Newzoo: Chinese Gamers Spend More on Games Than Koreans

November 8, 2011 -

New research released by Newzoo digs a little deeper into the lucrative Chinese and Korean online gaming markets. The research focused on the 190 million Chinese (76 percent) and 26 million Korean (60 percent) consumers ages 15 to 50 - who make up the majority of those who play games in those countries. Newzoo found that both countries were passionate about MMO games, with 100 million MMO gamers in China and 8 million in Korea. While both countries enjoy games, players in each country have different preferences when it comes to social and mobile gaming.

In Korea, 80 percent of all gamers play on a mobile device, while in China, casual game websites and games on social networks attract 85 percent of gamers. Chinese gamers are also much more willing to pay for games than Korean players. In Korea, 52 percent of gamers never spend money on games - comparable to the US with 53 percent - while this number drops to 36 percent in China. Payment preferences also differ greatly: in general, Koreans prefer mobile payments or credit cards while Chinese players like to use online or prepaid payment methods.

Similar to Western countries, more than 40 percent of gamers are female in both China (43 percent) and Korea (41 percent). Chinese gamers are slightly younger: 71 percent are younger than 35, compared to 65 percent in Korea. Newzoo also found that Koreans play more at home, while Chinese gamers are more likely to play at internet cafes.

The three dominant Chinese social networks - Qzone, RenRen, and Kaixin - are used by 85 percent, 65 percent, and 53 percent of users respectively. Almost 50 percent of total Internet time spent goes to social networks and more than one third of that is spent playing games. Approximately 45 percent of the 125 million Chinese social gamers also spend money, resulting in a 13 percent share of total game spending. In Korea, only 20 percent of Internet time goes to social networks. Only 15 percent is spent on gaming and the group of 8 million social gamers who actually pay is much lower than in China.

Mobile gaming only accounts for a 12 percent budget share spent overall on games in Korea, while spending is significantly higher in China. There, growth in mobile games spending will be driven by the increasing number of gamers; in Korea, it will come from a higher conversion of players into payers, according to Newzoo.


 
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quiknkoldI have a problem with games that use a digit for sequals when clearly they can be called something else. Five Nights at Freddy's 2? Nonono. Its "Another Five Nights at Freddy's" or "Five Nights Week 2"10/22/2014 - 5:30pm
E. Zachary KnightExtra Credits has come out against GamerGate. https://www.facebook.com/ExtraCredits/posts/86104175727438610/22/2014 - 5:28pm
E. Zachary Knightis it really that hard to answer a question, that to me seems fairly straight forward? I ask, because I have asked a specific question now 3 times without an actual answer in the wastebook thread.10/22/2014 - 5:20pm
Andrew EisenFive Nights at Freddy's 2! Yay! https://www.youtube.com/watch?v=lVPONdZBh6s10/22/2014 - 5:07pm
Matthew Wilsonyou guys know he doesnt work for ea anymore?10/22/2014 - 5:02pm
WymorenceYou forgot having to open Unity through Origin too. :p10/22/2014 - 4:37pm
MaskedPixelanteUnity will now be licensed out half finished, with remaining tools to be sold back to you for 10-15 dollars a piece.10/22/2014 - 3:23pm
E. Zachary KnightNot a big fan of this news, but Unity3D's CEO is stepping down and John Riccitiello steps up. http://gamasutra.com/view/news/228384/Helgason_steps_down_as_Unity_CEO_and_John_Riccitiello_steps_up.php10/22/2014 - 3:06pm
MaskedPixelanteIt's probably extremism.10/22/2014 - 12:07pm
Matthew Wilsonthat being said, they are more likely to blame religious extremists than games.10/22/2014 - 12:01pm
Matthew Wilsonlets just hope they dont try to blame video games.10/22/2014 - 12:00pm
MaskedPixelanteOh joy, Ottawa's on lockdown, this is going to be a fun couple of days...10/22/2014 - 11:56am
MaskedPixelanteAnyone have any good text replacement scripts? I want one that can censor out Breitbart links.10/22/2014 - 11:35am
james_fudgeMilo and I are not BFFs. I tried, man!10/22/2014 - 11:33am
ZippyDSMleequiknkold:you too eh? 0-o10/22/2014 - 10:23am
Michael ChandraI don't like bullying anymore than you do, and yes, I think you're petty. Not commenting on the sob part, because I don't know your mother and don't see why I'd insult her.10/22/2014 - 10:02am
quiknkoldif that makes me petty, then I guess I'm one petty sob10/22/2014 - 8:48am
quiknkoldwell I'm sorry Conster, Having my skull smashed in when I was 14 made me skeptical to apologies when it comes to Bullying regardless of the platform its given. I guess Bullies beat the sympathy out of me.10/22/2014 - 8:47am
ConsterOn an unrelated note, I'm missing a "heck if I know" option on the poll.10/22/2014 - 8:33am
ConsterIf someone offends a bunch of people on twitter, they should apologize on twitter, and not accepting said apology because it's "only" on twitter is petty.10/22/2014 - 8:22am
 

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