Why You'll Never See HBO Content on Netflix

December 1, 2011 -

If you are expecting to see HBO's original programming on Netflix anytime soon, you can just forget about that. HBO Co-President Eric Kessler told a gathering of industry executives in New York City that there was "no chance" his company will make its shows available to digital non-subscribers. The industry calls these people "cord cutters," - people who have shifted from cable TV to streaming online services like Netflix.

In fact, HBO sees companies such as Hulu and Netflix as its competition and it sees its original programming as its core revenue stream because it attracts people willing to pay a subscription fee. Then there the simple fact that HBO has its own free service available on smart phones, the web, and more - HBO Go. So the sad truth is that shows like Boardwalk Empire, Game of Thrones, True Blood, Luck, and more will continue to only be available to HBO subscribers.

Luckily Showtime has a different revenue model that focuses on some licensing.

The biggest hurdle HBO faces when it comes to getting users to fall in love with HBO Go is cable operators such as Time Warner, who currently don't allow access to it.

At least Verizon’s FiOS TV and broadband service customers with an Xbox Live subscription will soon be able to watch HBO (as well as 25 other premium channels) via Xbox Live... 

Source: Paid Content


Comments

Re: Why You'll Never See HBO Content on Netflix

While HBO is complaining and throwing their tantrum, I'll go back to watching Penn and Teller's Bullshit and a number of other great shows.

Insulting a potential customer is no way to get them to come to you. You have to come get us instead.

Re: Why You'll Never See HBO Content on Netflix

Yeah HBO is basically digging their own grave while also throwing their toys out of the crib and crying about it.

This is the point where I have ZERO sympathy for you HBO. Grow up and embrace you customers viewing desires.

Re: Why You'll Never See HBO Content on Netflix

I like the idea of purchasing my own channels rather then having a bundled TV channel setup thats overpriced for channels I don't watch like BET. Or the Baptist channel here in Chicago with Baptists hitting themselves in the head with the holy ghost power and them falling down....

Re: Why You'll Never See HBO Content on Netflix

HBO is pretty much an irrelevant service anyhow.  Why pay a premium for one or two good shows?  There are plenty of good shows on other channels which are either included in my cable bundle or licensed on Netflix.

Re: Why You'll Never See HBO Content on Netflix

mmm.. digging their own graves....

Seriously, customers hate this whole coupling between producer and provider.  Exclusive deals are great for executives and their pissing contests... but consumers do not exactly enjoy being pawns in their little game to feel like a stallion in bed that night.

If HBO does not change its tune, expect it to slowly be eroded by piracy...

 
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