id Software Developer Explains Why Google, Apple Avoided New ESRB Ratings System

December 1, 2011 -

The ESRB and the CTIA detailed a new ratings systems for mobile games this week - backed by such companies as AT&T, Microsoft, Sprint, T-Mobile USA, U.S. Cellular and Verizon Wireless. Two companies that were curiously absent from that list hold the lion's share of the market when it comes to platforms: Apple and Google. Both companies said publicly that it didn't make a lot of sense for them to sign on to the new ratings system because they already had their own systems in place. While developers and publishers will argue about the pluses and minuses of both ratings systems, it looks like they are here to stay. This obviously hurts the ESRB's efforts to create a ratings system for North America that covers every kind of mobile game.

GameIndustry.biz has a story on this - featuring the comments from both companies on why they opted to go it alone when it comes to ratings, but the most interesting part of the article are comments from Rafael Brown, a design lead at id Software. Responding to other commenters, Brown lays out some compelling reasons why the two platform holders decided to keep the ratings in-house:

"@Gabriel - Do your homework, the ESRB is not an independent body anymore than the MPAA is. They are self regulating bodies. @Michelle - You realize that there is no global ratings system? If you create a PC/console global release you could be submitting to 10 different ratings bodies easily. There will always be regional differences. Different countries want their own ratings systems.

By asking for one system you completely ignore _why_ Apple and Google want to control their own ratings. Small developers may not have the time or money to submit to multiple ratings systems. Apple and Google are providing an actual unified ratings system for their platform. This is a first. They're doing what you asked for, better than the PC/Console space. Why are you criticizing?

And Apple and Google technically sell in more markets. Apple iTunes sells in 126 countries. All ratings systems combined cover less than half of those countries. What do you suggest Apple does for the other 60-80 not covered?

Mobile development can be fast in pace and some of the developers are quite small. Asking a garage developer of two people to submit to the same regulatory body run by EA, Acti, Ubi, MSoft, Sony, Ninty, etc ignores that garage devs can't afford to.

Apple and Google are thinking of the range of developers that develop on their platform, of that I'm thankful. As for complaining about what sticker is on the box... digital games have no box. Please learn about a platform before you make random complaints about it.
"

The real question is how much does it hurt the ESRB's efforts when its ratings don't cover a majority of the mobile games being produced today? Some would say it seriously undercuts their efforts...

Source: GameIndustry.biz

 


Comments

Re: id Software Developer Explains Why Google, Apple Avoided ...

id: Blah blah blah pc development is too hard, its all about consoles and tablets now.

I grow tired of your negativity id.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Andrew Eisen(Ghostbusters is my favorite movie, if anyone was wondering why I'm so unusually excited for this project.)06/30/2015 - 7:01pm
Andrew EisenI am so completely over-the-moon with excitement for the new Ghostbusters movie! It's going to absolutely destroy me if it sucks. Long wait. Fingers crossed!06/30/2015 - 7:00pm
Goth_SkunkAdditionally, the entry really doesn't have much of a point to it. It's just a long, rambling rant akin to what an angsty high-school student would write on their facebook page.06/30/2015 - 6:51pm
MonteAnd most of those viewpoints just so happen to revolve around women and topics that feminists cover, and not actual gaming journalism.06/30/2015 - 6:51pm
Goth_Skunk@DocMelonhead: First off, thanks for using an archive. Second, I would argue that Miss Alexander doesn't know the right women. Given the members of her echo-chamber, I don't find that surprising in the least.06/30/2015 - 6:50pm
Goth_Skunk@Monte: GamerGate does not focus attention on feminists; it focuses its attention on viewpoints it happens to disagree with. The fact that most of those opinions happen to come from radical feminists is a coincidence.06/30/2015 - 6:31pm
Andrew EisenBut hey, we all make bad videos from time to time. I'm certainly not going to hold that single one against her.06/30/2015 - 6:31pm
Andrew EisenAh, okay. I probably don't read their blogs or follow them on Twitter so I've never heard anything they've had to say. The only thing I know about Sommers is the video we reported on a while back and I certainly wouldn't classify that as scholarly!06/30/2015 - 6:30pm
Goth_SkunkAlso, "junior campus feminist" is a young (late teens to late 20's, hence "junior") college student radical activist (see Emma Sulkowicz as an example). This, as opposed to a more mature, scholarly feminist like Sommers.06/30/2015 - 6:24pm
Andrew EisenNo, because "feminisim" isn't a group. There are feminist groups with leaders though.06/30/2015 - 6:23pm
Goth_SkunkDoes Feminism have a leader?06/30/2015 - 6:19pm
Andrew EisenWell, maybe the SPJ Airplay discussion will be just what everyone needed and we'll all live happily ever after!06/30/2015 - 6:16pm
MonteFrankly, for those in it for jounalism, the best thnig they can do is forget GG and find a new Tag. By using GG theybring with themselves all of the baggage that comes with it, and thus no one listens to them. They voices would go farthar without trolls06/30/2015 - 6:12pm
MonteThing is with internaet movements, their is no leadership or membership which means ANYONE can define it and use it as they please. No one member gets to sayhis version is right and everyone else is wrong because his claim is just as valid as theirs06/30/2015 - 6:10pm
MonteGamergate's menaing varies from person to person. Some pretty much allign it with MRA's. Other's do it because they want to defend developers from feminists who criticize their work. This has nothing to do with journalism but gets the Tag anyway06/30/2015 - 6:08pm
DocMelonheadGoth, Take a look at this: It's old, but got a point form the "Gamers are Over" blogger herself: https://web.archive.org/web/20150530072314/http://boingboing.net/2015/05/29/all-the-women-i-know-in-video.html06/30/2015 - 6:08pm
Monte@Goth, What you just described GG to be has nothing to do with feminism, and yet GG focus's their attention on feminists. REAL examples of bad jounralism often forgotten, while feminists reamin a constant target06/30/2015 - 6:03pm
Andrew EisenSuggesting such doesn't automatically make one not a feminist. And what the heck is a "junior campus feminist"?06/30/2015 - 6:02pm
Goth_SkunkIt's fine to disagree. It's entirely another to suggest that Sommers is a proponent of rape culture or a puppet of the Patriarchy. Not that you yourself have made any such claims Andrew, but junior campus feminists certainly have.06/30/2015 - 6:01pm
Andrew EisenFeminists can disagree with each other. That doesn't mean one is a feminist and one isn't.06/30/2015 - 6:00pm
 

Be Heard - Contact Your Politician