ESRB and CTIA Detail Voluntary Ratings System for Mobile Games

November 29, 2011 -

The ESRB and CTIA have finally revealed details on the voluntary rating system for mobile apps that was revealed last week. The ratings system currently has the support of six major mobile service and hardware providers including AT&T, Microsoft, Sprint, T-Mobile USA, U.S. Cellular and Verizon Wireless. Apple and Google did not throw their support behind the new ratings system because they already have their own process and system in place - and it has been refined to their satisfaction.

According to details released by the ESRB and CTIA, developers will fill out a questionnaire for their game to determine an age-appropriate rating ranging from 6+ to 18+. This process will be free of charge to developers. These ratings will be based on categories of content including sex, violence, language, the depiction of drug or alcohol use, user generated content, third-party data sharing and location sharing.

The ESRB promises that it will "routinely test the most popular applications" to make sure the ratings being generated are accurate, and respond to user complaints by adjusting ratings swiftly if they are found to be inaccurate.

Arkansas senator Mark Pryor lightly praised the new system, saying that he applauds both groups for "this consumer-friendly initiative," adding that it is a "win-win when industry takes proactive, responsible steps to protect children from inappropriate content."

Source: Gamasutra


Comments

Re: ESRB and CTIA Detail Voluntary Ratings System for Mobile ...

So its ratings are 6 to banned? Or will 18+ games be allowed to be sold on phones but still not allowed on consoles?

Re: ESRB and CTIA Detail Voluntary Ratings System for Mobile ...

Considering these ratings are voluntary and only for mobile games, I doubt any will be banned. At least not by the ESRB. Some app store providers may not want 18+ games, as Andrew said, but the developer is still free to sell and distribute the apps themselves.

Re: ESRB and CTIA Detail Voluntary Ratings System for Mobile ...

I know not legally banned but AO style banned.

Re: ESRB and CTIA Detail Voluntary Ratings System for Mobile ...

There's no law against it so it will be up to the service providers.  If Apple doesn't want to sell 18+ games then there won't be any in the app store.

 

Andrew Eisen

 
Forgot your password?
Username :
Password :

Poll

Will an M rating hurt Batman: Arkham Knight's sales?:

Shout box

You're not permitted to post shouts.
ZippyDSMleeEh still rather subjective… the haters would be better off going after teen and beauty rags and magazines than fiction, fiction follows reality and going after fiction tends to turn into a bullying fest’s… plus its fiction its unrealistic to start with….02/27/2015 - 1:10am
MechaTama31That's a pretty difficult anatomy to break.02/26/2015 - 11:09pm
MechaTama31"the way her animations repeatedly break her anatomy" <-- I'm sorry, but we are talking here about the woman who can roll up into a little ball and live to tell the tale, yes? ;)02/26/2015 - 11:09pm
Andrew EisenAs far as examples that could be culled from female game characters though, that one's pretty mild.02/26/2015 - 9:11pm
Andrew EisenNot as much the heels or the suit in and of themselves but certainly the way her animations repeatedly break her anatomy to show off her lady bits.02/26/2015 - 9:10pm
E. Zachary KnightWell, Samus's heels are certainly impracticable, but I wouldn't really call her Zero suit objectified. I don't really feel that the new Lara Croft is objectified either, but that is my subjective opinion.02/26/2015 - 9:08pm
Andrew EisenTomb Raider: No but we haven't seen much of anything yet. Samus: Yes.02/26/2015 - 9:07pm
ZippyDSMleeWould you call the new tomb raider objectified? WOuld Samus Aran from the new Smash bros be objectified?02/26/2015 - 9:02pm
WonderkarpI'm hoping they put the rest of the comic book ghostbusters in there. Ortiz and Rookie(From GB the game)02/26/2015 - 8:38pm
Wonderkarpghostbusters board game is doing great. getting close too a 3rd extra playable Character. Ron Alexander.02/26/2015 - 8:37pm
Andrew EisenSmurfette is not subjective. If there's more than one female character, it's not Smurfette. Anyway, as with everything on the list, Smurfette is, in and of itself, not necessarily a bad thing.02/26/2015 - 8:32pm
Andrew EisenI think there's 5 women (out of 15, I think) but other than one being a bit more "hippy" than the others, they pretty much all have the same body type. Especially when compaired to the huge variety of male body types.02/26/2015 - 8:31pm
Wonderkarpso I dont see Smurfette as a bad thing. Unless like all your female characters are Smurfette. remember the Smurfs also had Sassette02/26/2015 - 8:29pm
E. Zachary KnightOne good example of the larger issues is one Anita used in the presentation, Blizzard's Overwatch game. There are a dozen men in the game with a dozen body types. But there are only 4 women with 2 body types, but 3 of them have the same one.02/26/2015 - 8:28pm
Wonderkarpthe smurfette thing is subjective to how many female characters you have. Take Sonic for example. You have Amy, who is obvious smurfette, but there's several other female characters now without that. Including the original animated seriescomics with Sally02/26/2015 - 8:28pm
E. Zachary KnightAE. Very true. I think that is where I was going, but it didn't come out right. Jack Harkness is sexy but not objectified. Whereas, a women would have to be objectified in order to be "sexy" in most games.02/26/2015 - 8:26pm
E. Zachary KnightAnd as Andrew pointed out, there is a big difference between a sexualized man, and an idealized man. But for some reason, there is no distinction between women in games. For the most part.02/26/2015 - 8:25pm
Andrew EisenI think one of the issues we run into repeatedly with these conversations is the confusion over "sexy" and "sexually objectified."02/26/2015 - 8:24pm
E. Zachary KnightYet, for some reason, in orde rto have a sexualized women, she must be wearing lingerie or a bikini. Can't women be sexual and still dress for the job at hand?02/26/2015 - 8:24pm
E. Zachary KnightThe problem I have with complaints of "sexualized men" is that men don't have to wear speedos to be sexualized. Captain Jack Harkness from Torchwood/Doctor Who, was one sexy man, but he spent 99% of his time in a WW2 soldier's trenchcoat.02/26/2015 - 8:23pm
 

Be Heard - Contact Your Politician