something different, than trying to be exactly the same and having every little difference held up as a shortcoming. Uncanny valley.08/01/2015 - 11:57pm
MechaTama31Having the original cast didn't do much for... that pink-slimed atrocity which we must never speak of.08/01/2015 - 11:56pm
MattsworknameAndrew: If the new ghostbusters bombs, I cant help but feel it'll be cause it removed the origonal cast and changed the formula to much08/01/2015 - 8:31pm
Andrew EisenNot the best look but that appears to be a PKE meter hanging from McCarthy's belt.08/01/2015 - 7:34pm
Matthew Wilsonwhy, let me guess it runes like crap?08/01/2015 - 7:29pm
Andrew EisenInteresting. These throwers are different than the ones we saw in the earlier Ghostbusters prop pics. https://twitter.com/feigfans/status/62754147689817702508/01/2015 - 7:28pm
PHX Corphttp://www.neogaf.com/forum/showthread.php?t=1088640 NeoGAF: Warning: Don't buy Binding of Isaac Rebirth on 3DS08/01/2015 - 7:26pm
MattsworknameYou know what game is a lot of fun? rocket league. It' s a soccer game thats actually fun to play cause your A Freaking CAR!08/01/2015 - 7:02pm
MattsworknameNomad colossus did a little video about it, showing the world and what can be explored in it's current form. It's worth a look, and he uses text for commentary as not to break the immerison08/01/2015 - 5:49pm
MattsworknameI feel some more mobility would have made it more interesting and I feel that a larger more diverse landscape with better graphiscs would help, but as a concept, it interests me08/01/2015 - 5:48pm
Andrew EisenHuh. I guess I'll have to check out a Let's Play to get a sense of the game.08/01/2015 - 5:47pm
MattsworknameIt did, I found the idea of exploring a world at it's end, exploring the abandoned city of a disappeared alien race and the planets various knooks and crannies intriqued me.08/01/2015 - 5:46pm
Andrew EisenDid it appeal to you? If so, what did you find appealing?08/01/2015 - 5:43pm
MattsworknameIts an interesting concept, but it's not gonna appeal to everyone thats for sure,08/01/2015 - 5:40pm
Andrew EisenThat sounds horrifically boring. Doesn't sound like an interesting use of its time dilation premise either. 08/01/2015 - 5:36pm
Mattsworknamean observer , seeing this sorta frozen world and being able to explore without any restriction other then time. no enimes, no threats, just the chance to explore08/01/2015 - 5:34pm
MattsworknameAndrew: I meant lifeless planet, Time frame is an exploration game. Your dropped onto a world which is gonna be hit by a metor in 10 seconds, but due to time dilation ,you actually have ten minutes, so you can explore the world, in it's last moments, as08/01/2015 - 5:32pm
 

Be Heard - Contact Your Politician