Some publishers and developers think that the practice of buying a used game is like committing an act of software piracy, so it comes as no surprise that a company like Blockbuster – who rents them to consumers and gives a portion of that revenue to game makers – has support for many in the game industry. Blockbuster believes that what it does is a way to reduce used game sales too. By offering what they consider reasonable game rental terms.
Recently Blockbuster's commercial director Gerry Butler said as much to MCV:
"We have ramped up the rental side of our business and we have got an awful lot of support from publishers," said Blockbuster commercial director Gerry Butler. “Publishers like renting as it takes away from trade-ins. The problem with trade-ins is the publisher doesn’t get any money. The advantage of renting is that they get quite a lot of money."
Butler doesn't talk about the use of online passes, but given that they are paying a fee to publishers one would assume their customers don't have to worry about that… at least for now.