Immortals in the Wake of Skyrim, Modern Warfare 3 Release Week

November 11, 2011 -

The Company Town Blog on The LA Times web site poses an interesting question: will the launch of Call of Duty: Modern Warfare 3 and The Elder Scrolls V: Skyrim today cause problems for any movie that just happens to be hitting theaters today? If you asked anyone who purchased either of these games and has settled in to start playing them, the answer would be a resounding "yes."

No matter what the public thinks, the blog points out that some in Hollywood have real concerns about of both these games. Call of Duty Modern Warfare 3 is of particular concern to movie makers because it has sold 6.5 million copies here and in the UK. That's not even counting the rest of the week's sales in those regions - or anywhere else in the world. That's millions of the target demographic for a movie like Immortals that may not go and see it because they now have other plans.

The blog talks to Terry Curtin, president of marketing for studio Relativity Media, who says she is well aware of the challenge the movie faces but has implemented a marketing plan that targets gamers. A trailer has been available on Xbox Live for a while and the company bought time to promote "Immortals" on GameStop's in-store TV network Monday night when hard-core players picked up their copies of Call of Duty: Modern Warfare 3 at midnight.

"We have a huge crossover with the gaming community and they're especially important for us to reach this week," Curtin said. "So we've spent a lot of time on initiatives to reach that audience."

Vincent Bruzzese, president of research firm Ipsos OTX says that there's no effect on overall movie going because the people that are standing in line to buy a game like Modern Warfare 3 probably wouldn't be going to see a movie anyway.

"The people who are so dedicated to playing video games that it prevents them from going out to a movie for a few hours probably wouldn't go anyway," said Bruzzese. "They would be playing some other game."


Comments

Re: Immortals in the Wake of Skyrim, Modern Warfare 3 ...

I only go to the theaters as a social outing with friends, a couple of times a year. I've heard about Skyrim and Modern Warfare 2, but I've barely heard of Immortals and had no idea it released on the same week. For the most part, I get my movies from Netflix (disc & streaming).

But look, you just don't launch your major would-be blockbuster movie in the same week that 2 super-huge colossi of gaming launch. Move it a week ahead or back. The take you get on the opening week for most films is the majority of it's lifetime earnings.

 

Re: Immortals in the Wake of Skyrim, Modern Warfare 3 ...

1. I'd probably have to watch TV to have not missed it in the first place (I don't apart from the odd series my wife d'loads and recommends and the local news).

2. I'd have to be interested in going to theatres (I'm not, perhaps 4 trips in the last 10 years and every one of them was disappointing).

I find this comment kinda offensive and true at the same time...

Vincent Bruzzese, president of research firm Ipsos OTX says that there's no effect on overall movie going because the people that are standing in line to buy a game like Modern Warfare 3 probably wouldn't be going to see a movie anyway.

"The people who are so dedicated to playing video games that it prevents them from going out to a movie for a few hours probably wouldn't go anyway," said Bruzzese. "They would be playing some other game."

It's a presumptuous generalisation, but not unreasonably so.  Certainly true in my case.  Honestly, a thinning of the income from slack jawed gawpers who can be led to any trough of horse piss is a good thing, we might see movies coming out we actually might want to spend some bucks on at the cinema.  I don't see how they are going to address losing customers to gaming beyond improving their own quality.  At this point, even a significant price drop wouldn't get me in to the cinema.

 

Re: Immortals in the Wake of Skyrim, Modern Warfare 3 ...

What they fail to realise is it's possibly the lack of appeal to going to the movies that's responsible for the lack of interest. Why would someone want to pay $10 (or more considering the last time I went to a movie it was Freddy Vs Jason) to go sit in a theater where you're pretty much squashed into an unconfortable seat with a bunch of other people who provide a variety of annoyances when you can stay home, lounge on your sofa and watch a movie in better quality without having to deal with some idiot coming in right at an important moment in the movie?

Re: Immortals in the Wake of Skyrim, Modern Warfare 3 ...

Immortals is just a more gory yet crappier version of 300. Hollywood uses the same tired plots for movies, so if you've seen one that was better, all other movies try to emulate it. Overhyped movies don't usually mean good.

Re: Immortals in the Wake of Skyrim, Modern Warfare 3 ...

From what I saw of the previews, been a few months since I don't have tv, it looked more like a clash of the titans 2 than 300.

Re: Immortals in the Wake of Skyrim, Modern Warfare 3 ...

I'm not playing Skyrim or MW3, but I also had no idea any movies of note were coming out this weekend.  So...  maybe something else is at work besides the usual blaming the game?

Re: Immortals in the Wake of Skyrim, Modern Warfare 3 ...

if ya don't watch much tv, or mute/ignore the commercials as many do, not really that hard.

personaly i don't even have basic anythingin my house, and i know my parents mute the commercials and do other things IF they watch it when aired. otherwise its record and fast fwd through commercials. the only thing plugged into my TV atm is my PS3 so i can watch Discs or Netflix (still haven't found many game titles on the thing i like...)

if this immortal movie was worth a note, i'm sure i'd have heard of it elsewhere BEFORE the release week.

much like how the muppets have been plastered all over the net for months now, including on news sites, and youtube.

i mean they've been posting things all over for nearly a year now it seems...

can't say i've heard a word on this immortals movie, let alone would i go to the theater to watch it anyways. its cheaper to rent the disc when it comes out on DVD, or ends up on netflix/hulu

Re: Immortals in the Wake of Skyrim, Modern Warfare 3 ...

Immortal's been all over TV, kind of hard to miss it.

 

The blame game is probably spot on, though it's not really games vs. movies. Entertainment is a zero-sum game in the short term, there's only so many eyes to go around. It's not uncommon for well hyped movies to suffer because they release at the same time as a better hyped movie. Games do the same thing to each other, too, and it stands to reason there'd be back and forth between the two. Games costing more and eating up more "eye hours" means they're likely to have the bigger impact.

 
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NeenekoAh, that old straw man. That is one of the ironies about the discussion, the whole point is showing how good people can still have problems with sexism and not realize it.09/17/2014 - 9:11pm
Andrew EisenYes, there have been a handful of op-eds suggesting that the term “gamer” has become tainted (two that I know of) but that’s the opinion of only a few. I've seen an equal number from those who disagree.09/17/2014 - 8:55pm
Andrew EisenExcept, you haven't provided a single example of a site that’s actually calling gamers a "collective of Sexist White Bigoted Basement Dwelling Manchildren."09/17/2014 - 8:55pm
TechnogeekIf you want to make the stereotype of gamers less painful, try calling people out when they do bad shit rather than handwave it away as "not all gamers". Even if it is a few bad apples, that'll still more than enough to spoil the barrel.09/17/2014 - 8:53pm
quiknkoldI'm not going to Sell Gamergate anymore. It can sell itself. But I will sell the integrity of the Gamer. That we are still good people, who create and donate to charitys, Who engage with those around us and just want to have a good time.09/17/2014 - 7:35pm
quiknkoldpeople should not be harrassed and punished for the actions of a few. I've always welcomed and accepted everybody who wanted to join in. Who wanted to make them, or play them. I love good strong female protagonists, and want more.09/17/2014 - 7:35pm
quiknkoldOne of the tennants of Gamergate is to stand up against Harrassment. That Gamers arent like those assholes. We can argue for days if the Sexism or Antifeminism or corruption is there or not, But the one thing I believe in and wear on my sleave is that09/17/2014 - 7:35pm
quiknkoldBut there were these websites, attacking me and people like me, for the actions of a few. and then others joined in on Twitter and other places. there was a hashtag that said "explain in 4 words a gamer" and it made me sick.09/17/2014 - 7:35pm
quiknkoldManchildren who are awful people and that the Identity of the Gamer should die. This hurt me personally. I've always identified as a Gamer. Even in my childhood years, I was a Gamer. All my friends are Gamers. Its one of the core parts of my identity.09/17/2014 - 7:34pm
quiknkoldUltimately, With the whole Gamergate thing, I jumped on it due to the harassment. A small number of assholes harrass Anita and Zoe, and then all the publications lumped together Gamers as this collective of Sexist White Bigoted Basement Dwelling09/17/2014 - 7:34pm
quiknkoldEZacharyKnight : Lemme ask you a question. We have people who cling to walls, people who fire lasers from their eyes, people who can shapeshift....and yet fabric needs to be upheld to RL physics?09/17/2014 - 6:54pm
james_fudgebody paint?09/17/2014 - 5:33pm
E. Zachary Knightquiknkold, I stand corrected on the buttcrack thing. Still, I know of no fabric that actually does that.09/17/2014 - 5:05pm
Andrew EisenSo... it's unethical to discuss the ethics surrounding public interest vs. personal privacy?09/17/2014 - 4:45pm
prh99The source for the game was just released not long ago, it's at https://github.com/keendreams/keen09/17/2014 - 4:43pm
prh99An Indiegogo champagin bought the rights to the early 90's game Keen Dreams to make it open source and release it on GOG etc. https://www.indiegogo.com/projects/let-s-get-keen-dreams-re-released-legally09/17/2014 - 4:42pm
james_fudgeAlso http://www.breitbart.com/Breitbart-London/2014/09/17/Exposed-the-secret-mailing-list-of-the-gaming-journalism-elite09/17/2014 - 4:29pm
Andrew EisenI read the Kotaku story. Nowhere does it say anything close to "Gamers are white bigoted sexist losers." It's commenting specifically on the crap being slung at people discussing gender issues in games. So, what's the problem?09/17/2014 - 4:06pm
Andrew EisenYeah, I can imagine Spiderwoman posed like in your second link.09/17/2014 - 4:00pm
Andrew EisenThat's not the same pose. Spiderman (who is wearing an actual outfit rather than body paint) is crouched low to the ground. Kinda like a spider! Spiderwoman has her butt up in the air like she's waiting to be mounted.09/17/2014 - 3:59pm
 

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