Rovio Reveals 'The Hunt for the Golden Pistachio'

December 1, 2011 -

How far will Rovio go to market Angry Birds? As far as they can, apparently. Besides the numerous licensing, marketing and merchandising deals, the high profile brand is being used as a cross-marketing tools for companies like Wonderful Pistachios. This morning the company announced an Angry Birds game called "The Hunt for the Golden Pistachio," which it describes as the "first-ever fully branded, custom Angry Birds game released in the U.S." The browser-based game (which they say has been optimized for Google Chrome) is tied to a promotion and a contest involving 20,000 prizes with a total retail value of more than $300,000.

This should come as no shock to anyone who has visited a local 7-Eleven only to be met by the odd gaze of an Angry Birds plushy toy. More from this morning’s press release on the contest:

"The 'hunt' begins December 1 when consumers log on to www.getcrackin.com to play the game and win big prizes. The first two levels are open to players globally. Throughout the month of December, U.S. residents older than the age of 18 can earn prizes in levels three and higher by sharing aspects of the game on Facebook and Twitter or entering a “Get Crackin’” code found on specially marked bags of Wonderful Pistachios. Once they enter the code, players will be able to find and crack open hidden in-game Golden Pistachios that may lead to real-life rewards. Prizes range from free pistachios and Angry Birds plush toys to $25,000 cash. Players will have to act fast for their chance to win because on December 31, 2011, the opportunity to win big ends. After that, all levels of the game will be open to all players."

Rovio adds that this deal is part of a larger partnership between the two companies, and represents "the latest phase in the tremendously successful 'Get Crackin’' campaign, where Angry Birds took center stage along with a nutty cast of other characters who show off how they crack open pistachios in the iconic ad spots."

Of course one has to wonder how far Rovio can go with one brand. After all, even Zynga's Farmville couldn't retain its base forever - and that was quite an impressive amount of players and fans.


Comments

Re: Rovio Reveals 'The Hunt for the Golden Pistachio'

I wish I could remember where I saw it, but I think one of the Rovio execs said what amounts to "we have no idea how we hit it so big with Angry Birds or how long it will last, so we're going to ride this gravy train while it lasts."

I can get behind what they're doing here. I may not care much about Angry Birds, since I've played its ilk many times on free flash game sites (Kongregate and Armor Games, mostly), but I admire the marketing machine they've built around it.

 
Forgot your password?
Username :
Password :

Poll

Is King right? Should all games adopt the free-to-play model?:

Shout box

You're not permitted to post shouts.
Matthew Wilsonit is a game worth playing if you have a pc/360/ps304/20/2014 - 9:34pm
MaskedPixelantehttps://twitter.com/IGLevine/status/457552538343325696 The Lutece Twins show up in some of the most unlikely of places.04/20/2014 - 2:44pm
Andrew EisenAs it happens, Chinatown Wars is the only GTA game I've played.04/19/2014 - 10:43am
Papa MidnightWith GTA5 (to date) failing to even provide indication of a PC release, I'm realising that this might be the first GTA game that I have not played (outside of Chinatown Wars) since the series inception.04/19/2014 - 8:14am
IanCSo im guessing a bunch of edutainment games, which a lot of people elsewhere are going gaga over, dot count as classics? Okay. If you don't mind me, i have a sudden urge to play Putt Putt....04/19/2014 - 6:15am
MaskedPixelantehttp://www.joystiq.com/2014/04/18/playstation-99-cent-sale-discounts-tokyo-jungle-super-stardust/ Weekend long PSN flash sale. So much stuff is 99 cents for the rest of the weekend.04/18/2014 - 5:59pm
Adam802http://www.polygon.com/2014/4/18/5627928/newtown-video-game-addiction-forum04/18/2014 - 4:14pm
Matthew Wilsonit is a video talking about why certain games/products/consoles do well, and others do not. he back it up with solid research.04/18/2014 - 3:56pm
Andrew EisenI'm not keen on blind links. What is it?04/18/2014 - 3:45pm
Matthew Wilsonthis is worth a whatch https://www.youtube.com/watch?v=MyXcr6sDRtw&list=PL35FE5C4B157509C904/18/2014 - 3:43pm
MaskedPixelanteNumber 3: Night Dive was brought to the attention of the public by a massive game recovery, and yet most of their released catalogue consists of games that other people did the hard work of getting re-released.04/17/2014 - 8:46pm
MaskedPixelanteNumber 2: If Humongous Entertainment wanted their stuff on Steam, why didn't they talk to their parent company, which does have a number of games published on Steam?04/17/2014 - 8:45pm
MaskedPixelanteNumber 1: When Night Dive spent the better part of a year teasing the return of true classics, having their big content dump be edutainment is kind of a kick in the stomach.04/17/2014 - 8:44pm
Matthew Wilsonhttp://www.giantbomb.com/articles/jeff-gerstmann-heads-to-new-york-takes-questions/1100-4900/ He talks about the future games press and the games industry. It is worth your time even though it is a bit long, and stay for the QA. There are some good QA04/17/2014 - 5:28pm
IanCErm so they shouldn't sell edutainment at all? Why?04/17/2014 - 4:42pm
MaskedPixelanteNot that linkable, go onto Steam and there's stuff like Pajama Sam on the front-page, courtesy of Night Dive.04/17/2014 - 4:13pm
Andrew EisenOkay, again, please, please, PLEASE get in a habit of linking to whatever you're talking about.04/17/2014 - 4:05pm
MaskedPixelanteAnother round of Night Dive teasing and promising turns out to be stupid edutainment games. Thanks for wasting all our time, guys. See you never.04/17/2014 - 3:44pm
Matthew WilsonAgain the consequences were not only foreseeable, but very likely. anyone who understood supply demand curvs knew that was going to happen. SF has been a econ/trade hub for the last hundred years.04/17/2014 - 2:45pm
Andrew EisenMixedPixelante - Would you like to expand on that?04/17/2014 - 2:43pm
 

Be Heard - Contact Your Politician