PETA Calls Anti-Mario Campaign 'A Joke'

November 16, 2011 -

Sometimes when someone says something stupid, outlandish or inappropriate the only defense they can use is that it was "just a joke." That's the tune PETA is playing to backpedal away from attacking Mario for wearing a Tanooki-suit with a press release and a web game called Mario Kills Tanooki. Today PETA tells web site Kotaku that the whole campaign was meant to be "tongue-in-cheek." Gamers found it to be more like "foot in mouth" or "head up ass."

"Mario fans: Relax! PETA's game was meant to be tongue-in-cheek, a fun way to call attention to a serious issue, that raccoon dogs are skinned alive for their fur," Shakira Croce, PETA's media coordinator said. "We wish real-life tanukis could fly or swat enemies away with their tails and escape from those who profit from their skins. You can help them by never buying real fur."

We're at least glad to hear that PETA heard gamers when they complained about their latest campaign - which many thought went out of its way to lambaste a beloved icon for no particular reason other than to draw some attention. They certainly got some attention.

Source: Kotaku. Thanks to Andrew Eisen for the tip.

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Comments

Re: PETA Calls Anti-Mario Campaign 'A Joke'

It's hard to take it as a joke when it's framed as an attack. There are plenty of ways they could have done this without making it look like they were going after Nintendo and Mario.

"No one really believes that Mario actually kills and skins a raccoon dog for his fur in Super Mario 3D Land,"

That statement is a direct contradiction of the exact thing that their game depicts, i.e. a skinless animal chasing Mario to get its fur back from him. Obviously no one thinks that a fictional character wearing a fictional fur suit actually killed any real animals to acquire said suit, but the implications are clear. They were accusing Nintendo of advocating the wearing of fur.

Re: PETA Calls Anti-Mario Campaign 'A Joke'

That's the thing, they likely did mean it as an attack, which makes it all the sadder. They're only calling it a joke now because so many people are calling them on their BS, especially on a company that often refuses to develop a game featuring a gun like object.

 

Well, there is the crossbow and the zapper, but what I mean is during the developmeny of Super Mario Sunshine, the FLUDD looked like a generic water gun, but they didn't want Mario carrying a gun, so it was changed and changed to a backpack.

Re: PETA Calls Anti-Mario Campaign 'A Joke'

Well, I'm sure "It was just a joke" is the only defense you can fall back on when you're sued for defamation.

Re: PETA Calls Anti-Mario Campaign 'A Joke'

No one sued anyone. I can believe it. A SICK joke, but a joke nonetheless. I didn't find it funny at all. That's why I said, "IGNORE THEM! All they wanted was attention!"

PETA, you are a joke!

Re: PETA Calls Anti-Mario Campaign 'A Joke'

In my honest opinion Nintendo SHOULD sue so this joke can seriously come around and bit PETA in the ass.

Re: PETA Calls Anti-Mario Campaign 'A Joke'

joke my ass, the only reason they're backing out is because they're getting far more negative attention this time around than usual, as well as were called out for their sheer lack of tact and intelligence in this whole situation.

otherwise it'd be another one of their usual brag jobs after the fact rather than cleanup.

Re: PETA Calls Anti-Mario Campaign 'A Joke'

I'd say that's pretty much it, they're being taken aback that people dare question them on their BS.

Re: PETA Calls Anti-Mario Campaign 'A Joke'

The only reason I'm not buying real fur, is because I can't offored it.

Re: PETA Calls Anti-Mario Campaign 'A Joke'

Well, everyone is laughing.  Granted, they're laughing at you, but they are laughing.

 

Andrew Eisen

 
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Matthew Wilsonyes it help a sub section of the poor, but hurt both the middle and upper class. in the end way more people were hurt than helped. also, it hurt most poor people as well.04/16/2014 - 12:13am
SeanBJust goes to show what I have said for years. Your ability to have sex does not qualify you for parenthood.04/15/2014 - 9:21pm
NeenekoSo "worked" vs "failed" really comes down to who you think is more important and deserving04/15/2014 - 7:04pm
NeenekoThough I am also not sure we can say NYC failed. Rent control helped the people it was intended for and is considered a failure by the people it was designed to protect them from.04/15/2014 - 7:04pm
NeenekoIf they change the rules, demand will plummet. Though yeah, rent control probably would not help much in the SF case. I doubt anything will.04/15/2014 - 1:35pm
TheSmokeyOnline gamer accused of murdering son to keep playing - http://cnews.canoe.ca/CNEWS/Crime/2014/04/15/21604921.html04/15/2014 - 11:50am
Matthew Wilsonyup, but curent city rules do not allow for that.04/15/2014 - 11:00am
ZippyDSMleeIf SF dose not start building upwards then they will price people out of the aera.04/15/2014 - 10:59am
Matthew Wilsonthe issue rent control has it reduces supply, and in SF case they already has a supply problem. rent control ofen puts rent below cost, or below profit of selling it. rent control would not fix this issue.04/15/2014 - 10:56am
NeenekoRent control is useful in moderation, NYC took it way to far and tends to be held up as an example of them not working, but in most cases they are more subtle and positive.04/15/2014 - 10:24am
PHX CorpBeating Cancer with Video Games http://mashable.com/2014/04/14/steven-gonzalez-survivor-games/04/15/2014 - 9:21am
Matthew Wilsonwhat are you saying SF should do rent control, that has never worked every time it has been tried. the issue here is a self inflicted supply problem imposed by stupid laws.04/15/2014 - 8:52am
E. Zachary KnightNeeneko, Government created price controls don't work though. They may keep prices down for the current inhabitants, but they are the primary cause of recently vacated residences having astronomical costs. Look at New York City as a prime example.04/15/2014 - 8:50am
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Matthew WilsonI said that already04/14/2014 - 4:22pm
E. Zachary KnightMatthew, The could also lower prices by increasing supply. Allow high rise apartment buildings to be built to fulfill demand and prices will drop.04/14/2014 - 3:48pm
Matthew Wilsonthe only way they could keep the price's down, would be to kick out google, apple, amazon, and other tech companies, but that would do a ton of economic damage to SF, but I am a major proponent of free markets04/14/2014 - 2:54pm
NeenekoThe community people are seeking gets destroyed in the process, and the new people are not able to build on themselves. Generally these situations result in local cultural death in a decade or so, and no one wins.04/14/2014 - 2:09pm
NeenekoWell yes, that is the 'free market', but the market is only a small piece of a much larger system. The market does not always do the constructive thing.04/14/2014 - 2:06pm
 

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