Rovio Reveals 'The Hunt for the Golden Pistachio'

December 1, 2011 -

How far will Rovio go to market Angry Birds? As far as they can, apparently. Besides the numerous licensing, marketing and merchandising deals, the high profile brand is being used as a cross-marketing tools for companies like Wonderful Pistachios. This morning the company announced an Angry Birds game called "The Hunt for the Golden Pistachio," which it describes as the "first-ever fully branded, custom Angry Birds game released in the U.S." The browser-based game (which they say has been optimized for Google Chrome) is tied to a promotion and a contest involving 20,000 prizes with a total retail value of more than $300,000.

This should come as no shock to anyone who has visited a local 7-Eleven only to be met by the odd gaze of an Angry Birds plushy toy. More from this morning’s press release on the contest:

"The 'hunt' begins December 1 when consumers log on to www.getcrackin.com to play the game and win big prizes. The first two levels are open to players globally. Throughout the month of December, U.S. residents older than the age of 18 can earn prizes in levels three and higher by sharing aspects of the game on Facebook and Twitter or entering a “Get Crackin’” code found on specially marked bags of Wonderful Pistachios. Once they enter the code, players will be able to find and crack open hidden in-game Golden Pistachios that may lead to real-life rewards. Prizes range from free pistachios and Angry Birds plush toys to $25,000 cash. Players will have to act fast for their chance to win because on December 31, 2011, the opportunity to win big ends. After that, all levels of the game will be open to all players."

Rovio adds that this deal is part of a larger partnership between the two companies, and represents "the latest phase in the tremendously successful 'Get Crackin’' campaign, where Angry Birds took center stage along with a nutty cast of other characters who show off how they crack open pistachios in the iconic ad spots."

Of course one has to wonder how far Rovio can go with one brand. After all, even Zynga's Farmville couldn't retain its base forever - and that was quite an impressive amount of players and fans.


Comments

Re: Rovio Reveals 'The Hunt for the Golden Pistachio'

I wish I could remember where I saw it, but I think one of the Rovio execs said what amounts to "we have no idea how we hit it so big with Angry Birds or how long it will last, so we're going to ride this gravy train while it lasts."

I can get behind what they're doing here. I may not care much about Angry Birds, since I've played its ilk many times on free flash game sites (Kongregate and Armor Games, mostly), but I admire the marketing machine they've built around it.

Forgot your password?
Username :
Password :

Poll

How do you feel about microtransactions in $60 video games?:

Shout box

You're not permitted to post shouts.
Andrew EisenMatthew - Of course they do. I wasn't suggesting otherwise. Hell, Quiet's already been cosplayed quite a bit.08/27/2015 - 1:25pm
Big PermThere's been some pretty good Kill La Kill cosplay08/27/2015 - 12:56pm
Matthew WilsonI saw someone cosplay as the main charector from kill la kill last year at pax, so people do it.....08/27/2015 - 12:55pm
Andrew EisenPerm - Well yeah, Kojima himself said something along the lines of "Cosplay this, I dare you! No, seriously. Please cosplay this!" I was just wondering if there was an in-universe explanation.08/27/2015 - 12:45pm
Andrew EisenCheck out last week's story on The State of Play book for an updated cover and a list of all the authors and their essay titles! http://gamepolitics.com/2015/08/21/state-play-looks-current-state-video-games08/27/2015 - 12:44pm
Big PermI figured it was because titties are awesome08/27/2015 - 12:37pm
Andrew EisenI'm still waiting to see if any reviews spill the beans on the story reasons behind Quiet's goofy getup in Metal Gear Solid 508/27/2015 - 12:33pm
ZippyDSMleeHave you seen what the Deva wrestlers wear? Now lets get all that Japan only DLC for DOA over here, and DOA Volly ball,ect let the whining commence!08/27/2015 - 12:18pm
Matthew Wilsonsuprisingly, there has not been the negative reaction I was expecting.08/27/2015 - 12:13pm
Andrew EisenWe should devote a segment to R. Mika's costume on the podcast. It'll be great!08/27/2015 - 11:40am
Andrew EisenMatt - So... who is the producer of the video you linked?08/27/2015 - 11:15am
ZippyDSMleeAnd its not as bad as rumble roses :P08/27/2015 - 11:14am
ZippyDSMleeE. Zachary Knight: I dunno wrestling is about spectacle nd bad costumes are part and parcel of it..08/27/2015 - 11:13am
Big PermThis costume is amazing. Praise it08/27/2015 - 10:59am
E. Zachary KnightOh wow. This costume is obnoxious. Why? The character and moves are cool but man that costume. Ugh. http://kotaku.com/r-mika-and-her-ridiculous-outfit-join-street-fighter-v-172692528208/27/2015 - 10:56am
Big PermHe leveled up08/27/2015 - 8:24am
black mantaBrad Bushman's back again, saying how the WDBJ shooter's use of a body camera made it look like an FPS. http://www.npr.org/sections/alltechconsidered/2015/08/27/435076699/why-shooters-record-themselves-in-the-act08/27/2015 - 8:01am
MattsworknameSorry andrew, forgot to include that08/27/2015 - 7:40am
Andrew EisenReminder - Always put indicate who the producer is when linking YouTube videos.08/27/2015 - 7:25am
MattsworknameGreat video about the shift in SJW narritive following E3 this year. I liked it, I know some others might not. https://www.youtube.com/watch?v=cULlU1Lbrcw08/27/2015 - 6:42am

Be Heard - Contact Your Politician