Immortals in the Wake of Skyrim, Modern Warfare 3 Release Week

The Company Town Blog on The LA Times web site poses an interesting question: will the launch of Call of Duty: Modern Warfare 3 and The Elder Scrolls V: Skyrim today cause problems for any movie that just happens to be hitting theaters today? If you asked anyone who purchased either of these games and has settled in to start playing them, the answer would be a resounding "yes."

No matter what the public thinks, the blog points out that some in Hollywood have real concerns about of both these games. Call of Duty Modern Warfare 3 is of particular concern to movie makers because it has sold 6.5 million copies here and in the UK. That's not even counting the rest of the week's sales in those regions – or anywhere else in the world. That's millions of the target demographic for a movie like Immortals that may not go and see it because they now have other plans.

The blog talks to Terry Curtin, president of marketing for studio Relativity Media, who says she is well aware of the challenge the movie faces but has implemented a marketing plan that targets gamers. A trailer has been available on Xbox Live for a while and the company bought time to promote "Immortals" on GameStop's in-store TV network Monday night when hard-core players picked up their copies of Call of Duty: Modern Warfare 3 at midnight.

"We have a huge crossover with the gaming community and they're especially important for us to reach this week," Curtin said. "So we've spent a lot of time on initiatives to reach that audience."

Vincent Bruzzese, president of research firm Ipsos OTX says that there's no effect on overall movie going because the people that are standing in line to buy a game like Modern Warfare 3 probably wouldn't be going to see a movie anyway.

"The people who are so dedicated to playing video games that it prevents them from going out to a movie for a few hours probably wouldn't go anyway," said Bruzzese. "They would be playing some other game."

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