ESRB and CTIA Detail Voluntary Ratings System for Mobile Games

November 29, 2011 -

The ESRB and CTIA have finally revealed details on the voluntary rating system for mobile apps that was revealed last week. The ratings system currently has the support of six major mobile service and hardware providers including AT&T, Microsoft, Sprint, T-Mobile USA, U.S. Cellular and Verizon Wireless. Apple and Google did not throw their support behind the new ratings system because they already have their own process and system in place - and it has been refined to their satisfaction.

According to details released by the ESRB and CTIA, developers will fill out a questionnaire for their game to determine an age-appropriate rating ranging from 6+ to 18+. This process will be free of charge to developers. These ratings will be based on categories of content including sex, violence, language, the depiction of drug or alcohol use, user generated content, third-party data sharing and location sharing.

The ESRB promises that it will "routinely test the most popular applications" to make sure the ratings being generated are accurate, and respond to user complaints by adjusting ratings swiftly if they are found to be inaccurate.

Arkansas senator Mark Pryor lightly praised the new system, saying that he applauds both groups for "this consumer-friendly initiative," adding that it is a "win-win when industry takes proactive, responsible steps to protect children from inappropriate content."

Source: Gamasutra


Comments

Re: ESRB and CTIA Detail Voluntary Ratings System for Mobile ...

So its ratings are 6 to banned? Or will 18+ games be allowed to be sold on phones but still not allowed on consoles?

Re: ESRB and CTIA Detail Voluntary Ratings System for Mobile ...

Considering these ratings are voluntary and only for mobile games, I doubt any will be banned. At least not by the ESRB. Some app store providers may not want 18+ games, as Andrew said, but the developer is still free to sell and distribute the apps themselves.

Re: ESRB and CTIA Detail Voluntary Ratings System for Mobile ...

I know not legally banned but AO style banned.

Re: ESRB and CTIA Detail Voluntary Ratings System for Mobile ...

There's no law against it so it will be up to the service providers.  If Apple doesn't want to sell 18+ games then there won't be any in the app store.

 

Andrew Eisen

 
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Matthew Wilsonmost likly not since windows is considered essential, so unreasonable tos wont hold up. that being said, I am using it, and its prity good.07/29/2015 - 5:11pm
Sora-ChanThe question on those is can they be held up in court. From what I can tell those kinds of clauses haven't been challenged in court yet.07/29/2015 - 4:40pm
E. Zachary KnightPapa, Of course thre is. That has now become a permanent part of the EULA boilerplate template.07/29/2015 - 12:56pm
Papa MidnightIn case anyone is interested, there is a clause written into Section 10 of Windows 10's EULA that provides for a Class Action Waiver, and restricts the user to Binding Arbitration.07/29/2015 - 11:15am
TechnogeekNo, that folder is what gets used for the upgrade process. I already had the upgrade go through on my notebook.07/29/2015 - 10:35am
Andrew EisenMatt - And AGAIN, you keep saying "accountable." What exactly does that mean? How is Gamasutra not accounting for the editorial it published? How is it not accountable to its readership (which, AGAIN, is primarily game industry folk, not gamers)?07/29/2015 - 10:10am
james_fudgeThat's the clean install, for anyone asking07/29/2015 - 9:23am
TechnogeekAlso, it's the upgrade that's available for installation now. You might need to forcibly initiate the Windows Update process before it'll start downloading, though. (If there's a C:\$Windows.~BT folder on your computer, then you're in luck.)07/29/2015 - 8:46am
TechnogeekAdmittedly there's more room to push for an advertiser boycott when you get into opinion content versus pure news, but keep in mind that reviews are opinion content as well.07/29/2015 - 8:46am
TechnogeekMatts: There's a difference between "this person regularly says extremely terrible stuff" and "I don't like the phrasing used in this one specific editorial".07/29/2015 - 8:45am
MattsworknameWait, is that for the upgrade or the clean install only? cause I was gonna do the upgrade07/29/2015 - 8:32am
james_fudgehttps://www.microsoft.com/en-us/software-download/windows1007/29/2015 - 8:30am
PHX Corp@Wilson, I'm still waiting for My upgrade notice aswell07/29/2015 - 7:57am
MattsworknameWilson: how? Im still waiting for my upgrade notice07/29/2015 - 3:44am
Matthew WilsonI updated to a clean instill of windows 10.07/29/2015 - 2:36am
Mattsworknameargue that it's wrong, but then please admit it's wrong on ALL Fronts07/29/2015 - 2:06am
MattsworknameTechnoGeek: It's actually NOT, but it is a method used all across the specturm. See Rush limbaugh, MSNBC, Shawn hannity, etc etc, how many compagns have been brought up to try and shut them down by going after there advertisers. It's fine if you wanna07/29/2015 - 2:05am
Mattsworknamediscussed, while not what I liked and not the methods I wanted to see used, were , in a sense, the effort of thsoe game consuming masses to hold what they felt was supposed to be there press accountable for what many of them felt was Betrayal07/29/2015 - 2:03am
MattsworknameAs we say, the gamers are dead article set of a firestorm among the game consuming populace, who, ideally, were the intended audiance for sites like Kotaku, Polygon, Et all. As such, the turn about on them and the attacking of them, via the metods07/29/2015 - 2:03am
MattsworknameAndrew: Thats kind fo the issue at hand, Accountable is a matter of context. For a media group, it means accountable to its reader. to a goverment, to it's voters and tax payer, to a company, to it's share holders.07/29/2015 - 2:02am
 

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