Newzoo: Chinese Gamers Spend More on Games Than Koreans

November 8, 2011 -

New research released by Newzoo digs a little deeper into the lucrative Chinese and Korean online gaming markets. The research focused on the 190 million Chinese (76 percent) and 26 million Korean (60 percent) consumers ages 15 to 50 - who make up the majority of those who play games in those countries. Newzoo found that both countries were passionate about MMO games, with 100 million MMO gamers in China and 8 million in Korea. While both countries enjoy games, players in each country have different preferences when it comes to social and mobile gaming.

In Korea, 80 percent of all gamers play on a mobile device, while in China, casual game websites and games on social networks attract 85 percent of gamers. Chinese gamers are also much more willing to pay for games than Korean players. In Korea, 52 percent of gamers never spend money on games - comparable to the US with 53 percent - while this number drops to 36 percent in China. Payment preferences also differ greatly: in general, Koreans prefer mobile payments or credit cards while Chinese players like to use online or prepaid payment methods.

Similar to Western countries, more than 40 percent of gamers are female in both China (43 percent) and Korea (41 percent). Chinese gamers are slightly younger: 71 percent are younger than 35, compared to 65 percent in Korea. Newzoo also found that Koreans play more at home, while Chinese gamers are more likely to play at internet cafes.

The three dominant Chinese social networks - Qzone, RenRen, and Kaixin - are used by 85 percent, 65 percent, and 53 percent of users respectively. Almost 50 percent of total Internet time spent goes to social networks and more than one third of that is spent playing games. Approximately 45 percent of the 125 million Chinese social gamers also spend money, resulting in a 13 percent share of total game spending. In Korea, only 20 percent of Internet time goes to social networks. Only 15 percent is spent on gaming and the group of 8 million social gamers who actually pay is much lower than in China.

Mobile gaming only accounts for a 12 percent budget share spent overall on games in Korea, while spending is significantly higher in China. There, growth in mobile games spending will be driven by the increasing number of gamers; in Korea, it will come from a higher conversion of players into payers, according to Newzoo.


 
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MattsworknameAndrew: Im not sure Im the one to be explainging this really, Im not sure im articulating it right07/31/2015 - 9:20pm
Big PermI got to around 30 in tera before giving up. I liked my sorc, but I need better motivation to grind07/31/2015 - 9:14pm
Andrew EisenAh TERA. I made a video about TERA censorship. One of my more popular ones. https://www.youtube.com/watch?v=AO26h9etTbw07/31/2015 - 8:52pm
Goth_SkunkI've been playing TERA all day. Just took a break to barbecue some chicken. :3 And Andrew: I'm using Cabal to suggest a group of people secretly united in some private views or interests within a community.07/31/2015 - 8:50pm
Andrew EisenI'd love to but I'm at work. But once I get home... I'm going to work out for a while. But after THAT... I'm going to shower. Then eat. Then prep tomorrow's meals. And THEN play video games! YEAH!!!07/31/2015 - 8:38pm
Big Permlol, ya'll are still going back and forth? Take a break and play some video games07/31/2015 - 8:37pm
Andrew EisenGoth - Are you using "cabal" to describe a group of writers or to suggest they all worked together in secret to publish those articles?07/31/2015 - 8:30pm
Andrew EisenMatt - That doesn't disprove the general premise of the various articles as that's not what they're about. Unless, again, he's talking about a different batch of articles.07/31/2015 - 8:28pm
Goth_SkunkThe difference between one voice being offensive and a cabal being offensive.07/31/2015 - 8:22pm
MechaCrashFunny how "you're offended, so what" flips into "we're offended, retract everything and apologize."07/31/2015 - 8:18pm
MattsworknameIts not the only argument he points out ,its just one of them07/31/2015 - 8:06pm
Mattsworknameidea that Gamers as the articel puts it, the "White male sterotype are dead, essentially was compltely false07/31/2015 - 8:03pm
MattsworknameThe video actually shows that the shaw study actually disproves the Premise of the artices by showing that the "Gamer" dentity, has no actual meaning to thsoe who use it other then "I play games", its not connected to race, gender, or orientation. So the07/31/2015 - 8:01pm
Andrew EisenWith the exception of a brief mention in Golding's Tumbr post. Even so, he's talking about gamer identity, not desire for diversity in gaming.07/31/2015 - 7:50pm
Andrew EisenI'm not calling his examination of the Shaw study into question. I haven't read the study nor seen his video. All I'm saying is that it has nothing to do with the Gamers Are Dead articles I've been referencing for the last year.07/31/2015 - 7:49pm
MattsworknameSome times sargon just goes off on tangents but in this case he was pretty direct and went through teh research in detail, did the whole first video about the shaw study itself07/31/2015 - 7:45pm
Andrew EisenWell, unless it's disingenuous twaddle but I like to give people the benefit of the doubt.07/31/2015 - 7:42pm
Andrew EisenGotta be. The argument you describe makes no sense otherwise.07/31/2015 - 7:40pm
MattsworknameThat is a possibility, they looked like offical articles but its possible they are different from the articles you mentoin07/31/2015 - 7:28pm
Andrew EisenNot unless he's referring to a completely different set of Gamers Are Dead articles.07/31/2015 - 7:19pm
 

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