Who is the Typical iPad Buyer?

November 18, 2011 -

Marketing firm BlueKai has compiled the profile of the typical iPad buyer, listing three traits that land in the "highly likely to buy" category. The data shows that the typical iPad buyer owns a pet, is male, and is a frequent purchaser and player of video games. Health care professionals, international travelers, apartment dwellers and organic food fans also scored high on the list. The firm also found that vitamin takers, domestic business travelers, married couples and college graduates had common attributes of iPad owners.

BlueKai created an infographic to reflect its findings, including a few bits of data from other research firms. You can check out the full infographic at Apple Insider.

Source: Apple Insider

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Comments

Re: Who is the Typical iPad Buyer?

I am with Zen, I do like the IPads but i just felt like i wasn't getting enough bang for my buck so i went with android instead.

Re: Who is the Typical iPad Buyer?

As a 31 (soon to be 32 year old) male pet owner, I'm still happy with my Android tablet and glad I bought it over the iPad2.  I do like the design of the iPad, but it wasn't able to adapt to other devices as well if they were not Apple as well and greatly limited me for memory.  

It is an interesting chart to look at though to see the breakdown and think about how friends of mine that did buy the iPad fit into it.  But in the end, it always comes down to an individual and what they need over how large a market one device can cover.

Zen aka Jeremy Powers
Editor and Host of the Zenspath Podcast (now on iTunes)
www.ZensPath.com
XBL: "PsychoticZen" PSN: "Zenspath"
Nintendo Network: "Psychoticzen", 3DS: "3024-7965-4819

 
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Matthew Wilsonredit is on fire right now. most subreddits have been set to private.07/03/2015 - 1:24am
MattsworknameYou know andrew, those are actualy rock solid ideas, I woudl like those features a bunch ,especially with games that a cut scene heavly. looking at you kojima!07/03/2015 - 1:18am
Andrew EisenActually, "things I'd like to see become standard in video games" ain't a bad idea for one of my future YouTube videos.07/03/2015 - 1:05am
Andrew EisenYou know what I'd really like to see become standard? The ability to pause cutscenes. Rewind and skip (with "Are you sure?") would be nice too. Oh, and maybe display the duration of the cutscene when it's paused.07/03/2015 - 1:03am
Mattsworknameonly reason to do region locking now is to be dicks your consumer base. Granted, we see that ALOT these days07/03/2015 - 12:48am
MattsworknameI understand the concerns about the region locking thing, I just thing that if you buy a game legitimately, no matter where it's from or what langauge it's in, you should be allowed to play it. the argument about piracy was proven false years ago, the07/03/2015 - 12:47am
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Goth_SkunkI'm in full agreement on the subtitles issue. I also believe that every game should come with a single-player component, and be playable without an internet connection. Except MMOs.07/02/2015 - 10:51pm
TechnogeekRegion locking bans seem like something that'll be very difficult to pass into law. I'm fully on board with the subtitle requirement, though.07/02/2015 - 10:00pm
MattsworknameFor example, all games with any for form of spoken dialoge should be i subtitled, and region locking in any form should be illegal07/02/2015 - 9:03pm
MattsworknameDoes anyone feel that there should be a set standard for all games in terms of certain basic features. Ie subtitles, region lock, etc07/02/2015 - 9:01pm
MattsworknameSo, now that the Article stuff is over, I want to bring up another subject07/02/2015 - 9:01pm
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TechnogeekBut yeah, as far as my earlier comment re: you and the article, I did get the impression at some point that you felt there should have been some sort of reprecussions for the article's existence.07/02/2015 - 4:34pm
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