Newzoo: Chinese Gamers Spend More on Games Than Koreans

November 8, 2011 -

New research released by Newzoo digs a little deeper into the lucrative Chinese and Korean online gaming markets. The research focused on the 190 million Chinese (76 percent) and 26 million Korean (60 percent) consumers ages 15 to 50 - who make up the majority of those who play games in those countries. Newzoo found that both countries were passionate about MMO games, with 100 million MMO gamers in China and 8 million in Korea. While both countries enjoy games, players in each country have different preferences when it comes to social and mobile gaming.

In Korea, 80 percent of all gamers play on a mobile device, while in China, casual game websites and games on social networks attract 85 percent of gamers. Chinese gamers are also much more willing to pay for games than Korean players. In Korea, 52 percent of gamers never spend money on games - comparable to the US with 53 percent - while this number drops to 36 percent in China. Payment preferences also differ greatly: in general, Koreans prefer mobile payments or credit cards while Chinese players like to use online or prepaid payment methods.

Similar to Western countries, more than 40 percent of gamers are female in both China (43 percent) and Korea (41 percent). Chinese gamers are slightly younger: 71 percent are younger than 35, compared to 65 percent in Korea. Newzoo also found that Koreans play more at home, while Chinese gamers are more likely to play at internet cafes.

The three dominant Chinese social networks - Qzone, RenRen, and Kaixin - are used by 85 percent, 65 percent, and 53 percent of users respectively. Almost 50 percent of total Internet time spent goes to social networks and more than one third of that is spent playing games. Approximately 45 percent of the 125 million Chinese social gamers also spend money, resulting in a 13 percent share of total game spending. In Korea, only 20 percent of Internet time goes to social networks. Only 15 percent is spent on gaming and the group of 8 million social gamers who actually pay is much lower than in China.

Mobile gaming only accounts for a 12 percent budget share spent overall on games in Korea, while spending is significantly higher in China. There, growth in mobile games spending will be driven by the increasing number of gamers; in Korea, it will come from a higher conversion of players into payers, according to Newzoo.


 
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Matthew WilsonSF have to build upwards they have natural growth limits. they can not grow outwards. ps growing outwards is terable just look at Orlando or Austin for that.04/16/2014 - 4:15pm
ZippyDSMleeIf they built upward then it would becoem like every other place making it worthless, if they don't build upward they will price people out making it worthless, what they need to do is a mix of things not just one exstreme or another.04/16/2014 - 4:00pm
Matthew Wilsonyou know the problem in SF was not the free market going wrong right? it was government distortion. by not allowing tall buildings to be build they limited supply. that is not free market.04/16/2014 - 3:48pm
ZippyDSMleeOh gaaa the free market is a lie as its currently leading them to no one living there becuse they can not afford it makign it worthless.04/16/2014 - 3:24pm
Matthew WilsonIf you have not read http://arstechnica.com/gaming/2014/04/introducing-steam-gauge-ars-reveals-steams-most-popular-games/ you should. It is a bit stats heavy, but worth the read.04/16/2014 - 2:04pm
Matthew Wilsonthe issue is when is doesn't work it can screw over millions in new york city's case. more often than not it is better to let the free market run its course without market distortion.04/16/2014 - 9:36am
NeenekoTrue, and overdone stagnation is a problem. It is a tricky balance. It does not help that when it does work, no one notices. Most people here have benifited from rent controls and not even realized it.04/16/2014 - 9:23am
ZippyDSMleehttp://www.afterdawn.com/news/article.cfm/2014/04/15/riaa_files_civil_suit_against_megaupload04/16/2014 - 8:48am
ZippyDSMleeEither way you get stagnation as people can not afford the prices they set.04/16/2014 - 8:47am
Neenekowell, specifically it helps people already living there and hurts people who want to live there instead. As for 'way more hurt', majorities generally need less legal protection. yes it hurt more people then it helped, it was written for a minority04/16/2014 - 8:30am
MaskedPixelantehttp://torrentfreak.com/square-enix-drm-boosts-profits-and-its-here-to-stay-140415/ Square proves how incredibly out of touch they are by saying that DRM is the way of the future, and is here to stay.04/16/2014 - 8:29am
james_fudgeUnwinnable Weekly Telethon playing Metal Gear http://www.twitch.tv/rainydayletsplay04/16/2014 - 8:06am
ConsterTo be fair, there's so little left of the middle class that those numbers are skewing.04/16/2014 - 7:42am
Matthew Wilsonyes it help a sub section of the poor, but hurt both the middle and upper class. in the end way more people were hurt than helped. also, it hurt most poor people as well.04/16/2014 - 12:13am
SeanBJust goes to show what I have said for years. Your ability to have sex does not qualify you for parenthood.04/15/2014 - 9:21pm
NeenekoSo "worked" vs "failed" really comes down to who you think is more important and deserving04/15/2014 - 7:04pm
NeenekoThough I am also not sure we can say NYC failed. Rent control helped the people it was intended for and is considered a failure by the people it was designed to protect them from.04/15/2014 - 7:04pm
NeenekoIf they change the rules, demand will plummet. Though yeah, rent control probably would not help much in the SF case. I doubt anything will.04/15/2014 - 1:35pm
TheSmokeyOnline gamer accused of murdering son to keep playing - http://cnews.canoe.ca/CNEWS/Crime/2014/04/15/21604921.html04/15/2014 - 11:50am
Matthew Wilsonyup, but curent city rules do not allow for that.04/15/2014 - 11:00am
 

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