Bobby Kotick: LucasArts will benefit from Star Wars MMO, Not EA

November 29, 2011 -

Activision CEO Bobby Kotick takes a jab at EA, saying at the recent Reuters Media Summit that it will be LucasArts - and not Electronic Arts - that makes out like a bandit when MMO Star Wars: The Old Republic is released. At least he admits that the Star Wars-themed MMORPG will be successful.

"Lucas is going to be the principal beneficiary of the success of Star Wars," Kotick told the Reuters Media Summit. "We've been in business with Lucas for a long time and the economics will always accrue to the benefit of Lucas, so I don't really understand how the economics work for Electronic Arts." "If you look at the history of the people investing in an MMO and achieving success, it's a small number," Kotick continued.

EA's BioWare is developing the game at its Austin, Texas studio. The game is scheduled for release five days before Christmas.

Kotick also talked about Skylanders - the Spyro The Dragon themed game that uses a portal to scan toy action figures into the game. The game is proving to be popular on several platforms and some retailers are running out quickly.

"Retailers across the board are concerned that they will be out of inventory well before Christmas," he said. "There's nothing we can do because they are made offshore and we can't get product made that quickly."

This could be a potential problem for anyone that has already bought Skylanders but wants to collect the 30+ action figures that go with the game.

Source: Reuters by way of GI.biz

 


Comments

Re: Bobby Kotick: LucasArts will benefit from Star Wars MMO, ...

Simple! EA will use SWtOR to push Origin onto people.

Re: Bobby Kotick: LucasArts will benefit from Star Wars MMO, ...

This proves just how clueless Bobby Kotick really is in my opinion. When I think of SWTOR I think of -->  BIOWARE <-- and no one else.

Kotick is exactly what is wrong with gaming right now. Too many friggin "suits" in my gaming world now a days. Get the fuck out... please.

Re: Bobby Kotick: LucasArts will benefit from Star Wars MMO, ...

As long as millions keep buying Call of Duty 298 every year, we'll have to suffer Kotick.

Get used to him.

 
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E. Zachary KnightGot that same recommendation on Twitter. So I guess that is a good sign.09/15/2014 - 8:39pm
prh99Portlandia, though I don't watch a lot of sitcoms. Heard it was good though.09/15/2014 - 8:02pm
E. Zachary KnightSitcom recommendations for someone who like Parks and Rec but hates The Office: Go.09/15/2014 - 6:08pm
NeenekoEven if they do change their policy, they can only do it moving forward and I could see the mod/pack community simply branching.09/15/2014 - 12:50pm
Michael ChandraAs for take the money and run, the guy must have a networth of 8~9 digits already.09/15/2014 - 10:33am
Michael ChandraMe, I'm more betting on some form of mod API where servers must run donations/payments through them and they take a cut.09/15/2014 - 10:32am
Michael ChandraEspecially since they want it for promoting their phones. Killing user interest is the dumbest move to make.09/15/2014 - 10:32am
Michael ChandraGiven how the EULA actively allows for LPs, I'm not sure Microsoft is ready for the backlash of disallowing that.09/15/2014 - 10:31am
Matthew Wilsonthey wont do that, the backlash would be too big.09/15/2014 - 10:25am
ConsterSleaker: how is that a flipside? Sounds to me like that's basically what Notch himself said, except rudely.09/15/2014 - 10:18am
MaskedPixelanteOn the plus side, no more lazy Minecraft LPs, since iirc Microsoft has a strict "no monetization period" policy when it comes to their stuff.09/15/2014 - 10:13am
james_fudgeBut it continues to sell on every platform it is on, so there's that09/15/2014 - 10:09am
james_fudgeOh, well that's another matter :)09/15/2014 - 10:08am
E. Zachary KnightNothing against Notch here. I think it is great that he made something so cool. I just can't understand how it is worth $2.5 bil09/15/2014 - 9:59am
InfophileWhat a world we live in: Becoming a billionaire was the easy way out for Notch.09/15/2014 - 9:42am
james_fudgelots of hate for Notch here. I don't get it. Sorry he made a game everyone loved. What a monster he is!09/15/2014 - 9:37am
SleakerOn the flipside, Notch has been a horrible CEO for Mojang, and the company has grown on sheer inertia, DESPITE being mishandled over and over.09/15/2014 - 9:33am
SleakerI can understand Notch's statements he made to Kotaku about growing bigger than he intended, and getting hate for EULA changes he didn't enact.09/15/2014 - 9:32am
MaskedPixelantehttp://pastebin.com/n1qTeikM Notch's statement about the MS acquisition. He wanted out for a long time and this was the easiest way.09/15/2014 - 9:08am
ConsterEh, I can't blame him.09/15/2014 - 9:01am
 

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