Who is the Typical iPad Buyer?

November 18, 2011 -

Marketing firm BlueKai has compiled the profile of the typical iPad buyer, listing three traits that land in the "highly likely to buy" category. The data shows that the typical iPad buyer owns a pet, is male, and is a frequent purchaser and player of video games. Health care professionals, international travelers, apartment dwellers and organic food fans also scored high on the list. The firm also found that vitamin takers, domestic business travelers, married couples and college graduates had common attributes of iPad owners.

BlueKai created an infographic to reflect its findings, including a few bits of data from other research firms. You can check out the full infographic at Apple Insider.

Source: Apple Insider

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Comments

Re: Who is the Typical iPad Buyer?

I am with Zen, I do like the IPads but i just felt like i wasn't getting enough bang for my buck so i went with android instead.

Re: Who is the Typical iPad Buyer?

As a 31 (soon to be 32 year old) male pet owner, I'm still happy with my Android tablet and glad I bought it over the iPad2.  I do like the design of the iPad, but it wasn't able to adapt to other devices as well if they were not Apple as well and greatly limited me for memory.  

It is an interesting chart to look at though to see the breakdown and think about how friends of mine that did buy the iPad fit into it.  But in the end, it always comes down to an individual and what they need over how large a market one device can cover.

Zen aka Jeremy Powers
Editor and Host of the Zenspath Podcast (now on iTunes)
www.ZensPath.com
XBL: "PsychoticZen" PSN: "Zenspath"
Nintendo Network: "Psychoticzen", 3DS: "3024-7965-4819

 
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MattsworknameNight man, take care08/04/2015 - 2:59am
Andrew EisenOff to bed. Play nice.08/04/2015 - 2:53am
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MattsworknameAndrew: Sorry man, youtubes recomendations system is really crappy08/04/2015 - 2:49am
MattsworknameIp: they cite 4 chan. Enough said08/04/2015 - 2:47am
IronPatriotWhat I don't get is why anyone wants to be part of the private online army for a stalker.08/04/2015 - 2:32am
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Andrew EisenDammit. For context's sake, I watched that one Chris Ray Gun video Matt linked to and now my recommends are chockful of anti-Sarkeesian crap from the usual suspects. ARGH!08/04/2015 - 2:27am
Andrew EisenIP - Now you just essentially asked Matt the same question twice in a row. Seriously, once is enough.08/04/2015 - 2:11am
IronPatriotMattsworkname, do you have any actual evidence for your "complete bollocks" claim? Or are you making up more "facts08/04/2015 - 2:11am
IronPatriotMattswork, prove your claim that the article is "based on complete bollocks"08/04/2015 - 2:08am
Andrew EisenIP - Stop asking me the same question over and over and over and over and over and over and over and over again. It's super annoying. Especially when I've already addressed it.08/04/2015 - 2:07am
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Andrew EisenFrom an ethics standpoint, there's nothing wrong with that article or posting news on subjects that are of interest.08/04/2015 - 2:05am
MattsworknameAndrew: the toughest thing about Gamergate is that it lacked any form of directed leadership or oganizaotion, How do you really explain something so amourphous that it leterally took months and moths to gain any real shape?08/04/2015 - 2:05am
Andrew EisenIP - A metric crap ton of history and context. GamerGate isn't hard to explain, it just takes a while.08/04/2015 - 2:01am
MattsworknameAnd ip wonders why gamergate went after sites like ARS and kotaku08/04/2015 - 2:00am
MattsworknameWow, its like ARS posted an intentially controversial article based on complete bollocks to get clicks, Imagine that?08/04/2015 - 1:58am
 

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