Books and Video Games Top Most Children's Holiday Wish Lists

November 16, 2011 -

According to a new survey from Harris Interactive, about half of Americans (51 percent) say they will be purchasing toys as gifts this holiday season, while two in five (40 percent) will not, and one in ten (9 percent) are not sure. About three-quarters of those with a child in the household (72 percent) say they plan to purchase toys compared to 42 percent of those without a child in the household. The poll also shows that toy manufacturers should expect slightly less in sales compared to the last two years. In 2009 and 2010 over half of Americans (54 percent and 53 percent respectively) said they were planning to purchase toys as gifts.

While more than two in five toy purchasers (46 percent) say their spending will be no different than last year, over one-third (35 percent) say they will spend less than they did last year while 16 percent say they will spend more than they did last year. Among those toy purchasers with a child in the household 16 percent say they will spend more than they did last year, over two in five (43 percent) say their spending will be no different and two in five (39 percent) say they will spend less than they did last year.

So what are the items that children want for the holiday season? It seems that video games and arts and crafts projects will top the list. Over two in five toy purchasers (45 percent) say they will purchase children's books, while one-third will buy games for consoles (33 percent) and three in ten will buy arts and crafts (29 percent). One-quarter (25 percent) will purchase board games and dolls (25 percent) as gifts. Just over one in five will purchase building blocks and bricks (23 percent), one in five will purchase handheld electronic games (20 percent) and sports equipment (19 percent) while 7 percent will purchase game consoles. One-quarter will purchase something else in terms of toys for kids (25 percent) and one in five are just not sure (20 percent).

Those with a 6-9 year old in the household, will buy children's books (59 percent), followed by games for consoles (52 percent) and board games (45 percent). Looking at those with a tween (ages 10-12) in the household, they are purchasing games for consoles (67 percent), then children's books (43 percent) and board games (41 percent) while those with a teen (13-17) are buying games for consoles (62 percent), sports equipment (37 percent) and children's books (34 percent).

Over half of toy purchasers will be shopping for toys at large discount stores (56 percent), while over one-quarter (27 percent) will mostly shop online for toys this year. One in ten (10 percent) will mostly shop at a national toy retail chain store while 4 percent will shop at a local, privately owned specialty toy store. Women are more likely to shop mostly at a large discount store for toys (61 percent vs. 50 percent of men) while men are more likely to shop for toys at a national toy store retail chain (14 percent vs. 6 percent of women).

The Harris Poll is based on the responses of 2,463 adults surveyed online between October 10 and 17, 2011 by Harris Interactive.

Image provided by Shutterstock.com. All rights reserved.

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Sora-ChanAhh, it's just weird seeing someone's post all of a sudden have replies from days prior before it was posted due to that.09/30/2014 - 5:49pm
MechaTama31sora: I broke the ordering intentionally, as AE's and my conversation had squeezed the text boxes down to be quite slim. I replied to an earlier post of his instead of the one I was actually replying to.09/30/2014 - 5:46pm
MechaTama31So, 9 would have been the good one, but they are skipping it to do two crap ones in a row?09/30/2014 - 5:41pm
Sora-ChanSo, judging from the poll post for #gamergate, it looks like too many thread replies breaks the ordering of posts, as seen with the recent post from Infophile.09/30/2014 - 5:31pm
Andrew EisenOr no! It wasn't Y3K compliant. Microsoft thought it best to super future proof its OS and skipped straight to 10 which is Y3K compliant!09/30/2014 - 5:01pm
Andrew EisenJust tell them it wasn't Y2K compliant.09/30/2014 - 5:00pm
Craig R.Looking forward to having to explain to coworkers down the road what ever happened to 9 *sigh*09/30/2014 - 4:57pm
Craig R.2k was crap. XP was solid, 7 is good, 8.1 is actually really good once you make it look like 7 :)09/30/2014 - 4:52pm
Sora-Chan@MP As someone who has used each version of windows since 3.1... I prefer Vista over 7 for various reasons. The only thing I give 7 over Vista is preformance. They really screwed up a bunch of things when making 7. Also, XP was a pain. 2k was better.09/30/2014 - 4:13pm
Jessy Hart@E. Zachary Knight Is that show called Pac-Man and the Ghostly Adventures?09/30/2014 - 3:34pm
IanCWin 8 isn't bad, it just can't decide whether to be a desktop OS or a tablet OS.09/30/2014 - 2:40pm
IanCI think its a way of getting round giving it free to Win 8 users...09/30/2014 - 2:39pm
MaskedPixelanteWindows alternates between bad and good versions. XP was good, Vista sucked, 7 was good, 8 sucked, therefore 10 will suck, QED.09/30/2014 - 2:18pm
E. Zachary KnightPerhaps they are calling it "10" because on a scale of 1-10 of how awesome it is, it is a clear 10.09/30/2014 - 2:06pm
E. Zachary KnightTo be fair. Microsoft has had a bit of a numbering issue lately. What with going from XBox 360 to XBox One.09/30/2014 - 2:06pm
NeenekoI remember the pac man show from the 80s, but I was more picturing this: https://www.youtube.com/watch?v=fWL6j0SvqV0 which is probably more source accurate then Tetris will be...09/30/2014 - 1:42pm
Andrew EisenThat is so dumb. That would be like Sony saying, "Hey guys! The next Playstation is going to be so awesome, so far beyond what the PS4 can do that we're going to call it the Playstation 6!"09/30/2014 - 1:42pm
Matthew WilsonMicrosoft reveals windows 10 http://arstechnica.com/information-technology/2014/09/the-next-version-of-windows-will-be-windows-10/09/30/2014 - 1:26pm
E. Zachary KnightThere is actually a Pacman tv show and it isn't bad. My kids like it.09/30/2014 - 12:53pm
NeenekoTetris.. the movie? It is sad when a joke becomes real. Next up pacman and minesweeper!09/30/2014 - 12:42pm
 

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