Who is the Typical iPad Buyer?

November 18, 2011 -

Marketing firm BlueKai has compiled the profile of the typical iPad buyer, listing three traits that land in the "highly likely to buy" category. The data shows that the typical iPad buyer owns a pet, is male, and is a frequent purchaser and player of video games. Health care professionals, international travelers, apartment dwellers and organic food fans also scored high on the list. The firm also found that vitamin takers, domestic business travelers, married couples and college graduates had common attributes of iPad owners.

BlueKai created an infographic to reflect its findings, including a few bits of data from other research firms. You can check out the full infographic at Apple Insider.

Source: Apple Insider

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Comments

Re: Who is the Typical iPad Buyer?

I am with Zen, I do like the IPads but i just felt like i wasn't getting enough bang for my buck so i went with android instead.

Re: Who is the Typical iPad Buyer?

As a 31 (soon to be 32 year old) male pet owner, I'm still happy with my Android tablet and glad I bought it over the iPad2.  I do like the design of the iPad, but it wasn't able to adapt to other devices as well if they were not Apple as well and greatly limited me for memory.  

It is an interesting chart to look at though to see the breakdown and think about how friends of mine that did buy the iPad fit into it.  But in the end, it always comes down to an individual and what they need over how large a market one device can cover.

Zen aka Jeremy Powers
Editor and Host of the Zenspath Podcast (now on iTunes)
www.ZensPath.com
XBL: "PsychoticZen" PSN: "Zenspath"
Nintendo Network: "Psychoticzen", 3DS: "3024-7965-4819

 
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Andrew EisenNo problem. It's rarely an issue so it's not brought up much.05/30/2015 - 3:12pm
DocMelonheadsorry about that, it's just that it seems that IP wanted to make sure everyone knows that Gamergate were nothing but insecure harassers.05/30/2015 - 3:05pm
Andrew EisenFor instance, if everyone finds your comments annoying, try saying the same thing but in a different way. Who knows? Maybe a slight tweak in your approach to communicating will be all it takes to foster awesome and interesting discussions.05/30/2015 - 2:58pm
Andrew EisenDoc - I had to slightly edit a few of your comments. Please keep the heavier profanities out of the Shout box. And everyone, discussions are fine and dandy but do endeavor to keep things pleasant, okay?05/30/2015 - 2:51pm
DocMelonheadWhich is why I find him/her to be annoying as hell.05/30/2015 - 12:34pm
ConsterIP raises valid points sometimes, but they're drowned out by his "REPENT, SINNER!" attitude.05/30/2015 - 12:32pm
DocMelonheadOne of them were friend of those who got harassed by GameGate; another feel that GamerGate made it worst for people like her.05/30/2015 - 12:19pm
DocMelonheadI met several people at Boing Boing who have their own personal grude against them;05/30/2015 - 12:16pm
DocMelonheadSo, the question is this Iron Patriot, WHAT'S YOUR BEEF AGAINST GAMERGATE?05/30/2015 - 12:15pm
DocMelonheadThat's why many Anti-GG here see you as a JERK.05/30/2015 - 12:09pm
DocMelonheadSo in other words, You failed to keep a decent disscusion and proceed to talk down on those who argues against you.05/30/2015 - 12:08pm
DocMelonheadBut that's the thing, all you said that GamerGate is NOTHING BUT HARASSMENT AND VICTIM BLAMING05/30/2015 - 12:07pm
DocMelonheadAlso, IP you're no better than GamerGate; and yes, it ENABLE death threats, but not encourage them.05/30/2015 - 12:06pm
DocMelonheadSo who agree that the report buttion should be put back up.05/30/2015 - 12:05pm
DocMelonheadalso We all agree that you're annoy as heck IP05/30/2015 - 12:05pm
DocMelonheadGoth Skunk never gone victim blaming05/30/2015 - 12:04pm
DocMelonheadHarassment=Bullying.05/30/2015 - 12:01pm
IronPatriotBecause gamergate death threats, rape threats and doxxing are SO SIMILAR to pointing out the facts and logical failings of gamergate.05/30/2015 - 11:29am
IronPatriotLet's see. Gamergate sends death and rape threats against innocent women, and goth skunk blames the victims for getting harrassed. I point out gamergate harrassment and victim-blaming, and the pro-gamergaters squeal that they have been harassed? LOL!05/30/2015 - 11:28am
WonderkarpAs a life long X-Men fan, I cant tell you how much this annoys me http://www.ign.com/articles/2015/05/30/between-the-panels-marvels-merchandising-problem05/30/2015 - 10:23am
 

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