PETA Calls Anti-Mario Campaign 'A Joke'

November 16, 2011 -

Sometimes when someone says something stupid, outlandish or inappropriate the only defense they can use is that it was "just a joke." That's the tune PETA is playing to backpedal away from attacking Mario for wearing a Tanooki-suit with a press release and a web game called Mario Kills Tanooki. Today PETA tells web site Kotaku that the whole campaign was meant to be "tongue-in-cheek." Gamers found it to be more like "foot in mouth" or "head up ass."

"Mario fans: Relax! PETA's game was meant to be tongue-in-cheek, a fun way to call attention to a serious issue, that raccoon dogs are skinned alive for their fur," Shakira Croce, PETA's media coordinator said. "We wish real-life tanukis could fly or swat enemies away with their tails and escape from those who profit from their skins. You can help them by never buying real fur."

We're at least glad to hear that PETA heard gamers when they complained about their latest campaign - which many thought went out of its way to lambaste a beloved icon for no particular reason other than to draw some attention. They certainly got some attention.

Source: Kotaku. Thanks to Andrew Eisen for the tip.

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Comments

Re: PETA Calls Anti-Mario Campaign 'A Joke'

It's hard to take it as a joke when it's framed as an attack. There are plenty of ways they could have done this without making it look like they were going after Nintendo and Mario.

"No one really believes that Mario actually kills and skins a raccoon dog for his fur in Super Mario 3D Land,"

That statement is a direct contradiction of the exact thing that their game depicts, i.e. a skinless animal chasing Mario to get its fur back from him. Obviously no one thinks that a fictional character wearing a fictional fur suit actually killed any real animals to acquire said suit, but the implications are clear. They were accusing Nintendo of advocating the wearing of fur.

Re: PETA Calls Anti-Mario Campaign 'A Joke'

That's the thing, they likely did mean it as an attack, which makes it all the sadder. They're only calling it a joke now because so many people are calling them on their BS, especially on a company that often refuses to develop a game featuring a gun like object.

 

Well, there is the crossbow and the zapper, but what I mean is during the developmeny of Super Mario Sunshine, the FLUDD looked like a generic water gun, but they didn't want Mario carrying a gun, so it was changed and changed to a backpack.

Re: PETA Calls Anti-Mario Campaign 'A Joke'

Well, I'm sure "It was just a joke" is the only defense you can fall back on when you're sued for defamation.

Re: PETA Calls Anti-Mario Campaign 'A Joke'

No one sued anyone. I can believe it. A SICK joke, but a joke nonetheless. I didn't find it funny at all. That's why I said, "IGNORE THEM! All they wanted was attention!"

PETA, you are a joke!

Re: PETA Calls Anti-Mario Campaign 'A Joke'

In my honest opinion Nintendo SHOULD sue so this joke can seriously come around and bit PETA in the ass.

Re: PETA Calls Anti-Mario Campaign 'A Joke'

joke my ass, the only reason they're backing out is because they're getting far more negative attention this time around than usual, as well as were called out for their sheer lack of tact and intelligence in this whole situation.

otherwise it'd be another one of their usual brag jobs after the fact rather than cleanup.

Re: PETA Calls Anti-Mario Campaign 'A Joke'

I'd say that's pretty much it, they're being taken aback that people dare question them on their BS.

Re: PETA Calls Anti-Mario Campaign 'A Joke'

The only reason I'm not buying real fur, is because I can't offored it.

Re: PETA Calls Anti-Mario Campaign 'A Joke'

Well, everyone is laughing.  Granted, they're laughing at you, but they are laughing.

 

Andrew Eisen

 
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ConsterSleaker: if you think there's only been "a handful of" incidents, you have your head stuck *somewhere* - I'm assuming it's sand.09/20/2014 - 5:38am
prh99Most of it's agitprop clickbait anyway.09/20/2014 - 5:27am
prh99A good reason to stop reading reguardless of view pointhttp://www.theguardian.com/media/2013/apr/12/news-is-bad-rolf-dobelli.09/20/2014 - 5:22am
Andrew EisenWell this is unique! A musical critique of the Factual Feminist's "Are Video Games Sexist?" video. https://www.youtube.com/watch?v=-K4s7cV4Us409/20/2014 - 2:41am
Andrew EisenSome locked threads. Some let them be. So, no, I'm not seeing a problem here. No corruption. No collusion. No ethical problem with privately discussing ethics.09/20/2014 - 12:48am
Andrew EisenAnd still, in the end, Tito made up his own mind on how to handle his site. All 150 or so members went off to handle their own sites in their own ways. Some talked about it. Some didn't. Some changed disclosure policies. Some didn't.09/20/2014 - 12:40am
Andrew EisenThere were two comments other than Kochera and Tito's. One pointed out the Escapist Code of Conduct, another comment was in support of Tito.09/20/2014 - 12:40am
Andrew EisenKochera privately expressed his disagreement on how Tito decided to do something. No, I don't consider that crossing a line nor do I consider the exchange an example of the group pressuring him.09/20/2014 - 12:36am
Kronotechnical reasons. Anyways, I need to get to sleep as well.09/20/2014 - 12:29am
KronoAnd he wasn't the only one pushing Tito to censor the thread. If Tito had bowed to peer pressure, we likely wouldn't have gotten this http://goo.gl/vKiYtR which grew out of that thread. Said thread also lasted until a new one needed to be made for09/20/2014 - 12:28am
Krono@Andrew So it's an example of Kuchera crossing the line from reporter to advocate. And an example of the group pressuring for censorship.09/20/2014 - 12:21am
E. Zachary KnightAnyway, I am off to bed. I will probably wake up to all of this being knocked off the shout box.09/20/2014 - 12:20am
E. Zachary KnightKrono, that is the type of reading too much into things that bugs me. Ben did no such thing. Greg had the last word in that part of the exchange. The rest was about how to approach the story and Quinn.09/20/2014 - 12:19am
Andrew EisenSo?09/20/2014 - 12:13am
KronoExcept that the forum thread wasn't harassment, and Kuchera continued to push for the thread's removal after Tito made it clear he didn't consider it harassment.09/20/2014 - 12:12am
Andrew EisenPersonally, I see nothing wrong with someone offering their opinion or the other person making up their own mind on how to run their site.09/20/2014 - 12:06am
E. Zachary KnightKrono, I read nothing of the sort in that email chain. I read Ben giving advice on what to do when a forum thread is used to harass someone and spread falshoods about them and others.09/20/2014 - 12:05am
KronoThat's exactly what Ben Kuchera was doing to Greg Tito.09/19/2014 - 11:58pm
Krono@EZK So you see nothing wrong with one journalist pressuring a journalist from a different organization to not only not run a story, but to censor a civil discussion already taking place?09/19/2014 - 11:56pm
E. Zachary KnightI write for a number of blogs and talk to people who write similar blogs all the time for tips and advice. I see nothing wrong with that.09/19/2014 - 11:50pm
 

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