Epic: DLC is a Tool in the Fight Against Used Games

November 17, 2011 -

Epic Games' director of production Rod Fergusson says that plans for DLC extend back far into a game's development. It used to be that DLC was meant as a way to encourage continued interest in a product months or even years after release, but with a movement towards fighting against used game sales using pay walls like online pass codes, the definition of DLC has changed.

"What people need to understand is that extra content is something that you have to plan," said Fergusson to Game Informer. "There are people who think that the first day of DLC development is the day after you launched. That's not the way it works. A lot of it is that you have to prepare and plan and manage your resources and your people and everything to allow for that.

Fergusson also says that DLC can be an alternative to the "Online Pass" system companies like EA, Warner Bros., and THQ, have integrated into many of their games.

"I think that as the industry has matured we've gotten more into that," Fergusson continues. “It's less about shipping what's left over. It's not about, 'Oh, we had this map left over'... it's keeping the disc in the tray. In a used game culture that you have to actively fight against, I think DLC is one of the ways that you do that."

Source: C&VG


Comments

Re: Epic: DLC is a Tool in the Fight Against Used Games

FREE DLC is a great way to keep people playing a game.

I really hate paid map packs, they are often overpriced for little content and almost never contribute to the story of the game at all.

Re: Epic: DLC is a Tool in the Fight Against Used Games

Epic used to make great games and give great support, including FREE bonus packs.

Now they do mediocre games, countless sequels who bring nothing new to the table (appart from a new shade of color to the palette), cry a lot about piracy and gamers (never had a problem when you made good games, did you?), and now this.

How the mighty have fallen.

Re: Epic: DLC is a Tool in the Fight Against Used Games

Well Epic, nice ironic name, I was actually considering purchasing Gears of War 3.

And with this, you just talked me out of it.

Re: Epic: DLC is a Tool in the Fight Against Used Games

Did you guys know that the last Paid  DLC they published which cost 800 points was just over 2 megs in size? Yep, the entire paid dlc was already on the disk. This has put Epic on my shit list of developers.

Re: Epic: DLC is a Tool in the Fight Against Used Games

How about that Capcom?

----
Papa Midnight

Re: Epic: DLC is a Tool in the Fight Against Used Games

Oh yeah.

Re: Epic: DLC is a Tool in the Fight Against Used Games

Epic: "We're caving into what out publishers and PR tell us to do lest they fire us."

lets face it, they aren't speaking for themselves, their speaking for their jobs sake.

i mean, this is the company that used to plaster their games with FREE content, and suddenly thats changed to fight used games? i call bullsh**. besides that, free content would keep people coming back for more, sold content drives them off.  think about it, group A doesn't have the content and can't play with group B that does. in the end this cuts the player base right down the middle of those that do, and those that don't. Often resulting in even worse situations with multiple map packs being released. Just take a look at what the DLC did to MW2 on the PC. numbers plummeted as the content released, and most people started to remove it just so they could find games.

personally i haven't paid a penny for the trash that GoW3 had, in fact, i finished it and traded it in for a new game. and TBH i dunno if i will for anything thats MP related in the future. MP dlc destroys the games.

i'd believe it more if it weren't for the content nearly always being ON DISC these days.

it was one thing when it was planned and made AFTER the game was developed and released, but now that we're seeing it on disc and with glitchy games... ummm yeah, nothing to do with rushed time lines or anything.

Re: Epic: DLC is a Tool in the Fight Against Used Games

Of course they are. It's the people at the top who do absolutely nothing but sit back and count their money once a game is released that bitch the most about used games sales. We've already gotten all we're entitled to but we still want more more more so let's go after sales we aren't entitled to as well. After we take half the game off the disc so we can sell it to them at $60 and then get another $120 worth of DLC purchases out of them as we sell them stuff back that was in the game but we withheld of course.

Re: Epic: DLC is a Tool in the Fight Against Used Games

I really wish the games industry would get over this sense of entitlement it has about used games. I can't think of any other industry that behaves this way with the products it sells. Can you imagine if car manufacturers, authors, movie-makers, furniture makers etc. started treating second-hand sales as 'lost sales' and implementing measures to stop it happening?

Pull your head out of your ass, games industry, and start worrying about delivering value-for-money for customers instead of your own profit margins all the time. You might earn more respect from your consumers that way.

And for the record, I ALWAYS buy brand new unless it's a game that's no longer in circulation, and I STILL think this attitude is disgusting.

Re: Epic: DLC is a Tool in the Fight Against Used Games

Many of them have tried to stop used versions of their products, so it is not unique to video games.... the game industry is just the most vocal right now because they have not been slapped down yet (i.e. learned the lesson the other companies have) and thus hope they can buck the trend.

Re: Epic: DLC is a Tool in the Fight Against Used Games

music and movie industries would be bankrupt right now if the second hand and piracy were so damned bad as is often claimed.

i mean think of it, everyone at one time had a VCR and could record a vid, many have DVR and DVD-R's now. even when it comes to music most everyone copies the stuff they buy and can copy it for/from others too.

yet they both seem to be doing pretty damned well aside from a total lack of anything decent out of'em recent years.

but ya know, its hurting them soooooo bad and all.

 

Re: Epic: DLC is a Tool in the Fight Against Used Games

Shame they can't fight used game sales by I don't know...making better games? Not making them expensive...um..Selling the ENTIRE game and not a piece here and a piece there. Not DRMing your games to death. Maybe people might buy more new games. - W

Consumer responsibility is just as important as Corporate responsibility.

Re: Epic: DLC is a Tool in the Fight Against Used Games

or as valve has proven works really well.

make a good offer, and stand by that offer. give additional content at low prices or for free, and keep things interesting by actually SUPPORTING your game.

Re: Epic: DLC is a Tool in the Fight Against Used Games

Valve, stardock, Blizzard, Bioware, Nintendo, etc.

It seems that the ones who bitch the loudest about used game sales are the ones who seem incapable of making a quality game that isn't a rehash.

Re: Epic: DLC is a Tool in the Fight Against Used Games

Its a tool used to make more money despite making plenty of it to start with. 0_o


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

http://zippydsm.deviantart.com/

Re: Epic: DLC is a Tool in the Fight Against Used Games

Wishful thinking there, that DLC is an alternative to an Online Pass.

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james_fudgeUnwinnable Weekly Telethon playing Metal Gear http://www.twitch.tv/rainydayletsplay04/16/2014 - 8:06am
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NeenekoSo "worked" vs "failed" really comes down to who you think is more important and deserving04/15/2014 - 7:04pm
NeenekoThough I am also not sure we can say NYC failed. Rent control helped the people it was intended for and is considered a failure by the people it was designed to protect them from.04/15/2014 - 7:04pm
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TheSmokeyOnline gamer accused of murdering son to keep playing - http://cnews.canoe.ca/CNEWS/Crime/2014/04/15/21604921.html04/15/2014 - 11:50am
Matthew Wilsonyup, but curent city rules do not allow for that.04/15/2014 - 11:00am
ZippyDSMleeIf SF dose not start building upwards then they will price people out of the aera.04/15/2014 - 10:59am
Matthew Wilsonthe issue rent control has it reduces supply, and in SF case they already has a supply problem. rent control ofen puts rent below cost, or below profit of selling it. rent control would not fix this issue.04/15/2014 - 10:56am
NeenekoRent control is useful in moderation, NYC took it way to far and tends to be held up as an example of them not working, but in most cases they are more subtle and positive.04/15/2014 - 10:24am
PHX CorpBeating Cancer with Video Games http://mashable.com/2014/04/14/steven-gonzalez-survivor-games/04/15/2014 - 9:21am
Matthew Wilsonwhat are you saying SF should do rent control, that has never worked every time it has been tried. the issue here is a self inflicted supply problem imposed by stupid laws.04/15/2014 - 8:52am
E. Zachary KnightNeeneko, Government created price controls don't work though. They may keep prices down for the current inhabitants, but they are the primary cause of recently vacated residences having astronomical costs. Look at New York City as a prime example.04/15/2014 - 8:50am
NeenekoI think free markets are important, but believe in balance. Too much of any force and things get unstable.04/15/2014 - 7:25am
NeenekoWell, the traditional way of keeping prices down is what they are doing, controls on lease termination and tax code, but it will not be enough in this case.04/15/2014 - 7:24am
Matthew WilsonI said that already04/14/2014 - 4:22pm
E. Zachary KnightMatthew, The could also lower prices by increasing supply. Allow high rise apartment buildings to be built to fulfill demand and prices will drop.04/14/2014 - 3:48pm
Matthew Wilsonthe only way they could keep the price's down, would be to kick out google, apple, amazon, and other tech companies, but that would do a ton of economic damage to SF, but I am a major proponent of free markets04/14/2014 - 2:54pm
 

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