Baird Equity Research: Modern Warfare 3 Will Break Records Today

November 8, 2011 -

Analyst Sebastian Colin of Baird Equity Research says that Call of Duty: Modern Warfare 3 will break records today. His firm expects Call of Duty to set a new record for first day sales, surpassing last year’s Black Ops, and "taking its place in history as a top-five media property, with Avatar, Titanic, Thriller and Black Ops." Despite the positive outlook on Modern Warfare 3's release, Colin cautions that there might be some near-term risk from lower World of Warcraft subscriber numbers to be reported after the close - even with Activision's shares closing at a three-year high Monday.

Colin says that strong sales of MW3 should help offset declines in WoW. Sales of Call of Duty: Modern Warfare 3 should reach 18-19 million units in Q4, slightly higher than last year. This should generate roughly $1.1 - $1.2 billion in retail sales. Call of Duty: Black Ops exceeded $1 billion at retail last year in Q4, following record day-one sales of 5.6 million units and $360 million in volume.

"Activision will report its Q3 earnings this afternoon; we believe a strong performance by Call of Duty should help offset further declines in World of Warcraft subscriptions, which we still expect will stabilize in the 10-11 million range."

Colin also estimates that October video game sales increased 5 - 10 percent, with Batman: Arkham City and Battlefield 3 performing well and helping to offset declines in second tier software. He also expects that seven of the top 10 console titles are on the Xbox 360, with two on the PS3 and one for Wii.


Comments

Re: Baird Equity Research: Modern Warfare 3 Will Break ...

Heheh, it DID break records- it got cracked on day one.

 
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Andrew EisenMechaTama - I was referring specifically to the link below my post. I should have been more clear. My bad.03/05/2015 - 2:42am
james_fudgefair point, let's say "excluding YouTube videos"03/05/2015 - 2:25am
MechaTama31The stuff after the ? is not *always* extraneous.03/04/2015 - 11:57pm
MechaTama31AE: But that would make your link https://www.youtube.com/watch , which wouldn't work so well... ;)03/04/2015 - 11:56pm
E. Zachary KnightFor those curious, that timeline came from Destructoid: http://www.destructoid.com/tomm-hulett-s-unified-mario-timeline-theory-288472.phtml03/04/2015 - 8:11pm
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prh99The most popular games on Steam for 2014 http://bit.ly/1zLE0r403/04/2015 - 7:47pm
Papa MidnightWow, EZK. Oh my goodness, that timeline is huge.03/04/2015 - 6:59pm
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prh99There are the various URL shortening services.03/04/2015 - 6:45pm
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james_fudgeI'm not a miracle worker :)03/04/2015 - 6:09pm
Craig R.That link is still awful due to the fact that the entire article title is part of the URL :P03/04/2015 - 6:00pm
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PHX Corp@james_fudge thanks03/04/2015 - 5:28pm
james_fudgePHX Corp. I shortened your link for you03/04/2015 - 5:18pm
Andrew EisenAgain, folks, please oh pretty please remove all that extraneous crap from the ass end of any links you wish to share. Everything from the "?" and on can be removed.03/04/2015 - 4:31pm
PHX Corphttp://www.destructoid.com/prepare-to-pay-full-price-twice-to-unlock-all-of-battlefield-hardline-s-exclusive-features-288492.phtml Prepare to pay full price twice to unlock all of Battlefield Hardline's exclusive features03/04/2015 - 4:26pm
Andrew EisenNew Age of Ultron trailer but someone hit the Image Stabilizer button and the damn thing jumps around so much I refuse to watch it until it's fixed. https://www.youtube.com/watch?v=JAUoeqvedMo03/04/2015 - 4:10pm
 

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