Layoffs Hit LEGO Universe Team

November 7, 2011 -

On Friday it was revealed that LEGO Universe, the LEGO block-themed massively multiplayer online building game, would be closing in January. Today we learn that 115 employees will lose their job in the aftermath of the game's shutdown.

LEGO Universe launched in 2010, and in February of this year the company hired most of the game's development team and bought the rights to the game from developer NetDevil. Shortly thereafter it began laying off members of the staff. In June the game offered a free-to-play section in hopes of driving more users to play. Ultimately this did not seem to help the title retain users.

"The LEGO Universe team can take pride in having developed and launched a great LEGO experience that many players will miss," said Jesper Vilstrup, VP of LEGO Universe. "Right now, we have almost 2 million players in LEGO Universe, and we get extremely positive feedback from players. Unfortunately, we have not been able to build a satisfactory revenue model in our target group, and therefore, have decided to close the game."

LEGO also said that it would continue to pursue deals with TT Games and Warner Bros for other LEGO-themed properties.

"The development of our digital offerings continues to be a very important element in our strategy," said Mads Nipper, executive VP of the LEGO Group. "We have more than 20 million visitors on LEGO.com every month, and LEGO video games are among the bestselling children's video games with sales of more than 60 million units in the last five years. Through our experience developing and running LEGO Universe, we have gained a lot of valuable insights, and we have a very strong foundation for future development in the digital area."

Source: GameIndustry.biz

Posted in

Comments

Re: Layoffs Hit LEGO Universe Team

"in February of this year the company hired most of the game's development team and bought the rights to the game from developer NetDevil."

Which company does "the company" refer to?

 
Forgot your password?
Username :
Password :

Poll

Did Microsoft pay too much ($2.5 billion) for Minecraft developer Mojang?:

Shout box

You're not permitted to post shouts.
NeenekoAh the japanese... creepy dehumanizing pop group gets creepy dehumanizing arcade game: http://www.wired.com/2014/09/akb48-sailor-zombie/09/17/2014 - 11:02am
james_fudgeWe're looking into whatever is making the site freak out this morning, folks. Sorry09/17/2014 - 10:12am
lomdrSadly, Craig, they found someone else to latch onto, the API in today's article.09/17/2014 - 9:43am
MaskedPixelanteI'm having different issues with the site. I'm not sure what's causing it, but if I have this site open, videos become choppy and unwatchable.09/17/2014 - 8:33am
E. Zachary KnightConster, It is not just you. I believe the techs are looking into the problems.09/17/2014 - 8:18am
ConsterAlso, is it me or has connection to the site been spotty lately?09/17/2014 - 6:19am
ConsterThe sword it drops makes getting to the 'good' parts a lot easier.09/17/2014 - 6:09am
ConsterMaskedPixelante: I recommend going to the undead city, luring out the black knight, then hiding behind a closed door and hitting him through it so you can retreat and heal safely.09/17/2014 - 6:06am
Craig R.Have the GamerGate mouthbreathers left yet?09/16/2014 - 7:56pm
prh99Right up to the Bell Gargoyles.09/16/2014 - 7:05pm
james_fudgeI'm a huge Dark Souls fan :)09/16/2014 - 1:13pm
james_fudgeThe first part of Dark Souls is pretty easy.09/16/2014 - 1:13pm
Neeneko@AE - it is still better then Return of Kings. I wonder if they know each other...09/16/2014 - 1:05pm
Neeneko@IanC - well, considering their entire goal is disseminating information, it kinda makes sense.09/16/2014 - 1:04pm
Andrew EisenThat depends on how much longer before YOU start getting good!09/16/2014 - 12:31pm
MaskedPixelanteSo, I've been stuck in the opening section of Dark Souls for about two years now... how much longer before it starts getting good?09/16/2014 - 12:29pm
Michael ChandraI was wondering the same thing while reading it.09/16/2014 - 11:44am
james_fudgeSadly, no.09/16/2014 - 11:17am
Andrew EisenThat's a satire site, like the Onion, right? Please? Please tell me that's a satire site?09/16/2014 - 11:10am
james_fudgehis readers are.09/16/2014 - 10:36am
 

Be Heard - Contact Your Politician