Who is the Typical iPad Buyer?

November 18, 2011 -

Marketing firm BlueKai has compiled the profile of the typical iPad buyer, listing three traits that land in the "highly likely to buy" category. The data shows that the typical iPad buyer owns a pet, is male, and is a frequent purchaser and player of video games. Health care professionals, international travelers, apartment dwellers and organic food fans also scored high on the list. The firm also found that vitamin takers, domestic business travelers, married couples and college graduates had common attributes of iPad owners.

BlueKai created an infographic to reflect its findings, including a few bits of data from other research firms. You can check out the full infographic at Apple Insider.

Source: Apple Insider

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Comments

Re: Who is the Typical iPad Buyer?

I am with Zen, I do like the IPads but i just felt like i wasn't getting enough bang for my buck so i went with android instead.

Re: Who is the Typical iPad Buyer?

As a 31 (soon to be 32 year old) male pet owner, I'm still happy with my Android tablet and glad I bought it over the iPad2.  I do like the design of the iPad, but it wasn't able to adapt to other devices as well if they were not Apple as well and greatly limited me for memory.  

It is an interesting chart to look at though to see the breakdown and think about how friends of mine that did buy the iPad fit into it.  But in the end, it always comes down to an individual and what they need over how large a market one device can cover.

Zen aka Jeremy Powers
Editor and Host of the Zenspath Podcast (now on iTunes)
www.ZensPath.com
XBL: "PsychoticZen" PSN: "Zenspath"
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MonteThough from a business side, i would agree with the article. While it would be smarter for developers to slow down, you can't expect EA, Activision or ubisoft to do something like that. Nintnedo's gotta get the third party back.02/28/2015 - 4:36pm
MonteThough it does also help that nintendo's more colorful style is a lot less reliant on graphics than more realistic games. Wind Waker is over 10 years old and still looks good for its age.02/28/2015 - 4:33pm
MonteWith the Wii, nintnedo had the right idea. Hold back on shiny graphics and focus on the gameplay experience. Unfortunatly everyone else keeps pushing for newer graphics and it matters less and less each generation. I can barely notice the difference02/28/2015 - 4:29pm
MonteON third party developers; i kinda think they should slow down to nintendo's pace. They bemoan the rising costs of AAA gaming, but then constantly push for the best graphics which is makes up a lot of those costs. Be easier to afford if they held back02/28/2015 - 4:27pm
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