According to a Computer and Video Games report, the next Xbox 360 – which some have been calling the Xbox 720 – is codenamed "Project Ten," will be released during the 2012 holiday shopping season, and will be "going the Apple route." All this comes from technology reporter Paul Thurrott, who says he's been told these things, but doesn't specify any particular source. Thurrott made the claims on the Windows Weekly video show.
"What I'm hearing is [the next Xbox is] going to come out for holidays next year, meaning that they would almost have to announce this at CES, wouldn't they? That's my rumour… that we'll expect to hear something about that," says Thurrott. "They're going the Apple route where they want this thing to integrate very tightly with Windows 8 and Windows Phone, which is a problem with the current Xbox."
Thurrott also claim he's been told that the next Xbox will feature "embedded Microsoft Silverlight", which will run the previously announced Xbox Live TV platform.