Bobby Kotick: LucasArts will benefit from Star Wars MMO, Not EA

November 29, 2011 -

Activision CEO Bobby Kotick takes a jab at EA, saying at the recent Reuters Media Summit that it will be LucasArts - and not Electronic Arts - that makes out like a bandit when MMO Star Wars: The Old Republic is released. At least he admits that the Star Wars-themed MMORPG will be successful.

"Lucas is going to be the principal beneficiary of the success of Star Wars," Kotick told the Reuters Media Summit. "We've been in business with Lucas for a long time and the economics will always accrue to the benefit of Lucas, so I don't really understand how the economics work for Electronic Arts." "If you look at the history of the people investing in an MMO and achieving success, it's a small number," Kotick continued.

EA's BioWare is developing the game at its Austin, Texas studio. The game is scheduled for release five days before Christmas.

Kotick also talked about Skylanders - the Spyro The Dragon themed game that uses a portal to scan toy action figures into the game. The game is proving to be popular on several platforms and some retailers are running out quickly.

"Retailers across the board are concerned that they will be out of inventory well before Christmas," he said. "There's nothing we can do because they are made offshore and we can't get product made that quickly."

This could be a potential problem for anyone that has already bought Skylanders but wants to collect the 30+ action figures that go with the game.

Source: Reuters by way of GI.biz

 


Comments

Re: Bobby Kotick: LucasArts will benefit from Star Wars MMO, ...

Simple! EA will use SWtOR to push Origin onto people.

Re: Bobby Kotick: LucasArts will benefit from Star Wars MMO, ...

This proves just how clueless Bobby Kotick really is in my opinion. When I think of SWTOR I think of -->  BIOWARE <-- and no one else.

Kotick is exactly what is wrong with gaming right now. Too many friggin "suits" in my gaming world now a days. Get the fuck out... please.

Re: Bobby Kotick: LucasArts will benefit from Star Wars MMO, ...

As long as millions keep buying Call of Duty 298 every year, we'll have to suffer Kotick.

Get used to him.

 
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PHX Corphttp://kotaku.com/halo-mcc-esports-event-canceled-because-the-game-would-1700543158 Halo: MCC eSports Event Canceled Because The Game Wouldn't Work04/27/2015 - 10:15pm
Matthew Wilson@AE I know I was just stating where I stand on issues like that in general04/27/2015 - 8:12pm
Andrew EisenWho, Colin Cowherd? No one's suggesting he should be forced out. Or that he should commentate on video games.04/27/2015 - 8:10pm
Matthew Wilson@AE I do not think he should be forced ou though. he has his right to his opinion and shouldnt be forced out because people disagree with it.04/27/2015 - 8:07pm
ZippyDSMleeJim suggjested a pay what you want setup like humble bundel.04/27/2015 - 7:49pm
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Andrew EisenYeah, working on that story now. Or rather, I'm working on finding time to write up that story.04/27/2015 - 7:40pm
Matthew Wilsonhttps://www.youtube.com/watch?v=Dll8eMJnTEE this crap is why sports fans and gamers dont get along. for love of god did I get sent back to 1995.04/27/2015 - 7:37pm
Matthew WilsonI do not think it will be the last time we see this. btw I am ok with paid mods.04/27/2015 - 7:10pm
ZippyDSMleehttp://www.pcgamer.com/valve-has-removed-paid-mods-functionality-from-steam-workshop/ 0_o04/27/2015 - 6:37pm
ZippyDSMleeMatthew Wilson:Humor and sarcasm sir.04/27/2015 - 6:36pm
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ZippyDSMleeAndrew Eisen:Ah sorry, last 2-4 days I been dealing with a dead mobo then my new laptop came in trying to get it up to date and stuff transferred over....blag04/27/2015 - 4:16pm
Andrew EisenAlready linked about 10 shouts ago.04/27/2015 - 4:00pm
ZippyDSMleehttp://www.polygon.com/2015/4/27/8503893/konami-delists-itself-from-new-york-stock-exchange This just in Konami and Capcom merge so they can ignore more IP's.04/27/2015 - 3:50pm
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