Layoffs Hit LEGO Universe Team

November 7, 2011 -

On Friday it was revealed that LEGO Universe, the LEGO block-themed massively multiplayer online building game, would be closing in January. Today we learn that 115 employees will lose their job in the aftermath of the game's shutdown.

LEGO Universe launched in 2010, and in February of this year the company hired most of the game's development team and bought the rights to the game from developer NetDevil. Shortly thereafter it began laying off members of the staff. In June the game offered a free-to-play section in hopes of driving more users to play. Ultimately this did not seem to help the title retain users.

"The LEGO Universe team can take pride in having developed and launched a great LEGO experience that many players will miss," said Jesper Vilstrup, VP of LEGO Universe. "Right now, we have almost 2 million players in LEGO Universe, and we get extremely positive feedback from players. Unfortunately, we have not been able to build a satisfactory revenue model in our target group, and therefore, have decided to close the game."

LEGO also said that it would continue to pursue deals with TT Games and Warner Bros for other LEGO-themed properties.

"The development of our digital offerings continues to be a very important element in our strategy," said Mads Nipper, executive VP of the LEGO Group. "We have more than 20 million visitors on LEGO.com every month, and LEGO video games are among the bestselling children's video games with sales of more than 60 million units in the last five years. Through our experience developing and running LEGO Universe, we have gained a lot of valuable insights, and we have a very strong foundation for future development in the digital area."

Source: GameIndustry.biz

Posted in

Comments

Re: Layoffs Hit LEGO Universe Team

"in February of this year the company hired most of the game's development team and bought the rights to the game from developer NetDevil."

Which company does "the company" refer to?

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
james_fudgeyeah :\11/24/2014 - 4:05pm
WonderkarpOh man. Grand Jury verdict coming from Ferguson11/24/2014 - 3:54pm
Wonderkarpits a nasty "Unable to locate DLC" bug, that affects PS4 owners because you cant redownload DLC without deleting your saved game. And the only way to play the game is to wipe your save. Hours wasted.11/24/2014 - 3:51pm
WonderkarpDay 7 of WWE 2k15's Game Breaking Bugs with no resolution. its as bad as the Halo Servers and Unity's Floating eyes/teeth11/24/2014 - 3:50pm
Wonderkarpgranted, looking for sage advice in youtune comments id like looking for ducks in a desert11/24/2014 - 3:34pm
Wonderkarpoh dearie me, im being harrased. wheres the colbert report when you need it! i need to plug my patreon because everything on the web is litterall11/24/2014 - 3:32pm
MonteEisen, Ya the 3D clone wars started out aweful, but it actually got really good in later seasons. Particularly AFTER Ahsoka grows up a bit and stops being annoying. I Liked how the series ended11/24/2014 - 3:23pm
Andrew EisenI rather liked First Class but while most thought Future Past was pretty good, the trailers made it look awful and I haven't seen it yet. Come to think of it, I've only seen X-Men 1 and 2 and First Class.11/24/2014 - 3:22pm
MaskedPixelantehttp://www.comicbookresources.com/?page=article&id=57310 The biggest shock here is that Bryan Singer is still attatched to direct.11/24/2014 - 3:18pm
Andrew EisenI'm a third from the top. (I stole that joke from a play I did years ago.)11/24/2014 - 3:12pm
MechaCrashUnfortunately, it is not worth the hassle to make another account named "Time" so I can post "haha, of course not" as a shout, but let's pretend I did. For art. And bad comedy.11/24/2014 - 3:11pm
MechaCrashWill our dear Mr. Hornets ever wonder why TvW videos have closed comments? Will he ask himself why anybody thought a GG blocklist needed to be made? Time will tell, my friends. Time will tell.11/24/2014 - 3:11pm
Wonderkarpwell i am a top. lol11/24/2014 - 3:10pm
Andrew EisenThe makeup sex is going to be INCREDIBLE!11/24/2014 - 3:09pm
Wonderkarpstill here, jackass11/24/2014 - 3:08pm
MechaCrashAnd so the GGer storms off in a huff after some minor insults, never once noticing the irony that any woman who does the same despite receiving far worse is called a coward who's afraid of debate.11/24/2014 - 3:04pm
Wonderkarpthanks again for proving my point, mecha. I'll be over here at the big kids table.11/24/2014 - 3:01pm
MechaCrashIt's hard for me to reach your face when it's that far up your own backside.11/24/2014 - 2:56pm
Wonderkarpits pretty good. reminds me of Firefly in Star Wars cause everybodys han solo. Except for Ezra. he's Padawan Aladdin11/24/2014 - 2:53pm
Andrew EisenI've seen a few extended clips. Nothing that sways me either way. Heard good things about it though.11/24/2014 - 2:52pm
 

Be Heard - Contact Your Politician