Layoffs Hit LEGO Universe Team

November 7, 2011 -

On Friday it was revealed that LEGO Universe, the LEGO block-themed massively multiplayer online building game, would be closing in January. Today we learn that 115 employees will lose their job in the aftermath of the game's shutdown.

LEGO Universe launched in 2010, and in February of this year the company hired most of the game's development team and bought the rights to the game from developer NetDevil. Shortly thereafter it began laying off members of the staff. In June the game offered a free-to-play section in hopes of driving more users to play. Ultimately this did not seem to help the title retain users.

"The LEGO Universe team can take pride in having developed and launched a great LEGO experience that many players will miss," said Jesper Vilstrup, VP of LEGO Universe. "Right now, we have almost 2 million players in LEGO Universe, and we get extremely positive feedback from players. Unfortunately, we have not been able to build a satisfactory revenue model in our target group, and therefore, have decided to close the game."

LEGO also said that it would continue to pursue deals with TT Games and Warner Bros for other LEGO-themed properties.

"The development of our digital offerings continues to be a very important element in our strategy," said Mads Nipper, executive VP of the LEGO Group. "We have more than 20 million visitors on LEGO.com every month, and LEGO video games are among the bestselling children's video games with sales of more than 60 million units in the last five years. Through our experience developing and running LEGO Universe, we have gained a lot of valuable insights, and we have a very strong foundation for future development in the digital area."

Source: GameIndustry.biz

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Re: Layoffs Hit LEGO Universe Team

"in February of this year the company hired most of the game's development team and bought the rights to the game from developer NetDevil."

Which company does "the company" refer to?

 
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Andrew EisenMP - Probably not and for good reason. That term holds a lot of deserved negative baggage.08/27/2014 - 10:02pm
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Uncharted NEShttp://m.pcgamer.com/2014/08/27/quake-live-makes-newbie-friendly-changes-in-latest-update-people-get-mad/08/27/2014 - 9:19pm
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Uncharted NESAnd here's another article about it.08/27/2014 - 9:19pm
Uncharted NEShttp://kotaku.com/id-software-lives-dangerously-decides-to-change-classi-162774804308/27/2014 - 9:16pm
Uncharted NESid Software Lives Dangerously, Decides To Change Classic Quake08/27/2014 - 9:16pm
Matthew WilsonI am flying out to pax tomorrow.08/27/2014 - 9:16pm
MechaTama31Haven't been to GOG in a while. Their website reminds me of the old Zune software now...08/27/2014 - 6:01pm
Andrew EisenAlso, I know it's nitpicking but only ONE of the 21 movies on offer goes for $15. Four more are $10 and the rest are $6. But right now, all of them are $6 (except for two that are free).08/27/2014 - 3:22pm
E. Zachary KnightMasked, What are you talking about? I guess you never buy DVDs either?08/27/2014 - 3:21pm
Andrew EisenNot if they've hired more people.08/27/2014 - 3:13pm
MaskedPixelantePlus, now that they're negotiating movies, that's LESS manpower to negotiate true, pre-2000, non-console-port classics.08/27/2014 - 3:08pm
MaskedPixelanteNo rewatch value, once you've seen it there's no reason to rewatch it, and it's 15 bucks down the drain.08/27/2014 - 3:06pm
E. Zachary KnightIndie movies are a great start. They need a great distribution system too.08/27/2014 - 3:04pm
Andrew EisenEven if that were true, so what?08/27/2014 - 3:01pm
MaskedPixelanteYou do realize that there are going to be NO Hollywood movies on this service, right? It's all going to be indie documentaries and stuff like that.08/27/2014 - 2:56pm
Andrew EisenI think it's an awesome next step for GOG and completely fail to see why anyone finds it problematic or improper.08/27/2014 - 2:51pm
MaskedPixelantehttps://www.youtube.com/watch?v=t4ZGKI8vpcg My feelings on the latest GOG news.08/27/2014 - 12:47pm
 

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